Archiexpo - MB

PRODUCTS
SPECIAL EDITION #2
Our Best Finds from
the Milan Design Week
MILAN DESIGN WEEK SPECIAL
Jean Nouvels Offce of the Future
The Offce Issue
PROJECTS
Top Offce Designs
from Around the World
Our Contributors
Thoughts on
the Evolution of
Offce Spaces
Ron Gilad / Ferruccio Laviani /
Francesco Rota / FRONT/
Studio DRIFT
PAPERS
PEOPLE
+
CONTRIBUTORS
Our Handpicked Expert Contributors
VIRTUAL STAND OF WONDERS / VSOW
A Place to Wonder: Inspire and Stimulate Your Senses
Wonderful Offices from Around the World
A Selection of Offices that Will Get You Working
Vintage Wonders
Mad Men Furniture Classics
Cubicle Wonders
Great Items to Brighten Up Your Cubicle
MOST WANTED
Products & Lighting
Office Furniture
ArchiExpos Selection
Office Furniture / (SALONE UFFICIO) MILAN DESIGN WEEK SPECIAL
The Editions Selection
Lighting
ArchiExpos Selection
Lighting / (EUROLUCE) MILAN DESIGN WEEK SPECIAL
The Editions Selection
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Cover: Modular Acoustic Shielding / Formkind - see page 28
CONTENT EDITION
This Issues Index
73
38
32
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A CONVERSATION WITH
Francesco Rota

Ron Gilad
Front
Studio Drift
Ferruccio Laviani
HOT TOPICS
Contributors Topical Discussion Articles
Evolution of Office Design from 1940 to Today
Efficiency Booster to Creativity Promoter
Influence of Architecture and Interior Design on the Way We Work
Favoring Inspiring Environments
5 Trends Shaping the Workplace
Ready to Face the Future?
Jean Nouvels Salone Ufficio Installation
Office for Living
DECONSTRUCTION
The Office Concept of Tomorrow
Googles Future-Ready Tel Aviv Office
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Pinkeye Crossover Design Studio - see page 73
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PERSPECTIVE - ARCHIEXPOS TAKE ON ARCHITECTURE & DESIGN
This years Milan Design Week was all about the Office with a special Jean Nouvel commissioned
installation and the International Workspace Exhibition satellite event Salone Ufficio.
We have taken this as inspiration to create an edition on the Evolution of Office Spaces & Furniture.
Office environments have rapidly evolved from traditional office spaces supporting divide and hierarchy
with closed individual spaces to more collaborative and transparent open plan spaces driven by the
use of internet and technology. Todays workplace designs strive to outperform each other in order to
attract and retain the best possible workforce. The emphasis is put on workers happiness and well-
being, productivity, sustainability and changing work practices. Our expert contributors articles shed
light on these changes showing incredible examples and the trends to come.
This edition also bring you a selection of offices from around the world, a curated choice of new office
furniture & lighting products as well as tips to brighten up your own office space.
In our coverage of the Milan Design Week, we also share conversations with some of the worlds most
acclaimed designers such as Ron Gilad and Ferruccio Laviani and many more.
(See page 79 for our article on Jean Nouvels vision for the office of the future)
Enjoy the read!
PS: Watch out for our next edition about the architectural developments built for Marseille European
Capital of Culture 2013.
The Perspective eMagazine Editorial Team
EDITORS NOTE
This Issues Note
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MANAGING EDITOR
Lucy-Anna Cortey
WRITERS
Lucy-Anna Cortey
Anna-Lisa Dumler
Stephanie Watson
Ian Lavis
Thomas Flammerion
Erin Tallmann
CREATIVE DIRECTION
Geoffrey Boulay
ADVERTISING
Emilio Migliarese
Emmanuelle Crine
Alexandra Jaulin
Cassio de Figueiredo
CONTENT TEAM
Elena Nappi
Federico Brivio
MARKETING DIRECTOR
Isabelle Point Falek
EDITORIAL COMMITTEE
Corentin Thiercelin & Vincent Gerard
TEAM
The Perspective e-Magazine Editorial Team
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SUBMIT PROJECTS & DESIGN STORIES - email us your stories
ADVERTISE WITH US - contact us
05
CONTRIBUTORS
Our Handpicked Expert Contributors
Jennifer Hattam
Jennifer Hattam is an Istanbul
based freelance journalist
specializing in environmental,
social, and urban issues, as well
as the arts, culture, and travel.
Her work has appeared in a
wide variety of print and online
publications, including BBC
Wildlife, California, The National,
Salon.com, Sierra, Time Out
Istanbul, and Wired.
Read more about Jennifer:
www.jenniferhattam.com
Kasia Mychajlowycz
Kasia Mychajlowycz is a freelance writer from Toronto,
who writes about the arts, sustainable design, current
events, development and social movements. Shes
reported from Ireland, Israel, Tanzania, Zambia, Canada
and the United States, and holds a masters degree in
journalism from Ryerson University in Toronto.
Read more about Kasia:
www.archivekasia.com
Carla Turk
Carla Turk is a US based
freelance writer who is
passionate about interior
space branding, workplace
design, trends, and modern
furniture. She is a licensed
interior designer who has been
in the industry since 2002. She
is also a regular contributor
at Myturnstone.com blog and
writes mostly about how design
affects workplace productivity.
Read more about Carla:
www.fnishboard.com
Stephen Searer
For the past five years,
Stephen has run the website,
Officesnapshots.com, which
displays some of the best
company office spaces from
around the world. He doesnt
believe that office design
should be a one-size-fits-all
approach, but rather that each
company should find the right
balance between their specific
employee, budgetary, and
missional needs.
Read more about Stephen:
www. offcesnapshots.com
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VIRTUAL STAND OF
WONDERS
A PLACE TO WONDER:
INSPIRE AND STIMULATE
YOUR SENSES
VSOW/
Wonderful Offces
from Around the World
Dreary maze of cubicles, you will not be missed! SO-ILs design for Logan takes
open space to a new level. The New York based production firm needed a flexible
office that would easily accommodate the ebb and flow of consultants, and SO-IL
delivered. Translucent fabric walls divide the office into two fluid spaces that are
furnished with long, continuous tables. Without traditional limits, employees can
meet, collaborate and produce infinitely, generating a sense of cooperation and
community. Glass partitions and intelligent soundproofing provide (sometimes
necessary) relief from distraction, while letting daylight permeate the entire
office. In short, the design is light, airy and versatile - no claustrophobic cubes
in sight!
VSOW / Wonderful Offces from Around the World
Open Space
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Logan Offices / SO-IL
New York (USA) / 2012
Naho Kubota
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Working with Nature
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SelgasCano Offices / SelgasCano
Madrid (SPAIN) / 2009
Spanish architects, Jose Selgas and Lucia Cano, created a veritable haven for
their firm, SelgasCano. Simply put, the office breathes. Slipped quietly under
the trees, employees work alongside sunlight, raindrops, falling leaves...and
the structure is made to take full advantage of nature as employees work. The
northern side of the buildings transparent plexiglas gives the impression of
working under the treetops and bathes the workspace in natural light, while
the southern sides fiberglass and polyester construction provides shade for the
desks. One glance reveals the source of the groups highly inspired design.
Roland Halbe
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Working Like a Spy
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Swedish architects, AF-LA, have gone underground. 30 meters underground - literally.
Far beneath Vita Berg Park in Stockholm, AF-LA transformed an old nuclear bomb
shelter into a one-of-a-kind office space. According to the architects, the Pionen,
White Mountain office takes its cues directly from science fiction, particularly Silent
Running and James Bond films. Indeed, we imagine that walking into work would not
be unlike visiting a movie set.
Pionen, White Mountain / Albert France-Lanord Architects
Stockholm (SWEDEN) / 2008
ke E:son Lindman
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The hyper-futuristic, enclosed space is devoid of daylight, prompting the
carefully selected office lighting. Perhaps AF-LAs client has simply found
the perfect way to get employees to work overtime?
Its only logical that our choice for a multifunctional office was designed for
an interior project specialist. Office Showroom for DK is a bona fide museum
of good taste where workspaces mingle with color and art. The inclusion of a
showroom within the office is playfully yet deferentially executed, doting the
elements on display with attention while seamlessly integrating them into the
space. Parallelepipeds (say that 5 times fast!) not only serve as small nooks
for interior product exhibition but allow the space to depart from a standard
horizontal concept. A peppering of open space workstations and brightly hued
cubbies for meetings transform this space into a creative, design-centric mecca
for collaboration and good vibrations.
Multifunctional Workstations
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Office Showroom for DK / Megabudka
Moscow (RUSSIA) / 2013
courtesy of Megabudka
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No traffic, no alarm, no cubicle. Such is life from the home-office. However,
despite the perks, working from home can be a messy business. One that Mari
Castello Marinez Arquitecte confronts head on in Es Pujol de sera, a thoughtful
home-office in Formentera, Balearic Islands, Spain. Several ingenious layout
tactics separate the private living space from the public. Sliding walls and
strategic placement of amenities such as bookshelves, cupboards and other
rooms (bathroom, kitchen) create a physical boundary that disassociates the
workplace from the home. In terms of location, the north end office faces the
street, reinforcing the divide between public and private areas so coveted by
work-from-home folks after 5 PM.
Home Offce
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Es Pujol de sera / Mari Castello Marinez Arquitecte
Formentera (SPAIN) / 2011
courtesy of Mari Castello Marinez Arquitecte
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www.egoparis.com
EGO Paris rue du Bois Baron 69220 Belleville T. +33 (0)4 74 65 08 54

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Vintage Wonders
VSOW / Vintage Wonders
Discover ArchiExpos Brand New Category: Historical Architects & Designers
Mad Men Furniture Classics
Of Mad Men fame, Roger Sterlings design drool fest of an office houses
five of the most iconic designs ever. Find these products and more from the
most significant historical designers and architects, all in one place, here on
ArchiExpo.
Nesso Lamp / Artemide
by Giancarlo Mattioli
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Design Lounge Chair / Cassina
by Le Corbusier, Jeanneret, Perriand
Tulip Chair + Table / Knoll
by Eero Saarinen
Time Life Executive Chair / Vitra
by Charles and Ray Eames
Arco Lamp / Flos
by Achille Castiglioni
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VSOW / Cubicle Wonders
Kopiad / Boxit Design
Create Your Offce Heaven
There are 168 hours in a week, and you probably spend around a fourth of them
at work. Depressing? Not as depressing as your cubicles bare beige walls. Here
is a selection of items to brighten up your cube!
5 Great Items to Brighten Up Your Cubicle
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Self-Watering Planter / Joey Roth
Hang it all Coat Rack / Vitra by Charles & Ray Eames
Self-Watering Planter / Joey Roth
Blow Shelving / YOY
Hang it all Coat Rack / Vitra by Charles & Ray Eames
Yoga Chair/ Zen Circus by Caroline Kermarrec
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Faraone Srl
Via Po, 12 - 64018 Tortoreto Lido (TE) - ITALY
Tel. +39 0861 784200 - Fax +39 0861 781035
www.faraone.it - faraone@faraone.it
STAIRCASES
AND MORE...
CURTAIN WALL,
CANOPY, RAILINGS,
DOORS, PARTITIONS.
Billionaire, Istanbul, Turkey, 2011.
MOST
WANTED
ARCHIEXPOS SELECTION
/
OFFICE
FURNITURE
MOST WANTED / ArchiExpos Selection
Not for Squares
Are you a square? We do hope not. With Formkind, you can be a triangle. In fact
you can be what you want. This space-frame system with optimized acoustic
shielding can be shaped to fit the way you work. Fashion the chrome tubes into
a bendy partition for individual desks or chairs, a funky shelter, a phone booth,
an angular office; the possibilities are endless. We love it when practical things
are fun.
Modular Acoustic Shielding / Formkind
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Get your work done in style or just chill out in a beautifully snug and eco-friendly
Archipod. Designed for home-workers, these cute pods can double up as
a studio, meditation room, playroom, tree house, you decide! Apart from the
obvious advantages of working from home (no commuting, less stress), the pod
is heated, well-insulated and sound-proofed, and whats more, you probably
wont need planning permission.
Home-Working Just Got Cool
Garden Office / Archipod
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A cubists dream, the LO Think Tank is a square box for working, meeting and
thinking about how cool you look inside. The tank is part of the innovative
Mindport interior furnishing system which won the prestigious Red Dot award
for product design in 2012. Its simple, under-stated yet totally practical when
you need to concentrate and be inspired with or without your colleagues ;o)
Box of Delight
LO Think Tank / Lista Office
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Out with rigidity. In with fluidity. The Docklands furniture range is a modular take
on temporary workplaces for people with ants in their pants. Who likes to sit at a
desk all day? Not us! We like to move around, interact with different people and
focus on different things. Dont panic. You can still have your own desk covered
in your favorite memorabilia (tat), but if you feel the urge, why not dive into a
multi-colored, curvy space every now and then to escape, think and focus.
Get Moving
Docklands / Bene
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Weve got BuzziSpace, weve felt BuzziFelt among other things, and now weve
got BuzziWings! Ok, they are not exactly wings, but these novel, acoustic
partitions do appear to hang in mid-air to provide an ingenious way to divide big
spaces into areas of intimacy. These ceiling accessories provide subtle lighting
via the integrated, indirect light source.
Dont Hang Out, Hang In
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Buzzi Wings / Buzzi Space
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DOT BOX
THE OFFICE PLAN
Design: Hangar Design Group
The ideal solution for a workstation that changes with the user.
DotBox is a system that adapts to the contemporary offce furnishing need.
DotBox is designed to furnish individual workstations, open plan offces,
teamwork zones, executive offces, areas for informal communication,
meeting areas, reception areas and much more. Easy to arrange and
assemble, DotBox is designed to grow along with your business.
www.dieffebi.com
MOST
WANTED
EDITIONS SELECTION
/
OFFICE
FURNITURE
MOST WANTED / ArchiExpos selection MOST WANTED / Editions Selection
Milans International Workspace Exhibition (Salone Ufficio) sent us a breath of
fresh air as we soaked in the different styles of office products. Peruse some of
our favorite executive exclusives from the Milan Design Week.
DNA Bench / True Design
by Leonardo Rossano and Deborah Mansur
Moneypenny / Yomei
by Andr Schelbach
(*Milans International Workspace Exhibition)
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DNA Bench / True Design
by Leonardo Rossano and Deborah Mansur
(*Milans International Workspace Exhibition)
Cega / Boss Design
A Series / SA Mbler
by Tengbom
Structure Chair / Tonon
by Mac Stopa
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Structure Chair / Tonon
by Mac Stropa
A tribute to light
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Naoto Fukasawa: Demetra
Elliott Erwitt, 2013
MOST
WANTED ARCHIEXPOS SELECTION /
LIGHTING
The Pipistrello has given birth! As a tribute to designer Gae Aulenti, Martinello
Luce has produced a mini version of Aulentis classic. Like a little pop-up Palm
tree, the Minipipistrello features the famous white metal base, telescopic
column for height adjustment and white, opal light diffuser. Table lamp or
bedside lamp, its a beautiful addition to the Pipistrello family.
A Beautiful Baby
Minipipistrello / Martinelli Luce
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Its raining light! To be precise, a beautiful, delicate shower of light that hangs
from the ceiling like a soft cloud. This is the I.Rain, a wonderfully inspiring light
designed by Thierry Gaugain. The I.Rain takes the form of dozens of suspended,
pendant lights illuminated with organic light-emitting diodes. The flat OLED
screens give the impression of rain drops flattening out as they hit an invisible
surface. This is one rain shower we are happy to stay under all day long.
I.Rain
I. Rain / Blackbody by Thierry Gaugain
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Multi-award winner (Interior Innovation, German Design) the Falling Leaf is
quite simply, beautiful. We think it looks more like a raindrop than a leaf. No
matter, its so fluid you almost want to drink it. More than a light, the Falling Leaf
is available in four forms, including a duo and a trio. The falling effect is created
using polished aluminum and matt, high-quality plastic in various colors. The
warm-white LED light is distributed glare-free thorough its optical lenses.
Catch a Falling Leaf
Falling Leaf / Tobias Grau
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We love the touch of fun about Lightyears new Pharaoh. Designed by Hulger,
this is a pendant with a secret. When its switched off, its like a reflective silver
sack tied at the top, only this sack is beautiful! Turn it on and the robust, metallic
shade becomes transparent to reveal the marvelously wacky Plumen 001 light
source in all its glory. The design ensures optimum luminosity without glare.
The black, muted ring contrasts with the reflective, transparent shade while
also hiding the socket.
The Element of Surprise
Pharaoh / Lightyears by Hugler
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Simplicity Personifed
Blending classic pendant form with LED circuit modernity, the Kin 471 is
simplicity personified. Designed by Francesco Rota, the Kin is made of cast
aluminum. It shines brightly but is dimmable, and when its switched off, the
glossy finish reflects light. Understated, robust and highly practical, its set to be
a classic in its own right.
* See next page for Francesco Rotas Interview
Kin 471 / Oluce by Francesco Rota *
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Please can you tell us about the inspiration behind the Kin Lamp you designed for
Oluce?
The inspiration came to me following a trip to Japan. I wanted to design
something precious. Kin means precious in Japanese and also translates as
gold. I played on this duality by creating one of the versions in brass to look
like gold. Kin is a precious object for two reasons: we used an LED light bulb
which is a big innovation and lit it does not need a transformer. It is therefore a
precious light source. And then I decided to give it brilliant finishes in order to
make it look really precious.
Can you tell about your design philosophy?
I studied in the US; the American mentally influenced me in my work and taught
me to be a consultant to my clients. In the design world many designers impose
their own style on clients. I believe that it shouldnt be that way. I like to apply my
skills to producing design solutions for my clients.
Where do you continue to find inspiration?
Im a very curious person. I love to travel. For me travel is a visual archive.
Anything I see when I travel influences me. I like to seek inspiration in other
disciplines such as Fashion for example.
In your opinion what is the future of design?
I can tell you what it is notThe future of design is not about designing useless
items. The little you design should be useful and timeless.
If you were not a designer, what would you be?
Before I became a designer, I worked for my fathers company, in insurance
This did not suit me, so I am already very grateful I made that change! However
if I could change again I think I would work at sea - maybe on a sail boat.
A CONVERSATION WITH /
Francesco Rota
Interviewee: Francesco Rota
Words: Lucy-Anna Cortey
Location: MILAN / 2013
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MOST
WANTED EDITIONS SELECTION /
LIGHTING
MOST WANTED / Editions Selection
38 Series / Bocci
by Omer Arbel
Euroluce is the lighting design event that shines the brightest, year after year.
The 2013 edition did not disappoint, in fact, we found it illuminating!
Our 5 favorites below come with glowing reviews.

(*Milans International Lighting Exhibition)
52
Tuareg Lamp / Foscarini
by Ferruccio Laviani*
Tuareg Lamp / Foscarini
by Ferruccio Laviani*
* See page 57 for Ferruccio Lavianis Interview
Wireflow / Vibia
by Arik Levy
Flying Flame / Ingo Maurer
by Ingo Maurer
Droid Lamp / Jangir Maddadi
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Flying Flames
by Ingo Maurer
Droid Lamp
by Jangir Maddadi
CONVERSATION WITH/
STUDIO DRIFT
FRONT
FERRUCCIO LAVIANI
RON GILAD
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A CONVERSATION WITH /
Ron Gilad / FRONT / Studio DRIFT / Ferruccio Laviani
Ron Gilad
(Designer of the Year 2013)
Designfenzider
Milan (Italy) / 2013
In Milan We Share Conversations with Acclaimed and Fresh New Talent
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Anna Lindgren and Sofia Lagerkvist
FRONT
Ron Gilad
(Designer of the Year 2013)
Designfenzider
In Milan We Share Conversations with Acclaimed and Fresh New Talent
Lonneke Gordijn & Ralph Nauta
Studio Drift
Anna Lindgren and Sofia Lagerkvist
FRONT
Ferruccio Laviani
Studio Laviani
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HOT TOPICS
CONTRIBUTORS TOPICAL
DISCUSSION ARTICLES
The Evolution of Offce Design
from 1940 to Today
HOT
TOPICS
/
Words: Jennifer Hattam
Location: TURKEY
Year: 2013
Effciency Booster to Creativity Promoter
The Evolution of the Office
The modern office building has been with us for more than a century, changing
shape over the years to reflect workforce trends, technological advances,
broader socio-cultural shifts, and the evolving nature of work itself. The office
as we know it today was born in the northern United States in the late 1880s, a
time when office staples such as the telephone, typewriter, and elevator were
relatively recent inventions.
The Office as Factory Floor
Around the same time that Henry Ford was standardizing mass production
of automobiles, an American engineer named Frederick Winslow Taylor was
creating the theory that later became known as scientific management.
This attempt to improve labor productivity called for office work to be split up,
assembly-line-style, into sets of repetitive tasks. Taylors design for an office
space to suit this work style was a large open room with employees lined up in
neat rows, to be better observed by their managers.
Taylorism, as this approach is also called, reached its peak of influence in the
1910s but many of its principles remain in practice even today. It also sparked the
first in recurring waves of attempts to humanize the sterile, soulless officea
challenge taken up by famed architect Frank Lloyd Wright, top management
at Google, and even, surprisingly, the inventor of the now-dreaded cubicle itself.
The Office Landscape
The first major challenge to Taylorism arose in postwar Europe, where the
social democratic values that took hold in many countries influenced a more
egalitarian, non-hierarchical approach to office design. The German concept
of Brolandschaft, or office landscape, developed in the 1950s and 1960s,
envisioning a flexible, open plan that allowed for different types of workspace
clusters to suit different types of work. Partitions, plants, and carpets were used
to create both warmth and privacy.
HOT TOPICS /
The Evolution of Offce Design from 1940 to Today
60
Economic belt-tightening in the 1970s led
the large open spaces of Brolandschaft
to fall out of fashion, but an employee-
centered approach to office design lived
on in continental Europe.
Birth of the Cubicle
Brolandshafts most enduring legacy,
however, was an unintended one. The
concept inspired design firm Herman
Miller to create a new modular furniture
system flexible enough to change along
with an offices needs. Introduced in 1968,
the Action Office was the brainchild of
Robert Propst, the idealistic President of
the Herman Miller Research Corporation.
Propst saw the Action Office as a tonic
for the woes of the modern office, which
he described as a place that saps vitality,
blocks talent, frustrates accomplishment
[and] is the daily scene of unfulfilled
intentions and failed effort.
Ironically, many office workers would
today say the same thing about Propsts
invention, better known as the cubicle.
In some ways, Propst was simply ahead
of his time. While the cubicle has become
nearly synonymous in popular culture
with bureaucracy and busywork, Propst
envisioned its broad desk surfaces and
partition walls as canvases for creativity,
places to display and play with works
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in progress. His designs even called for workspace areas that could be used
standing up, presaging the current fascination with stand-up desks as healthier,
more ergonomic alternatives to sitting down all day.
The Cube Farm
What Propst apparently failed to predict was how moneyand spacesaving
considerations would push aside his initial visions. The cubicle was a runaway
success, but most were placed in tight, identical rows reminiscent of Taylorism,
an arrangement later dubbed a cube farm. And within three decades, the
typical 1970s workstation of 12 feet by 12 feet had shrunk to just 6 feet by 8
feet.
HOT TOPICS /
Location: TURKEY
Year: 2013
TBWA\Chiat\Day Office / Frank Gehry / California (USA) / 1991
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The Virtual Office
New technologies freed some denizens of the cube farm starting in the 1990s,
as cell phones, laptops, and eventually wireless Internet enabled working at
home, on the road, and in third spaces such as coffee shops - a perk valued by
many employees.
Many firms are now experimenting with hot-desking in which employees
check in to shared workspaces as needed rather than having their own
designated desks. Ad agency TBWA\Chiat\Day Offices attempts to do likewise
with its headquarters back in 1993 made the firm a laughingstock; today it
looks prescient.
Google Office / Camenzind Evolution / Zurich (SWITZERLAND) / 2008 - Peter Wurmli
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The Blended Workplace
While some companies are minimizing their office footprint, others are ramping
it up, incorporating restaurants, recreation facilities, casual gathering areas,
lounges, and indoor green spaces. These blended or distributed workplaces
resemble shopping malls or airport lounges as much as offices.
Tech companies such as Google, whose Zurich office includes an Old English
style library, snack bars, an aluminum slide, and a massage room are at
the forefront of this movement which hearkens back to the pioneering SAS
Headquarters in Stockholm. Built in 1987, it was envisioned by designer Niels
Torp as a town structure, a micro-society for SAS colleagues, with a main
street, a lake, and a sports and swimming hall.
Though the design thinking has changed, the motive behind such spaces is
the same as it was in Frank Lloyd Wrights day: to keep workers so happy and
productive, they never want to go home.
Location: TURKEY
Year: 2013
HOT TOPICS /
64
Infuence of Architecture &
Interior Design on the Way
We Work
/
HOT
TOPICS
Words: Kasia Mychajlowycz
Location: CANADA
Year: 2013
HOT TOPICS /
Infuence of Architecture and Interior Design
on the Way We Work
Favoring Inspiring Environments
Modern Office Design Helps to Do More Than Just Work
Cubicle has become a dirty word thanks to innovations and fresh
thinking in the world of office design. Modern-day knowledge
workers challenge the traditional office model, favoring inspiring
environments, eclectic workspaces and sustainable design.
The modern office encourages collaboration, creativity, and
even socializing during office hours. The computer may seem
like all you need to get work done, but studies show that the
design of everything around your computer affects productivity,
satisfactioneven your health.
Work Anywhere
The redesigned Houston, Texas offices of international consulting
company Accenture turned three floors of closed offices into
one floor of open work spaces designed to fit employees needs
efficiently.
Instead of dedicated offices, the design team, led by Houston design
PDR, with McCoy Workplace Solutions and Steelcase Applied
Research and Consulting (ARC), created different workspaces for
employees to choose from, depending on the task.
The result, according to ARC, is a 26 % increase in collaboration
and communication, and a 10 % bump in productivity and quality
of work.
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Location: CANADA
Year: 2013
Fun at Work
Nestled in a Danish science park, the business center called Momentum defies
the drab uniformity of many conference or meeting spaces with surprising
design elements and eccentric spaces built for what architecture firm Bosch
and Fjord calls the free space we need in our working day.
At the entrance, a bubble pushing up from the wooden floors immediately tells
visitors this isnt a normal office. The mirror-lined screaming room, where
people are invited to let off some steam from a hard day at work, is another perk
you wouldnt expect in a business center.
Often funny and whimsical, the unorthodox settings are made to forge
relationships between co-workers and inspire unorthodox thinking for
innovative work solutions.
HOT TOPICS /
on the Way We Work
Momentum / Rune Fjord & Rosan Bosch Scion / Hrsholm (DENMARK) / 2004 - Elsje van Ree
67
Location: CANADA
Year: 2013
Curing Sick Building Syndrome
Sustainable architecture is often seen as a way of saving the planet, but its technological
innovations save people, tooand companies profits.
Seattles Bullitt Centre, now under construction, aims to be the worlds most eco-
friendly office building. Its design includes many features that will combat sick building
illness while slashing energy use.
Sick building illnesses are caused by a lack of ventilation, as well as volatile organic
compounds (VOCs) released into the air from ordinary paints, furniture and building
materials. This alone costs American companies an estimated $258 billion dollars a
year, according to the U.S. Department of Energys Berkeley Lab.
The Bullitt Centres design team, made up of The Miller Hull Partnership architects
and real estate company Point 32, among others, sourced VOC-free materials. For
ventilation, the building combines quaint technologya windowwith a computerized
sensor system that opens and shuts the windows based on the air temperature inside
and the weather outside. The ventilation system will use only 100% fresh air, heated
or cooled to the right temperature.
Bullitt Centre / Miller Hull Partnership /
Seattle (USA) / 2013
HOT TOPICS /
on the Way We Work
68
69
/
HOT
TOPICS
Words: Carla Turk
Location: USA
Year: 2013
HOT TOPICS /
Ready to Adapt to These Trends and Face the Future?
The Alternative Office
The dynamic nature of technology has created worker mobility. Co-working spaces
of different sizes have sprouted across the world to address the needs of business
nomads and freelance talents. Start-up companies like Society M in Glasgow,
offer office spaces for networking events. The costs of real estate and realization of
underutilized spaces may force companies to re-evaluate their office design.
The Hardworking We Space
Collaboration is where great ideas spark, and problems get solved instantly.
Companies are increasingly integrating more multifunctional we spaces to encourage
group thinking and unplanned collaboration. But it does not necessarily mean an
increase in real estate. Its about maximizing the use of space while supporting how
we work today like at Steelcase WorkCafe in Grand Rapids, Michigan. The Steelcase
space supports the many ways employees work there through strategic placement of
furniture, technology, and equipment.
71
Society M / Concrete Amsterdam / Glasgow (UK) / 2011 - KesselsKramer
72
Solitude Amid the Office Jungle
Collaboration may be proven to offer a lot of benefits, but an office is
populated by individuals with different personalities and attitudes. When
the office space adjacent to Pinkeyes headquarters became available,
the growing firm rushed at the chance to takeover and design their own
workspace. Providing a diverse palette of furniture groupings allowed
them to take control over where they want to work within the office whether
in solitude or in groups. Moreover, architectural elements define areas
with different levels of privacy. The central element in the design of the
Pinkeye Design Studio in Antwerp is a dividing wall that runs the length
Pinkeye Crossover Design Studio / Pinkeye Design Studio / Antwerp (BELGIUM) / 2013 - Frederik Vercruysse
HOT TOPICS /
73
Words: Carla Turk
Location: USA
Year: 2013
Pinkeye Crossover Design Studio / Pinkeye Design Studio / Antwerp (BELGIUM)/ 2013 - Frederik Vercruysse
of the work space. Clad in diagonally framed wooden beams, the walls interplay of lines creates
structure and atmosphere, providing a framework that accommodates several more intimate
spaces. Half-moon shaped cut outs make for windows that reveal more intimate rooms, an
intervention to create quiet, private work spaces in the overall open office design.
The Active Office
Ergonomics once educated us on the importance of supporting our body while working. Now,
furniture companies like Vitra encourage us to move around and work in different positions by
integrating adjustable height furniture and varying furniture settings and forms. Movement
fosters better concentration and productivity, while prolonged sitting affects blood flow and
blood sugar levels.
74
HOT TOPICS /
Words: Carla Turk
Location: USA
Year: 2013
Pinkeye Crossover Design Studio / Pinkeye Design Studio / Antwerp (BELGIUM)/ 2013 - Frederik Vercruysse
75
The Sustainable Office
Environmental awareness is one of the driving forces in office design. Utilizing
reclaimed or existing materials, upcycling, and using water and energy efficient
fixtures lessen our carbon footprint and improve indoor air quality. Green building
encompasses all these attributes and is also an attractive feature in drawing
building tenants and future employees. Sustainable practice also brings out the
Words: Carla Turk
Location: USA
Year: 2013
Drukta and Formail / Five AM Interieurarchitecten / Kortrijk (BELGIUM) / 2012 - Thomas De Bruyne
HOT TOPICS /
76
innovative nature of design such as the upcycling of shipping containers for
building the printing and mailing office of Drukta and Formail in Kortrijk.
The result leaves us with a lasting impression of their company.
The current movement of office design focuses more on user-centered spaces and
efficient use of real estate. Organizations realize the direct effect of underutilized
spaces to costs, employees well-being, productivity, branding and culture.
Awareness of these office design trends allow us to program the office to serve
the multi generation of workers today and prepare for the workplace of the future.
77
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Vibia_Prensa_Generica_EN.indd 1 17/05/13 10:18
JEAN NOUVEL
/
HOT
TOPICS
Offce for Living
Location: ITALY
Year: 2013
HOT TOPICS / Milan Design Week Special
Jean Nouvels Offce for Living Installation
This years Salone Internationale del Mobile theme, the Office (hence our own
editions subject), featured a Cosmit-commissioned installation by Jean Nouvel
exploring the enjoyment of office living. In this gargantuan installation, shown at the
International Workspace Exhibition (Salone Ufficio), Jean Nouvel sets out his vision
for the office environments of the future. A four piece monolith encompasses five
individual office scenarios that astutely illustrate just how obsolete the traditional
office of today already is.

Nouvels depiction also endeavors to inspire office fitting manufacturers to
explore different directions.
80
courtesy of Cosmit
Location: ITALY
Year: 2013
Exploring the growing trend of working from home, the first scenario displays a
lab apartment imagined as a comfortable workspace. In this project, signs of
domesticity meld and seep into the workplace; the function of the office furniture
plays with purpose and smartly executes duality.
We often spend more time in
the offce than we do at home;
there does not have to be
inevitability about where we
work, we can work in pleasing
places, even at home.
Jean Nouvel, 2013
81
courtesy of Cosmit
Location: ITALY
Year: 2013
Moving on through the structure, another scene is set as a traditional apartment.
It serves as a pleasing backdrop for living that enables self-expression through
objects and work. Nouvel manages to conserve the functional ethos of the office
without inciting the stresses associated to the working environment.
82
courtesy of Cosmit
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Location: ITALY
Year: 2013
The visit continues to the top floor of a skyscraper exposing a series of luxurious
offices that explore how sliding, collapsing walls and modular furniture can create
a more stimulating environment.
The offce today is based
on the idea of offering the same
space for everyone, general
solutions are usually bad
solutions for everyone.
Jean Nouvel, 2013
84
Location: ITALY
Year: 2013
In another room, the blank space of a converted warehouse outfitted with a
flexible arrangement of furniture and lighting cultivate a rounded perception of
unrestricted space.
As a stark antithesis to the standardized office lighting systems of today, a space is
dedicated to demonstrating innovative lighting systems for offices.
A final room houses a selection of furniture by some of Nouvels favorite designers,
a homage to extraordinary designs of the past that, even today, remain strikingly
contemporary.
85
courtesy of Cosmit
According to the dictionary,
the word work means a forced
activity, and can sometimes
signify distress.
That is why I have intuitively
spent my entire life avoiding
materials or working
environments
An offce could be a space left
deliberately uncultivated in order
to make the most fertile seeds
germinate.
PHILIPPE STARCK
MICHELE DE LUCCHI
Location: ITALY
Year: 2013
HOT TOPICS / MILAN DESIGN WEEK SPECIAL
86
RON ARAD
Finally, rounding off the installation, Nouvel presents a VIP lounge, where his
designer friends Ron Arad, Michele de Lucchi, Philippe Stark and Marc Newson
share their thoughts on their own workspaces and work ethos.
We call our offce a studio,
its a rather progressive
kindergarten.
I feel my studio is like my
home.
RON ARAD MARC NEWSON
87
The Offce of the Future
/
DECON
STRUCTION
DECONSTRUCTION/ The Offce of the Future
Googles Future-Ready Tel Aviv Offce
Words: Stephen Searer
Location: Tel Aviv (ISRAEL)
Year: 2013
Floor Area: 8000m2
Completion date: 2012
Googles Future-Ready Tel Aviv Office
Though there are thousands of office design projects completed each year, Googles
newest office in Tel Aviv will prove to be a standard-bearer for workplaces of the
future through its use of Activity-Based Working and its embracing sustainability
and accessibility.
Designed by Camenzind Evolution and Israeli Setter Architects & Studio Yaron
Tal in December 2012, the project sets a new milestone among Google offices by
setting aside large amounts of available space for collaborative and communicative
landscapes.
Activity-Based Working and Accessibility
Real estate costs continue creeping to higher and higher levels making it imperative
for companies to efficiently utilize their available space and resources. Activity-
Based Working is a design methodology whose goal is to assist office planners in
delivering layouts which offer employees the correct work environments in the
correct proportions.
Stefan Camenzind, Camenzind Evolutions principal, believes that office
environments are often unsuitable for the types of work occurring within them.
For organizations like Google, this approach provides ideally suited workspaces
for each and every task regardless of team size, goals, or employee mood.
Camenzind notes that:
Its not so much about inspiration but about a deep understanding how people
work and what kind of work environment will help them to excel at their work.
89
Unlike many modern office projects, the firm has not sacrificed opportunities for
employee focus and privacy as a means to achieving additional space dedicated
to collaboration, communication, and sharing. Instead there are a variety of
conference rooms, huddle zones, casual seating areas, and cafe spaces in
different sizes to allow for planned and spontaneous creative interactions.
Dreaming in LEED
As we move further into the future, simply creating a memorable workplace is no
longer enough. Occupying 8 floors in Tel Avivs new Elco Tower, Google is striving
for sustainability.
DECONSTRUCTION/ The Offce of the Future
Words: Stephen Searer
Location: Tel Aviv (ISRAEL)
Year: 2013
90
Google Office / Camenzind Evolution / Tel Aviv (ISRAEL) / 2012 - Itay Sikolski
The building itself was constructed using low-emitting materials and a grey water recycling
system which reduces the quantity of water needed from external sources.
In order to reduce electricity costs from lighting, an external double-glazed glass screen wall
was designed to improve the structures natural thermal and acoustic qualities while providing
maximum natural lighting. Certified wood and non-toxic materials are used throughout.
Using smart systems designed to monitor occupant comfort, the building automatically adjusts
lighting and temperature settings to not only save energy but improve employee experiences.
Staff members complete surveys in order to maintain optimal comfort beyond the automated
systems.
The tower itself was designed by Israeli architecture firm, MYS Architects. For their efforts, the
project is looking forward to achieving LEED Platinum Certification - the first in the country.
The Office of Tomorrow, Today
Although dreaming of future technologies can be appealing, it is important for office designers
to consider current realities.
Googles latest office not only solves the problems of inaccessibility, toxic materials, resource
shortages, and inefficient workplaces, it represents a step towards making the reality of
tomorrows office, today.
91
Google Office / Camenzind Evolution / Tel Aviv (ISRAEL) / 2012 - Itay Sikolski
WE WERE AT / The Milan Design Week
Intercepting the Talented
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Stellar Doma / Swarovski / Tord Boontje
Serac Bench / Zaha Hadid Design
Enrico Fratesi & Stine Gam / GamFratesi
Showroom MOOO
Cheshire Lamp / Fontana Arte by GamFratesi
A Summary of Our Week in Milan
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Vivan Brothers of LAB23 & Zaha Hadid
Tokujin Yoshioka
Matali Crasset
Hirata Akihisa
Giorgio Biscaro / Creative Director / Fontana Arte
Showroom MOOO
Tord Boontje
93
7600
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