CS LOreal Elvive BLAZE

FFV Rich Media Campaign Summary
Ad Unit
Initial Ad Size
Default Expanded Ad Size
(actual creative may vary)
FFV Blaze
970x250 Only
970x540 expanded video unit, to a customizable 970x620 full-page takeover,
collapses to 970x90
Default Ad Tracking
Initial Ad: Expo9 impression

Expanded Ad: Expo9 click & TFR engagement
Do NOT track expansions (default)
EXB, EXV & FTB only
Custom Internal Tracking of

Expansions for EXB, EXV & FTB
728x90 - Approved Link(s)
3rd Party 1x1 - Impressions
3rd Party 1x1 - Expansions
http://creative.mock.fireflyvideo.com/mock/13861/Lifestyle
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=1083942
Other Ad Size - Approved Link(s)

Creative assets Link(s)
http://creative.mock.fireflyvideo.com/mock/13861
Click Tracking (all click-thrus)

Please select internal click tracking. Recommended for BLAZE: 'YES - track in TFR'
Click Tags
Click Tag #0
Click Tag #1
Click Tag #2
Click Tag #3
Click Tag #4
TFR Click Name

Click Here to Win - CTA
More clicks to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row i
Impression Tracking (all in-unit interactions)

Please select internal impression tracking. Recommended for BLAZE: 'YES - track in
Impression Tags
Action Tracker #0
Action Tracker #1
Action Tracker #2
Action Tracker #3
Action Tracker #4
TFR Impression Name
More trackers to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new ro
Video Tracking
Please select internal video event tracking. Recommended for BLAZE: 'YES - track in
TFR Video Name
Video length (in seconds)
Video 0 (primary)
Give Life Back to Dry Hair
29
VAST tag [video

VAST tag
Internal Tracking
YES - track in TFR
3rd Party Tracking
video start (0%)
first quartile (25%)
mid point (50%)
third quartile (75%)
complete (100%)
mute
un-mute
pause
rewind
resume
replay
full-screen
close
3rd Part
Custom Tags & Pixels
Tag Description
Custom Tag #1
Custom Tag #2
Custom Tag #3
Custom Tag #4
Custom Tag #5
More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is
Special Instructions
Additional Instruction
Social Connect (Glow, Illuminate, and
Click URL or 3rd Party Click T
Social Connect
Facebook Connect
Twitter Connect
Social Sharing (FFV Shine O

Twitter
Widget Title
Send Button Text
Message
Search Term
3rd Party Tracking (1x1 only)
Linkedin
Widget Title
Title
Summary
Email
Widget Title
Send Button Text
Subject
Body
No
[default] Twitter
[default] Tweet
[default] check this out
#
No
[default] Linkedin
[default] "Advertiser Name"
[default] check this out
No
[default] Email
[default] Send email
[default] "Advertiser Name"
[default] check this out!
Firefly Surveys
Firefly Vizu Peelback
Control
Unit Open
No
Partial View
Full View
Unit Close
More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is
Firefly Internal Survey
Permission Message
Survey Title
Submit Button Text
Thank You Text
Logo
Question Type
Question
Answer 1
Answer 2
Answer 3
Answer 4
Survey Open 3rd Party Tracking
(1x1 only)
No
[default] Take a survey - Share Your Opinion
[default] Submit
[default] Thank you for sharing your opinion.
No
Mutiple
[max 90 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
No
Yes
Ad Unit
Select Ad Unit
Initial Ad Size
FFV Glow
300x250 Only
FFV Illuminate-3
300x250 Only
FFV Illuminate-8
300x250 Only
FFV Blaze
970x250 Only
FFV Shine
300x250 (other units require approval)
Expandable Banner
All standard units OK
Expandable Video
In-Banner Video

300x250 Only
Pushdown
728x90 Only
Sidekick
160x600 Only
Filmstrip
Interstitial
Interstitial Video
300x600
Up to 740x550
Up to 740x550
Floating/Pre-Expandable
YES - track in TFR

NO TFR tracking (track in E9)
YES - track in TFR

NO TFR tracking
No
Yes - please provide with assets
Mutiple
Single
Do NOT track expansions
(default)
Add custom interal tracking of
expansions in TFR
Version 2.30
ustomizable 970x620 full-page takeover,
gement
mock/13861/Lifestyle
adServer.bs?cn=tf&c=19&mc=imp&pli=10839421&PluID=0&ord=[timestamp]&rtu=-1
mock/13861
rus)
nded for BLAZE: 'YES - track in TFR'
Internal Tracking
YES - track in TFR
Click URL or 3rd Party Click Tag
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=10839
ert an entire row 3. While new row is still highlighted press Ctrl-D
nteractions)
commended for BLAZE: 'YES - track in TFR'
Internal Tracking
3rd Party Pixel (1x1 only)
Insert an entire row 3. While new row is still highlighted press Ctrl-D
commended for BLAZE: 'YES - track in TFR'

Video 1
Video 2
How To Use Oil Before Drying
How To Use Oil As A Pre Shampoo Treatment
63
86
VAST tag [video to be 3rd party served]
3rd Party Pixel (1x1 only)
Custom Tags & Pixels
Tag Placement
Tag/Pixel
rt an entire row 3. While new row is still highlighted press Ctrl-D

Additional Instructions
Social Connect (Glow, Illuminate, and Sidekick Only)

Click URL or 3rd Party Click Tag
Social Sharing (FFV Shine Only)
Firefly Surveys
rt an entire row 3. While new row is still highlighted press Ctrl-D
Opinion
opinion.
Default Expanded Ad Size
600x400 min, 640x480 max, or

600x450 default video unit
user rollover
Default Ad Tracking

600x450 expanded video unit, to a customizable
Expanded Ad:950x570
Expo9 click
full-page
& TFR takeover
engagement
Expanded Ad:950x570
Expo9 click
full-page
& TFR takeover
IlluminateStart
Expanded Ad:970x620
Expo9 click
full-page
& TFR takeover,
engagement
collapses to 970x90
950x570 full-page takeover
Up to 720x600
Expanded Ad: no default tracking
Up to 720x600
no expanded size
728x325
800x600
no expanded size
no expanded size
no expanded size
Up to 720x600

How to paste into this form

Please DO NOT paste regular (p)
on this form. Doing so may alter
formatting, causing missed
intructions.
Please paste into the formula bar
or paste values (Right Click+v).
Key
Enter data in grey cells.
Only instructions in yellow cells will be
processed. Please ensure all necessary
data is provided.
Tab Naming Key

Format: CS_[Unit]_[version]
Unit
Expandable Banner
Expandable Video
FFV Glow
FFV Illuminate-3
FFV Illuminate-8
FFV Blaze
FFV Shine
Filmstrip
Floating
In-Banner Video
Interstitial
Interstitial Video
Pushdown
Sidekick
Copying This Worksheet

To copy this tab Right Click the tab and
use the Move or Copy command.
Copying and pasting groups of cells may
cause Excel to hang.
Facebook and Twitter Clicks

For FB and Twitter clicks in Glow,
Illuminate, and Sidekick use the Social
Connect section below.
For FB and Twitter clicks in Glow,

Illuminate, and Sidekick use the Social
3rd Party Click Tag
Landing Page
Connect section below.
erver.bs?cn=tf&c=20&mc=click&pli=10839421&PluID=0&ord=[timestamp]
http://www.loreal-paris.co.uk/elvive-extraordinary-oil/index.aspx?utm_source=Tribal+
Note: Filmstrip clicks with internal
tracking will also be tracked in E9.
Pixel (1x1 only)
Video 3
Brittains #1 Selling Hair Oil
19
Video length used for Illuminate, Glow,

Blaze, Pushdown, and Sidekick only.
VAST Tags
Illuminate and Glow support VAST 2.0

linear ads. Video events and video clicks
will be tracked in the 3rd party ad server
Additional clicktags are needed to 3rd
party track click-thrus within the FFV ad
which are outside of the video player.
Internal Tracking
default (track in TFR)
default (track in TFR)
Social Connect Information

Use Social Connect for FFG, FFI, and SDK
units. Standard Facebook and Twitter
buttons (defined at the product level)
will be used.
Character Count
44
0
45
14
14
14
14
14
Click Tracking
[please select unit]
GLOW: 'YES - track in TFR'
Impression Trackers
Video Event Tracking

ILLLUMINATE-3: 'YES - track in TFR' ILLLUMINATE-3: 'YES - track in TFR'

ILLLUMINATE-3: 'YES - track in TFR'
ILLLUMINATE-8: 'YES - track in TFR' ILLLUMINATE-8: 'YES - track in TFR'

ILLLUMINATE-8: 'YES - track in TFR'
BLAZE: 'YES - track in TFR'
SHINE: 'YES - track in TFR'
EXPANDABLE BANNER: 'NO TFR tracking (track

EXPANDABLE
in E9)' BANNER: 'YES - track in TFR'
EXPANDABLE BANNER: n/a
EXPANDABLE VIDEO: 'NO TFR tracking (track
EXPANDABLE
in E9)'
VIDEO: 'YES - track
EXPANDABLE
in TFR'
VIDEO: 'YES - track in TFR'
IN-BANNER VIDEO: 'NO TFR tracking (track IN-BANNER
in E9)'
VIDEO: 'YES - track IN-BANNER
in TFR'
PUSHDOWN: 'YES - track in TFR'
SIDEKICK: 'YES - track in TFR'
PUSHDOWN: 'YES - track in TFR'PUSHDOWN: 'YES - track in TFR'

FILMSTRIP: 'YES - track in TFR'

FILMSTRIP: 'YES - track in TFR' FILMSTRIP: 'YES - track in TFR'
INTERSTITIAL: 'NO TFR tracking (track in E9)'INTERSTITIAL: 'YES - track in TFR'
INTERSTITIAL: n/a
INTERSTITIAL VIDEO: 'NO TFR tracking (track
INTERSTITIAL
in E9)'
VIDEO: 'YES - track
INTERSTITIAL
in TFR'
FLOATING: 'NO TFR tracking (track in E9)' FLOATING: 'YES - track in TFR'
FLOATING: n/a
Key
n grey cells.
tions in yellow cells will be
Please ensure all necessary
ded.
Tab Naming Key

at: CS_[Unit]_[version]
Abbreviation
EXB
EXV
FFG
FFI
FF8
FFZ
FFS
HPF
FTB
IBV
ITL
ITV
PLD
SDK
ying This Worksheet

tab Right Click the tab and
ve or Copy command.
pasting groups of cells may
to hang.
book and Twitter Clicks
witter clicks in Glow,

and Sidekick use the Social
tion below.
witter clicks in Glow,

and Sidekick use the Social
tion below.
trip clicks with internal

l also be tracked in E9.
h used for Illuminate, Glow,

down, and Sidekick only.
VAST Tags
nd Glow support VAST 2.0

ideo events and video clicks
ed in the 3rd party ad server.
licktags are needed to 3rd
click-thrus within the FFV ad
utside of the video player.
l Connect Information
onnect for FFG, FFI, and SDK
ard Facebook and Twitter
ined at the product level)
.
track in TFR'
ES - track in TFR'
ES - track in TFR'
track in TFR'
track in TFR'
BANNER: n/a
'YES - track in TFR'

S - track in TFR'
- track in TFR'
- track in TFR'
Unified CS Creative Form Change Log

Date
4/25/2014
Version
2.30
4/18/2014
2.20
12/5/2013
2.10
9/12/2013
2.01
8/23/2013
2.00
e Form Change Log

Changes
Added support for Blaze
Fixed issue introducted in v2.20
Added support for Illuminate-8 and Illuminate-3
Updated internal tracking sections for clicks, impressions, and video events to improve clarity
Added Social Connect sidenote
Corrected Social Connect notes and instructions by removing Pushdown
New unified form for TF and FFV released
UK Launch Template
High-Level Information
Product
Advertiser
Start Date
IO Link
End Date
Agency
AM
Creatives
Sizes
Performance Information
Pixels
Primary Goal
Secondary Goals (if any)
Placement Level Information

Sr#
Start
End
Package name
Total
Category Blocking
Each box checked will be blocked from all flights
UNCATEGORIZED
PHOTO (UNSCREENED)
SAFE
PHOTO (SCREENED)
UGC
USER PRODUCT REVIEWS (UNSCREENED)
UGC (SCREENED)
USER PRODUCT REVIEWS (SCREENED)
FORUMS (UNSCREENED)
BLOGS
FORUMS (SCREENED)
SUGGESTIVE CONTENT
Blended Product Targeting and Allocation

Placement
1
1
Budget %
Flight Type
10
11
12
13
14
15
16
17
18
ation
Reporting Information
Third Party adserver :
Login ID :
Password :
Spotlight activities to select :
Miscellaneous Information
Rich Media / Agency Fees and other details:
Additional IO Restrictions
mation
Pixel ID
(if different from expo advertiser ID)
Traffic Information
Client Type
Lookalike Campaigns Only

Lookalike Type
(If selected, Client type in Traffic Information will be
Target
Geo
Qty.
blocked from all flights

H
TEE
APPLICATI
PO
NEWSPAPE
FILE
T REVIEWS (UNSCREENED)
NETWORKS/AGG
T REVIEWS (SCREENED)
COMMENTARY/O
NON-
RELI
MEDIA
GAMBLI
eporting Information
cellaneous Information
Fees and other details:
Traffic Information
kalike Campaigns Only
type in Traffic Information will be ingnored)
CPA/CPM/CPC
Spend
Inventory
User Targeting
$0.00
APPLICATI
Targeting (Enter Full Mapping)
Adjusted CPA/CPM/CPC
Adjusted Spend
Product ID
$0.00
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Placement Link

CS LOreal Elvive BLAZE

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FFV Rich Media Campaign Summary

Initial Ad: Expo9 impression

Custom Internal Tracking of

Other Ad Size - Approved Link(s)

Creative assets Link(s)

Click Tracking (all click-thrus)

TFR Click Name

Impression Tracking (all in-unit interactions)

TFR Impression Name

VAST tag [video

Custom Tags & Pixels

Social Connect (Glow, Illuminate, and

Click URL or 3rd Party Click T

Social Sharing (FFV Shine O

300x250 (other units require approval)

All standard units OK

All standard units OK

All standard units OK

YES - track in TFR

YES - track in TFR

ustomizable 970x620 full-page takeover,

Click URL or 3rd Party Click Tag

3rd Party Pixel (1x1 only)

commended for BLAZE: 'YES - track in TFR'

3rd Party Pixel (1x1 only)

Custom Tags & Pixels

rt an entire row 3. While new row is still highlighted press Ctrl-D

Social Connect (Glow, Illuminate, and Sidekick Only)

Social Sharing (FFV Shine Only)

rt an entire row 3. While new row is still highlighted press Ctrl-D

Default Expanded Ad Size

600x400 min, 640x480 max, or

Initial Ad: Expo9 impression

Initial Ad: Expo9 impression

How to paste into this form

Tab Naming Key

Copying This Worksheet

Facebook and Twitter Clicks

For FB and Twitter clicks in Glow,

Pixel (1x1 only)

Video length used for Illuminate, Glow,

Illuminate and Glow support VAST 2.0

Social Connect Information

GLOW: 'YES - track in TFR'

GLOW: 'YES - track in TFR'

Video Event Tracking

GLOW: 'YES - track in TFR'

ILLLUMINATE-3: 'YES - track in TFR' ILLLUMINATE-3: 'YES - track in TFR'

ILLLUMINATE-8: 'YES - track in TFR' ILLLUMINATE-8: 'YES - track in TFR'

BLAZE: 'YES - track in TFR'

BLAZE: 'YES - track in TFR'

SHINE: 'YES - track in TFR'

SHINE: 'YES - track in TFR'

SHINE: 'YES - track in TFR'

EXPANDABLE BANNER: 'NO TFR tracking (track

PUSHDOWN: 'YES - track in TFR'PUSHDOWN: 'YES - track in TFR'

SIDEKICK: 'YES - track in TFR'

FILMSTRIP: 'YES - track in TFR'

Tab Naming Key

ying This Worksheet

book and Twitter Clicks

witter clicks in Glow,