Presenters Name:_________________________ Observers Name: ________________________

Unit 30: Peer Evaluation of Presentations

Advertising Production for Television
Pass
Does the presentation
Identify the form used
in the advertisement?

Does the presentation

identify and explain the
form used in the
advertisement?

Does the presentation

identify the style used
in the advertisement?

Does the presentation

identify and explain the
style used in the
advertisement?

Does the presentation

identify the codes and
conventions used in
the advertisement?
Does the presentation
identify any computer
graphics or special
effects used in the
advertisement?
Does the presentation
identify any techniques
used in the
advertisement?

Does the presentation

identify and explain the
codes and conventions
used in the
advertisement?
Does the presentation
identify and explain any
computer graphics or
special effects used in
the advertisement?
Does the presentation
identify and explain any
techniques used in the
advertisement?

Does the presentation

identify the
characteristic of the
product?

Does the presentation

identify and explain the
characteristic of the
product or service?

Does the presentation

identify a USP, lifestyle
appeal or brand
identity?

Does the presentation

identify a USP, lifestyle
appeal or brand
identity and identify
where it can be seen in
the advert?

Does the presentation

identify your target
audience?

Does the presentation

identify your target
audience and explain
why it is the right target
audience
Does the presentation
identify and resolve any
legal/ethical issues that
might be of relevance?

Does the presentation

identify any legal/
ethical issues?

Merit

Distinction
Does the presentation identify
and explain the form used in
the advertisement and justify
how it will influence the
consumer?
Does the presentation identify
and explain the style used in
the advertisement and justify
how it will influence the
consumer?
Does the presentation identify
and explain the codes and
conventions used in the
advertisement and justify how
it will influence the consumer?
Does the presentation identify
and explain any computer
graphics or special used in the
advertisement and justify how
it will influence the consumer?
Does the presentation identify
and explain any techniques
used in the advertisement and
justify how it will influence the
consumer?
Does the presentation identify
and explain the characteristics
of the product or service in the
advertisement and justify how
it will influence the consumer?
Does the presentation identify
a USP, lifestyle appeal or brand
identity and identify where it
can be seen in the advert. Does
the presentation justify how
the presence of a USP, lifestyle
appeal or brand identity, in the
advert, will influence the
consumer.
Does the presentation identify
your target audience and
explain why it is the right
target audience based on
research?
Does the presentation identify
and resolve any legal and
ethical issues that might be of
relevance?

Presenters Name:_________________________ Observers Name: ________________________

Advertising Production for Television
Pass
Does the presentation
show what the finished
advert might look like?

Is the presentation
read off slides?

Does the presentation

consist of text only?
Does the presenter
respond to questions?

Does the presentation

show what the finished
advert might look like
(storyboard) using
media terminology?
Do the presenters only
use slides as prompts?

Does the presentation

incorporate text as well
as visual material?
Does the presenter
answer questions
confidently?

Feedback WWW, EBI or questions:

Merit

Distinction
Does the presentation show
what the finished advert might
look like (storyboard) using
elicit detail and media studies
terminology?
Do the presenters confidently
use the slides as support but
address the audience, fully,
without reading from slides or
notes
Does the presentation contain
a variety of different visual and
audio materials?
Does the presenter answer
questions confidently, in such a
way as to provide for detail
and information?