Professional Documents
Culture Documents
2009-2010
FASHION FORECASTING IN WINTER
2009-2010
INTRODUCTION:
The color forecast for winter 2010 has a look of glamour and an eye catchy selection
of largely dark color. The contrast with the muted color of nature during the seam could
hardly be greater.
DANDY MANIFESTO:
CONTEXT
The world of books, writing, manuscripts, calligraphy and coded language. A
theme combining the somewhat stuffy elegance of the Oscar Wilde style dandies with a
bohemian, more modern, poetic, “artist” spirit. An androgynous silhouette: chic and
decadent for a look both outdated yet contemporary.
COLOURS
A dark, shady range in a variety of inky tones. Touches of color electrify the
palette. And to tone it all down: white and taupy or grayed shades.
BEAUTY
Experimental, audacious make-up borrows from Dadaism, typography and photo-
montage.Two palettes co-exist: the first explores paper, whiteness and material effects,
while the second, darker range is inspired by ink, pencil, charcoal and graphite.
MATERIALS
Men’s supple, ultra-fine worsted wools in the spirit of Savile Row tailors Stripes
used with subtlety: discreet banker’s stripes, stippled chalk stripes, tuxedo pants
emphasized with a band of tone-on-tone satin. A graphic spirit borrowed from the wide
stripes of club ties or men’s satin waistcoats Fluid fabrics, heavily drapey silks: crêpe,
crêpe georgette, chiffon. Delicate lace and embroidered tulles Jacquards and tapestry-
style weaves are inspired by the elaborate covers of old books.
GOLD DIGGERS:
CONTEXT
Inspiration of functional country buildings. Focus on a modern barn spirit.A new
take on the pioneer spirit. The good sense of the Shakers, the simplicity of the Amish, a
pre-industrial world where gold diggers and hobos jumped trains in search of adventure.
A rough, rebellious chic, not lacking in sensuality.
COLOURS
A range of neutrals evoking the dusty landscapes, from ocher to green and
completed by grayed blues and the colors of enamel.
BEAUTY
A range of denuded tones, greenish and yellowish neutrals evoking the vegetation
of the American prairies, completed by a grayed blue and the pinkish notes of heather.
Make-up favors material effects: powdery, used, faded, gradated, and washed-out.
Flashes of golden or coppery shine in touches and associated with grayed or greenish
neutrals. Hair is very sober in neat, controlled volumes.
MATERIALS
• Raw materials: tweed, thick broadcloths, boiled wool flannels, thick military
blanket-style wools
• Very masculine notes: Prince of Wales checks, Harris Tweed, big checks
Soft, slightly used fabrics: washed, brushed, used, emerized cottons
• Denim: authentic, raw or slightly softened by washing “Handkerchief” checks,
tone-on-tone embroideries, flounced trims. Cotton laces, floral poplins, quilt-style
motifs
ACCESSORIES
Women: straight drawstring boots, snap-fastened belts, belt-purses, aumônières,
carpincho gloves, shearling sandals
Men: biker’s boots, slouch bags in aged leather or in grungy checked canvas, retro
military caps
BEWITCHMENT:
CONTEXT
Water leaves its trace on architecture and soaks it in poetry. Moving, fluid
metamorphoses create the illusion. An intriguing, aquatic universe, conducive to charm,
all sorts of metamorphoses or mutations and expressing the deep desire for a poetic, re-
enchanted everyday.
COLOURS
A precious range inspired by the brilliance of raw gemstones. Baroque pearls,
amethysts, tinted quartz.
BEAUTY
The gradated palette favors water colored and moiré effects in liquid blue-green
tones. Tied-up, crimped, very long and dense, pulled back and worked in complex
volumes… hairstyles are spectacular and represent abundant vegetation.
MATERIALS
• Silky, fluid fabrics: chiffon, crêpe, silk pongee, light satin
• Heavy-draping panne velvet
• Shot effects: moiré, metalized, vibrant surfaces
• Coatings and prints for damp, aqueous aspects
• Precious weaves and cloths: damasks, Jacquards, lace or embroidery effects
Fringed effects evoking animal hair.
TECHNO-FOLK
CONTEXT
The city and the urban world are sources of inspiration, with sculptural forms
between the raw and the ultra-technical and where color is highly present. An awareness
of the world born of the desire to save endangered resources and folklore. A nomad,
tribal spirit, also inspired by urban landscapes. A cultural mix where natural instinct is
reconciled with technological progress.
COLOURS
The bright shades of traditional embroideries: flame red, bright pink, turquoise,
fuchsia or purple-blue. In contrast are a variety of more neutral beige accents inspired by
the steppe and the desert.
BEAUTY
A bright range of colors is associated with a second palette composed of pale or
dark neutrals, evoking the nomads’ tents. Make-up is happy, colorful, fresh and joyous,
almost naïve.
MATERIALS
• Rustic wools: tweeds, bouclés, floating or ripped-out yarns, granular hands Thick,
felted, boiled broadcloths
• Ornamental or folkloric motifs in the form of Jacquards and damasks
• Technical, waterproofed fabrics in a windbreaker spirit, occasionally enlivened by
handcrafted trims or very soft lining (wool or cotton)
• Folk trims and appliqués: pom-poms, beads, feathers, passementerie,
embroideries
ACCESSORIES
Women: tabbed, ergonomical sandals, fur collars, zipped platform soles, high pleated
boots in stretch patent leather + lacquered heel, long gloves with graphic cuts
Men: ankle-high runners with folk-printed fabric, runners and bags with heat-set printed
ethnic motifs, caps in big two-tone checks.
CONCLUSION:
Here we have discussed about the fashion forecasting for winter and summer for 2009-
2010 with the themes such as dandy manifesto, techno folk, gold diggers which consists
of context, colours, beauty, materials, womens key products, mens key products and
accessories which gives a detail information.
REFERENCE:
• www.fashiontrendsetter.com/content/color_trends
• www.fashion forecasting for 2010.com
• www.lengpeng.com/ - United States
• www.docstoc.com
• bkstone1.blogspot.com
“Fashion forecasting”Evelyn L. Brannon - Business & Economics – 2005
“Fashion forecasting”Kathryn McKelvey, Janine Munslow - Business & Economics -
2008