A STUDY ON CUSTOMER SATISFACTION OF

HERO KARIZMA ZMR

BALAJI.S
12BCO512

Abstract:
My study is regarding Customer Satisfaction oh Hero Karizma ZMR. The Hero Karizma
ZMR is a motorcycle manufactured by Hero MotoCorp in India. It was a launched as a cosmetic
upgrade toKarizma R in September 2009. There is no difference between its engine and that of
its predecessor Karizma R. The minor differences lie in the design of fairing, headlights, addition
of digital speedometer, rear disc brake and rear swing-arm suspension and the Fuel-injection
system instead of the carburettor.
Customer satisfaction is a feeling of pleasure or disappointment resulting from comparing a
products perceived performance or outcome in relation to his or her expectations.In this paper we
found that 60%of respondents to know the advertisement of Honda Bike through media, 90
percent of the respondents were completely satisfied with the mileage and performance of the
bike, 73% of respondents are satisfied with pick-up of the Honda Bike , 56% of the respondents
are attract the quality of the service to choose this bike, 50% of the respondents are satisfied with
the design of the bike, 54% of the respondents considered the price of the Honda, 60 % of the
respondents felt the explanation to be excellent. According to the chi-square test find that there
is significance difference between the preferable factors like mileage, pickup, price and design.

INTRODUCTION
The Hero Karizma ZMR is a motorcycle manufactured by Hero MotoCorp in India. It was a
launched as a cosmetic upgrade toKarizma R in September 2009. There is no difference between
its engine and that of its predecessor Karizma R. The minor differences lie in the design
of fairing, headlights, addition of digital speedometer, rear disc brake and rear swing-arm
suspension and the Fuel-injection system instead of the carburettor.
TECHNICAL SPECIFICATIONS
ENGINE
TYPE
Air cooled, 4- stroke single cylinder OHC, Fuel Injection, Oil Cooler

Displacement
223 cc

Max. Power
14.9 kW (20 BHP) @ 8000 rpm

Max. Torque
19.7 N m @ 6500 rpm

Max. Speed
129 kmph

TRANSMISSION AND FRAME TYPE

Frame Type
Diamond Type

SUSPENSION

Telescopic Hydraulic Shock Absorbers

Rear
Swing Arm with 5 Step Adjustable GRS System

BRAKES

Front Brake
Disc, Dia 276 mm

Rear Brake Disc

Disc Dia 240 mm

WHEELS AND TYRES

Rim Size Front

18 x 1.85, AI Cast Wheel

Rim Size Rear

18 x 2.15, AI Cast Wheel

Tyre Size Front

80 / 100 x 18 - 47 P Tubeless

Tyre Size Rear

120 / 80 x 18 - 62 P Tubeless

ELECTRICALS

Battery
12 V - 7 Ah, MF - Wet Battery

Head Lamp
12 V -35 W / 35W - Halogen bulb (Dual Head Light)
DIMENSIONS

Fuel Tank Capacity

15.3 Litre

Kerb Weight
157 kgs

OBJECTIVES OF THE STUDY:

To know the consumer preference towards Hero Karizma ZMR
To know the service provided to consumer.
To find out the target consumer.
To study about purchasing power of the consumer.

SCOPE OF THE STUDY

The main scope of the study is to gather all the collected samples to implement those
through various strategies to overcome difficulties and in the upcoming travels those difficulties
will not by faced by the customers. The study helps to improve the number of customers year by
year.

LIMITATIONS
Time is the limiting factor
Restricted to Coimbatore City only.

REVIEW OF LITERATURE