Aesthetics

Fashion Studies I

Concept of

beauty..

Beauty is the characteristic of a person,

place, object or idea that provides a
perceptual experience of pleasure,
meaning & satisfaction

a good looking person, place or

object is always perceived as more
beautiful than a shabby looking person,
place or object ..with respect to time,
place & environment

Although beauty exists naturally.but theres always a

deliberate attempt by humans to beautify itself & the

environment around.

Much of it depends on

- the availability of resources

- utilitarian significance
- socio - cultural significance
- symbolic aspect

beauty

beauty

the characterization of a person as beautiful is based on

inner beauty & outer beauty and is subjective in nature

inner beauty includes psychological factors like
personality, intelligence, grace ,charm,
elegance
outer beauty includes the physical factors like health,
youthfulness, complexion

Scarification..

Adornment

Tatooing & Ornamentation then

Tattooing now..
Body painting

Is beauty ?

tattooing adornment
Shape .. form .. texture
Use function
Feel ..emotion

or simply

everything

Beauty exists in everything

nature to
architecture to
art.to human
beings. to painting
to apparel
around us.from

.then what is the source

of

beauty ?

it is imbibed within..

The human tendency to look beautiful has existed

from the past.

The context may have changed with

time but the content remains the

samebeautification

As a cultural creation beauty has been extremely

commercialized.
Everybody wants to look

good.

good...feel

What do you understand by

aesthetics ?

.going by the dictionary meaning

Aesthetics is the study

of beauty & its

appreciation

In other words it is also

new way of seeing and

perceiving the world

the

You may

like it..

or simply

dont like it

You may

appreciate it.or may not !!!!!!!!!!!!!!!

Would you like to

wear it?

Whats your

reaction ?

appreciation of
aesthetics is a very
individual perception
Thus

Two people can look at

the same object and can
have different opinions
about it.

Aesthetic examines what makes something

beautiful,

sublime, disgusting, funny, silly,

entertaining, pretentious, harmoniums,
boring or tragic

Judgment of aesthetics clearly rely on our ability

to discriminate at a sensory level

sensitivity to aesthetic qualities can be

well groomed by training the
senses & the mind
However

Aesthetics qualities can only be appreciated if an individual

enjoys the experience of it

Therefore

the feel good factor

attempting to
appreciate the aesthetic
qualities
becomes extremely important while

pleasurable experience one goes through in

appreciating design qualities is aesthetic experience

Thus

Aesthetic experience

Aesthetic experience is not only

about liking or disliking, its about the
interaction between the product,
consumer and the environment.

aesthetic experience is the

sensitive selection of

Going by the

definition..

formal,

expressive or
symbolic qualities of
product or environment

pleasure or
satisfaction.
resulting in

What is this

Aesthetic
experience can
come from product &
environment

But

What is

product

environment

?
?

Products are material goods with physical

properties

What is

environment ?

multi sensory setting that

surrounds the body & interacts with the
apparel
It is the

Multi sensory factors

affecting aesthetics

Visual
sight

tactile

kinesthetic
movement

touch

olfactory
smell

auditory
sound

gustatory
taste

It is the most obvious source

of aesthetic experience

for the individual.

We treat visually attractive

bodies better than we treat

less attractive individual

Interpersonal interactions are susceptible to the

visual appearance of others.

It is the

experience resulting from touch

sensory receptors all over the

body that register the sensations of
touch

Human have

Pleasurable experience can result from

from

being touched

touching and

When it comes to apparel, the focus is the

feel or

hand of the fabric

interacts with various
parts of the body and registers sensations
While wearing the fabric literally

lofty & soft character of

wool provides warmth

soft silky nature of silk

gives pleasurable
experience to the body.

KINESTHETIC

It is the

perception of ones own body movement

sound of the music

& starts reacting to the beat of the
our senses registers the

music.

apparel also contributes to the kinesthetic

experience.

during dance the floating fabric reinforces the

movement of the body

graceful

Pleasant smell also has an impact on the aesthetic

experience
From

brushing our teeth to bathingto getting ready..

we tend to use so many products that have got

fragrance.
Retailers like JC Penny have are filling their stores with pleasant,
mood evoking odor to stimulate the desirability of product

Sounds filing the environment facilitates

aesthetic environment

The

effect of music on the apparel

product may be found in retail stores, fashion

show and TV advertisements

Taste has little to do with aesthetic

appreciation of apparel
other products used on the body that

But there are

are flavored to add to the appeal

Environment possesses
Social qualities
- geographic location
- ethnicity
- religion
- sexual orientation
formal, expressive & symbolic qualities

Aesthetics in

movies

Aesthetics in films
different expression of various characters
lead to aesthetic experience

Aesthetics

in two dimensional art

Aesthetic consideration within the visual art is usually associated with

the

sense of vision.

Juxtaposition

Creation of 3 dimensionality

.in two dimensionality

..Creation of depth

repetition

movement

..perspective

Aesthetics

digital art

Aesthetics in

Maps

.represents the symbolic aspect of aesthetics

like the expression of terrain, landscape etc.

this forms an imagined visual experience of

aesthetic

.symbolic aspect of maps

Content forms a clear direction of themes.style of ornamentation in

antique maps

symbolic representation of the

political boundaries

Aesthetics in

marketing

.marketing is concerned with the

trade dress of a

branding, its commercial

representation or the reputation of the
producer.

product such as its

.marketing

drives human mind to

direction where they would have not

think in a
previously.

..product commercial

.commercial launch of a product

.commercial advertisement of a product

Product branding

product dressing

catchy jingles

Aesthetics in

music

.aesthetic elements expressed in music include

lyricism, harmony, emotions, volume

dynamics, resonance, playfulness,
color, depth & mood.

lyricism as aesthetics

harmony in music

Volumeplayfulnessdynamic resonance

.emotional expression in music

Aesthetics in

performing arts

.expression of grace, balance, timing, beauty, drama & sensuality

.expression of balance, strength & timing

sensuality, balance, rhythm

Aesthetics in

literature

Author uses a variety of techniques to

appeal to the

aesthetic value of the reader like

rhythm, illustrations, imagery, suspense,
drama, analysis etc.

Mind Without Fear

Where the mind is without fear and the head is held high;

Where knowledge is free;

Where the world has not been broken up

into fragments by narrow domestic walls;

Where words come out from the depth of truth;

Where tireless striving stretches its arms towards

perfection;

Where the clear stream of reason

has not lost its way into the dreary desert sand of dead
habit;

Where the mind is led forward by thee into ever-widening

thought and action---

Into that heaven of freedom, my Father, let my country

awake.

short stories, novels, non fictions, fiction,

poems appeal to the aesthetic value of the
reader.

Lajja is a response of Taslima Nasrin

Anti Hindu riots which erupted in parts
of Bangladesh, soon after the
demolition of Babri Masjid in India on
6th December 1992. The book subtly
indicates that communal feelings were
on the rise, the Hindu minority of
Bangladesh was not fairly treated, and
secularism was under shadow.

suspense, adventure, fantasy, drama

Aesthetics in

gastronomy

Gastronomy is the study

of relationship
between culture & food.

Although food is the basis & frequently experienced

commodity, careful

attention to the aesthetic

possibilities of food turns eating into gastronomy.

careful and a visually appealing arrangement of

food

inspire our senses of smell & taste leading to

aesthetic experience

Aesthetics in

information technology

Aesthetics in information technology focuses on used

devices, software applications

friendly