Professional Documents
Culture Documents
SESSION 2013-2014
DECLARATION
CERTIFICATE
I, Prof., hereby certify that Miss Raveena Manoj Udasi ROLL. No 15051 of
Mulund College of Commerce, S. N. Road, Mulund (West), Mumbai -400080 of
M.com Part I (Business Management) has completed her project on Disaster
Management, Corporate Governance and Corporate Social Responsibilit y
during the academic year 2013 -14. The information submitted is true and
original to the best of m y knowledge.
____________________
Project Guide
_____________________
Co-coordinator
___________________
Principal
___________________
External guide
ACKNOWLEDGEMENTS
A research project is a golden
opportunit y for learning and self-development. I consider m yself very lucky and
honored to have so many wonderful people lead me through in completion of
this project.
My grateful thanks to m y Prof. Ms.
Roopali Kotekar, the Principal Dr. Mrs. Parvathy Venkatesh , the Vice-Principal
Ms. A.P. Kulkarni & m y course co-ordinator Mr. Pawar who in spite of being
extraordinaril y busy with her/his duties, took time out to hear, guide and keep
me on the correct path. I do not know where I would have been without
her/him. A humble Thank you .
I would also like to thank everyone who took active involvement in helping me
with m y project report without whom, it would not have been possible.
RAVEENA UDASI
CONTENTS
Serial
Particulars
Page No.
No.
B. RESEARCH PROBLEMS: Since collecting data from the primary sources and
research was a bit difficult, the research was focused on secondary sources like various search
engines and websites. The authenticity of the data hence thus cannot be validated. It is assumed
that the data obtained from the above mentioned sources is correct and dependable and the
analysis thus made.
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OBJECTIVE OF STUDY
The basic objective of this project was to understand the core of Disaster Management
both as a topic and as a problem across the world.
Through this project we were able to understand the different types of disaster, the phases
of a disaster, a few case studies of disasters and the major role played by the disaster
management teams.
The second objective of the project was to understand the meaning of Corporate
Governance and Corporate Social Responsibility and to dissect it with the help of a case
study of a company. For which, Wipro was chosen. The data collected was a combination
of both primary & secondary data.
International Marketing can be defined as exchange of goods and services between different
national markets involving buyers and sellers.
According to the American Marketing Association, International Marketing is the multinational process of planning and executing the conception, prices, promotion and distribution of
ideal goods and services to create exchanges that satisfy the individual and organizational
objectives.
balance of payments and resource transfer of countries involved. It provides a macro view of the
market, national and international.
VI. Global Marketing: Global Marketing consider the world as a whole as the theatre of
operation. The purpose of global marketing is to learn to recognize the extent to which marketing
plans and programmes can be extended world wide and the extent to which they must be
adopted.
organisation to develop standardized high quality word products and market them around the
world using standardized advertising, pricing and distribution. The companies who followed
Prof. Levitts prescription had to fail and a notable failure amongst them was Parker pen. Carl
Spiel Vogel, Chairman and CEO of the Backer Spiel Vogel Bates worldwide advertising agency
expressed his view that Levitts idea of a homogeneous world is non sensible and the global
success of Coca Cola proved that Prof. Levitt was wrong. The success of Coca Cola was not
based on total standardization of marketing mix. According to Kenichi Ohmae, Coke succeeded
in Japan because the company spent a huge amount of time and money in Japan to become an
insider. Coca Cola build a complete local infrastructure with its sales force and vending machine
operations. According to Ohmae, Cokes success in Japan was due to the ability of the company
to achieve global localisation or Glocalisation i.e. the ability to be an insider or a local
company and still reap the benefits of global operations. Think global and act local is the
meaning of Glocalisation and to be successful in international marketing, companies must have
the ability to think global and act local. International marketing requires managers to behave
both globally and locally simultaneously by responding to similarities and dissimilarities in
international markets. Glocalisation can be a source of competitive advantage. By adapting sales
promotion, distribution and customer service to local needs, Coke capture 78% of soft drink
market share in Japan. Apart from the flagship brand Coca Cola, the company produces 200
other non- alcoholic beverages to suit local beverages. There are other companies who have
created strong international brands through international marketing. For instance, Philip Morris
has made Marlboro the number one cigarette brand in the world. In automobiles, Daimler
Chrysler gained global recognition for its Mercedes brand like his competitor Bayerische. Mc
Donalds has designed a restaurant system that can be set up anywhere in the world. Mc
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International Marketing constitutes the following areas of business:Exports and Imports: International trade can be a good beginning to venture into international
marketing. By developing international markets for domestically produced goods and services a
company can reduce the risk of operating internationally, gain adequate experience and then go
on to set up manufacturing and marketing facilities abroad.
Contractual Agreements: Patent licensing, turn key operations, co production, technical and
managerial know how and licensing agreements are all a part of international marketing.
Licensing includes a number of contractual agreements whereby intangible assets such as
patents, trade secrets, know how, trade marks and brand names are made available to foreign
firms in return for a fee.
Joint Ventures: A form of collaborative association for a considerable period is known as joint
venture. A joint venture comes into existence when a foreign investor acquires interest in a local
company and vice versa or when overseas and local firms jointly form a new firm. In countries
where fully owned firms are not allowed to operate, joint venture is the alternative.
Wholly owned manufacturing: A company with long term interest in a foreign market may
establish fully owned manufacturing facilities. Factors like trade barriers, cost differences,
government policies etc. encourage the setting up of production facilities in foreign markets.
Manufacturing abroad provides the firm with total control over quality and production.
Contract manufacturing: When a firm enters into a contract with other firm in foreign country to
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manufacture assembles the products and retains product marketing with itself, it is known as
contract manufacturing. Contract manufacturing has important advantages such as low risk, low
cost and easy exit.
Management contracting: Under a management contract the supplier brings a package of skills
that will provide an integrated service to the client without incurring the risk and benefit of
ownership.
Third country location: When there is no commercial transactions between two countries due to
various reasons, firm which wants to enter into the market of another nation, will have to operate
from a third country base. For instance, Taiwans entry into china through bases in Hong Kong.
Mergers and Acquisitions: Mergers and Acquisitions provide access to markets, distribution
network, new technology and patent rights. It also reduces the level of competition for firms
which either merge or acquires.
Strategic alliances:
A firm is able to improve the long term competitive advantage by forming a strategic alliance
with its competitors. The objective of a strategic alliance is to leverage critical capabilities,
increase the flow of innovation and increase flexibility in responding to market and technological
changes. Strategic alliance differs according to purpose and structure. On the basis of purpose,
strategic alliance can be classified as follows:
i. Technology developed alliances like research consortia, simultaneous engineering agreements,
licensing or joint development agreements.
ii. Marketing, sales and services alliances in which a company makes use of the marketing
infrastructure of another company in the foreign market for its products.
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iii. Multiple activity alliance involves the combining of two or more types of alliances. For
instance technology development and operations alliances are generally multi- country alliances.
On the basis of structure, strategic alliance can be equity based or non equity based. Technology
transfer agreements, licensing agreements, marketing agreements are non equity based strategic
alliances.
Counter trade: Counter trade is a form of international trade in which export and import
transactions are directly interlinked i.e. import of goods are paid by export of goods. It is
therefore a form of barter between countries. Counter trade strategy is generally used by UDCs
to increase their exports. However, it is also used by MNCs to enter foreign markets. For
instance, PepsiCos entry in the former USSR. There are different forms of counter trade such as
barter, buy back, compensation deal and counter purchase. In case of barter, goods of equal value
are directly exchanged without the involvement of monetary exchange. Under a buy back
agreement, the supplier of a plant, equipment or technology. Payments may be partly made in
kind and partly in cash. In a compensation deal the seller receives a part of the payment in cash
and the rest in kind. In case of a counter purchase agreement the seller receives the full payment
in cash but agrees to spend an equal amount of money in that country in a given period.
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RESISTANCE TO CHANGE:
The pre-reform era (1951- 1991) breeded lethargy, created rigid structures, systems, practices
and procedures and generally instilled a laid back attitude. These factors are a hindrance to the
processes of modernization, rationalization and efficiency improvement. Technological change is
generally perceived to be employment reducing and hence resisted to the extent possible. For
instance, information technology was introduced in India in the early eighties. However,
computerization process of nationalized banks began only in the mid nineties. Excess labour is
particularly employed in the public sectors in areas such as banking, insurance, and the railways
and Indian industry in general. As a result, labour productivity is low and cheap labour in many a
cases turns out to be dear.
the where- withal to keep up to the delivery schedule, accepts large orders and match up to
international specifications.
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'Imports' means, bringing into India, of goods from a place outside India. In other words, it refers
to the goods which are produced abroad by foreign producers and are used in the domestic
economy in order to cater to the needs of the domestic consumers. India includes the territorial
waters of India which extend upto 12 nautical miles into the sea to the coast of India. Similarly,
'exports' of goods means, taking goods out of India to a place outside India. It refers to the goods
which are produced domestically and are used to cater to the needs of the consumers in other
countries. The country which is purchasing the goods is known as the importing country and the
country which is selling the goods is known as the exporting country. The traders involved in
such transactions are importers and exporters respectively.
In India, exports and imports are regulated by the Foreign Trade (Development and Regulation)
Act, 1992, which replaced the Imports and Exports(Control) Act,1947, and gave the Government
of India enormous powers to control it. The salient features of the Act are as follows:
It has empowered the Central Government to make provisions for development and
regulation of foreign trade by facilitating imports into, and augmenting exports from
India and for all matters connected therewith or incidental thereto.
The Central Government can prohibit, restrict and regulate exports and imports, in all or
specified cases as well as subject them to exemptions.
It authorizes the Central Government to formulate and announce an Export and Import
(EXIM) Policy and also amend the same from time to time, by notification in the Official
Gazette.
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It provides for the appointment of a Director General of Foreign Trade by the Central
Government for the purpose of the Act. He shall advise Central Government in
formulating export and import policy and implementing the policy.
Under the Act, every importer and exporter must obtain a 'Importer Exporter Code
Number' (IEC) from Director General of Foreign Trade or from the officer so authorised.
The Director General or any other officer so authorised can suspend or cancel a licence
issued for export or import of goods in accordance with the Act. But he does it after
giving the licence holder a reasonable opportunity of being heard.
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Introduction
Cotton plays an important role in the Indian economy as the country's textile industry is
predominantly cotton based. India is one of the largest producers as well as exporters of cotton
yarn and the Indian textile industry contributes about 11 percent to industrial production, 14 per
cent to the manufacturing sector, 4 percent to the GDP and 12 per cent to the country's total
export earnings. The cotton cultivation in India in 2013-14 was estimated at 37 million bales
(170 kg each) of cotton, making it the second largest producer of cotton worldwide.
During 2013-14 in India, cotton yarn production increased by two per cent and cloth production
by mill and power loom sector increased by five per cent and six per cent respectively.
The states of Gujarat, Maharashtra, Andhra Pradesh (AP), Haryana, Punjab, Madhya Pradesh
(MP), Rajasthan, Karnataka and Tamil Nadu (TN) are the major cotton producers in India.
Key Markets and Export Destinations
India accounted for about 4.72 per cent of global textiles and clothing trade in 2011.
The total value of textile products exported from India was estimated at US$ 40 billion in
FY 2013.
India has overtaken Italy and Germany, and is now the second largest textile exporter in
the world.
India was the third-largest supplier of textiles and clothing to the US in 2013,
contributing about 6.01 per cent of its total imports.
China is the biggest importer of raw cotton from India. The other major cotton importing
countries from India are Bangladesh, Egypt, Taiwan, Hong Kong among others.
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Various reputed foreign retailers and brands such as Carrefour, Gap, H&M, JC Penney, Levi
Strauss, Macy's, Marks & Spencer, Metro Group, Nike, Reebok, Tommy Hilfiger and WaI-Mart
import Indian textile products.
Cotton Textile Export Promotion Council
The Cotton Textile Export Promotion Council (TEXPROCIL) takes part in national and
international events to enhance the visibility of Indian products, advertises and promotes Indian
products in various media vehicles such as fashion magazines, event-related pull-outs, India
reports and leading trade magazines, and organises buyer-seller meets (BSM) and trade
delegation visits.
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United States
With average production of 3,837 TMT, the United States is the second largest cotton-producing
nation in the world. The United States is ranked third in the world for consumption of cotton,
with average consumption of 2,307 TMT. The United States is almost totally self-sufficient in
terms of cotton supply and demand; so, on average, imports are only 44 TMT, while exports are
1,522 TMT, the most of any country in the world.
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Cotton production in the United States is intermittently scattered throughout the states that make
up the southern border of the United States. U.S. cotton is planted from around mid-March
through the end of May. Harvest will then begin around the end of September and should be
completed by mid-December.
India
India is the world's third largest cotton producer, with average production of 2,707 TMT. India is
also the world's second largest consumer of cotton, with consumption averaging 2,627 TMT.
Average imports and exports of cotton in India are 124 TMT and 77 TMT respectively.
In India, cotton is grown primarily in the western half of the nation, with the state of Punjab
leading production at 18 percent. The state of Andhra Pradesh comes in second, accounting for
14 percent of the nations total cotton production. The crop calendar can be split in to two
separate regions. In the northern regions of India, which contains mainly irrigated cotton, the
crop is planted from mid-March through the end of June. The harvest will then begin around the
end of September and will continue through the end of December. In the central and southern
regions, which obtain their moisture primarily through rain, the planting season will begin near
the end of May and will run through the end of July. Cotton harvest occupies the time frame
from the first of November through the end of February.
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packing list, invoices, export contract, letter of credit, etc. are also to be submitted. There are 5
types of shipping bills:Shipping Bill for export of duty free goods. This shipping bill is white coloured.
Shipping bill for export of goods under claim for duty drawback. This shipping bill is
green coloured.
Shipping bill for export of duty free goods ex-bond i.e. from bonded warehouse. This
shipping bill is pink coloured.
Shipping Bill for export of dutiable goods. This shipping bill is yellow coloured.
Shipping bill for export under DEPB scheme. This shipping bill is blue in colour.
The Bills of Export are:Bill of export for goods under claim for duty drawback
Bill of export for dutiable goods
Bill of export for duty free goods
Bill of export for duty free goods ex-bond
Exporters can check and track the status of Shipping Bills online.
Let Export Order
After the receipt of the goods in the dock, the exporter may contact the Customs Officer
designated for the purpose and present the checklist with the endorsement of Port Authority and
other declarations along with all original documents. Customs Officer may verify the quantity of
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the goods actually received and thereafter mark the Electronic Shipping Bill and also hand over
all original documents to the Dock Appraiser, who may assign a customs officer for the
examination of the goods. If the Dock Appraiser is satisfied that the particulars entered in the
system conform to the description given in the original documents, he may proceed to allow "let
export" for the shipment.
IMPORT REGULATIONS IN CHINA
Introduction
As with most countries, regulations governing the import of goods and their subsequent sale on
China's domestic market are complex. In China's case, they are also changing rapidly. This
overview of import regulations aims to provide some insight into the complexities of exporting
to China.
Importers
In the past, only a very restrictive number of Chinese companies with foreign trading rights were
approved to import products into China. Further to Chinas accession to the WTO, companies
seeking to engage in import trade only need to register with the Ministry of Commerce
(MOFCOM) or its authorized local offices according to the Foreign Trade Law and the Measures
on Filing and Registration of Foreign Trade Operators in 2004.
All companies (Chinese and foreign) have the right to import most products but a limited number
of goods are reserved for importation through state trading enterprises.
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What to Import
China classifies imports into three categories - prohibited, restricted and permitted categories.
Certain goods (e.g. wastes, toxics) are banned from being imported, while select products in the
restricted category are subject to strict restrictions by requiring quotas or licenses.
Most goods fall into the permitted category. Importers are free to decide how much and when to
purchase. MOFCOM implements an Automatic Licensing system to monitor the import of part
of these goods (e.g. machinery, electrical products). A detailed list of merchandise categories can
be obtained from MOFCOM or through the one of Canadas missions in China.
Import Tariffs
China charges tariffs on most imports, primarily ad valorem. These tariffs are assessed on the
transaction value of the goods, including packing charges, freight, insurance premiums and other
service charges incurred prior to the unloading of the goods at the place of destination. Many
tariffs have been lowered since Chinas accession to the WTO. The average tariff dropped from
15.3% in 2000 to 9.8% in 2009.
Value added tax (on almost all products) and consumption tax (on some products) are also
assessed at the point of importation. The normal VAT rate ranges from 17% to 13% for certain
items. Importers of certain consumer goods (e.g. tobacco, liquor and cosmetics) must pay
consumption tax at a rate varying between 1% and 40%.
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China has a range of labelling and packaging requirements in place that are particularly
important for consumer goods. In some cases, goods that do not meet these requirements will be
refused entry to China.
Currency Controls
Chinese importers may freely convert renminbi [yuan] to foreign currencies for the purpose of
purchasing goods for import, but must complete the necessary formalities with the State
Administration of Foreign Exchange to demonstrate that all of the foreign currency is being used
to fund imports and is not being transferred abroad for other purposes.
Tariffs and Market Access Information
Clients of the Trade Commissioner Service with questions about tariffs and market access
information should refer to the Trade Commissioner Service and contact the Trade
Commissioner in China responsible for their sector. In terms of tariff requests, please provide the
appropriate Harmonized System (HS) code for the product concerned. If the HS code is
unavailable, please refer to the Canadian Export Classification site (Online Catalogue - 65-209)
to identify the code.
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dairy products. Great potential also exists in areas like biotechnology, IT and ITES, health,
education, tourism, and financial sector.
Chinese Exports to India under the India China Trade Relations
The main items that comprise Chinese exports to India are electrical machinery and equipment,
cement, organic chemicals, nuclear reactors, boilers, machinery, silk, mineral fuels, and oils.
Value added items like electrical machinery dominates Chinese exports to India. This exhibits
that Chinese exports to India are fairly diversified and includes resource-based products,
manufactured items, and low and medium technology products. It is said that if India is to
capture the markets of China and enjoy profits, then it would have to discover new merchandise
and branch out its exports to China.
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Such diversification of Indian exports to China clearly indicates that there exists a steady demand
for these products in the Chinese market.
Impediments for Indian exports to China
There are certain obstacles faced by Indian exporters in their attempts to capture the markets of
China. Lack of information on customs procedures, imposition of excessive customs and other
levies with frequent rate changes, complex customs valuation procedure, absence of a specified
nodal agency, lack of transparency regarding technical standards, differentiated testing norms for
imported and domestic products, unfamiliarity with regard to provincial rules and regulations,
and frequent change in policies without any advance information on those changes are just some
of those problems.
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