Professional Documents
Culture Documents
Learning Outcome 1
The learner will: Understand how to prepare the introductory part of a business plan to outline
the business idea for potential lenders, investors and other interested parties.
Assessment Criteria
The learner can:
Indicative Content
Learning Outcome 2
The learner will: Understand the process of planning the resource requirements of the
business including both physical and staff resources.
Assessment Criteria
The learner can:
Indicative Content
Learning Outcome 3
The learner will: Understand the financial information required for a business plan to meet the
decision-making needs of potential investors, lenders or other interested
parties.
Assessment Criteria
Indicative Content
Learning Outcome 4
The learner will: Understand the market research required prior to developing a business
plan, and the preparation of marketing strategies, customer care and quality
policies for the business proposal.
Assessment Criteria
The learner can:
Indicative Content
Learning Outcome 5
The learner will: Understand the process of planning the implementation of the business plan,
the use of risk assessments, and the importance of ensuring legal
compliance.
Assessment Criteria
The learner can:
Indicative Content
Assessment:
Assessment of this unit will be based on a case study (or business scenario) and will involve
a three hour examination.
Recommended Reading:
-
rd
Burns, P., Entrepreneurship and Small Business, 3 ed. (2011), Palgrave Macmillan,
Basingstoke (Core Text)
Butler, D., Enterprise Planning and Development, (2006), Elsevier, Oxford
ABE Study Manual, Business Start-up and Entrepreneurship, (2013)