Health and Life Sciences

Resources that enable executive decision making in the areas of business intelligence,
performance and risk management for the life sciences and healthcare industries . Learn
how to reduce costs for your organization.

HEALTH AND LIFE SCIENCES FEATURE

View from the Top: Marketing Global Healthcare Brands

Take two and call me… McNeil Consumer Healthcare is part of the Johnson & Johnson
family of companies and owner of such well-know over-the-counter brands as Tylenol,
Benadryl, and Rolaids. Join host Dave Reibstein for a one-on-one conversation with
Ashley McEvoy, President of McNeil Consumer Healthcare

They are three types

1) Healthcare Payer
2) Healthcare Provider
3) Pharmaceutical
Healthcare Payer

Insurance companies, managed care organizations, self-insured employers, health

plans and HMOs all use risk management and data analysis to predict future health
care costs, utilization and outcomes

New Healthcare Payer Items

Europe, Middle East, Africa l Patients on the Move: Managing European Health Care
IESE Insight
To prevent a collapse of public health systems, it is important to establish an overall
framework for EU patient mobility, and to evaluate and monitor its operation regularly.

Healthcare Provider

Hospitals, medical centers, health clinics, HMOs, physicians, nurses, assisted living
facilities and home health agencies must manage legal and regulatory compliance,
patient privacy, patient outcomes analysis and patient satisfaction.

IT in Healthcare

Pepperdine University - The Graziadio Business Report

IT organizations in the field of healthcare face a difficult time in evaluating systems and
justifying their use with senior executives. This article provides a framework for the
evaluation of IT investments within your organization.
Pharmaceutical

Pharmaceutical and biotechnology businesses, contract research organizations (CROs)

and academic research groups develop, test, manufacture and market drugs, medical
devices and biomedical products. Government regulation is mandatory in many countries.

New Pharmaceutical Items

Long-Tail Economics? Give Me Blockbusters!

HBS Working Knowledge
Although the Long Tail theory might argue otherwise, Harvard Business School
marketing professor John Quelch believes in the power of blockbusters to excite
consumers, motivate salespeople, and attract top talent.

Europe, Middle East, Africa l Do Drug Companies Deserve Their Bad Reputation?
IESE Insight
Who is writing the right prescription? In the world of pharmaceuticals, the top companies
say one thing and their critics say entirely another... So, who is telling the truth and who
should have to swallow the bitter

http://www.wikipedia.com

Name: S.Mohamed Asif

Roll.No: 8838