FIRST INSIGHT ANNOUNCES PARTNERSHIP WITH ABERCROMBIE &

FITCH

Leading global retailer confirms accuracy of First Insights predictive analytic solution for product
selection and pricing.

PITTSBURGH, PA and NEW ALBANY, OH February 5, 2014 First Insight, Inc., a
technology company transforming how leading retailers make product investment
and pricing decisions, today announced a partnership agreement with leading global
specialty retailer Abercrombie & Fitch Co (NYSE: ANF). As part of the agreement,
First Insight will provide its consumer-driven predictive analytics to help
Abercrombie & Fitch make faster and more accurate design, buying and pricing
decisions, thereby reducing markdowns and mitigating risks associated with new
product introductions.

The partnership is based on Abercrombies confirmation of the accuracy of First
Insights solution during a thorough due diligence process. In partnering with First
Insight, Abercrombie & Fitch gains strategic investment guidance on thousands of
new products and designs. Through online social engagement tools, First Insight
enables Abercrombie & Fitch to gather real-time consumer preference and pricing
data on candidate new products, months before products are launched in the market.
This data is filtered through First Insights predictive analytic models to determine
which products present the greatest opportunity.

First Insights solution is now enabling Abercrombie & Fitch to:
Test new candidate products, in every product category, every week,
throughout the merchandising organization and the product development
lifecycle (design, selection, pricing, and buy depth).
Execute on its strategy to decrease promotions and increase average unit
retail prices.

We are excited to be partnering with Abercrombie & Fitch, one of the worlds
leading brands in specialty retail, said Greg Petro, President and CEO of First Insight.
Our mission is to provide retailers such as Abercrombie & Fitch with a fast, scalable
solution that enables them to leverage customer feedback and predictive analytics to
make product decisions with confidence. It is further exciting to see Abercrombie &
Fitch fully adopt and embrace our solution, and we look forward to driving
measurable results.


First Insight will be a critical element in the transformative changes to our
business, said Gillian Galner, GVP of Abercrombie & Fitch. By using First Insight to
identify more winning products and price them appropriately, we are increasing
speed to market with the right styles which will yield increases in sales and margin.
After evaluating the solution for an extended period, we have confirmed the solution
will deliver a strong return on investment.


About First Insight, Inc.
First Insight is the worlds leading solution provider empowering companies to drive
new product success by introducing the right products at the right price. Through the
use of online consumer engagement, the First Insight solution gathers real-time
consumer data and applies predictive analytic models to create actionable insights,
which drive measurable value. Retailers, manufacturers and brands use the First
Insight solution to design, select, price and market the most profitable new products
for improved sales, margins and inventory turnover. Customers include some of
worlds leading department stores, brands, and specialty and vertically integrated
retailers. For further information, please visit www.firstinsight.com .

About Abercrombie & Fitch
Abercrombie & Fitch Co. is a leading global specialty retailer of high-quality, casual
apparel for Men, Women and Kids with an active, youthful lifestyle under its
Abercrombie & Fitch, abercrombie, Hollister and Gilly Hicks brands. The company
currently operates 890 stores in the United States and 166 stores across Canada,
Europe, Asia and Australia. The Company also operates e-commerce websites at
www.abercrombie.com , www.abercrombiekids.com , www.hollisterco.com and
www.gillyhicks.com .
Media Contact:
Michael McMullan
Berns Communications Group, LLC
(212) 994-4660

Company Contact:
Jim Shea
Chief Marketing Officer
First Insight, Inc.
(724) 759-7141

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