PROJECT REPORT ON

FLIPKART - ONLINE RETAILING

SUBMITTED BY
JATIN RAMESH PARMAR

T.Y.B.M.S.
2014-15

PROJECT GUIDE
PROF. HARDEEP KAUR

SUBMITTED TO
UNIVERSITY OF MUMBAI

BUNTS SANGHA MUMBAI

ANNA LEELA COLLEGE OF COMMERCE & ECONOMICS

SHOBHA JAYARAM SHETTY COLLEGE FOR B.M.S
Shashi Manmohan Shetty Higher Education Complex,
Buntara Bhavana Marg, Kurla (East), Mumbai 400 070

Project Report on
FLIPKART - ONLINE RETAILING

Submitted By
JATIN RAMESH PARMAR

T.Y.B.M.S
2014-15

Submitted To
University of Mumbai

BUNTS SANGHA MUMBAI

ANNA LEELA COLLEGE OF COMMERCE & ECONOMICS

SHOBHA JAYARAM SHETTY COLLEGE FOR B.M.S
Shashi Manmohan Shetty Higher Education Complex,
Buntara Bhavana Marg, Kurla (East), Mumbai 400 070

BUNTS SANGHA MUMBAI

ANNA LEELA COLLEGE OF COMMERCE &ECONOMICS

SHOBHA JAYARAM SHETTY COLLEGE FOR B.M.S
Shashi Manmohan Shetty Higher Education Complex,
Buntara Bhavana Marg, Kurla (East), Mumbai 400 070.

This is to certify that

Mr./Ms. JATIN RAMESH PARMAR of B.M.S Semester V has
undertaken & completed the project work titled FLIPKART - ONLINE
RETAILING during the academic year 2014-15 under the guidance of Prof.
HARDEEP KAUR submitted to this college in fulfillment of the curriculum
of Bachelor of Management Studies, University of Mumbai.
This is a bonafide project work & the information presented is true &
original to the best of our knowledge and belief.

PROJECT
GUIDE

COURSE
CO-ORDINATOR

EXTERNAL
EXAMINER

BUNTS SANGHA MUMBAI

PRINCIPAL

ANNA LEELA COLLEGE OF COMMERCE & ECONOMICS

SHOBHA JAYARAM SHETTY COLLEGE FOR B.M.S
Shashi Manmohan Shetty Higher Education Complex,
Buntara Bhavana Marg, Kurla (East), Mumbai 400 070

DECLARATION

I, JATIN RAMESH PARMAR of ANNA LEELA COLLEGE OF COMMERCE

& ECONOMICS, SHOBHA JAYARAM SHETTY COLLEGE FOR B.M.S, T.Y.B.M.S

Semester V hereby declare that I have completed the project on

FLIPKART - ONLINE RETAILING in academic year 2014-15.
The information submitted is true and original to the best of
my knowledge.

Signature of the Student,

JATIN RAMESH PARMAR

ACKNOWLEDGMENT

I hereby acknowledge all those who directly or indirectly helped me to draft the project report. It would
not have been possible for me to complete the task without their help and guidance.

First of all I would like to thank the principal Dr. K.S. Cheema and the coordinator Prof. Hardeep Kaur
who gave me the opportunity to do this project work. They also conveyed the important instructions
from the university from time to time. Secondly, I am very much obliged of Prof. Hardeep Kaur for
giving guidance for completing the project.

This project has be a learning experience & it give me immense pleasure in expressing my gratitude to
Anna Leela College of Commerce & Economics, Shobha Jayaram Shetty College For B.M.S for
giving me the opportunity to do a project that was challenging as well as rewarding. This project helps
me to understand the tools and used to analyze them.

Last but not the least; I am thankful to the University of Mumbai for offering the project in the
syllabus. I must mention my hearty gratitude towards my family, other faculties and friends who
supported me to go ahead with the project.

EXECUTIVE SUMMARY

Rising Online Retail To Boost India's E-commerce Growth

The Indian e-commerce market grew at 88% and amounted to $ 16 billion in 2013 .
The increasing Internet penetration and availability of more payment options boosted the e-commerce
industry in 2013. Besides electronics gadgets, apparel and jewellery, home and kitchen appliances,
lifestyle accessories like watches, books, beauty products and perfumes, baby products witnessed
significant upward movement in last one year, Assocham Secretary General, D S Rawat told
Economic Times. Assocham estimates that Indias e-commerce market will reach $56 billion by 2023,
driven by rising online retail. It stood at $2.5 billion in 2009, amounted to $8.5 billion in 2012 and rose
88% to touch $16 billion in 2013.

The online shopping grew at a rapid pace in 2013 due to attractive online discounts, rising fuel prices
and availability of abundant online options. Mumbai topped the list with maximum number of online
shoppers, followed by Delhi and Kolkata.

Companies now are increasingly collaborating with daily deals and discount sites to make the best use
of increasing online shopping trends. The products that are sold most include mobile phones, ipads,
accessories, MP3 players, digital cameras and jewellery, among others.

How Indian E-tailing Space Is Getting Bigger, Better ?

The growth in Indias online retail market is spreading like wildfire with domestic retailers and foreign
players all wanting a slice of the e-commerce pie, resulting in intense competition in this space. The
competition is clearly more evident in the festive season, with players such as Flipkart, Amazon,
Myntra and Snap deal among others, lining up big discounts, exclusive merchandise, cash-back
schemes, and other promotional offers. They are sprucing up the $3.1 billion space - which is expected
to surge to $22 billion over the next five years - with huge investments to woo the burgeoning
population in the country that are getting ready to ride the online retail wave.

Fierce competition

The online buyers in the country are expected to reach 39 million by the end of 2014 and 128 million
by the end of 2018, says a Forrester report. The founders of Flipkart, Sachin and Binny Bansal
attributed this growth largely to the vast youth population, who are rapidly embracing the Internet. In a
recent interview, CEO of Amazon, Jeff Bezos that the Indian e-tail market is growing by leaps and
bounds, which gives major players a huge opportunity to invest in this sector.
Flipkart, Indias biggest online retailer had received a record $1 billion in fresh capital. Snapdeal.com
is in talks to raise another large round of funding only three months after it raised $133.7 million earlier
this year.
Amazon is also chalking out fresh plans for the market. The US-major, which operates as junglee.com
in India, is confident of giving local players a tough fight. So, we are currently focused on bringing an
incredibly large number of (local) small and medium enterprises online. Thats a big shift, told Bezos
in an interview to Times of India.
Jobs galore
While Flipkart will reportedly hire 12,000 people by the end of 2014 to strengthen its support and
technology operations, Snap deal plans to double headcount to 2,600 from 1,300 currently, hire strong
engineering teams, customer agents and logistic support. Other players such as Jabong, Zomato and
Yatra.com have also joined the hiring bandwagon.
A shift to mobile
Many of these fresh online shoppers are likely to come from mobile, which is already contributing over
30% of Indian e-commerce traffic. Flipkart Co-Founder Sachin Bansal wrote in a blog: E-commerce
sites are seeing a shift towards mobile, as consumers prefer to shop online from their mobiles instead of
computers and e-commerce players have to constantly innovate to keep up with the pace of how
consumers use the internet in India.
The next wave of internet expansion and resultant consumer behavior will clearly be driven by mobile
and mobile commerce. The Smartphone penetration is growing at over 150% year on year and this will
rise as Smartphone's get cheaper, say experts.

INTRODUCTION TO THE STUDY

It help to understand the growth and important of Online shopping in India and various online
shopping motivate,

Consumer Decision Making in Online Shopping

Customer Attitudes, Behaviors, growth, Affecting Consumers Buying Behavior and

satisfaction.

OBJECTIVES OF THE STUDY

To study about Online shopping.

To study about growth of Online shopping.

To study for Consumer Decision Making in Online Shopping.

The understand Attitudes, Behaviors, growth, Affecting Consumers Buying Behavior and
satisfaction for online shopping.

To study about Flipkart.

To understand with of two satisfy customer of online shopping.

SECONDARY OBJECTIVES:
te customer for online shopping.
.

SCOPE OF THE STUDY

Today the existence of an organization depends on its ability to understand the customers and
producing and delivering products or services. This project indented to find out whether Flipkart is the
preference for online shopping.

LIMITATIONS OF THE STUDY

1. The study was confined to only Chembur. Therefore the results cannot be generalized.
2. Customers were reluctant to answer certain questions.
3. The result generated out of the study is completely dependent on the nature of the response given by
the customers.
4. Short span of time was a limiting factor.
5. Customer satisfaction varies from time to time. It will not remain constant.

Despite these limitations, a sincere attempt has been made to collect and analyze the data and present
the information as accurately as possible.

RESEARCH METHODOLOGY RESEARCH DESIGN

A research design is a logical and systematic plan prepared for directing a research study. It is the
program that guides the investigator in the process of collecting, analyzing and interpreting
observations.
DESCRIPTIVE RESEARCH DESIGN
It is used for analyzing online shopping for flipkart. It is very simple and more specific than
exploratory study. The descriptive study is a fact finding investigation with adequate interpretation. The
descriptive study aims at identifying the various characteristics of a problem under study. It reveals
potential relationships between variables and also setting the stage for further investigation later.
SAMPLING TECHNIQUE
A part of the population is known as sample. The process of drawing sample from a population is
known as a sampling.
NON PROBABILITY SAMPLING
It is not based on the theory of probability. It does not provide a chance of selection each population
element. The merit of this type sampling is simplicity, convenience and low cost.
CONVENIENCE SAMPLING
is the sampling technique used here. In this sampling we select whatever sampling unit is conveniently
available. It lays groundwork for subsequent probability sampling.
SAMPLE SIZE
The researcher has to select a relevant fraction of the population, which is a representative of the entire
population. The sampling size will be small in the case of the descriptive study where less than 1

percent is sufficient to provide reliable results. Here the sample size is 50 samples and it is limited to
the area of Mumbai

COLLECTION OF DATA
Data Sources In this stage, there is a need to gather primary as well as secondary data. Primary data
are collected on original information gathered for a specific purpose either through personnel
interviews / questionnaires etc. Secondary data is collected
PRIMARY DATA
The present study has used survey method for collecting the primary data by directly interviewing
customers with questionnaire.
SECONDARY DATA
Secondary data for the study were collected from the library reference, technical and subject based
books, journals and magazines, websites and other previous studies.
TOOL FOR DATA COLLECTION
A well structured questionnaire was used to collect the primary data from the customers. The customers
were given multiple choices to select their particular answers. A copy of the questionnaire is enclosed
in the annexure.
Type of Questions
The questions that have been used in preparing the questionnaire were:

Multiple choice questions.

INDEX

Chapter

Title

Page
No

LITERATURE REVIEW

THE BENEFITS OF ONLINE SHOPPING

PERCEPTION OF ONLINE ADVERTISEMENTS

FLIPKART

13

PRODUCT STRATEGY

18

PRODUCT AND BRAND MANAGEMENT STRATEGY

20

FOR FLIPKART MARKETING

DATA ANALYSIS AND TABULATION

36

FINDING FOR ONLINE MARKETING

59

CONCLUSION

60

10

BIBLOGRAPHY

64