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PRESENTED BY:

RAJA QASIM JAMIL

AWAIS FAREED
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 Over half a century ago, the foundation of Nirala
was laid in Lahore, Pakistan, with the commitment
to provide people with delectable quality delights.
 The great journey started when Taj Din migrated
from Amritsar, India, to Lahore and started a small
breakfast shop in the inner city of Lahore in 1948.
The passion for quality, distinctiveness and hard
work set by our founder is the spirit we seek as our
guiding principle.
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VISION
 The vision is to make Nirala a global brand, a
brand recognizable for its uniqueness and
quality in ethnic food market all around the
world. In this perspective it consider its self as
an innovative and a pioneer company,
continuously offering unique products and
interesting service concepts that others
haven’t even dreamt of.
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CORE VALUES
 The core values of Nirala organization which they
consider the Spirit of Nirala have not changed over
the past half century. Those values and traditions
which have made the brand Nirala a market leader
for the past 60 years are:
 Continuous Improvement
 Innovation
 Integrity
 Team work and
 Social Responsibility

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PRODUCTS
 Mithai
 Snacks
 Dairy
 Beverages

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Nirala Group of
Companies
 Anmol Co.
 N Design
 N Restaurants
 Nirala Canada Ltd.
 Nirala Dairy (Pvt) Ltd.
 Nirala Snacks (Pvt) Ltd.
 Nirala (Pvt) Ltd.
 Nirala (UK) Ltd.
 Porshe Pakistan
 Taj Trading LLC
 VCS (Pvt) Ltd.

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COMPETITORS
 AREA WISE:
LAHORE
• Gourmet
• Fazal Sweets
ISLAMABAD-RAWALPINDI
• Jameel Sweets
• Fresco Sweets
KARACHI
• Qasr-e-Sheeren

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SEGMENTATION
 Geographic

• LAHORE, ISLAMABAD. RAWALPINDI,

KARACHI,MULTAN, SIALKOT, GUJRANWALA,
PESHAWAR

INTERNATIONAL:
• DUBAI and SHARJAH

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TARGET MARKET
 In Target Market of NIRALA, it has different
products in Different Markets e.g
 Sweets, Restaurants, Beverages, Dairy.
 IT IS BASICALLY MULTIPLE
SEGMENTATION.

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VALUE CHAIN
 Inbound Logistics:
Pure Desi Ghee, Hight Quality Dry Fruit, Milk, Rice
 Operations:
• More than 20% of Mithai Production is Carried out at Automated Plants.
• Snacks are also prepared on modern machines.
• Milk production Plant is situated in Tandlianwala near Faislabad where
more than 300,000 liters of milk is Processed per day.

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 Outbound Logistics:

• N DESIGN is a Packaging Co. working under the Umbrella

of NIRALA which is offering 80 different types of Packaging.
• It includes traditional paper and cardboard, tin, wood, glass
and handmade Paper.
• Customized Packaging

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 Marketing and Sales:
• Nirala Dairy and Snacks are sold at more than 30000 retail shops across more
than 50 cities of Pakistan.
• Supply and Distribution department of NIRALA ensures timely and effective
distribution of the products to the chain of Nirala Sweets stores spread all
across Pakistan.
• NIRALA is emphasizing more on Print Media and Outdoor Advertisements.
 Supporting Activities:
• MIS Department
• HR Department
• Store and Procurement Department.

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