Professional Documents
Culture Documents
An online travel
service portal
Corporate
sales
Internet
sales
General
sales
Sales
Team
Daily sales target for the entire team
CONCERNED
AREAS
Technological advancement
Customer
MMT
Sales (CRSs)
Car Rentals
Interface
Backend Operations
MMT
Ticketing
Customer
MMT Sales
Airlines
Consolidators
Web Site
Content
MMT
Operations
Car Rentals
Hotels
Tour
Operators
Net Carrots
Fed Ex
International
Traveler
Inbound
Traveler
Holiday
Business
Traveler
Conference
attendees
Domestic
Traveler
Outbound
Traveler
Students
VFRs
Others
CONCERNED
AREAS
BCCI
MMT
Matrimon
ial portal
Maruti
Udyog
COMPETITION
Expedia
Aggressive advertising
campaigns
Orbit
MMT
Travelocity
Priceline
MOVING ON
Targeting inbound travellers
To move from 90-10 % split of revenues between
air tickets and travel service to a 70-3- percent split
Domestic tour packages to NRI travellers
4 Ps ANALYSIS - MARKETING
4 Ps
DESCRIPTION / STRATEGY
REMARKS
PRODUCT
Save money
Save time
Save energy
Convenient
Travel easier
PRICE
Best deal
Affordable
Quickly available
PLACE
Internet marketing
Online e-portal / e-business
Dedicated 24*7 customer care support
20 offices in India & 2 international offices
Franchise across various location
No queues
Anywhere
Anytime
Anyplace
Promotion through social sites like Facebook, Twitter, You Tube, Magazine
Sales promotions
Festival discount
Round trip ticket discount
Best deal of the month
Special offers to different holiday destination
PROMOTION
Online website
Travel agents
Communication
Awareness
PHYSICAL EVIDENCE
PROCESS
DESCRIPTION / STRATEGY
Self service marketing no direct interaction
Travel agents distributors & dealers
24*7 customer care service
International SIM
Card
Forex Card
MakeMyTrip
Credit Card
MakeMyTrip
Gift Vouchers
Welcome gifts
Accelerated reward point system (Repeated Purchase)
Discount vouchers
Individual Gifting (Birthday, Anniversary, Honeymoon, Wedding, etc.)
Corporate Gifting
QUESTION 1
QUESTION 1
1
QUESTION 1
5
QUESTION 1
CONSUMER BEHAVIOUR
The study by PhoCusWright in November 2003 found that flight and rental cars are
the travel services most likely to be purchased online, while offline channels still
dominate the travel activities category
COMPETITION
The aggressive advertising campaigns from the competitor like Expedia can take the
MMT market share
CHANGES IN INDUSTRY
The airlines might provide substantial discounts on their websites and take MMT out
of business if they dont diversify
EMERGING MARKETS
The high growth in India outbound travel might make this as big if not the biggest
segment in next few years. MMT cannot afford to leave this segment untargeted
QUESTION 2
Ad revenues have never been core to MMTs
business plan. However, MMTs role in promoting
some leading NRI-focused brands suggests that this
might be another avenue that Kalra could
investigate. Does MMT need to look at advertising as
a revenue generator?
QUESTION 2
LETS LOOK AT BRANDS BEING ADVERTISED
1. COKE:
5.2
4.36
2003
2004
4.26
2005
2006
QUESTION 2
2. MATRIMONIAL PORTALS:
Matrimonial sites following their inception were booming due to
innovative means of finding alliance.
Also the penetration of Internet was increasing which led to growth in
Matrimonial top line (2 million matches till date for Shaadi.com)
Theres also a trend of marrying an Indian bride or an Indian
Bridegroom for Overseas NRI people.
MMT would be a great point to tap such customers.
QUESTION 3
Can MMTs business model work in other countries, in particular China,
Singapore, and the Philippines? Are there any differences in consumers
and segments in these countries that would render the model inadequate?
What might need to be changed in other countries? Could MMT expand in
a modular manner by replicating their business with overseas residents of
other countries?
QUESTION 3
CHINA
SINGAPORE POPULATION
QUESTION 3
6,000.0
5,000.0
4,000.0
SINGAPORE
3,000.0
2,000.0
1,000.0
0.0
1970
(Census)
1980
(Census)
1990
(Census)
2000
(Census)
2010
(Census)
QUESTION 3
PHILIPPINES
THANK YOU!