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its uniqueness
In the first of a series of papers discussing the
development of e-commerce in India, ICICI
Merchant Services and First Data offer insight
based
on an
their deep expertise in the market to help
India has
merchants reach a much wider base of potential
customers
and online.
real estate costs
The rapid growth of e-commerce in India is
being driven by greater customer choice and
improved convenience. Having a strong business
model coupled with a first class level of service is
critical to success. Before these aspects are
explored, it is important to understand the unique
attributes which define e-commerce in India.
Amrish Rau, General Manager of First Data India
and ICICI Merchant Services, discusses.
India has an internet user base of over 50 million
users. The penetration of e-commerce is low
compared to markets like the US and the UK but is
growing at a much faster rate with a large number
of new entrants. The industry consensus is that
growth is at an inflection point with key drivers
being:
Characteristics of India
Some of the characteristics that define
e-commerce in India are:
How E-commerce can improve the customer experience and increase revenues
Market Insight
Drivers of growth
The future
How E-commerce can improve the customer experience and increase revenues
Market Insight
Sources:
Wikipedia
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