Professional Documents
Culture Documents
ISSN 2278-7763
79
80
81
Ss
Z P 1 P
C2
Sample Size
S.No.
Where:
Z = Z value (e.g. 1.96 for 95% confidence level)
p = percentage picking a choice, expressed as
decimal
1.
Name of the
product
Lux
Frequency
Percentage
44
11
2.
Cinthol
72
18
3.
Hamam
84
21
4.
Lifebuoy
56
14
5.
Dettol
40
10
6.
Pears
32
7.
Dove
26
6.5
8.
Medimix
20
9.
Rexona
16
10.
Vivel
10
2.5
Total
400
100
Particular
Classification
1.
Gender
2.
Age
3.
4.
Educational
level
Monthly
Income
Frequency
Percentage
Male
Female
168
232
42
58
18-28
29-38
39-48
49-58
132
124
88
56
33
31
22
14
5%
4% 2.5%
20
104
136
100
40
5
26
34
25
40
Below Rs.5000
Rs.5000- 15000
Rs.15001-25000
Above Rs.25000
32
88
112
168
8
22
28
42
Lux
11%
Cinthol
6.5%
18%
8%
No Formal
education
School level
UG
PG
Above PG
Respondents brand
of Toilet soap
Hamam
Lifebuoy
Dettol
10%
Pears
14%
21%
Dove
S.No
S.No
Frequency
1.
Name of
the
product
Power
64
2.
Surf Excel
74
82
1.
Name of
the product
Vim
16
2.
Pril
18.5
3.
Exo
Percentage
Frequency
Percentage
168
42
120
30
Total
3.
Wheel
52
13
4.
Rin
88
22
5.
Tide
50
12.5
6.
Sunlight
36
7.
Challenge
20
8.
Urvasi
16
400
100
Total
112
28
400
100
Respondents brands of
dishwashing bar
28%
42%
Vim
Pril
Exo
30%
Respondents brands of
Laundry detergent
Power
16%
9%
Surf Excel
Name of
the
Garret Score
Rank
Garret Score
Challenge
Urvasi
Dishwashing Bar
Rank
13%
Laundry
detergent
Brand Name
62.36
62.67
62.83
Quality
57.02
57.07
56.50
Quantity
55.13
55.04
55.27
Price
54.79
55.01
57.21
Easy availability
53.37
53.27
52.18
Package
49.88
50.33
49.02
45.60
46.02
47.42
43.42
42.28
43.62
Trade Name
Date of
Manufacturing
Transparent
1
3
4
2
5
6
7
40.57
39.39
39.46
10
Affordability
36.43
10
36.68
10
36.86
9
10
Factors
influencing
Sunlight
22%
product
S.No
18.5%Rin
Tide
12.5%
Toilet soap
Garrett
Score
Wheel
Rank
5%
4%
83
2.
3.
4.
1.
2.
3.
4.
5.
CONCLUSION
The Indian soap and detergent market is
characterized by immense competition and high
penetration levels. As a result of rapid urbanization the
demand for better quality household product is constantly
on a rise. There is a tremendous opportunity for the
branded and quality product at a reasonable price to
consumer.
REFERENCES
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
TEXT BOOKS
1.
Roger D. Blackwell, Paul W.Miniard, James F.
Engel consumer behavior Harcourt college
publishers. 9th Edition
2.
Leon g schiffman Leslie lazar kanuk, consumer
behavior Prentice Hall of private limited, Eight
edition,