Professional Documents
Culture Documents
PROJECT REPORT
ON
One client Vimal and a 500 sq ft office that was Mudra in the year 1980
They were a small agency tucked away in Ahmadabad with one clearly
Articulated goal to be a top 5 agency .there ambition with an almost manic
obsession by creating the best contemporary advertising that had our client
and other people taking notice.
As a young agency operating out of Ahmadabad its growth was driven
helping small business with big ambition explode their brands to the country
at large.
With in 9 years they were the largest Indian advertising agency.
HISTORY POINTS :-
Mr. Krishnamurthy started Mudra with one brand Vimal .today Mudra
Mumbai
Marketing and advertising
Privately held
Operating
1980
New president(North & East)
501-1000 employees
www.Mudra.com
Designation
Sebastian Joseph
Mohit Bhagchandani
Joy Deep Dasgupta
Sonal Jheej
It was started in 1980 Mudra rose to become the 3rd largest agency in the
country. In a short span of nine years, today the Mudra group is one of the
India s leading marketing communication networks
The group utilizes it s deep understanding of consumers brands and media to
deliver creative business solution A customized and collaborative approach
helps it s client build enduring and profitable brands
The group offers integrated communication services through its platform
(1) Mudra and DDB
(2) Mudra (advertising)
(3) Mudra max (integrate communication planning and implementation) (4)
Mudra health and life style (health and life style advertising)
(5) Water (brand strategy and design consulting)
In the present year Mudra is poised to exceed a turnover in excess of 15
billion at it continues to maintain it s aggressive growth rate.
Mudra is one of the management admired marketing communication network
in the country a highly rated agency both by client and industry.
Mudra south won the agency of the year at the ad club Cochins paper awards
MEMORABLE ADVERTISING
Mudra has created some of the most memorable advertising in India they are;
3 My Daddy Strongest
7 Team Samsung
Advertising Manager
Copywriting Manager
Art Manager
Production Manager
Media Manager
(b) By Media
Advertising Manager
Newspaper
Broadcasting
Magazine
TV
Outdoor
Direct mailing
By Product
Advertising Manager
Product A
Product B
Product C
Product D
(d) By Geography
Advertising Manager
Zonal Manager A
ZM(B)
ZM (C)
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Consumer
Market Manager
Institutional
Market Manager
Government
Market Manager
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Reporting Structure:
The advertising manager has to report to somebody who is higher
up in the organizational structure. To whom the advertising manager
would depend upon how much importance advertising is given to the
total operations of the firm. There are several alternatives.
These are:
Report to the Chief Executive (Chairman/MD.)
Report to the Director (Marketing)
Report to the divisional head if the firm is a multi-division firm and
responsibility is delegated at the division level.
Services offered by agency ;-Total Advertising Services :Strategic planning, creative development
and media services for advertising, particularly in television, newspapers,
magazines and radio; providing the best creative designed to capture the
imagination of consumers
Marketing Services: Provision of a number of advertising related
services, including sales promotion, market research, PR and event
marketing.
E-Solution Services : e-solution services, including system integration
services, e-business consulting and customer relationship management
(CRM), Search Engine Marketing (SEM) and Search Engine Optimization
(SEO) and e-promotions using the Internet and mobile.
Content Business: Sales of sponsorship, broadcasting and other rights,
and the production and marketing of such media / content as sporting
events, films, TV programs, animated content, music and other forms of
entertainment.
Integrated Media Services : Bringing value to both clients and mediarelated companies by offering a wide range of media solution services
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Mudra
Mudra
Mudra
Mudra
Mumbai
South (including Bangalore, Chennai, Cochin)
north Ahmadabad
north and east (including Delhi and Kolkata)
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CLIENTS
1. Paras Pharmaceuticals
2. Reliance Communication
3. Union Bank Of India
4. Life Insurance Cooperation Of India
5. Godrej
6. The Philips
7. Hindustan Unilever Ltd.
8. Pepsi
9. Jet Air Ways
10. Reliance ADAG
11. Spice Telecom
12. ICI Points
13. Union Bank Of India
14. Amrutanjan
15. Mahanagar Telephone Nigam Ltd (Corporate);
16. Indian Express (News Paper);
17. Mid-Day (Website);
18. Global Trust Bank (Banking);
19. Indian Tourism Development Corporation (Hotels);
20. Business Standard (Publications);
21. Raj TV (TV Channel);
MASTER SCHOOL OF MANAGEMENT , MEERUT(U.P.)
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AWARDS
15
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Weakness
Pricing strategy
Lack in promotion strategies towards increasing the brand name.
Opportunities
Threats
PLACE
Ghaziabad
New Delhi
Mumbai
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Mumbai -
(a)
Dec.
31
Accounts Receivable...................................................
Advertising Revenue.........................................
2,500
31
3,600
31
Insurance Expense......................................................
Prepaid Insurance.............................................
850
31
Depreciation Expense.................................................
Accumulated Depreciation...............................
6,000
31
Interest Expense..........................................................
Interest Payable.................................................
150
31
1,600
31
Salaries Expense..........................................................
Salaries Payable................................................
1,300
2,500
3,600
850
6,000
150
1,600
1,300
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(b)
$11,300
6,000
4,000
3,600
850
500
$36,450
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Assets
Cash ................................................................................................
Accounts receivable.......................................................................
22,500
Art supplies.....................................................................................
5,000
Prepaid insurance..........................................................................
2,500
Printing equipment........................................................................
Less: Accumulated depreciation..................................................
26,000
Total assets..................................................................
$67,000
$11,000
$60,000
34,000
(1)
$25,000
24,950
I=PXRXT
$150 = $5,000 X R X 1/2
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Conclusion:
In todays world which is fast moving & dynamic, peoples wants,
need and desires are changing; its very important to know them and give
them what they want. This is the main objective of advertising where ad
agency plays major role in market research, making of creative,
launching it in the market, taking the feedback of consumer and making
any product famous and acceptable among consumers. Ad agencies are
playing an important role in shaping present and future of not just
selected brand but of entire company.
There is no one -- sure-fire -- best way to advertise your product or
service. It is important to explore the various advertising media and
select those which will most effectively convey your message to your
customers in a cost-efficient manner.
Always to be remember,
advertising is an investment in the future of your business.
Ad agency is service industry it is growing very fast .talented
people are hired and they are showing there creativity ability .the ad
agency are providing services to the branded company carrying there
advertisement campaign most effectively.
They know how to attract the consumers .from one side agency are
very costly they are charging more money for the advertisement
campaign. On other side it is useful to the company .the ad agency can
launch the company product in better way.
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