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HOW WILL
YOU ROCK IT?
LIFT IT
BOOST IT
OWN IT
NEW
BOOST IT
BOOST
IT
FULL BLOWN VOLUME
HOW
HIGH
WILLYOU
GO?
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STRAIGHT CHIC
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SLEEK IT
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BY LORAL
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MAGIC BB CREAM
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2014 LOral USA, Inc. Apple and the Apple logo are trademarks of Apple Inc.,
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NEW ANTI-FATIGUE
CORRECTS DULLNESS
LOTION
WITH
INNOVATIVE
SMART
PIGMENT
BEAUTIFYING
NEW ANTI-REDNESS
CORRECTS TONE
Ad #: M14CS019MDV
Headline: Instant all-in-one skin
Visual: Model w/Products
Space/Color: PG4B
Publication: MDV
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NEW
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Ad #: M14CS012MD_R1
Headline: NEW COLLECTION EXCLUSIVE
Visual: MODELS + PRODUCTS
Space/Color: SPD4CB
Publication: Standard MD Spread Revise
C O L L E C T I O N E X C L U S I V E S P R E A D / LOral Paris
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UP TO
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.00
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$2
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TRUE
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SUPER-BLENDABLE
MAKEUP
OLEOTHERAPY
INTENSE ILLUMINATION
AND SUBLIME SOFTNESS
EVERPURE
PROTECTS COLOR
FOR 32 WASHES*
MISS MANGA
BY VOLUMINOUS
EVERSLEEK
48-HOUR
FRIZZ CONTROL**
NEW
EXCLUSIVE
SAVINGS OFFER
100% GUARANTEED*
NEW
EYELINER
NOW AVAILABLE
IN 10 SHADES
*Money back guarantee, up to $15.95. Restrictions apply. For details, call 1-800-724-7944. Valid in the USA only on purchases between 1/1/14 and 12/31/14 with original,
dated store receipt with UPC circled. Void where prohibited. Request must be postmarked by 1/30/15 and received by 2/13/15. Limit 1 per refund per person/address.
SAVE $1
on ANY LOral Paris
eye product
MANUFACTURERS COUPON
INJECTS STRENGTH
FROM FIRST WASH*
COMPLETE YOUR
MANGA LOOK
SAVE $4 ON ANY 2
EVERSTRONG
SAVE $1
on ANY LOral Paris
eye shadow or liner
EXPIRES 7/12/14
CONSUMER: THIS COUPON GOOD ONLY TOWARD PURCHASE OF PRODUCT(S) INDICATED. ANY OTHER USE
CONSTITUTES FRAUD. LIMIT ONE COUPON PER PURCHASE. CONSUMER PAYS ANY SALES TAX. VOID IF SOLD,
EXCHANGED OR TRANSFERRED. RETAILER: LOral USA, Inc. will reimburse you for the face value of this coupon
plus 8 if submitted in compliance with our coupon redemption policy. This coupon good only when redeemed
by you from the consumer at the time of purchasing product indicated. Any other use constitutes fraud. Void if
reproduced or if prohibited, taxed or restricted by law. Good only in the Continental USA, Alaska, Hawaii and Puerto
Rico. Cash value is 1/20. Mail to: LOral USA, Inc., P.O. Box 880379, El Paso, TX 88588-0379.
MANUFACTURERS COUPON
EXPIRES 7/12/14
CONSUMER: THIS COUPON GOOD ONLY TOWARD PURCHASE OF PRODUCT(S) INDICATED. ANY OTHER USE
CONSTITUTES FRAUD. LIMIT ONE COUPON PER PURCHASE. CONSUMER PAYS ANY SALES TAX. VOID IF SOLD,
EXCHANGED OR TRANSFERRED. RETAILER: LOral USA, Inc. will reimburse you for the face value of this coupon
plus 8 if submitted in compliance with our coupon redemption policy. This coupon good only when redeemed
by you from the consumer at the time of purchasing product indicated. Any other use constitutes fraud. Void if
reproduced or if prohibited, taxed or restricted by law. Good only in the Continental USA, Alaska, Hawaii and Puerto
Rico. Cash value is 1/20. Mail to: LOral USA, Inc., P.O. Box 880379, El Paso, TX 88588-0379.
SAVE $2
EVERCURL
SMOOTHES LINES
HIDES PORES
BANISHES FLAWS
EXPIRES 7/12/14
48-HOUR CURL
DEFINITION FOR
WAVY, CURLY HAIR*
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EXPIRES 8/9/14
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CONSTITUTES FRAUD. LIMIT ONE COUPON PER PURCHASE. CONSUMER PAYS ANY SALES TAX. VOID IF SOLD,
EXCHANGED OR TRANSFERRED. RETAILER: LOral USA, Inc. will reimburse you for the face value of this
coupon plus 8 if submitted in compliance with our coupon redemption policy. This coupon good only when
redeemed by you from the consumer at the time of purchasing product indicated. Any other use constitutes fraud.
Void if reproduced or if prohibited, taxed or restricted by law. Good only in the Continental USA, Alaska, Hawaii and
Puerto Rico. Cash value is 1/20. Mail to: LOral USA, Inc., P.O. Box 880379, El Paso, TX 88588-0379.
CONSUMER: THIS COUPON GOOD ONLY TOWARD PURCHASE OF PRODUCT(S) INDICATED. ANY OTHER USE
CONSTITUTES FRAUD. LIMIT ONE COUPON PER PURCHASE. CONSUMER PAYS ANY SALES TAX. VOID IF SOLD,
EXCHANGED OR TRANSFERRED. RETAILER: LOral USA, Inc. will reimburse you for the face value of this coupon
plus 8 if submitted in compliance with our coupon redemption policy. This coupon good only when redeemed
by you from the consumer at the time of purchasing product indicated. Any other use constitutes fraud. Void if
reproduced or if prohibited, taxed or restricted by law. Good only in the Continental USA, Alaska, Hawaii and Puerto
Rico. Cash value is 1/20. Mail to: LOral USA, Inc., P.O. Box 880379, El Paso, TX 88588-0379.
EVERCREME
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Before
After
F S I s / LOral Paris
CLEAR SPACE
PRIMARY LOGO
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1x
2x
COLOR SPECIFICATIONS
Please never reproduce the logo lockup smaller than these sizes respective for
screen and print. Measured from the W to the right edge of the f.
SCREEN:
Min. width 61 px
.85 inch (21.59 mm)
CMYK:
18, 21, 55, 00
CMYK:
40, 52, 82, 22
RGB:
212, 191, 133
RGB:
135, 105, 57
CMYK:
25, 35, 70, 0
CMYK:
43, 62, 96, 40
RGB:
197, 162, 102
RGB:
106, 74, 32
PRINT
Min. width 34 mm.
CORRECT USAGE
50%
DIDOT
2x
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890
1x
On black
LOral logo maintains clear distance,
(2x the leading distance between Women and Worth).
LOral logo maintains 50% of the Women of Worth logo.
INCORRECT USAGE
SECONDARY FONT
GOTHAM MEDIUM
GOTHAM BOOK
GOTHAM LIGHT
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890
W O M E N O F W O R T H B R A N D I N G / LOral Paris
NOMINATE
NOW
VOTE NOW
SEE THEIR
STORIES.
PLACE YOUR
VOTE.
VOTE NOW
W E B B A N N E R S / LOreal Paris
SHOP EXCELLENCE
LOREAL.COM
EXCELLENCE
SCROLL TO
HOME
MY PROFILE
PROMOTIONS
LIKE uS
FOLOW uS
FOLOW uS
EFFORTLESS
ElEGAncE
EFFORTLESS
ExcEllEncE
ExcEllEncE MICROSITE
We would create an Excellence Microsite with the platform Effortless Excellence. This micro site will house all of the ways in which we can
talk to our Excellence woman and help make her achieve a more effortless look and life, not only with Excellence but through health, style,
makeup, hair coloring tutorials, etc. On the microsite she can sign up for weekly updates and promotions. After signing up, she would also
have the option to create a profile that helps LOreal suggest and tailor haircolors personalized for her.
SHOP EXCELLENCE
LOREAL.COM
SHOP EXCELLENCE
EXCELLENCE
FOLLOW uS
AND DISCOVER
EFFORTlESS
ExcEllEncE
SCROLL TO
HOME
MY PROFILE
EFFORTLESS EXCELLENCE
Effortless Healthy
HOME
Effortless Style
MY PROFILE
PINTEREST
PROMOTIONS
HOW-TO
VIDEOS
YOUR
EXTRA TIME
LIKE uS
FOLOW uS
PROMOTIONS
300 Pins
250 Pins
Effortless Hair
#EFFORTLESSEXCELLENCE
SHOP EXCELLENCE
EXCELLENCE
SCROLL TO
Effortless Makeup
LOREAL.COM
318 Pins
Effortless Spaces
OuR MARCH
PROMOTIOn
SAVE $1 . 0 0
HOME
MY PROFILE
HOW-TO
ROOT
TOUcH
UP
MORE
HOW-TOS
22
PROMOTIONS
HOW-TO
VIDEOS
HOW-TO
VIDEOS
YOUR
EXTRA TIME
YOUR
EXTRA TIME
LIKE uS
FOLOW uS
EXCELLENCE
SCROLL TO
WATcH HOW TO
ACHEIVE THE LOOK
LOREAL.COM
FOLOW uS
Its March. Winter is almost over and Spring is in sight! Take those tresses to a beautiful light brown,
just in time for warmer temps and time outdoors.
FOLOW uS
MIXING COLORS
LIKE uS
GOING LIGHTER
FOLOW uS
FOLOW uS
Our look this week features Kerri Russel. Her haircolor is 5 MEDIUM BROWN. Watch our how-to video
and discover how effortless it is to achieve this look! with #EFFORTLESSEXCELLENCE
85 Pins
55 Pins
117 Pins
If you are going to be touching up your roots regularly its a good idea to invest in a tint brush.
(1) Combine your color & developer together (2) Blend together until smooth and fully mixed.
(3) Grab your tint brush (4) Put your gloves on to protect hands from staining. (4) Place color
at part of hair paying close attention to the roots. Be careful not to place so much color that
you suffocate the hair preventing it from taking the color properly.
EXpLORE
OUR MAnY
OTHER
SHAdES
FOLLOW uS
FOLLOW uS ON pINTEREST
EFFORTlESS ExcEllEncE
COMMENTS
I did the 2-tone tutorial last month and
LOVE, LOVE, LOVE how it turned out!
And is was surprising pretty easy to do!
TXMOMMY33
our PROMOTIOnS
We know you like to keep up-to-date with beauty and trends, but dont always have the time. So LOrals done some of the work for you. Our Excellence women can check LOreals promotions for specific promotions of the month.
As the largest beauty brand in the world, we have access to all the latest trends and were happy to share them with you. Weve created
For example, above, in the month of March, we could promote our light brown shades, as winter is ending and
a Pinterest page that makes it easy to stay current on trends while still being a woman, professional, mom, wife, etc.
spring is approaching. We would have a LOral ambassador or model to illustrate the shade, as well as a how-to video
on achieving the look, a brief description and a coupon that she can print out and take to any drugstore.
SHOP EXCELLENCE
SHOP EXCELLENCE
LOREAL.COM
EXCELLENCE
EFFORTlESS HAIR cOlORInG
MEANS EXTRA TIME FOR YOu
SCROLL TO
HOME
MY PROFILE
Did you know that the average woman spends 3 hrs in the salon for a single process haircolor? With Excellence we give you your time back to do the things you love.
Excellence only takes 30 min for a single process, and you can do it in the comfort of your home!
So we're curious.....what do you do with your extra 2 1/2 hrs a month? Post here and we will feature your story. #EFFORTLESSEXCELLENCE
PROMOTIONS
HOW-TO
VIDEOS
FEATUREd
STORY
KRISTAl, 33
SAN ANTONIO, TX
YOUR
EXTRA TIME
LIKE uS
FOLOW uS
HOME
MY PROFILE
PROMOTIONS
HOW-TO
VIDEOS
LIKE uS
FOLOW uS
6 seconds to
EFFORTlESS
ExcEllEncE
6 seconds to
EFFORTlESS
ExcEllEncE
MORE
STORIES
We would have a sponsored hair colorist giving us his/her tips. Perhaps we use Christophe Robin or sign someone new.
LOREAL.COM
FOLOW uS
EXpLORE
We would feature various how-to videos for coloring. These could be sectioned off with 'easy, mid-expert, expert' tabs
perhaps or by 'fast, have some time, or really want to go all out' tabs. The videos can feature any technique from root touch-up
to 2-tone color to all over custom mix color.
YOUR
ExcEllEncE
pROFILE
HOW-TO VIdEOS
EXCELLENCE
SCROLL TO
YOUR
EXTRA TIME
FOLOW uS
GOING LIGHTER
cIndY, 35
san diego ca
#CHICCHIGNON
#BOLDEYES
Hi Cindy! ! Based on your profile quiz, we see youre 35 years old, a new mom
(congratulations!) and that you live in San Diego, CA. Youre a brunette and you
define your style as bohemian. We have just the shade for you...
For you, we recommend 5CB MEDIUM CHESNUT BROWN.
We think it will complement both your style and lifestyle!
Be sure to sign up for our promotions so every time
you use Excellence, youll be rewarded with great,
effortless color and extra Excellence perks!
Keep on embracing the look of effortless beauty
and #effortlessexcellence
6 seconds to
EFFORTlESS
ExcEllEncE
#STATEMENTLIP
Sincerely,
L'Oreal
I MAKE YUMMY
JUICES!
YOUR STORY
I GET TO SPEND
MORE TIME WITH
MY GRANDBABIES
The average woman will spend 3 hours in a salon for a single process coloring. With Excellence, it takes JUST 30 MINUTES
for a single process, in the comfort of your own home. Excellence gives women back that 2 1/2 hours So L'Oral wants to know,
what do women do with their extra time? Wed ask women to tell us their story and then feature it on our site. We can partner
with Groupon to offer discounts and deals for these stories, again making it EFFORTLESS for women to do what really matters
with #EFFORTLESSEXCELLENCE.
6 SECONDS TO
EFFORTlESS ExcEllEncE
We would have presence on sites that Generation Xers frequent, such as Foodandwine.com or epicurious.com, etc...
all sites that require users to 'stay a while.' In our banner space we would feature a series of vines that give tips to #EFFORTLESSEXCELLENCE
to our Excellence women. They would be a series of very simple ways to transform yourself easily and simply. i.e. adding a boldly darker color to the
crease of the eye, or a bold pop of matte red to the lip or simply tying hair back in a chic chignon. All EFFORTLESS and most importantly, all #EXCELLENT
A click on the banner would redirect users to our Excellence microsite.
e X C E L L E N C E H A I R C O L O R D I G I TA L R E F R E S H / LOral Paris
N e w Yo r k M a g a z i n e ,
November 2013
Maxim Online,
October 2014
A DV E RT I S E M E N T
ADVE RTISE M E NT
rock
the red
touch
of white
Rachel Roy, fashion designer, curates the essie shades fugitam usant, od quatest, voluptiam eveniquosa dioss
umse nullessit lat volupta tasimpo rporum fugitam usant. Picienda nullore nimped que mnihillaut voluptiam.
recessionista
a list
oui madame
berry naughty
fishnet stockings
wrapped in rubies
blanc
like linen
marshmallow
touch of white
down
to earth
dark&
stormy
smokin hot
chinchilly
styleconomics
licorice
devils advocate
power clutch
mink muffs
sew psyched
wicked
midnight cami
down to earth
E S S I E A D V E R T O R I A L / H a r p e r s B A Z A A R M a g a z i n e
AKRIS
REIMAGINES
A LEGEND
INTRODUCING THE
PRE-FALL 2012 COLLECTION
Inspired by the mythical journey of the
Trans-Siberian Railway, Akris Creative Director
Albert Kriemler considered sweeping views from
the traincommingling visions of steam, sable,
wheat, rust, caviar, taiga and babushkawhile
designing the Akris Pre-Fall 2012 Collection.
The legendary railway, famed for its journey
from Moscow to the Far East, traverses a vast
landscape of unspoiled terrain punctuated by
warm, vibrant bursts of color and light. This
breathtaking scenery translates to the
Akris Pre-Fall 2012 Collection in
silhouette and color.
akris e - blast / H a r p e r s B A Z A A R M a g a z i n e
LOADING PAGE
EVENTS
APRIL 2012
APRIL 2012
EXPERIENCE
MON
TUE
MON
WED
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WED
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CALENDAR
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Light it Up Blue
Los Angeles, CA
Saturday, April 22 nd
Light it Up Blue
8:00 PM
Saturday, April 22
Rockefeller Center
WORLD
AUTISM
AWARENESS
DAY
WORLD
AUTISM
AWARENESS
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