BUSINESS PLAN 1 [Date]

1.1 EXECUTIVE SUMMARY

SHIANNAS BBQ will be an eat-in, take out restaurant. We will also offering delivery
service for anyone looking for some good Filipino-style BBQ brought to the front door.
Unlike other BBQ restaurant in other restaurant will provide a unique combination of
exceptional food and value pricing. From the many people that just want some good
grub SHIANNAS BBQ will be the price to go. Having friendly customer service is one e
service and great food is how we are going to gain the trust and loyalty that we need
customers.
1.1.2 MISSION
To provide a type of BBQ experience that is unique and different then any other BBQ
restaurant. From our delicious smoke food to our one of a kind customer service we will
strive to give the guest that walks throught our doors the best BBQ experience they
have ever had.
1.1.3 BUSINESS CONCEPT
We will taking over a pre existing company called SHIANNAS BBQ. This going to allow
us to take advantage of the growing customer that has already been set up by previous
owners. Combining our new business foundation is the reason we believe that will meet
our entire short and long term objectives.

1.1.4 SHORT AND LONG TERM GOALS OF SHIANNAS BBQ

SHORT TERM GOALS
Our short term goals include branching out to new marketing demographics, new
customer bases, and continuing to provide top natch BBQ food to customer at a lower
price than all of our competition. We will be advertising more to schools and offices in
order to capitalize on our business location
LONG TERM GOALS
Our long term goal are fairly simple. We want to be know as the best BBQ restaurant in
all of Taguig City. We want to be one of the best restaurant that compete in BByQ
competitions around the Philippines. Ultimately we hope to make a name for ourselves
in order to open new location around Tauig City.



BUSINESS PLAN 2 [Date]
1.2 MARKETING STRATEGIES

1.2.1 TARGET AUDIENCE
Our target audience working in call center leaving in condo in taguig and offices around
the taguig area.

1.2.2 COMPETITION

1.2.3 MARKETING STRATEGIES
Our heaviest advertising will come throught word of mouth of customers. This
can happen throught social media like facebook, twitter, Instagram etc.
We can provide coupons to be sent through Value Ad and other local coupons in
magazine.
Local newspaper and internet advertising could be added in the future depending
on success.
1.2.4 ORGANIZATIONAL CHART









OWNER
EMPLOYEE EMPLOYEE
MANAGER
EMPLOYEE EMPLOYEE
BUSINESS PLAN 3 [Date]






1.3 FINANCIAL SUMMARY

1.3.1 NEED SUMMARY
A current location with restaurant renovation is currently for sale for P40,000. Since it is
already equipped with the necessary assets to run a restaurant minimal start up cost will
be needed. With these numbers in mind as well as support from a franchised business,
a loan of P100,000 will provide us with enough to cover needed expenditures to open
for business.
1.3.2 REVENUE MODEL
Concept: we plan to try to keep low to make affordable barbeque for the people working
in the Taguig area with average to low income. We want to keep prices for individual
meals to where 50% of the sales cover the food costs while, 40% go towards other
expenses like payroll, utilities, repairs, and other miscellaneous expenses. The final
10% will be kept as a reserve in case of increased or unexpected expenses.
Pros
Lower pricing will draw more interest from employee working around the Taguig area
where our restaurant.
Cons
Keeping prices lower will keep us from being able to make larger amounts of profit.
Forcing loans to be longer liabilities.
1.3.3 ASSUMPTIONS AND CONCEPTS
Payroll
First of all owners have agreed to limit owner withdrawal to P92,000 per owner for
each month. This amount of P316,000 pesos each year.
Projection
BUSINESS PLAN 4 [Date]
These are taken from average of restaurants in Taguig City area targeting the same
type of consumers
CATERING
For catering there will be P50,000 pesos set up and tear down cost. we try to keep it
at 1/3 of pound per person at an average rate of P50,000 pesos per pound of food if
you are trying to feed 100 people the cost for everything would be around P100,000
pesos to P200,000 pesos. We will offer this service to parties as large as 250 people
to parties as large as 50 people.
DELIVERY
One advantage of our location is that we are in a central position in Taguig City. This
allows us to have a service that most other BBQ restaurant in this area do not we
will deliver our delicious food right to your door for an additional cost of 50 pesos
delivery fee when the area is very far to our restaurant.
BBQ COMPETITIONS
We will also attend international and philippined wide BBQ convention. These
convention allows us to advertise our product to a different audience. These
convention bring in an average of 200,000 pesos in revenue, however the
advertisement that our business receives from these events is the real reasons we
attend.













BUSINESS PLAN 5 [Date]
1.4 SWOT ANALYSIS

Strength
Strong relationship with vendors that offer high quality ingredients and
fast/frequent delivery schedules.
Excellent staff who are high trained and very customer attentive.
Great location that is bright, hip, clean, and located near offices and condo
units.
High- quality food offerings that exceed competitions offerings in quality
presentation and prices.
Weakness
A limited marketing budget to develop brand awareness.
The struggle to continually appear to be cutting edge.
Opportunities
Growing market with significant percentage of the target market still not
aware that SHIANNAS BBQ exist.
Increasing sales opportunities in take out business.
The ability to spread overhead over multiple revenue center
Threats
A slump in the economy reducing customers disposable income spent on
cutting out.
BBQ restaurant chains found in other market in metro manila.
Competitions from international and local restaurant in the metro manila.










BUSINESS PLAN 6 [Date]