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ABSTRACT

Nowadays, the usage of internet banking become more regular and common. A lot of
factor like socioeconomic, the consumer perspective about internet banking and the
environment factor. This research is investigate over how the consumer society know
more about utilitarianism concept while they using the service of internet banking.
This research have been done at Bandar Sunway Seberang Jaya, Butterworth. About
50 respondend have been picked by convenience sampling. Generally, the result of the
research shows that were many factor that will influence the usality of internet
banking among the consumer society in Bandar Sunway Seberang Jaya, Butterworth.