Course Title: Strategic Management

Course Code: BUS 535

Assignment on:
Mission and Vision Statement

Submitted to





Submitted by






Date of Submission: October 31, 2014
Time of Submission: 06:30 pm

Nazrul Islam
Lecturer department of Business
Administration
Tufayel Ahmed
Student department of Business
Administration
Id number: 130201010501
Definition of vision and mission statement
A vision statement looks into the future at least five years and defines a desired future state of the
company.
A vision statement is sometimes called a picture of your company in the future. Your vision
statement is your inspiration, the framework for all your strategic planning.
Creating a vision statement is articulating the dreams and hopes for your business. It reminds you
of what you are trying to build.
A mission statement defines what a company currently does, and how it plans to achieve its
vision.
A mission statement is a statement of the purpose of a company, organization or person.
The mission statement should guide the actions of the organization, spell out its overall goal,
provide a path, and guide decision-making. It provides "the framework or context within which
the company's strategies are formulated." It's like a goal for what the company wants to do for
the world.
According to Bart Christopher, the commercial mission statement consists of three essential
components:
1. Key market: Who is your target client or customer (generalize if needed)?
2. Contribution: What product or service do you provide to that client?
3. Distinction: What makes your product or service unique, so that the client would choose
you?
Comparison chart

Mission Statement Vision Statement
About
A Mission statement talks about
HOW you will get to where you want
to be. Defines the purpose and
primary objectives related to your
customer needs and team values.
A Vision statement outlines
WHERE you want to be.
Communicates both the purpose
and values of your business.
Answer
It answers the question, What do we
do? What makes us different?
It answers the question, Where do
we aim to be?
Time
A mission statement talks about the
present leading to its future.
A vision statement talks about your
future.
Function
It lists the broad goals for which the
organization is formed. Its prime
It lists where you see yourself
some years from now. It inspires

Mission Statement Vision Statement
function is internal; to define the key
measure or measures of the
organization's success and its prime
audience is the leadership, team and
stockholders.
you to give your best. It shapes
your understanding of why you are
working here.
Change
Your mission statement may change,
but it should still tie back to your core
values, customer needs and vision.
As your organization evolves, you
might feel tempted to change your
vision. However, mission or vision
statements explain your
organization's foundation, so
change should be kept to a
minimum.
Developing a
statement
What do we do today? For whom do
we do it? What is the benefit? In other
words, Why we do what we do?
What, For Whom and Why?
Where do we want to be going
forward? When do we want to
reach that stage? How do we want
to do it?
Features of
an effective
statement
Purpose and values of the
organization: Who are the
organization's primary "clients"
(stakeholders)? What are the
responsibilities of the organization
towards the clients?
Clarity and lack of ambiguity:
Describing a bright future (hope);
Memorable and engaging
expression; realistic aspirations,
achievable; alignment with
organizational values and culture.
Benefits of Having a Clear Vision & Mission Statement
There are many benefits of having a clear vision and mission for an organization.
Achieve clarity of purpose among all managers and employees.
Provide a basis for all other strategic planning activities, including internal and external
assessment, establishing objectives, developing strategies, choosing among alternative
strategies, devising policies, establishing organizational structure, allocating resources,
and evaluating performance.
Provide direction.
Provide focal point for all stakeholders of the firm.
Resolve divergent views among managers.
Promote a sense of shared expectations among all managers and employees.
Project a sense of worth and intent to all stake holders.
Project an organized, motivated organization worthy of support.
Achieve higher organizational performance.
Mission & Vision Statement of Multinational Company

EPSILON
Vision & Mission
Founded in 1980 EPSILON has been the world's leading manufacturer of cranes for timber and
scrap handling as well as the recycling industry. Moreover EPSILON is the full-range-supplier in
the OFF ROAD sector. As a multinational company, it is a proud member of the market-listed
PALFINGER group with production and assembly facilities in Europe, North and South America
as well as Asia.

Based on the pillars of corporate strategy, which comprise innovation, further internationalization
and flexibility of products and services, EPSILON considers the development of technically
highly innovative solutions as a principle. Hereby the main aim of EPSILON is making customers
even more successful in their job. The companys effort is to offer individual, customized
solutions. Themed expert know-how for experts EPSILON customers give valuable impulses
for advancing the widespread product range.
Mission:
We are always anxious to offer solutions based on the highest technological level.
We consider ourselves a skilled dialogue partner for our customers.
Our solutions shall make our costumers even more successful.
Our lean and efficient organization results in team orientation as well as short ways for
information and decisions. Bearing responsibility, respectful contact and motivating leadership
contribute mainly to our success.
Microsoft
Vision
To be led by a globally diverse workforce that consistently delivers outstanding business results,
understands the various cultural demands of a global marketplace, is passionate about technology
and the promise it holds to tap human potential, and thrives in a corporate culture where inclusive
behaviors are valued.
Mission
Help people and business throughout the world to realize their full potential.

Vision
Man is the creator of change in this world. As such he should be above systems and structures,
and not subordinate to them.
[5]

Mission
We believe that we're on the face of the Earth to make great products, and that's not changing.
We're constantly focusing on innovating. We believe in the simple, not the complex. We believe
that we need to own and control the primary technologies behind the products we make, and
participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects so that we can really focus on the few that are
truly important and meaningful to us. We believe in deep collaboration and cross-pollination of
our groups, which allow us to innovate in a way that others cannot.
We don't settle for anything less than excellence in every group in the company, and we have the
self-honesty to admit when we're wrong and the courage to change.
The Apple mission statement - The most interesting lines,
We believe that we're on the face of the Earth to make great products.
We believe in the simple, not the complex.
We believe that we need to own and control the primary technologies behind the products we
make.
We participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects so that we can really focus on the few that
are truly important and meaningful to us.
We believe in deep collaboration and cross-pollination of our groups, which allow us to
innovate in a way that others cannot.
We don't settle for anything less than excellence in every group in the company, and we have
the self-honesty to admit when we're wrong and the courage to change.

Mission
We strive to lead in the invention, development and manufacture of the industry's most advanced
information technologies, including computer systems, software, storage systems and
microelectronics. We translate these advanced technologies into value for our customers through
our professional solutions, services and consulting businesses worldwide.
[8]

Vision
Solutions for a small planet
[9]


Mission
Shape the future of the Internet by creating unprecedented value and opportunity for our
customers, employees, investors and ecosystem partners.
[11]

Vision
The Network is the Platform to Change the Way the World Works, Lives, Plays, and Learns.
[12]

HSBC
Vision:
As a member of HSBC family which has been serving its millions of customers worldwide since
1865, to take our place among Turkeys most powerful, most profitable, most admired leader
banks.
Mission:
Having regard to ethical values; to meet its customers financial needs in the fastest and most
appropriate way, to continue innovative works in order to achieve: human resource with superior
qualities, technological infrastructure and service packages.

Mission & Vision of National Company
SQUARE PHARMACEUTICAL LTD
Mission:
Our Mission is to produce and provide quality & innovative healthcare relief for people,
maintain stringently ethical standard in business operation also ensuring benefit to the
shareholders, stakeholders and the society at large.
Vision:
We view business as a means to the material and social wellbeing of the investors, employees
and the society at large, leading to accretion of wealth through financial and moral gains as a part
of the process of the human civilization.

Mission
"To provide HYGIENE, HEALTH & EXCELLENCE in food consumables for the consumers at
an affordable price and raise awareness in the Local & International market."
Vision
"To serve other countries as an international brand and achieve more customer satisfaction."

Mission
To be the Leader in Oil Marketing Industries in Bangladesh in terms of efficiency, capital
adequacy, asset quality, sound management and profitability having strong liquidity.

Vision
To build our Company into an efficient, market driven, customer focused institution with good
Corporate Governance structure. Continuous improvement in our business policies, procedure
and operations through Integration of technology at all levels.

To have sustained growth, broaden and improve range of products and services in all areas Of
Bangladesh with the aim to add increased value to share holders investment and offer Highest
possible benefit to our customers.

Mission & Vision
Poverty & hunger are curses
Our aim:
To generate employment and earn dignity & self respect for our competitors through profitable
enterprise.
Vision
Improving Livelihood
Mission and vision of my own company

Real Food
Mission
We believe customers are our wealth, so we serve our customer much better than our competitors
can do. Our responsibility is to continually improve all aspects of food in which we operate.
Vision
To see all the family with real food.















Work citation
http://www.pranfoods.net/mission_vision.php
http://www.pocl.gov.bd/mission_vision.html
http://www.ukessays.com/essays/marketing/the-missions-of-five-multinational-companies-
marketing-essay.php
http://ayanigamage.blogspot.com/2011/02/vision-mission-and-values-of-top-4.html
http://www.palfingerepsilon.com/en/international/company/vision-mission/
http://www.ukessays.com/essays/marketing/the-missions-of-five-multinational-companies-
marketing-essay.php
http://sbinfocanada.about.com/od/businessplanning/g/visionstatement.htm
http://en.wikipedia.org/wiki/Mission_statement
http://www.diffen.com/difference/Mission_Statement_vs_Vision_Statement