Professional Documents
Culture Documents
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Griffin, Jill. 2002. Customer Loyalty How To Earn It, How To Keep It. Kentucky:
McGraw Hill.
Gronroos, C., 1983, Strategic Management and Marketing in The Service Sector,
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_______, C., 1990, Service Managements and Marketing, Managing The
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Gujarati, D.M. 2003. Basic Econometrics, Fourth Edition. McGraw-Hill Book
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Hair, Jr., J.F., R.E Anderson, R.L. Tatham and W.C. Black. 2006. Multivariate
Data Analysis with Reading. Macmillan Pub. Company. New York.
Hanan, Mack., 2002. Profit Without Product : How to Transform Your Product
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Hasty, Ronald W. 1989. Retailing. 3rd Edition. New York : Harper and Row
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Hennig, TT., dan Klee, A. 1997. The Impact of Customer Satisfaction and
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Holbrook, Moris B, 2005, What is Cunsumer Research, Journal of Consumer
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_______, Moris B, and Elizabeth C. Hirschman, 1982, The Experiential Aspects
of Consumption Cunsomer Fantasies, Feeling, and Fun, Journal of
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Huriyati, Ratih. 2005. Bauran Pemasaran dan Loyalitas Konsumen. Bandung: CV.
Alfabeta.
Huseni, Umar, 2000, Riset Pemasaran dan Perilaku Konsumen, Jakarta: Erlangga.
Indiriantoro, Nur dan Bambang Supomo. 2002. Metodologi Penelitian Bisnis :
Untuk Akutansi dan Manajemen. Edisi I Cetakan II. Yogyakarta:
BPFE.
Jasfar Farida. Hj, 2002, Kualitas Jasa Dan Hubunganya Dengan Loyalitas Serta
Komitmen Konsumen (Studi pada Salon Kecantikan ) J.S.B No. 7.
Vol. 1.
John C. Mowen, Michael Minor, 2002, Perilaku Konsumen, Jakarta: Erlangga.
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_______, Freddy. 2005. Riset Pemasaran. Edisi Ketujuh. Jakarta : PT. Gramedia
Pustaka Utama bekerjasama dengan Sekolah Tinggi Ekonomi IBII.
Rosen. Emanuel, 2000, Kiat Pemasaran dari Mulut ke Mulut (The Anatomy of
Buzz), PT. ELEX Komputindo, Jakarta.
Scott, DRU. Ph.D. 2003, Customer Satisfaction, Lembaga Manajemen PPM,
Jakarta, Penerbit PPM.
Sekaran, U. 2003. Research Methods for Business: A Skill-Buliding Approach.
John Wiley & Sons, Inc. New York.
Sharma, S. 1996. Applied Multivariate Techniques. John Wiley & Sons, Inc.
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Simamora, Bilson. 2004. Panduan Riset Perilaku Konsumen. Jakarta: PT. Pustaka
Umum.
Simon, Wachinga Gikonyo. 2001. Reinventing Government and Reaffirming
Total Quality Service to the Public : A Public s Perceived Service
Quality Prespective. Gadjah Mada International Journal of Business.
Vol. 3. No. 1. p. 59-83.
Simonson, Itamar, 2005, Determinants of Cusatomers Responses to Customezed
Offers : Conceptual Framework and Research Propositions, Journal
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Singarimbun, Masri dan Sofyan Effendi. 2006. Metode Penelitian Survei. Jakarta :
PT. Pustaka LP3ES Indonesia.
Solimun, (2003). Structural Equation Modeling (SEM) Lisrel dan Amos: Aplikasi
di Manajemen, Ekonomi Pembangunan, Psikologi Sosial, Kedokteran
dan Agrokompleks. Edisi I. Penerbit Universitas Negeri Malang.
Solomon, R. Michael. 2002. Consumer Behavior, Buying, Having, and Being. 8th
Edition. New Jersey: Prentice Hall.
Soriano, Robeiro, Domingo, 2002, Customers Expectations Factors in
Restaurant, The Situation in Spain, International Journal of Quality &
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Stanton, William J. And B.J. Walker. 2004. Fundamental of Marketing. 13th
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Sugiyono. 2005. Metode Penelitian Bisnis. Edisi Kedua. Bandung : Alfabeta.
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