Professional Documents
Culture Documents
Tourism Studies
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Table of Contents
Introduction ..................................................................................................................................... 3
Role of an International Tourism Manager ..................................................................................... 3
Motives of the Travelers ............................................................................................................. 3
Ensuring Best Service Quality to the Travelers .......................................................................... 4
Advertising Cost is Saved ........................................................................................................... 4
Positive Customer Relationship .................................................................................................. 4
Examples of the Organizations ....................................................................................................... 5
Occupy London Tours Company ................................................................................................ 5
Visit Britain Company ................................................................................................................ 5
Critical Analysis of Strategies leading to Sustainability of Successful Business ........................... 5
Impact of Carbon Management on the Success of the Tourism Business .................................. 5
Strategy of Corporate Social Responsibility ............................................................................... 6
Supply Chain Management Strategy ........................................................................................... 7
Transportation ............................................................................................................................. 7
Security........................................................................................................................................ 7
Conclusion ...................................................................................................................................... 7
References ....................................................................................................................................... 8
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Introduction
A tourism study incorporates the tourism management, which is perceived as the new emerging
concepts and has only changed in the last 30 years. In this respect, the tourism management is a
subject that comprises of numerous aspects. Moreover, the international tourism is widespread
field that consists of different concepts such as economics, accounting, and marketing. The rise
in the development of countries has urged the people to travel around the globe as a tourist can
explore new destinations and innovative cities. The tourist manager plays a vital role in
escalating the revenues of the tourism industry rapidly. Furthermore, it contributes to offer the
best customer services to the tourists as greater number of people dwelling at the hotels
providing large amount of money to the tourism industry. Hence, it is indispensable for the
international tourism manger to welcome the tourists and new travelers with hospitality to ensure
their memorable trip at the particular hotel or guest house (Lemmetyinen & Go, 2009).
The aim of this report is to highlight the role of international tourist manager in the success of the
tourism business. In order to serve the purpose, the prevailing discussion tends to depict the
critical evaluation of the strategies relating to the sustainability of the successful business.
Additionally, the carbon management, supply chain management, corporate social responsibility,
transportation, and the security are analyzed in detail to assess their impact on the success of the
business.
Role of an International Tourism Manager
Tourism is an activity, where tourist takes a trip to any place of the world that appears to be an
interesting and enjoyable journey. In this respect, this voyage is perceived as the one offering
pleasant experiences, relaxation, and any other official business assignments or travel abroad.
Individuals like to go to tours to relish the amazing fun-filled activities, events of different
countries and cultures. Hence, numerous researchers have given an immense literature to assess
the role of international tourism manager comprising of numerous aspects, which are
summarized as below:
Motives of the Travelers
Morrison (2010) identified that the social and cultural perspectives give positive impact
on the communities. In the positive point of view, the traveler discovers new places,
which are not explored before its own outstanding perception and prospect of viewing the
new places. Moreover, the travel fulfills the motives of the traveler such as to meet new
people of different races and cultures. Hence, the role of the international tourism
manager is to enable the promotion of tourism among the myriad of new people around
the world leading to higher proceeds in the business environment. In other words, if the
international tourism manager does not perform his duties well, it would lead to loss for
the tourism industry. Thus, it is the duty of the international tourism manager to assist the
travelers to achieve their motives appropriately by providing the excellent exposure of the
specific trip.
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Hence, it is essential for the success of the tourism business to retain the appropriate
carbon management in the competitive environment ensuring healthy environment and
escalating the customer base leading to higher profits. Thus, the main drawback is that
the tourism business would suffer from losses in the absence of carbon management for
the travelers and guests (Russo & Van Der Borg, 2002).
Strategy of Corporate Social Responsibility
Kotler, Bowen, and Makens (2013) emphasize that another strategy adopted by the
tourism businessmen is the implementation of the corporate social responsibility. In other
words, it is a sort of commitment of the business to enhance the economical development
and fulfill the ethical responsibilities. Moreover, it is very significant for the tourism
industry which comprises of health and safety problems. Besides, the commitment is also
done with the shareholders, personnel and the customers. Additionally, this strategy
enables the company to gain customer loyalty and also trust from the workers which offer
their best services to increase the productivity of the company.
However, the corporate social responsibility on one hand enables the company to comply
with the tourism laws such as payment of the taxes ensuring no tax evasion. Additionally,
stakeholder management is also an important aspect of the corporate social responsibility
for the tourism business. The stakeholders invest their money in the business and expect
to receive large amount of dividends from the owners of the company. In other words, the
corporate social responsibility assists the company to ultimately conduct the business
operations effectively. It helps the companies to obey the regulations appropriately in the
competitive environment (Kotler, Bowen, & Makens, 2013). Besides, it also encourages
the companies to do some charity work for the sake of welfare of the people. The
corporate social responsibility makes the companies legally responsible to perform their
duties well in the business environment appropriately. Thus, it also enables the
companies to increase their competitiveness rapidly leading to higher productivity.
Corporate social responsibility augments the financial results which encourages the
investors to invest more money leading to higher proceeds for the companies. Thus, it
also makes the company more competitive through gaining the customer loyalty and
workers commitment in their precise companys goals (Kotler, Bowen, & Makens,
2013).
Conversely, there are few drawbacks of the corporate social responsibility, which are
analysed by the business entities. One of the disadvantages is that the company cannot
conceal its current earnings to avoid the actual tax payment incurred. In some conditions,
when the new companies initiate their new businesses may feel hard to pay the taxes
when it achieve very fewer profits as compared to the other competitors (Kotler, Bowen,
& Makens, 2013).
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References
Frey, N., & George, R. (2010). Responsible tourism management. Tourism Management, 621628.
Hjalager, A. M. (2010). A review of innovation research in tourism. Tourism management, 1-12.
Jarvis, N., Weeden, C., & Simcock, N. (2010). The benefits and challenges of sustainable
tourism certification. Journal of Hospitality and Tourism Management, 83-93.
Kotler, P., Bowen, J. T., & Makens, J. C. (2013). Marketing for hospitality and tourism. Prentice
Hall.
Lemmetyinen, A., & Go, F. M. (2009). The key capabilities required for managing tourism
business networks. Tourism Management, 31-40.
Morrison, A. (2010). Small tourism business research change and evolution. International
Journal of Tourism Research, 739-749.
Russo, A. P., & Van Der Borg, J. (2002). Planning considerations for cultural tourism: a case
study of four European cities. Tourism management, 631-637.
Shaw, G. (2014). Entrepreneurial cultures and small business enterprises in tourism. The Wiley
Blackwell Companion to Tourism, 120-131.
Su, B. (2011). Rural tourism . Tourism Management, 1438-1441.
Yu, C. P. (2009). Measuring residents' attitudes toward sustainable tourism. Journal of Travel
Research.
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