Whoever, being an individual firm, company or corporation generally dealing in the
business of money and credit is called a bank. In our country any institution that accepts for the purpose of lending or investment deposits of money from public, repays on demand or transfers by checks, draft orders & other means is called a bank. The purpose of banking is to ensure transfer of money from surplus unit to deficit units. Banks in all countries work as the repository of money. The owners look for safety and amount of interest for their deposits with banks. Entrepreneurs try to obtain money from the banks as working capital and for longterm investment. These entrepreneurs welcome effective and forwardlooking advice for investment. Banking sector thus owe a great deal to the deposit holders on the one hand and the entrepreneurs on the other. They are e!pected to play the role of friend, philosopher and guide for the deposit holders and the entrepreneurs. Banking is the backbone of national economy. "ll sorts of economic and financial activities revolve round the a!is of the bank. "s industries produces goods and commodities, the banks create and controls money market and promotes formation of capital. #rom this point of view, bankinga technical profession can be termed as industry. $ervices to its customers are the products of banking industry besides being a pivotal factor in promoting capital formation in the country. "s all economic and fiscal activities revolve round this important Industry, the role of banking can hardly be over emphasi%ed. &ircumstances being such, it becomes imperative to find out the role that banks are now playing in the country and analy%e its operational aspects so as to ascertain the importance of this delicate financial sector and it's over all impact on our national economy. In the global conte!t, the role of banks is far reaching and more penetrating in the economic and fiscal discipline, trade, commerce, industry, e!port and import all carried through the banks. Banks are the only media through which international trade & commerce emanate the entire credit transactions, both national and international. The number of schedule banks of Bangladesh are some where around () and among them there are * states owned commercial banks, ( are speciali%ed banks, +, local private commercial banks and )- foreign commercial banks. "mong the total branches of bank there are around +.,/ branches of 0overnment owned commercial banks, )++/ private banks, +) foreign banks and the branches of speciali%ed bank )-.(. Besides these schedule bank there is one cooperative bank, one "nsar1234 development bank, ) employment bank and ) 0rameen Bank. The Banking Industrys Features It is e!tremely important for a firm to understand the dominant economic features of the relevant industry, as the character and structure of different industries are significantly different from each other. The basic economic traits in the banking industry are5 Market Size and Market Growth Rate 6arket si%e of an industry can be measured by many ways, such as Total 7evenue, volume of production, 8umber of customers and so on. Number and Types o Banks The number of banks in all now stands at () in Bangladesh. 9ut of the () banks, four are nationali%ed commercial banks, +, local private commercial banks, )- foreign banks and the rest five are 3evelopment #inancial Institutions. $onali Bank is the largest among the nationali%ed commercial banks while 4ubali Bank is leading in the private ones. "mong the )- foreign banks, $tandard &hartered has become the largest in the country. Besides the scheduled banks, $amabai :&ooperative; Bank, "nsar234 Bank, <armasansthan :Employment; Bank and 0rameen bank are functioning in the financial sector. The Bangladesh Bank regulates and supervises the activities of all banks. It is now carrying out a reform program to ensure =uality services by the banks. !eposit S"hemes #urrent $""ount% 0enerally this sort of account is normally opened for business purpose. &ustomers can withdraw money once or more against their deposit. If the amount of deposit is below Tk. ),,,,, on average the bank has authority to cut Tk. (, from each account as incidental charge after every si! months. "gainst this account loan facility can be ensured. >sually, one can open this account with Tk. (,,. 9ne can open this sort of account through cash or check?bill. "ll the banks in the industry follow almost the same rules for opening current account. Sa&ings Bank $""ount% >sually customers open this sort of account at a low interest for only security purposes. This is also an initiative to create people@s savings tendency. 0enerally, this account is to be opened at Tk. ),,. Interest is to be paid after every si! months. If money is withdrawn twice a week or more than Tk. ),,,,, is withdrawn :if -(A more compared to total deposit; then interest is not paid. This account guarantees loan. "lmost all the banks follow the same rules in the field of savings account, e!cept the foreign banks for varying deposit. Spe"ial Ser&i"es $ome banks render special services to the customers to deter them from other banks. These services include Internet Banking: $ome banks in Bangladesh are offering internet banking services. But still toady this service is limited in scope in Bangladesh, as the internet service provided by the banks in this country is nowhere near the internet banking service provided by banks in the developed countries. 'ome Banking% Bome banking frees customers of visiting branches and most transactions will be automated to enable them to check their account activities transfer fund and to open C?& sitting in their own desk with the help of a 4& and a telephone. "pplication of this service is still limited in this country. $utomated Teller Ma"hine ($TM)% "utomated Teller 6achine :"T6;, a new concept in modern banking, has already been introduced to facilitate subscribers with -*hour cash access through a plastic card. The network of "T6 installations has been e!tended to a great e!tent to enable customers to nonbranch banking beyond banking. But still there is room for improvements. *le"troni" Banking Ser&i"es or +indows (*BS+)% Electronic Banking $ervice for Windows :EB$W; provides a full range of reporting capabilities and a comprehensive range of transaction initiation options. The customers using it are able to process all payments as well as initiate C?&s and amendments through EB$W. They will be able to view the balances of all accounts, whether with 4rime Bank, $tandard &hartered or with any other banks using $WI#T. "dditionally, transactions may be approved by remote authori%ation even if the approver is out of station. S+IFT% $WI#T is a bank owned nonprofit cooperative based in Belgium, which serves the financial community worldwide. It ensures secure messaging with a global reach of .,*D( banks and financial institutions in )E/ countries, -* hours a day. $WI#T global network carries an average * million message daily and estimated average value of payment messages is >$3 - trillion. By having $WI#T facility, banks are now able to serve its customers more profitable by providing C?&, 4ayment and other messages efficiently and with utmost security. Especially it is of great help for clients dealing with Imports, E!ports and 7emittances etc. Tele Banking% Tele banking facility allows customers to get access into their respective banking information -* hours a day. $ubscribers can update themselves by making a phone call. They can transfer any amount of deposit to other accounts irrespective of location either from home or office. *,tent o -rodu"t !ierentiation in the Industry Most o the banks in Bangladesh oer &ery mu"h similar inan"ial produ"ts with little dierentiation. /nly Islami Banks produ"ts are dierent rom "on&entional banks produ"ts. But an obser&able trend is that a lot o the lo"al pri&ate "ommer"ial banks and e&er multi0national banks like0'SB# ha&e started oering Shariar (Islami") banking produ"ts to some e,tent. *"onomies o s"ale It is present because all banks do not have similar cost of funds, as differences e!ist as different banks deposits cost are different and amount of classified advances are different. Those who have less classified advances have advantages in the cost of funds. Industry -roitability Industry profitably is largely dependent on the state of the national economy and individual bank's ability to make good advance. Bowever, profitability for the banks in the industry is above par. The dri&ers o "hange in the Banking Industry &hanges in the longterm industry growth rate Industry's growth is moving upward and an upsurge in longterm demand attracts new entrants to the market and encourages competition. There have been changes in who buys the product and how they use it. &ustomers are using the same banking services in a new way, for e!ample now they can do their banking transaction without moving to bank and using new digital products like "T6, access card, credit card etc and this shift is forcing banks to adFust their customer service offerings, opening new ways to market their product. 4roduct innovation 4roduct innovation in this industry is shaking up the structure of the competition and as well as the industry by broadening its customer base, reFuvenating the industry's growth and widening the degree of product differentiation among competing banks. $uccessful new product introduction will strengthen the market position of the innovative banks. It is playing the role of a maFor driving force. Technological change The pace of technological development in electronic commerce :ecommerce; via the Internet is fast changing the way business is conducted in the banking industry. 3igital banking products like "T6, access card, credit card have entered into the market and brought a dramatic change in industry's landscape. " technological development is also producing significant changes in capital re=uirement and e!tra customer facilities and services to maintain e!isting customers and attract new customers. 6arketing innovation In today's banking industry, one of the key driving force is 6arketing innovation. When banks are successful in introducing new ways to market their products and services they can get the buyers as well as sellers interest, widen the industry demand, increase product differentiation and lower their unit costs. Entry & e!it of maFor firms Entry & e!it of maFor firms will definitely bring some changes in the industry and it will shake up the competitive condition. Entry of a new bank often produces new rules for competition. But in the banking industry the entry barriers are really high. 3ue to high regulations imposed by the 0overnment to enter this industry the threat of new entrants is not that much in comparison to other industries. "lso the e!it barriers are also very high and its really very hard for banks to leave the industry. &hanges in cost and efficiency 3ifferences in the cost and efficiency among key competitors alter the position of the banks. &onsumers have become very price sensitive and low price of products and services attracts more customers. &hanges in 7egulatory and 0overnment policy The regulatory and government actions make significant changes in the industry practices and strategic practices. Bangladesh Bank, which is the central bank and the 6inistry of #inance, has the authority to take policies that will protect the interest of the public as well as banks. "nd, whatever decisions they take all the banks are obliged to follow that. &hanging societal concerns, attitudes and life styles $ociety is changing rapidly with the change in people's life style and concerns. The number of women workforce is increasing day by day. "s a result people are money rich but time poor. &onsumers of the banks are asking for more and convenient facilities and services. Banks those are providing "T6, credit card and convenient location are getting more popularity and achieving more market share, this is specifically true for 3haka.