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2015 Workplace Trends For Communicators

Complete Research Results Report


Prepared by Dulye & Co. in partnership with
IABC and PR Newswire
Dec. 2014

Poll Hosted by Dulye & Co. for Third Year


Employee Engagement

2-Way Communication Strategies

Pulse Check Measurement

Leadership Development

2014 Dulye & Co. Proprietary

Report Contents

 2015 Research Overview


 Actual Results: 2015 Quantitative Data
and Written Comments
 Comparatives:
2013 / 2014 / 2015 Results
 5 Ways to Use this Data

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2015 Research Overview:


Process, Participation
and Key Takeaways

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2015 Poll Process


 Develop poll: 12 questions
about challenges,
priorities, resources,
metrics / 4 demographic
questions
 Distribute link and conduct
poll: Oct. 20 Nov. 5, 2014
 Compile 210 responses
and trend data
 Sort 456 written comments
 Present results during live
webinar on Dec. 9, 2014

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Terrific Response for 2015

Number of Responses

Participation Tracker
250

210

200
150

136

100

108

50
0
2013 Poll
(conducted in 2012)

2014 Poll
(conducted in 2013)

2015 Poll
(conducted in 2014)

Workplace Trends Poll


Largest response in polls three year history!
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Participation Demographics
Level

Business/Organization

VP
(19)
9%

Other (37)
18%

Other
(21)
10%
Director
(57)
27%

Specialist
(44)
21%
Manager
(54)
26%

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Govt./
Public
sector (37)
18%

Private
sector
(110)
52%

Not-forprofit (42)
20%

Participation Demographics
Company Size
# of employees
501-1,000
(18)
9%
101-500
(28)
14%
Less
than 100
(42)
20%

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Communication
Dept. Size

6-10 (43)
21%
Greater
than
1,000
(119)
57%

More
than 10
(52)
25%

1-5 (113)
54%

2015 Research: Key Takeaways


 Communication professionals rank employee
engagement AND implementing new work tools/
technology as top 2015 challenges. Not the case
for their business leaders.
 Strategic planning is biggest priority for
communication professionals.
 Consistency reigns! Regardless of their business
size, industry or department size, communicators
rank employee engagement as a top challenge
and strategic planning as a top priority.

2014 Dulye & Co. Proprietary

2015 Research: Key Takeaways


 When it comes to demonstrating value, most
communicators say employee engagement is the
result they must deliver in 2015.
 Communicators see business management
experience as paramount for career growth.
 Staffing and budgets for most communication
departments are expected to be unchanged.
 41% of respondents rarely or never receive
executive-level funding for their communication
programs.
 Financial performance is the ultimate metric for
most communication leaders.
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Actual Results:
2015 Quantitative Data
and Written Comments

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Biggest Workplace Challenges: Communicators


What are the top 2 challenges on your professional radar screen for 2015?
(Participants were asked to select 2 responses)

employee engagement

42%

work tools/technology

42%
24%

innovation and product/service pipeline


business development

20%

leader development

19%
16%

customer satisfaction
economic uncertainty

10%

talent recruitment

10%
7%

competition threats

10%

other

0%

20%

40%

60%

80%

100%

Note: This is the first year that work tools/technology was included as a response choice for this poll question.
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Biggest Workplace Challenges: Executive Team


What are the top 2 challenges on your companys Executive Team radar screen for
2015? (Participants were asked to select 2 responses)

47%

business development

39%

innovation and product/service pipeline

27%

customer satisfaction
economic uncertainty

18%

competition threats

17%
15%

employee engagement
talent recruitment

11%

work tools/technology

10%
8%

leadership development

6%

other

0%

20%

40%

60%

80%

100%

Note: This is the first year that work tools/technology was included as a response choice for this poll question.
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Face-Off: Top 5 Challenges for 2015

Communication
Professionals

Executive Team
(as rated by communication professionals)

1. Employee engagement

1. Business development

2. Work tools/technology
3. Innovation
4. Business development
5. Leader development

2. Innovation
3. Customer satisfaction
4. Economic uncertainty
5. Competition threats

Significant variation!
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Communicators Priorities
Identify your top two priorities for 2015 as a communication leader.
(Participants were asked to select 2 responses)

37%
32%
28%
28%
24%

strategic planning
metrics and measurement
employee engagement
work tools/technology
personal development

10%
10%
10%
8%
7%
4%

manager engagement
leader development
staff development
funding and budget
talent recruitment
other

0%

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25%

50%

75%

100%

15

More Variation! Among Communicators

% of responses with
engagement as top priority

100%

52%

50%

45%
39%
32%

0%

Manager

Director Specialist

Vice
President

Different perspective from the top!


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Communication Funding / Support


To what extent are communication programs/practices where you work funded by the
CEO, President or other Senior Leader outside of the HR or Communication Depts.?

39%

Sometimes

31%

Rarely

20%

Often

10%

Never

0%

20%

40%

60%

80%

100%

Note: This question was introduced for the first time this year in the 2015 Workplace Trends Poll.
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Communicators Professional Development


What skills or expertise do you feel is most important for a communication
professional to become or remain a member of senior management?

Business management experience

40%

Analytical skills

22%

Networking skills

18%

Industry experience
Financial skills

11%
2%

Other

8%
0%

2014 Dulye & Co. Proprietary

20%

40%

60%

80%

100%

18

Communicators Work Relationships

With your direct boss

3.4

With your company/organizations


C-suite leaders

3.0

With colleagues in other


departments

3.4

1
Non-existent

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4
Excellent

19

Communication Budget

Unchanged

59%

More

21%

Less

20%

0%

2014 Dulye & Co. Proprietary

50%

100%

20

Communication Staffing

Unchanged

70%

More

21%

Less

10%

0%

2014 Dulye & Co. Proprietary

50%

100%

21

Written Comments
Written comments are shown as submitted,
without corrections to spelling or grammar.
A total of 364 comments were received.

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Written Comments: Communicator Deliverables


In your role as a communication leader, what is the #1 result that you are responsible
for delivering in 2015?

36

Employee engagement

32

Business development/bottom line

23

Customer satisfaction
Marketing/brand awareness

17

Employee understanding of strategy/goals

17

Work tools/technology

17
12

Better communication practices

Staff/leader development

23

Other

0
Total: 184
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10

20

30

40

Number of Responses
23

Written Comments: Communicator Deliverables


In your role as a communication leader, what is the #1 result that you are responsible
for delivering in 2015? (unedited sample comments)
Employee engagement (36)
 Creating employee buy-in for transitional initiatives.
 Keeping employees engaged and educated during times of change.
 Keeping associates informed and engaged with the business and the company.

Business development/bottom line (32)


 Translating leads into sales.
 ROI. Which platforms and messages are helping us achieve goal.
 Measurable and tangible outcomes (i.e. revenue)

Customer satisfaction (23)


 Top-quality products that meet member needs.
 Relevant, quality content that drives customer engagement.
 Customer satisfaction while meeting the bottom line for revenue generation

Marketing/brand awareness (17)


 We're overhauling our brand in March 2015. That's the big thing for us right now.
 Differentiating our product and service offering in the marketplace
 Raising awareness of current and emerging brands across our market areas

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Written Comments: Communicator Deliverables


In your role as a communication leader, what is the #1 result that you are responsible
for delivering in 2015? (unedited sample comments)
Employee understanding of strategy/goals (17)
 Employees understand the company's strategy and how their role supports it.
 Employee understanding of business strategy - linking several pieces (new products, new
strategies, new initiatives). Helping employees understand how it all ties together and how it
will impact them in their jobs.

Work tools/technology (17)


 More efficient, higher quality communication through many tools - including tablets, smart
phones, etc.
 Creating an effective two-way information flow in our HR community via a new HR portal.

Better communication practices (12)


 Clear, concise and transparent communication of company key messages.
 Executive communications that engage and inspire.

Staff/leader development (7)


 Training communication professionals that can handle the varied demands of the job.
 Improved communication skills among top leaders

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Written Comments: Performance Metrics


In your role as a communication leader, what is the metric that will be used to track
and measure performance?

37

Sales/financial performance

27

Survey/focus group results

21
20
18

Employee engagement/satisfaction/participation
Multiple metrics
Web analytics/use of online tools

12
11

Customer satisfaction
No metric established

6
6
5

Project completion/meeting deadlines


Informal feedback
External stakeholder awareness

17

Other

0
Total: 180
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20

40

Number of Responses
26

Written Comments: Performance Metrics


In your role as a communication leader, what is the metric that will be used to track
and measure performance? (unedited sample comments)
Sales/financial performance (37)
 Sales of memberships and registrations to conferences, especially our annual conference.
 Improvements in performance in the areas we target: more sales, better/more efficient
service, etc.
 New clients and expansion of business with existing clients

Survey/focus group results (27)


 Our goal is to conduct focus groups in Q1 2015. Based on the findings, implement programs
in 2015 to be measure against in 1-2 years.
 Comparing results of 2014 engagement survey with our 2015/2016 survey
 Survey research before during and after

Employee engagement/satisfaction/participation (21)


 Employee engagement/satisfaction RE communication quality
 Team member (employee) feedback via survey, focus groups and supervisor feedback.
 Participation in events and programs.

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27

Written Comments: Performance Metrics


In your role as a communication leader, what is the metric that will be used to track
and measure performance? (unedited sample comments)
Multiple metrics (20)
 There are multiple metrics from new followers on our social channels to visible increase in
associate engagement.
 number of completed projects, project owner feedback forms, year-end internal customer
satisfaction survey
 A combination of quantitative and qualitative feedback from all levels: the Board of Directors,
customers, Wall Street analysts, stock price, media, senior leadership.

Web analytics/use of online tools (18)


 opt ins, opens, comments within our soon-to-be-launching app and text message platform
 TV ratings, website hits, social media engagement.

Customer satisfaction (12)


 Customer satisfaction with online tools and services.
 Customer returns, referrals and appreciation.

No metric established (11)


 Still under negotiation. Right now it is "followers," but we know this is a bad metric.
 Not yet decided. I think more polls and surveys will give more meaning to the dry numbers
(hits and visits) that we receive as data now.

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Written Comments: Performance Metrics


In your role as a communication leader, what is the metric that will be used to track
and measure performance? (unedited sample comments)
Project completion/meeting deadlines (6)
 Meet project deadlines, reduced expenses related to projects, increase in quality.
 Development of the employee engagement strategy; completion of the integration of the new
tactics.

Informal feedback (6)


 Quality of communications and positive feedback
 Management's perception

External stakeholder awareness (5)


 Tonality of stories and our media "heat maps" that show which media relationships are
strong and which need improvement.
 Community engagement in the corporate brand, as measured through various channels

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All Written Comments Available

View all of the written


comments from the 2015 Poll
on the Dulye & Co. dashboard:
dulye.com/2015writtencomments

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Comparatives:
2013 / 2014 / 2015 Results
and 2015 Demographic
Comparisons

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Biggest Workplace Challenges: Communicators


What are the top 2 challenges on your professional radar screen?
Top 5 responses by year.

2013

2014

2015

1. Employee engagement
39%
2. Business development
36%
3. Economic uncertainty
33%
4. Innovation
25%
5. Customer satisfaction
20%

1. Employee engagement 1.
45%
2. Customer satisfaction 2.
35%
3. Business development 3.
34%
4. Economic uncertainty 4.
21%
5. Innovation
5.
16%

Employee engagement
42%
Work tools/technology
42%
Innovation
24%
Business development
20%
Leader development
19%

Communicators still rank employee engagement as the #1 challenge.


However, after being introduced as a response choice for this question in the
2015 poll, work tools/technology gains favor.
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32

Biggest Workplace Challenges: Executives


What are the top 2 challenges on your companys Executive Team radar screen?
Top 5 responses by year.

2013

2014

2015

1. Business development
48%
2. Economic uncertainty
40%
3. Innovation
31%
4. Customer satisfaction
25%
5. Competition threats
14%

1. Business development
48%
2. Innovation
37%
3. Economic uncertainty
29%
4. Customer satisfaction
29%
5. Talent recruitment
17%

1. Business development
47%
2. Innovation
39%
3. Customer satisfaction
27%
4. Economic uncertainty
18%
5. Competition threats
17%

Business development continues as the #1 challenge for executives,


and concerns about the economy continue to wane.
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33

Communicators Top 5 Priorities


Identify your top two priorities as a communication leader.
Top 5 responses by year.

2013

2014

2015

1. Strategic Planning
42%
2. Employee engagement
26%
3. Personal development
26%
4. Metrics/measurement
26%
5. Work tools/technology
24%

1. Strategic Planning
1.
39%
2. Personal development 2.
33%
3. Employee engagement 3.
30%
4. Metrics/measurement 4.
30%
5. Work tools/technology 5.
23%

Strategic planning
37%
Metrics/measurement
32%
Employee engagement
28%
Work tools/technology
28%
Personal development
24%

Communicators consistently cite the same top 5 priorities


for the past 3 years, with strategic planning holding the top spot.
2014 Dulye & Co. Proprietary

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Communicators Professional Development


What skills or expertise do you feel is most important for a communication
professional to become or remain a member of senior management?

2014

2015
40%
40%

Business management experience

21%
22%

Analytical skills

19%
18%

Networking skills

7%
11%

Industry experience
Financial skills

7%
2%

Other

7%
8%
0%

20%

40%

60%

80%

100%

Note: This question was first introduced in the 2014 Workplace Trends Poll.
2014 Dulye & Co. Proprietary

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Communicators Work Relationships


2013

2014

2015

3.4
Your working relationship with your
direct boss

3.3
3.4
3.1

Your working relationship with your


company/organizations C-suite
leaders

2.9
3.0
3.3

Your working relationship with


colleagues in other departments

3.3
3.4
1
Non-existent

2014 Dulye & Co. Proprietary

4
Excellent

36

Communication Budget
2013

2014

2015
52%
61%
59%

Unchanged

17%
16%
21%

More

31%
23%
20%

Less

0%

2014 Dulye & Co. Proprietary

20%

40%

60%

80%

100%

37

Communication Staffing
2013

2014

2015
71%

Unchanged

61%
70%

More

14%
16%
21%

Less

15%
23%
10%
0%

2014 Dulye & Co. Proprietary

20%

40%

60%

80%

100%

38

2015 Demographic Comparisons:


Responses by Level

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Biggest Workplace Challenges: Communicators


What are the top 2 challenges on your professional radar screen for 2015?
Top 5 responses per group

Vice President
1. Work tools/technology
2. Innovation
3. Employee engagement
4. Business development
5. Talent recruitment

Director
53%
37%
32%
32%
11%

Specialist
1.
2.
3.
4.
5.

1.
2.
3.
4.
5.

Work tools/technology
Employee engagement
Innovation
Economic uncertainty
Business development

52%
44%
27%
18%
13%

Manager

Employee engagement
Work tools/technology
Innovation
Customer satisfaction
Leader development

39%
39%
28%
20%
19%

1.
2.
3.
4.
5.

Employee engagement
Work tools/technology
Leader development
Business development
Innovation

52%
36%
28%
20%
18%

Communicators at higher levels put less emphasis on


Employee engagement. There is more focus on
New work tools/technology at all levels.
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Biggest Workplace Challenges: Executive Team


What are the top 2 challenges on your companys Executive Team radar screen for
2015? Top 5 responses per group

Vice President
1.
2.
3.
4.
5.

Business development
Innovation
Customer satisfaction
Talent recruitment
Work tools/technology

Director
58%
53%
22%
21%
11%

Specialist
1.
2.
3.
4.
5.

Innovation
Customer satisfaction
Business development
Employee engagement
Competition threats

1.
2.
3.
4.
5.

Innovation
Business development
Competition threats
Economic uncertainty
Customer satisfaction

39%
38%
28%
27%
25%

Manager
43%
36%
33%
21%
19%

1.
2.
3.
4.
5.

Business development
Innovation
Customer satisfaction
Employee engagement
Work tools/technology

59%
37%
22%
16%
15%

Communicators consistently rank Business development and


Innovation as top challenges for their Executive Team.
2014 Dulye & Co. Proprietary

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Communicators Top 5 Priorities


Identify your top two priorities for 2015 as a communication leader.
Top 5 responses per group

Vice President
1.
2.
3.
4.
5.

Work tools/technology
Metrics and measurement
Strategic planning
Talent recruitment
Employee engagement/
Manager engagement

Director
52%
32%
22%
21%
16%

Specialist
1.
2.
3.
4.
5.

Strategic planning
Metrics and measurement
Your personal development
Work tools/technology
Employee engagement

1.
2.
3.
4.
5.

Strategic planning
Employee engagement
Metrics and measurement
Work tools/technology
Staff development

43%
31%
30%
28%
17%

Manager
40%
35%
35%
28%
26%

1.
2.
3.
4.
5.

Strategic Planning
Metrics and measurement
Employee engagement
Personal development
Work tools/technology

33%
33%
32%
25%
24%

All groups rank Strategic planning as a top priority, along with Metrics and
measurement, Work tools/technology, and Employee engagement.
2014 Dulye & Co. Proprietary

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Communicators Work Relationships


Vice President

Director

Specialist

Manager
3.5
3.6

Your working relationship with your


direct boss

3.3
3.4
3.4
3.3

Your working relationship with your


company/organizations C-suite
leaders

2.6
2.7
3.6
3.5

Your working relationship with


colleagues in other departments

3.3
3.3
1
Non-existent

2014 Dulye & Co. Proprietary

4
Excellent

43

Communication Budget
Vice President

Director

Specialist

Manager

53%
57%
58%

Unchanged

79%
16%
25%

Less

14%
12%
32%
18%

More

28%
10%

0%

2014 Dulye & Co. Proprietary

20%

40%

60%

80%

100%

44

Communication Staffing
Vice President

Director

Specialist

Manager

68%
65%
60%

Unchanged

85%
11%
12%
9%
6%

Less

21%
23%
30%

More
10%

0%
2014 Dulye & Co. Proprietary

50%

100%
45

2015 Demographic Comparisons:


Responses by
Business/Organization

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Biggest Workplace Challenges: Communicators


What are the top 2 challenges on your professional radar screen for 2015?
Top 5 responses per group

Private Sector

Not-for-profit

Govt./Public

1. Employee engagement
44%
2. Work tools/technology
37%
3. Innovation
27%
4. Business development
22%
5. Leader development/
Customer satisfaction
16%

1. Work tools/technology
51%
2. Employee engagement
34%
3. Innovation
22%
4. Business development
17%
5. Economic uncertainty
17%

1. Employee engagement
51%
2. Work tools/technology
49%
3. Leader development
27%
4. Customer satisfaction
22%
5. Innovation
16%

Communicators in all organizations rank Employee engagement


as a top challenge for 2015.
2014 Dulye & Co. Proprietary

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Biggest Workplace Challenges: Executive Team


What are the top 2 challenges on your companys Executive Team radar screen for
2015? Top 5 responses per group

Private Sector

Not-for-profit

Govt./Public

1. Business development
59%
2. Innovation
40%
3. Customer satisfaction
26%
4. Competition threats
18%
5. Employee engagement
15%

1. Business development
39%
2. Innovation
39%
3. Economic uncertainty
34%
4. Customer satisfaction
32%
5. Competition threats
25%

1. Innovation
40%
2. Business development
28%
3. Employee engagement
28%
4. Economic uncertainty
27%
5. Customer satisfaction
25%

Communicators in all organizations continue to view


Business development as a top challenge for Executives,
but Innovation is becoming more important.
2014 Dulye & Co. Proprietary

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Communicators Top 5 Priorities


Identify your top two priorities for 2015 as a communication leader.
Top 5 responses per group

Private Sector

Not-for-profit

Govt./Public

1. Strategic planning
38%
2. Work tools/technology
30%
3. Employee engagement
29%
4. Metrics/measurement
26%
5. Personal development
25%

1. Metrics/measurement
41%
2. Strategic planning
32%
3. Work tools/technology
29%
4. Personal development
25%
5. Funding and budget
17%

1. Employee engagement
39%
2. Strategic planning
36%
3. Metrics/measurement
36%
4. Leader development
16%
5. Management
engagement/ Personal
development/ Work
tools/technology 16%

Communicators across all organizations rank Strategic planning as a high


priority, with Metrics and measurement also important.
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Communicators Work Relationships


Private Sector

Not-for-profit

Govt./Public

3.4
Your working relationship with your
direct boss

3.4
3.7
2.9

Your working relationship with your


company/organizations C-suite
leaders

3.1
3.1
3.4

Your working relationship with


colleagues in other departments

3.4
3.4
1
Non-existent

2014 Dulye & Co. Proprietary

4
Excellent

50

Communication Budget
Private sector

Not-for-profit

Govt./Public
60%

Unchanged

51%
71%
19%

Less

27%
11%
21%

More

22%
17%

0%

2014 Dulye & Co. Proprietary

20%

40%

60%

80%

100%

51

Communication Staffing
Private sector

Not-for-profit

Govt./Public
71%

Unchanged

71%
69%
9%

Less

12%
11%
19%

More

17%
19%

0%
2014 Dulye & Co. Proprietary

50%

100%
52

2015 Demographic Comparisons:


Responses by Company Size
# of employees

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Biggest Workplace Challenges: Communicators


What are the top 2 challenges on your professional radar screen for 2015?
Top 5 responses per group

Under 100 employees


1.
2.
3.
4.
5.

Work tools/technology
Business development
Innovation
Economic uncertainty
Customer satisfaction

101-500 employees
44%
41%
27%
27%
19%

1.
2.
3.
4.
5.

Employee engagement
Work tools/technology
Leader development
Innovation
Business development/
Customer satisfaction

501-1,000 employees

Over 1,000 employees

1.
2.
3.
4.
5.

1.
2.
3.
4.
5.

Employee engagement
44%
Talent recruitment
28%
Work tools/technology
22%
Leader development
22%
Customer satisfaction/
17%
Innovation/ Business development

Employee engagement
Work tools/technology
Innovation
Leader development
Customer satisfaction

47%
43%
29%
25%
21%

51%
46%
23%
18%
13%

Except for smaller organizations, Employee engagement


is the top priority for communicators for 2015.
2014 Dulye & Co. Proprietary

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Biggest Workplace Challenges: Executive Team


What are the top 2 challenges on your companys Executive Team radar screen for
2015? Top 5 responses per group

Under 100 employees


1.
2.
3.
4.
5.

Business development
Economic uncertainty
Innovation
Customer satisfaction
Leader development

101-500 employees
52%
35%
34%
20%
19%

501-1,000 employees
1.
2.
3.
4.
5.

Business development
Innovation
Customer satisfaction
Employee engagement
Economic uncertainty

1.
2.
3.
4.
5.

Business development
Innovation
Customer satisfaction
Economic uncertainty
Competition threats

57%
46%
32%
18%
18%

Over 1,000 employees


50%
39%
28%
23%
17%

1.
2.
3.
4.
5.

Business development
Innovation
Customer satisfaction
Competition threats
Employee engagement

42%
39%
29%
21%
18%

Communicators, regardless of organization size, rank


Business development as the #1 challenge for their Executive Team,
and cite Innovation as another key challenge.
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Communicators Top 5 Priorities


Identify your top two priorities for 2015 as a communication leader.
Top 5 responses per group

Under 100 employees


1.
2.
3.
4.
5.

Strategic planning
Work tools/technology
Personal development
Metrics/measurement
Funding and budget

101-500 employees
45%
40%
31%
28%
19%

501-1,000 employees
1.
2.
3.
4.
5.

Strategic planning
Metrics/measurement
Personal development
Employee engagement
Staff development

1.
2.
3.
4.
5.

Metrics/measurement
Strategic planning
Employee engagement
Personal development
Leader development

36%
32%
28%
25%
25%

Over 1,000 employees


39%
34%
28%
28%
28%

1.
2.
3.
4.
5.

Strategic planning
Employee engagement
Metrics/measurement
Work tools/technology
Personal development

36%
35%
31%
27%
22%

Strategic planning is a key priority for communicators,


regardless of organization size.

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Communicators Work Relationships


Under 100

100-500

501-1,000

Over 1,000
3.5
3.5
3.4
3.4

Your working relationship with your


direct boss

3.0
3.0
2.9
2.9

Your working relationship with your


company/organizations C-suite
leaders

3.5
3.4

Your working relationship with


colleagues in other departments

3.1
3.4
1
Non-existent

2014 Dulye & Co. Proprietary

4
Excellent

57

Communication Budget
Under 100

100-500

501-1,000

Over 1,000
56%
79%

Unchanged

47%
57%
15%
4%

Less

24%
25%
29%
18%

More

29%
18%

0%

2014 Dulye & Co. Proprietary

20%

40%

60%

80%

100%

58

Communication Staffing
Under 100

100-500

501-1,000

Over 1,000
75%
86%

Unchanged

65%
65%
8%

Less

0%
18%
12%
18%
14%
18%
23%

More

0%
2014 Dulye & Co. Proprietary

50%

100%
59

2015 Demographic Comparisons:


Responses by
Communication Dept. Size

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Biggest Workplace Challenges: Communicators


What are the top 2 challenges on your professional radar screen for 2015?
Top 5 responses per group

1-5

6-10

More than 10

1. Employee engagement
44%
2. Work tools/technology
38%
3. Innovation
25%
4. Business development
22%
5. Customer satisfaction
18%

1. Work tools/technology
54%
2. Leader development
32%
3. Employee engagement
31%
4. Innovation
22%
5. Business development
22%

1. Employee engagement
47%
2. Work tools/technology
41%
3. Innovation
21%
4. Customer satisfaction
18%
5. Leader development/
Business development
16%

Regardless of size, communication departments rank Employee


engagement as a top challenge, along with Work tools/technology.

2014 Dulye & Co. Proprietary

61

Biggest Workplace Challenges: Executive Team


What are the top 2 challenges on your companys Executive Team radar screen for
2015? Top 5 responses per group

1-5

6-10

More than 10

1. Business development
52%
2. Innovation
34%
3. Customer satisfaction
25%
4. Economic uncertainty
23%
5. Competition threats
14%

1. Innovation
48%
2. Business development
45%
3. Customer satisfaction
31%
4. Competition threats
24%
5. Employee engagement
20%

1. Innovation
38%
2. Business development
36%
3. Customer satisfaction
30%
4. Employee engagement
21%
5. Competition threats
20%

Communicators consistently rank Innovation and Business development


as top challenges for executives,
regardless of Communication Department size.
2014 Dulye & Co. Proprietary

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Communicators Top 5 Priorities


Identify your top two priorities for 2015 as a communication leader.
Top 5 responses per group

1-5

6-10

More than 10

1. Strategic planning
40%
2. Employee engagement
31%
3. Metrics/measurement
30%
4. Work tools/technology
24%
5. Personal development
23%

1. Work tools/technology
42%
2. Metrics/measurement
35%
3. Strategic planning
31%
4. Personal development
22%
5. Employee engagement
16%

1. Strategic planning
37%
2. Metrics/measurement
33%
3. Employee engagement
31%
4. Personal development
30%
5. Work tools/technology
25%

Communicators in departments of all sizes cite the same top 5 priorities,


but not in the same order.
2014 Dulye & Co. Proprietary

63

Communicators Work Relationships


1-5

6-10

More than 10

3.5
Your working relationship with your
direct boss

3.4
3.4
3.0

Your working relationship with your


company/organizations C-suite
leaders

3.0
2.9
3.4

Your working relationship with


colleagues in other departments

3.4
3.3
1
Non-existent

2014 Dulye & Co. Proprietary

4
Excellent

64

Communication Budget
1-5

6-10

More than 10

60%
Unchanged

60%
57%
18%

Less

16%
27%
22%

More

23%
16%

0%

2014 Dulye & Co. Proprietary

20%

40%

60%

80%

100%

65

Communication Staffing
1-5

6-10

More than 10
75%

Unchanged

58%
67%
6%

Less

14%
13%
19%

More

28%
19%

0%
2014 Dulye & Co. Proprietary

50%

100%
66

5 Ways to
Use This Data

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How To Use This Research


1. Share the data with colleagues, your boss
and line-of-business clients
2. Compare it with hard data from your
organization. If you dont have hard data,
get it.
3. Re-examine the direction of your 2015
strategic plan
4. Evaluate your engagement metrics.
Do they measure what matters for the
business?
5. Step up executive coaching on the
engagement mandate
2014 Dulye & Co. Proprietary

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Find out more about Dulye & Co.s measurement


programs and services by contacting
Liz Smithers on the Dulye & Co. Team,
lsmithers@dulye.com / 347-733-1144

The entire contents of this presentation are proprietary to Dulye & Co. This material may not be copied or reproduced for
any purpose. Any reproduction or disclosure requires the prior consent of Dulye & Co.
For more information, please contact Roger Gibboni, COO, at 845-987-7744, rgibboni@dulye.com.
2014 Dulye & Co. Proprietary

69