Christine Lee McFaul

561.503.6695 mcfaulchristine@gmail.com
Education
University of North Florida, Jacksonville, Fla.
Bachelors of Science in Communication Public Relations
Minor in Community Leadership
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Graduated August 1 , 2014
Related Experience
Brand Ambassador, August 2014 - Current
Ice Mule Coolers, St. Augustine, FL

Contributed to a 166% (90 likes) increase on Ice Mule Instagram account during the Surf Expo tradeshow in Orlando

Strategized effective PR tactics to be implemented in the Jacksonville start-up community

Works with Ice Mule CEO to represent company at various trade shows and increase product sales
Public Relations Intern, January 2014- April 2014
One Spark Inc., Jacksonville, FL

Contributed photography to One Spark advertisements published in First Coast Magazine and as commemorative poster

Assisted in gaining 89.5 million impressions on Twitter and Facebook by tracking media coverage through Cision

Worked with videographer to help script, film, edit and produce volunteer recruitment videos posted on Vimeo

Wrote, edited, and contributed to blog posts, press releases, Mailchimp emails, and targeted editorials

Helped to recruit 647 trained volunteers by writing a focus piece entitled Visionary Volunteerism published in Folio Weekly
Community Assistant, May 2013-October 2013
The District on Kernan, Jacksonville, FL

Created and distributed marketing materials including event flyers, and giveaways

Promoted resident events, community information, and promotions on Facebook and Instagram

Contacted local businesses to create partnerships for services and products for resident events
Campus Brand Manager Intern, April 2013-September 2013
Buzzocracy (formally Campus Grumble), www.buzzocracy.com, Charlotte, NC

Wrote, edited, and contributed blog posts to company blog

Performed audience analysis via social media analytics and targeted specific student markets

Planned and evaluated marketing events on campus to engage student involvement with website
Sponsorship Chair, April 2013-August 2013
Dance Marathon at the University of North Florida for The Childrens Miracle Network, Jacksonville, FL

Worked with The Childrens Miracle Network advisor to create sponsorship levels

Created sponsorship proposal packet for potential business partnerships

Attended weekly meetings and fundraising events throughout the year leading up to the main event
Social Media Campaign Creator, January 2013-July 2013
UNF Supports Catty Shack Ranch, Jacksonville, FL

Coordinated a student-led public relations campaign for a leadership class

Launched campaign to UNF students through event, and social media including Instagram and Facebook

Raised donations for the Ranch and received a partnership offer from the Jacksonville Sharks
Newsletter Editor and Communications Assistant, January 2010- May 2013
Stratford Gazette, Boynton Beach, FL

Organized and edited letters, news articles, and poems for the Stratford Gazette in Publisher

Communicated with Community Management Office (CMO) for feature stories written by residents
Leadership Activities
Public Relations Student Society of America
UNF Week of Welcome
UNF Leadership Summit Volunteer

National Society of Leadership and Success

Spinnaker Media Volunteer
Women in Business Society

Skills/Qualifications
Social Media: Facebook, Twitter, Instagram, Vine
Web Design, Wordpress, Blogging
Photography Website: libralensphotography.com
American Sign Language
Please contact me directly for references if needed