Global estimates in 2004 estimate that total revenue will exceed US $ 2 trillion. By 2010, we estimate that revenue will exceed $ 2 trillion, according to dec. Ad spend in India is expected to be around $ 2 trillion by the end of the decade.
Global estimates in 2004 estimate that total revenue will exceed US $ 2 trillion. By 2010, we estimate that revenue will exceed $ 2 trillion, according to dec. Ad spend in India is expected to be around $ 2 trillion by the end of the decade.
Global estimates in 2004 estimate that total revenue will exceed US $ 2 trillion. By 2010, we estimate that revenue will exceed $ 2 trillion, according to dec. Ad spend in India is expected to be around $ 2 trillion by the end of the decade.
This telephone has too many shortcomingsas a means of communicationthe device is inherently of no value
Western Union internal memo 1876 Who the hell wants actors to talk
Harry Warner, Warner Brothers 1927 I think there is a world market for maybe five computers
Thomas Watson Chairman of IBM 1943
There is no reason for any individuals to have a computer in their home
Ken Olsen, President of DEC By 2010, we estimate that total revenue will exceed US $ 2 trillion
Global estimates in 2004
1780 James Augustus Hickeybrought out the first newspaper in India called Calcutta General Advertiser or Hickeys Bengal Gazette Classifieds Patent medicines Ads by retailers
Press advertisements largely imported goods which reached Indian shores
Retailers like Spencers, Army & Navy, Whiteaway & Laidlaw called out to consumers The Talkies and Radio emerge as media The first Indian agency offering both creative and space selling Sistas Advertising & Publicity services World War II Fight for Independence Launch of brands like Lux, Pears, Horlicks, Dalda Indian Advertising takes off Industrial revolution in the Nehruvian era Ist survey of the Rural market Cinema advertising begins Indias first Ad Club in Calcutta 1957 Vividh Bharti kicks off Emergence of marketing MRI (Market Rating Indices) Shop audits NRS I and II Focus on research and data generation 1962 Indian TVs first soap opera Teesra Rasta 1967 First commercial on Vividh Bharti Media boom Bouquet of magazines 2 nd Asian Advertising Congress in Delhi Marketing concepts/efforts Lifestyle studies Positioning 1978 First TV commercial Aug 15, 1982 colour TV introduced Radio goes commercial, regional expansion Use of colour increases Public sector advertising Indian Chapter of International Advertising Association First colour ad on TV by Bombay Dyeing 1984 - Hum Log on Doordarshan 1985 86 Launch of 915 new brands
Emergence of Satellite TV CNN, Star, Zee, Movie channels, DD Metro 1996 - Sun TV, Ist regional channel FM Radio DD Audience Surveys NRS and IRS TV Audience measurement Consumer tracking and satisfaction studies Mobile telephony comes to India
Technological breakthrough The www era Role of advertising agency changing to marketing consultant Birth of Media Independents Web advertising Traditional media and new media THE WORLD HAS CHANGED.. Just a few Years ago the terms GOOGLE, Facebook, Twitter, iPod, iPAD, Tablet meant nothing The future will be all about screens Bill Gates Laptops Smartphones Tablets Social media 0 2 4 6 8 10 12 14 16 18 20 1960 1970 1980 1990 2000 2010 Waking hours spent neither at work nor home Consumers are spending less time at home or work but are choosing to be connected at all times MORE MEDIALESS TIME Most valuable resource in everyday life Your information Your space Your money Your energy Your time 37% 32% 14% 12% 6% What I want When I want Where I want
Your life remote 6.1 Billion mobile phones 1.4 Billion Smartphones Tablets 227 Mn in 2013 but we are going through irrevocable change Consumers want control over their media instead of being controlled by it
Rupert Murdoch AGE OF INTERRUPTION THE BIG SWITCH RULES OF ENGAGEMENT PEOPLE POWER 20 TH CENTURY 21 ST CENTURY The big switch Experience: Search, Sharing, Recommendation, Personalization On demand, Right to Reply
Choice: Content, Media
Technology: Digital, Payment, Bandwidth Wireless, Storage What is happening? Vietnam Indonesia India Phillipines Rural China Sri Lanka Thailand Malaysia Urban China Singapore Hong Kong Australia Japan, Korea US, UK Moving from Interruption to Engagement