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foods
Joint ventures with retailers or acquisitions

0.12

0.48

0.2

0.6

Introducing new food items and products

0.2

0.08

Consumer focus on nutrition and healthier lifestyles.

0.15

0.6

Recession or down turn in economy

0.08

0.24

Major competitors, like YUM, Burger King, Wendy's

0.09

0.27

New entrants in the industry

0.06

0.12

Fluctuation in Exchange Rates

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Value based pricing

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Focused on customers comfort by making different zones for


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Good CR

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sued multiple times for serving unhealthy food

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0.6

weak in analyzing the needs of customers

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E Average is -10/4=-2.5
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-axis: 4.75+(-2.5)=2.25

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