T.

Augustín Ocón
tarik@interbusinessrelations.com
970-565-1260
3108 hwy 160-491 south
Cortez Co. 81321

Seeking position in:

Communications
Public Relations / Marketing/ Sales

Creative passionate and entrepreneurial minded: a strong diverse background, 12 years of professional
experiences working with people in sales, marketing, training and teaching. Experience combined with a
Master`s degree in strategic Communications. Interpersonal interaction is strong point, with special
emphasis in presentations, persuasion and objective based strategic planning.

Professional strengths, skills & experience: National & International

Inter- Business Relations, Toluca, Mexico 2008 to current

Communications coach
• Overview: Helping people communicate in global companies.

• Responsibilities for IBR: Weekly marketing (social & direct) through company website, database
building and tradeshows. Creating ad campaigns and integrated marketing communications
campaigns for new client acquisitions. Daily teleselling of services directly to company HR
departments to set in person meeting. Budgeting of company resources and bookkeeping of client
billing.
• Responsibilities for clients: Providing translation services, presentation preparation and assisting in
marketing messaging assistance. Cross-culture business development was an integral part that
required internal and external communication planning. Communication coaching for presentations,
sales calls and manager/employee interpersonal communication.
• Achievements: Learned in-depth cultural insight and became bilingual (English, Spanish). Through
communication coaching & training in transnational corporations assisted in numerous promotions of
clients through career marketing planning and objective based strategizing. Contributed to the
successful U.S expansion of solar products for client-Funcosa-by preparing marketing campaign
outline, sales training to employees on American buying culture. Worked in some of the largest
corporations in Mexico with mid and top level management. Within the first 12 months acquired over
30 new clients.

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The Anglo Mexican Foundation, Toluca, México 2007
English language teacher
• Overview: To advanced business English training in preparation for Cambridge international exams.
• Responsibilities for TAMF: Prepare and execute class curriculum for English learners. Maintain
current certification as a business English teacher. Assist in trade show client recruitment. Maintain
student evaluation and placement recommendations.
• Responsibilities for clients: Structure daily activities to incorporate in actual work situations in a
professional business manner. Help students with skills of writing, reading, speaking and listening
for international business relations. Mentoring students with the most up to date training techniques
to exceed potential with language levels.
• Achievements: Highly requested teacher by students leading to work for some of the biggest
companies in Mexico. Gained experience in group presentations based on CELTA standards.
Obtained Certification of English Language Teaching to Adults (CELTA) (2006), this certification is
accredited through the University of Cambridge. The CELTA is a 120 hour- training course, which is
internationally recognized and accredited.

Durango Advertising, Durango, Colorado 2004 to 2006

Marketing representative
• Overview: To increase customers through effective promotions and marketing.
• Responsibilities for DA: Responsible for the promotion and advertising of 14 restaurants, providing
brochure and menu display in mass and direct communication media to the public. Integrated
marketing and research were daily activities to efficiently utilize budgeting dollars on targeted
market. Monthly tracking of clients and presented to clients with spreadsheet applications. Training
of new marketers and evaluation of individual sales progress.
• Responsibilities for clients: Research the market to pin point target customers and build a
marketing campaign based on specific client objectives. Provide advertisement design and strategic
promotion planning.
• Achievements: Promotional campaigns built clients relations that resulted in an average of 1500
visits a month to the establishments.

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Woodland Prescott Financial, Littleton, Colorado 2001 to 2004
Sales representative, marketing coordinator
• Overview: To help clients eliminate all their debt in the shortest amount of time possible without
increasing their monthly payments while maximizing interest savings toward future investment.
• Responsibilities for WPF: Effectively manage sales and marketing campaigns. Generate and
cultivate lead generation and relationship management. Daily use of crisis communications &
management with clients to maintain a 92% contract to close ratio.
• Responsibilities for clients: Manage cash flow of all liabilities to create and execute a strategy that
maximized the payment to debt ratio allowing families to completely pay off all of their debts,
including their home mortgage(s) in 8-12 years and realize an interest savings of over $100,000 -
without increasing their monthly payments.
• Achievements: Created and designed an original marketing idea that increased sales for that
company branch over 60%, in addition, the size of the branch grew by 47%. As a sales
representative closed on average 4 accounts a month. As a marketing coordinator increased
company branch`s leads and assisted in sales force increase closing ratio from 1.5 to an average of
4 accounts a month.

Education

National University, La Jolla, California, current GPA: 9.8 completion June of 2010
Master of Arts degree in Strategic Communications
A combined education of Marketing, Public relations and Campaign planning & management

Fort Lewis College, Durango, Colorado, GPA: 3.3. 2006

Bachelor of Arts., Humanities: (Maj) Sociology, (Min) Economics & (Min) Spanish

Certifications
University of Cambridge at Bridge-Linguatec, Denver, Colorado, completed 120 hrs course 2006
Certification of English Language Teaching to Adults (CELTA)

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