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2014

Topic 1Innovative consciousness


()The cartoon aims at informing us of the significance of the innovative consciousness. Definitely,
no one can deny its importance. An innovative spirit can promote the advancement of both individuals and society
as a whole. Only those who are keeping on creating new things can make continuous progress and maintain
competitive edge. To further illustrate the importance of innovation, I would like to take Steve obs as a case in
point! how could he, a genius who change the way of modern communication, recreation and even our life, invent
so many powerful electronic products without a creative spirit"
#rom my perspective, at no time should we overlook the power of the consciousness of innovation.
#urthermore, we need to develop a habit of discovering new things using new methods and applying new
thoughts in our work, study or simply everyday life. $Innovation is the spirit of human being%s progress.& A
philosopher once said.
Topic 2persistence/ perseverance
()The cartoon aims at informing us of the significance of persistence. Definitely, no one can deny
its importance. 'ersistence can help us carve out a way to success. Although the way to success is bumpy and
filled with inevitable setbacks, it is persistence that lead us to the destination we are eager to reach. ()To
further demonstrate the importance of being persistent, I would like to take Thomas (dison as a case in point! how
could he, one of the greatest inventor throughout the history of mankind who e)perienced numerous unsuccessful
attempts, invent the first electric lamp without persistence"
Accordingly, at no time should we overlook the importance of persistence. *hen coming across hardships and
setbacks, we need to grit our teeth and adhere to the faith that our efforts and persistence will be paid off. $+reat
works are performed not by strength, but by perseverance.& Samuel ohnson once said.
Topic 3Dreams/ objectives
()The cartoon aims at informing us of the significance of our dreams,ob-ectives. Definitely, no one
can deny its importance. Our dreams,goals,ideals,ob-ectives will prevent us from .uitting easily especially when
we are in great trouble. They will lead us to the destination we are eager to reach, bring out the best in us and
stimulate us to remain firm in our faith. ()To further illustrate the importance of dreams,ob-ectives, I would
like to take /elen 0eller as a case in point! how could she, a disabled woman who was born blind and deaf, finally
be a world1renowned writer who wrote If I Had Three Days to See without her dreams to overcome physical
limitations.
Accordingly, at no time should we underestimate the power of dreams,ob-ectives. #urthermore, we must set up
proper goals before we start to do anything and stick to it whatever difficulties we meet. $One of the most
dangerous forms of human error is forgetting what one is trying to achieve.& 'aul 2it3e once said.
Topic 4cooperation
()The cartoon aims at informing us of the significance of cooperation. Definitely, no one can deny its
importance. 4ooperation can help people achieve our ob-ectives more smoothly. If everyone in a group can
cooperate with each other actively and play each other%s strength sufficiently, those once1deemed1unachievable
tasks for one single person can be successfully accomplished through shared efforts. ()5uite a few e)amples
can be given to prove the importance of cooperation, and I can think of no better illustration than the following
one! after the financial crisis swept the whole world in 6778, how could the world economy
recover,restore,revive,revitali3e at such a rapid speed without cooperation among countries all around the world.
*e should always bear in mind that in such a competitive world of today, no individuals or organi3ations can
achieve success without cooperation. #urthermore, when coming across setbacks or challenges, we should not
dismiss ourselves as a powerless individual, instead, we should discover advantageous resources initiatively,
collaborate effectively with people around us, and thus overcome all the things that lie in the way to
success.$4oming together is a beginning. 0eeping together is a process. *orking together is a success.& /enry
#ord once said.
Topic 5diligence
()The cartoon aims at informing us of the significance of diligence. Definitely, no one can deny its
importance. Diligence enables us to achieve our ob-ectives more smoothly and reali3e our dreams more rapidly.
The more diligent we are , the more likely we are to accumulate e)perience, master skills, discover and kill off our
shortcomings and create more opportunities. ()further illustrate the importance of being diligent, I would
like to take 9ichael ordan as a case in point! how could he, one of the greatest basketball players throughout the
history of mankind who was once deemed unsuitable for playing this game, achieve unprecedented success in
2:A"
Accordingly, at no time should we underestimate the power of diligence. #urthermore, when coming with
setbacks and bottlenecks, instead of giving up easily, what we must do is to stick to our goals and faith, tell
ourselves that all efforts and diligence will be paid off. $good luck appears only when you are diligent enough.&
:arack Obama also once said.
Topic 6making plans
()The cartoon aims at informing us of the significance of making plans. Definitely, no one can deny
its importance. 9aking plan will enable us to achieve our ob-ectives more smoothly and reali3e their dreams more
rapidly. The more detailed plan we make the more likely we are to make full use of time, enhance our work
efficiency make full preparation in advance for une)pected cases. ()To further demonstrate the importance
of making plans, I would like to take 4(O as a case in point, how could a 4(O, the head and decision1maker of a
corporation, deal with all sorts of complicated things smoothly if he fails to draw up a detailed plan for routine
work"
Accordingly, on no account should we overlook the power of plans. #urthermore, we should draw up detailed
plans before we start to do anything and do things as planned. $/e who fails to plan, plans to fail.& A famous
philosopher also once said.
Topic 7actions !"#$%
()The cartoon aims at informing us of the significance of taking actions. Definitely, no one can deny
its importance. Actions will enable us to achieve our ob-ectives more smoothly and reali3e their dreams more
rapidly. The more action we take, the more likely we are to accumulate e)perience, master skills and get close to
our destination. ()To further demonstrate the importance of A, I would like to take a famous 4hinese fable
story as a case in point/ow could the $foolish old man& who dreamed of removing the mountain in front of his
gate finally achieved his dream without taking constant actions "
Accordingly, on no account should we underestimate the power of taking actions. #urthermore, not only
should us posses a great dream, but we also should take actions to make it come true. $Actions speak louder than
words.& A philosopher also once said.
Topic ! adversit" &'
()The cartoon aims at informing us of the significance of adversity. Definitely2o one can deny the
importance of adversity. Adversity is conducive to people%s growth and maturity. :y facing adversity with
confidence and a brave heart, people are more likely to recogni3e themselves profoundly, bring their potential into
full play and accumulate more e)periences. ()To further illustrate the significance of adversity, I would like
to take an empirical evidence as a case in point! surveys conducted by some biographers have demonstrated that
almost all of the great men and celebrities have built their mansion of success on the bedrock of adversity.
#rom my perspective, at no time should we underestimate the power of adversity. #urthermore, when coming
across adversity, we should not regard it as a obstacle to success; instead, we might as well envision it as a
precious chance to improve ourselves, fight against it courageously and ac.uire wisdom from it. $Adversity
breeds success.& An ancient +reek philosopher also once said.
Topic #! $nit"/solidarit" ()
()The cartoon aims at informing us of the significance of unity. Definitely2o one can deny the
importance of unity. <nity,solidarity enables people to achieve their ob-ectives more smoothly and rapidly. :y
uniting, people are more likely to reduce unnecessary conflicts and frictions, take full advantage of each other%s
strength and thus eventually defeat those seemingly invincible hardships and challenges. ( )To further
demonstrate the importance of unity, I would like to take the 4hinese 4ommunist 'arty as a case in point! how
could she achieve the victory of the Anti1apanese *ar if she failed to unite 4hinese people of all ethnic groups "
#rom my perspective, at no time should we underestimate the power of unity. *hat%s more, we should foster
the consciousness of unity and always bear in mind that it is unity, instead of individual%s capability, that the
achievement of any course depends on. $<nited we stand, divided we fall.& The <.S. president ohn Adams also
once said.
Topic 10: Helping each other
()The cartoon aims at informing us of the significance of helping each other. Definitely, no one can
deny its importance. /elping each other is conducive to the harmony of society. On the one hand, those who
obtain helps from others can get out of trouble more smoothly and thus sense the warmth of society. On the other
hand, those who offer a helping hand are more likely to improve their sense of gratification and achievement by
fulfilling their personal value. ()To further demonstrate the importance of mutual help, I would take *en
4huan as a case in point ! how could it , after being severely damaged by the earth.uake in 6778, rebuild its
homeland at such a high speed without the help from people at home and abroad "
At no time should we underestimate the power of a helping hand. Accordingly under no circumstances
should we decline to help others when they are in need. :esideswe should be grateful for those who provide us
with help when we are in trouble. Only in this way can we lead a fulfilling and meaningful life.
Topic 11 mutual trust
()The cartoon aims at informing us of the significance of mutual1trust. Definitely, no one can deny
its importance. 9utual trust is conducive to the harmony of society. *ith trust among each other, people of
diverse disposition, e)perience, thinking mode and backgrounds can have a better understanding and
communication, and thus reduce unnecessary conflicts and frictions. () To further illustrate the significance
of mutual trust, I would like to take an empirical evidence as a case in point! surveys conducted by certain career1
related websites have shown that roughly =8> of white1collar workers are more inclined to work with colleagues
they trust. ?almost =8> of white1collar workers regard mutual trust as lubricant of effective collaboration. @
#rom my perspective, at no time should we underestimate the power of mutual trust. #urthermore, we should
trust people as much as possible and try our utmost to influence those who do not trust people easily, inform them
of the significance of it. Only in this way can live in a more harmonious world.
Topic 12 communication
()The cartoon aims at informing us of the significance of communication. Definitely, no one can deny
its importance. 4ommunication will enable us to achieve our ob-ectives more rapidly. :y communicating
fre.uently and smoothly, we can have a better understanding among each others, reduce unnecessary conflicts and
frictions and thus eventually improve the efficiency of cooperation. ()To further illustrate the importance of
communication, I would like to take the Apple Incorporation as a case in point! how could it, with so many
departments, staffs from diverse countries and backgrounds inside, and branch offices allocated all around the
world, finally operate smoothly and achieve unprecedented market profits without an efficient communication.
#rom my perspective, at no time should we underestimate the power of communication. when
misunderstanding others, we should communicate with them initiatively and detect the truth underlying bias.
4ommunication is the lubricant of success,happiness.& /enry #ord, a world1renowned entrepreneur also once
said.

1. +,-./012 in%erior/poor &ualit" o% products


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In the first place 6Quite a few businessmen put the economic interests in the first place while
overlook the importance of quality and safety.
(Additionally 6In order to reduce costs 6they tend to use inferior materials 6simplify the
production process and shorten the manufacturing time.)
Last but not least6the absence of strict supervision and severe punishment on those who produce
low quality products has also reinforced the trend.
12789:
irstly6relevant administration departments should spare no efforts to strengthen supervision on
the manufacturing process.
!econdly 6relevant laws and regulations should be made and implemented to impose a heavy
penalty on those who manufacture fake and inferior products.
"nly in this way can we guarantee the quality of products and the interests of consumers# people$s
safety.
2.;<=>12 T'e gradual loss o% trust bet(een people
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or one things6A host of dishonest behaviors in the society have caused distrust between people.
additionally% the absence of deep communication is also responsible for the gradual loss of trust
between people. In such a competitive world of today% enormous pressure and the fast &paced way of life
has also deprived people of their chance of in&depth communication.
12789:
irstly% A large&scale education campaign should be launched to inform the public of the
importance of trust between each other.
!econdly% we ourselves should spend more time communicating with people around us. 'hus%
relationships and trust between people can be enhanced simultaneously .
"nly in this way can we live in a more harmonious world. (()words)
3. ?@ABC12 Drunken Driving
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the absence of the consciousness of driving security may be one of the leading causes. 'hose
who drive after drinking overlook the fact that their behaviors may not only threaten the safety of
themselves % but also of passengers and pedestrians.
!econdly% relevant laws and regulations may not have been strictly enforced to warn people
not to drive after drinking.
12789:
relevant laws and regulations should be made and implemented to impose a heavy penalty on
those who drive after drinking.
!econdly% a more extensive education campaign should be launched to arouse the public$s
consciousness of the importance of driving safety.
"nly *ith these measure adopted can the problem of drunken driving be things of the past.
4. DEFGHI Internet)based rumors
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or one thing 6the advanced network technology has provided people with such convenient
communication tools as ++!% ,icroblogs% QQ% and e&mail% which will promote the spread#diffusion of
rumors.
,oreover% the convenience of anonymity on the net enables users to shirk responsibility for their
remarks % which has also reinforced this trend. ((-words)
12789:
irstly% the authorities should make and implement relevant laws and regulations to impose
heavy penalty on those who spread rumors through the Internet.
!econdly% relevant departments should strengthen the supervision of the network information
and stop the circulation of rumors.
Last but not least% as for the .eti/en themselves 6neither should they believe the rumors
easily6nor disseminate rumors deliberately. As the common saying goes% 0rumors stop at the wise. 0(12
words)
5.JKLM12NLMO=Ps'ortage o% resources
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irstly6the ever-increasing population is a leading cause of water shortage. As
populations increase, the demand for water grows accordingly.
secondly% people everywhere waste water without even realizing it: showers last too
long6 taps are left running and so forth.
Last but not least, the industrial production will cause water contamination and it will
also decrease the existing water resources further more.
12789:
or one thing% it is essential that laws and regulations be worked out and enforced impose a
heavy penalty on those who waste or contaminate waster deliberately .
!econdly% a large&scale education campaign should be launched to inform the public of the
significance of economizing on water.
*ith these measures taken% it is reasonable for us to believe that this problem can be perfectly
solved in the near future .
6. QRST12 t'e loss o% public moralit"
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rom the macro point of view% quite a few people tend to concentrate more time and energy on the
pursuit of economic benefits and satisfaction of materials while overlook the significance of social
morality.
rom the micro point of view% some worry that their morality% which can be best e3pressed through
kindness and warm&hearted behaviors% may invite unnecessary trouble.
12789:
In the first place% a large&scale education campaign should be launched to inform the public of the
significance of social morality
In the second place% relevant laws and regulations should be made and implemented to protect the
benefits of those who provide help.
"nly in this way can we be sure that% on the one hand% those who are in need can receive timely aid
and% on the other hand% warm&hearted people never suffer from loss.

7.HUVW>traditional culture missing
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'o start with6quite a few people hold that 4hinese traditional culture is of little use in modern
society and it has failed to meet the needs of society$s development.
*hats more 64hinese traditional culture is facing an unprecedented challenge. 5ich and colorful
culture from foreign countries has distracted people$s attention% few people can resist the temptation of
foreign culture. (6) words)
12789:
irstly% A large&scale education campaign% combined with various interesting traditional and
cultural activities% should be launched to inform the public of the importance of the protection of
4hinese traditional culture.
Additionally% 4hinese traditional culture need to ad7ust to the rapid development and the growing
demand of society .
"nly in this way can we prevent the loss of traditional culture and hand down the traditional
cultural heritages from generation to generation. (18words)
8.XYZ[12 mental 'ealt'
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or one thing 6 teachers% parents as well as students themselves have attached too much
significance to academic performance while overlooked the importance of mental health.
or another6pressures from all sides6including peers6parents and society6 have also caused
severe mental health problems.
12789:
or one thing% a large&scale education campaign should be launched to enhance people$s
consciousness of the importance of mental health.
or another% students themselves should learn to ad7ust their mental state by regularly attending
various activities% communicating with their friends and parents and so on.
"nly in this way can students grow up healthily and en7oy a brilliant future.
\
#rom the bar char given above, we can observe that the ownership of houses in 4hina e)perienced some
changes during the past several years. The proportion of state1owned houses decreased sharply by almost A7>
from B7> in C=A7% to 67> in C==7%. On the contrary, during the same period, the percentage of private houses
increased rapidly from D7> to 87>.
The bar chart reveals that there e)ists an opposite trend in the development of state1owned and private houses
ownership. *hat e)actly contribute to this phenomenon" Eeasons can be listed as follows! for one thing, the
authorities have issued some preferential policies to the development of private houses industry. Additionally, with
the improvement of financial status and purchasing power, citi3ens in mounting numbers can afford to buy private
houses which were deemed e)pensive. Fast but not least, people%s decision to buy a house can also be ascribed to
the power of so1called $group dynamics&! when members of our social networks own their private house one after
another, we unconsciously imitate them , of course, if we have enough money.
The continual growth of private houses is a symbol of the improvement of people%s living standard. /owever,
the authorities should also place a value on the restriction of houses% price. Otherwise, it will one day be a obstacle
of the rapid and sound development of economy.
#rom the curve chart given above, we can observe that the number meals of fast food and sitdown
restaurant e)perienced some changes during the past several years. The number of meals of fast food increased
slowly from 67 in C=B7 to nearly D7 in C=87. #rom C=87 to 6777, it ascended rapidly from D7 to appro)imately
=7. On the contrary, when observing the statistics of sitdown restaurant meals, we can find that it increased slowly
from 67 in C=B7 to roughly A7 in 6777.
The curve chart informs of the phenomenon that there e)ists some difference in the development of fast
food and sitdown restaurants. *hat e)actly contribute to this phenomenon" Eeasons can be listed as follows! for
one thing, with the pace of modern life .uickening, people barely have much time to waste in lining up for
restaurant meals, on the contrary, fast food meals can do help busy people save a great deal of time. Additionally,
the authorities have issued some preferential policies to protect and encourage the rapid e)tension of fast food
industry , thus the public can buy fast food at shops scattering around the city. On the contrary , people in
diminishing numbers are willing to eat at sitdown restaurant. They think that eating at restaurant is always time1
consuming and inconvenient. :esides, food at restaurant is comparatively e)pensive than fast food.
by observing the trend of the past, we may forecast that the number of fast food meals will continue to rise in
the years to come. /owever, we should also take the detrimental impact of fast food into consideration. Do
remember that fast food is one of the main causing factors of diseases such as heart attack, obesity and diabetes.
#rom the pie chart given above, we can observe that it reflects the statistics of investment in :ei-ing from
different countries and regions. The proportion of investment from /ong 0ong accounts for GG>, ranking first.
The percentage of investment from other 6D countries and regions ranks second among all, making up 67.8 >.
apan occupies C=.6>, ranking third. *hen it comes to the <.S.A., we can find that it takes up CH> , 68> lower
than that of /ong 0ong.
The pie chart reveals the phenomenon that most of the investment in :ei-ing stem from /ong 0ong. *hat
e)actly contribute to this phenomenon" Eeasons can be listed as follows! in the first place, 4hinaIs investment
policy provide preferential treatment to investors from /ong 0ong. They are more likely to be immune to high
ta)es and other charges. 9oreover, .uite a few /ong 0ong investors hold the opinion that, with the same
language, cultures, traditions and customs, mainland is an ideal and promising investment resort which will be
bound to generate considerable profits. Fast but not least, it will not take a long time to commute between /ong
0ong and 4hinese mainland, the region advantage also has attracted more /ong 0ong investors to locate their
companies and factories in the mainland.
The public can benefit a lot from /ong 0ong investment. 'eople can buy products with superior .uality at a
comparatively cheaper price. /owever, balancing the investment proportion from different countries is also a
issue needed to be put at the top of relevant administration departments% agenda. Thus, people can be e)posed to a
greater variety of products and have more purchasing options.

1. !
Dear Sir or Madam,
Im writing to lodge the complaint about the poor quality o !!!!! that I
purcha"ed rom Sun #ppliance $ompany!
%ran&ly "pea&ing, Sun #ppliance ha" alway" been my a'orite!!!!!!! (he
machine operated well at )r"t, but ten day" later, there wa" a ault that
bothered me, that i", the an made "o much noi"e that I could not "leep well at
night! *or"e "till, !!!!!!!!! It" poor quality ruined almo"t all my pre'iou"
impre""ion toward your product"!
I "trongly "ugge"t that a repairman or a "er'ice engineer "hould be "ent to
my home without delay! I wonder i you could pinpoint the e+act cau"e o the
malunction a" "oon a" po""ible! I you cant, I am araid that I will reque"t or
ull amount o reund or a new!!!!!!!!
I would appreciate all your a""i"tance in thi" matter! I you ha'e any
que"tion", plea"e dont he"itate to contact me! ,oo& orward to your reply!
-our" Sincerely,
,i Ming
2. "#
Dear Sir.Madam,
Im writing to e+tend my heartelt than&" to all the nur"e" and doctor" in
your ho"pital!
,a"t month, while I wa" on a bu"ine"" trip in (aiyuan, Shan+i pro'ince, I
"u/ered rom a bad cold and a e'er, "o I wa" "ent to *ard 0om 201, $haoyang
Medical $enter! During my "tay at ho"pital, nur"e" on duty patiently too& my
temperature, regularly e+amined my body, and oten ed meal" to me! In
addition, doctor" pre"cribed me the mo"t e/ecti'e drug" and ga'e the be"t
medical ad'ice! (han&" to the con"tant care rom the ho"pital "ta/, I reco'ered
quic&ly! 1ow that I ha'e returned home, the e+cellent "er'ice o your ho"pital
"till impre""e" me! I belie'e that a" patient, I ha'e recei'ed the mo"t
proe""ional treatment and the mo"t con"iderate care!
2lea"e allow me to con'ey my "incere greeting" toward the doctor" and
nur"e" that contribute all their e/ort", patience and energy to their patient"!
1othing can e+pre"" my gratitude e+cept my be"t wi"he" to them! I you ha'e
anything that need" my help, plea"e dont he"itate to contact me!
-our" "incerely,
,i Ming
3$%&
Dear Sir.Madam,
Im writing or a preciou" opportunity to wor& in a ban& that en3oy" year"
o reputation!
I read today" 4ei3ing -outh thi" morning, plea"ed to di"co'er that your
ban& i" loo&ing or a ca"hier 5an accountant6! I wonder i you could be ree to
ha'e a plea"ant tal& with me, or all the requirement" "peci)ed in your
ad'erti"ement tend to )t my pre"ent "ituation! %or one thing, a" September
clo"e" in, I am going to graduate rom college with a 4achelor Degree! %or
another thing, ater our7year "tudy at college, I recei'ed e+ten"i'e training in
#ccounting, #nalytical thin&ing and 4u"ine"" planning! #ll o them are
con"idered de)nite weight or a quali)ed ban& cler&! Still, Spea&ing 8apane"e
9uently, I dont thin& I ha'e any problem while wor&ing with other colleague"!
:nder the"e circum"tance", I )rmly belie'e that I can contribute to pro"perity
o your company becau"e I am a "el7moti'ated per"on! ;n the other hand, a
oreign ban& with an international bac&ground will enrich my wor&ing
e+perience and broaden my mind, thu" pa'ing a way or my pro"pecti'e
career!
I would appreciate your a""i"tance in thi" matter! I you ha'e any
que"tion", plea"e dont he"itate to contact me! ,oo& orward to your reply!
Sincerely -our"'
<hang ,i
4$(&
Dear 2roe""or =erb 8a"on,
I am ,i 1an, dean o the =i"tory Department, 2e&ing :ni'er"ity! I am writing
to in'ite you to participate in an international con'ention that i" to be held in
4ei3ing on September 12, 200>!
Since your 'i"it in 4ei3ing la"t year, all the teacher" that attended your
lecture ha'e been deeply impre""ed with your thorough &nowledge and
proound under"tanding o the "ub3ect! *e would be plea"ed i you could come,
a" our gue"t o honor, to the International $onerence on $hine"e =i"tory, I
po""ible, would you plea"e deli'er a "peech on whate'er "ub3ect that intere"t"
you! ?nclo"ed in thi" letter i" a time "chedule or the e'ent! -ou would, o
cour"e, recei'e our "tandard honorarium to co'er tra'eling and other
e+pen"e"! *hen you arri'e in 4ei3ing, I will certainly meet you at the airport!
2lea"e let me &now your date o arri'al i you can come and tell u" when
you can ma&e the trip! I you ha'e any que"tion", plea"e dont he"itate to
contact me! ,oo& orward to your reply!
Sincerely -our"
,i 1an
5)*+
Dear Sir or Madam,
I am a $hine"e "tudent rom 4ei3ing 1ormal :ni'er"ity who hope" to apply
or the admi""ion to your pre"tigiou" uni'er"ity! My plan i" to "tart my cour"e
ne+t year" autumn "eme"ter, and I would be grateul i you would be &ind
enough to pro'ide me with certain e""ential inormation!
%ir"t o all, what quali)cation" do I need@ I ha'e already obtained a
bachelor" degree, but I wonder i there are any urther academic
requirement"! Second, how much are the tuition ee"@ #nd I really want to
&now whether there are any "cholar"hip" a'ailable or international "tudent"!
(hird, i" it po""ible or me to li'e in the uni'er"ity dormitory in"tead o
home"tay@
I loo& orward to your reply, and to attending your e"teemed in"titution!
-our" "incerely,
,i Ming
"#,-./012345

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