Professional Documents
Culture Documents
conveying emotions
Laurent Khuat Duy
0876821
The perfection
Do you really think such a beauty exists?
A work of architecture that would universally be
recognized as beautiful, a design that would
automatically put a smile on the face of its
visitors or owners?
Creating emotions
In our question, we imply that a building is
capable to generate emotions. This fact has
2
Illustration
I would like to illustrate the usage of
architecture as an influence medium in a
mercantile environment through two examples
to show how different designs can trigger
opposite emotions, and still be used to attract
the customers.
Fig. 5.
Fig. 4.
view.
Conclusions
We have learned from Alain de Botton that
buildings talk to us. They generate emotions
whenever they evoke us some values or a
certain lifestyle. This capacity is not a specificity
of buildings. It also holds for other types of
products, such as consumer goods.
As
our
world
is
trending
towards
commoditization, complete marketing strategies
are set into place, and architectural design has a
major role to play. Kelley encourages us
architects to place ourselves at a key point of
the design process rather than remaining a
subordinated tool that generates construction
plans. The strategic design ideas should be at
the center, rather than the architecture plans.
Literature
De Botton, A. (2006). The architecture of happiness.
London, England: Penguin Books Ltd.
Saunders, W. S. (2005). Commodification and
spectacle in Architecture. A Harvard Design
Magazine Reader, 1.
Kelley, K. E. (2005). Architecture for Sale(s): An
Unabashed Apologia. A Harvard Design Magazine
Reader, 1, 47-59.
http://issuu.com/pauldevries/docs/20090202_e
motioninarchitecture_big
Figures
Fig. 1 Retrieved November 19, 2013, from
https://en.wikipedia.org/wiki/File:EMPPano11.jpg
Fig. 2 Retrieved November 19, 2013, from
http://www.flickr.com/photos/yeblind/971767808/
Fig. 3 Retrieved November 19, 2013, from
http://megbfrankinteriors.com/frank-gehry-and-theemp-museum
Fig. 4 Retrieved November 19, 2013, from
http://www.rockpool.com/2013/03/lauren-insingapore-l-part-2/marina-bay-sands-hotelsingapore/
Fig. 5 Retrieved November 19, 2013, from
http://denoxa.com/interior/marina-bay-sandssingapore-casino-hotels-reach-newheights/daman.co.id%5Ewpcontent%5Euploads%5E2011%5E03%5EMarina-BaySands-Singapore-interior