Professional Documents
Culture Documents
STACIE WAN
RESEARCH ANALYST
Oct 2013
Euromonitor International
London
Tokyo
Chicago
Dubai
Annually-updated syndicated
research in 80 countries
Customized ad-hoc projects
conducted globally in virtually every
market
Euromonitor International
Vilnius
Shanghai
Bangalore
Singapore
Santiago
Cape Town
Sydney
Euromonitor International
Geography
Euromonitor International
China
Hong Kong
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Food Intolerance
Organic
Fortified/Functional (FF)
Better For You (BFY):
Reduced Caffeine
Reduced Carbs
Reduced Sugar
Reduced Fat
Naturally Healthy (NH)
FUTURE OUTLOOK
Euromonitor International
25%
36%
OF ASIANS WILL BE
OVERWEIGHT/OBESE (BMI > 25
KG/SQ M) BY 2017, FROM 29% IN
2012
Urbanization
CHANGING CONSUMERS
LIFESTYLES & UNBALANCED
DIETS
27%
343
MILLION ASIANS WILL BE
AGED 65 & ABOVE BY 2017
Consumer
Education
INCREASING AWARENESS
SUPPORTED BY GOVERNMENT
CAMPAIGNS AND
MANUFACTURERS' CAMPAIGNS
Euromonitor International
Health Care
Costs
CONSUMERS ARE BEGINNING TO
MAKE LIFESTYLE CHOICES
Euromonitor International
Euromonitor International
Prevention
Treatment
Euromonitor International
10
FUTURE OUTLOOK
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TREATMENT
OTC Pharmaceuticals
PREVENTION
VDS
2016
2011
HW Packaged Food
2006
HW Beverages
50,000
100,000
150,000
200,000
250,000
Euromonitor International
12
Organic
Food
Intolerance
Better For You
(BFY)
11%
Naturally
Healthy (NH)
50%
Food Intolerance
Fortified/
Functional (FF)
38%
Fortified/Functional (FF)
Organic
Euromonitor International
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HEALTH & WELLNESS FOOD & BEVERAGE BY PRIME POSITIONING
Asia sales 2012, retail value sales, US$ billion
General Wellbeing
141
0.6
Weight Management
20
Food Intolerance
0.4
Digestive Health
14
0.3
Endurance
7.2
Cardiovascular Health
0.2
Oral Health
6.9
Vision Health
0.1
Energy Boosting
5.0
0.1
1.9
Immune Support
0.1
Respiratory Health
1.5
Euromonitor International
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FUTURE OUTLOOK
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Increases ability
to digest food
Increases ability
to absorb calcium
Increases ability
to synthesize
vitamin B
Enhanced
immune system
response
Reduces lactose
intolerance
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Growth: 13%
(+ US$1.3 bn)
12
10
8
6
Growth: 8%
(+ US$1.6 bn)
4
2
0
0
1,000
Euromonitor International
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
18
Euromonitor International
Geography
Source: Euromonitor International
Notes: Interim findings from latest Health and Wellness research
Value sales
Growth
19
20
Factors:
- Price
- Modernization of Indias retail structure
- Growing middle-class consumers
Euromonitor International
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In 2012, China saw the largest increase in terms of absolute sales & took up 28%
of the total sales for pro/pre biotic yoghurt in Asia
Led by pro/pre biotic plain spoonable yoghurt with 42% growth
70% of its pro/pre biotic yoghurt is contributed by pro/pre biotic drinking yoghurt
Asias 2012 Sales Value (US$12 billion)
% breakdown of pro/pre biotic yoghurt
Drinking
Yoghurt
19%
Flavoured
Spoonable
Yoghurt
6%
5%
70%
Plain
Spoonable
Yoghurt
Euromonitor International
China
Fruited
Spoonable
Yoghurt
Outside China
Source: Euromonitor International
Notes: Interim findings from latest Health and Wellness research
FUTURE OUTLOOK
22
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ANTIOXIDANTS ON A RISE
Increasing awareness of antioxidants in Asia
More consumers now know of the claimed benefits of antioxidants
Enhanced
immune system
Prevent or slow
the oxidative
damage
Urinary tract
health
Anti-aging
properties
May prevent
formation of age
spots
Support weight
management
Potential stroke
prevention
Heart health
benefits
Euromonitor International
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ANTIOXIDANTS ON A RISE
Asias value sales of naturally high in antioxidant products like superfruit Juice,
green tea & RTD green tea accounted for US$23 billion in 2012
Performance of drinks which are naturally high in antioxidants
18
16
14
12
10
2006
CAGR 07-12: 8%
2011
Superfruit Juice
Green Tea
25
Latin America,37%
35
30
25
20
Eastern Europe, 15%
15
Australasia, 11%
Middle East & Africa, 11%
10
Western Europe, 9%
North America, 8%
Asia Pacific, 5%
2,000
4,000
Euromonitor International
6,000
8,000
18,000
20,000
22,000
24,000
26
Sugar free
Reduced Sugar
Fortified/functional
Organic
Euromonitor
International
Mint
Green Tea
27
35
30
25
Latin America,21%
20
5
Western Europe, 4%
0
Euromonitor International
500
1,000
1,500
2012 Value Sales US$ million
2,000
2,500
3,000
28
Superfruit juice (up to 24% juice) is the most popular among Asians & had the fastest
growth rate of 16% in 2012
3%
7%
89%
NH Superfruit 100% Juice
29
Peel Fresh
(Malaysia)
Gu Dao
(Taiwan)
Country Choice
(Indonesia)
Euromonitor International
Pokka (Singapore)
30
FUTURE OUTLOOK
Euromonitor International
FUTURE OUTLOOK
31
10
Pro/Pre Biotic Spoonable
(US$5.5 bn)
Growth 7%
(+ US$3.1 bn)
(US$11.5 bn)
0
1,000
Euromonitor International
10,000
2017 Retail Sales (US$ million)
100,000
FUTURE OUTLOOK
32
10000
7557
5404
50%
2256
40%
1000
332
326
211
31%
211
189
181
30%
129
95
100
20%
25
17%
13
10
5%
5%
6%
2%
5%
6%
3%
Euromonitor International
Geography
Source: Euromonitor International
Notes: Interim findings from latest Health and Wellness research
10%
5%
2%
2%
4%
0%
8% CAGR constant value growth in pro/pre biotic yoghurt over the forecast
period, to reach US$17 billion in Asia in 2017
FUTURE OUTLOOK
Geogrpahy
China
Malaysia
2016
Thailand
2011
Taiwan
Singapore
Hong Kong, China
South Korea
Japan
Euromonitor International
5.00
45.00
50.00
FUTURE OUTLOOK
34
BioGaia (Sweden)
Kefir (US)
BioGaia (US)
Euromonitor International
FUTURE OUTLOOK
35
Asias value sales of naturally high in antioxidant products like superfruit juice,
green tea & RTD green tea accounted for a constant value of almost
US$27billion in 2017
Performance of drinks which are naturally high in antioxidants: 2012/2017
20,000
18,000
16,000
14,000
12,000
CAGR 12-17: 3%
2011
10,000
2016
8,000
6,000
CAGR 12-17: 12%
4,000
2,000 International
Euromonitor
0
Superfruit Juice
Green Tea
FUTURE OUTLOOK
36
Sugar free
Reduced Sugar
Organic
Fortified/functional (calcium,
vitamins, etc)
FUTURE OUTLOOK
37
Kelloggs Special K
(Singapore)
Choc Goji
(Singapore)
Euromonitor International
7up Raspberry
(Singapore)
FUTURE OUTLOOK
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38
Q&A
Stacie Wan
Research Analyst
Hui.wan@euromonitor.com.cn