Professional Documents
Culture Documents
Engineering2Empower
Development
Advisory
Team
December 8, 2014
Brian
Calcutt
Cristin
Pacifico
Andrew
Pemberton
Amanda
Pea
E2E | DAT
Organization
Table
of
Contents
PROCESS
INTRODUCTION
CENTRAL
ISSUE
2
2
3
4
4
5
BACKGROUND A ND A PPROACH
THEORY
OF
CHANGE
CURRENT
A SSESSMENT
PROPOSAL
S TRUCTURE
PROPOSAL
Branding
Increasing
Operational
Capacity
Reinvigorate
Fundraising
Campaign
6
6
6
7
SHORT T ERM
OVERVIEW
INDIEGOGO
ANALYSIS
MIDTERM
9
9
9
10
11
12
13
PARTNERS
IN
H EALTH
C ASE
S TUDY
INFOGRAPHIC
S KETCH
SHORT
T ERM -
S TUDENT
O UTREACH
EXTENDED
R ESEARCH
C ONFERENCE
C ALLS
14
16
17
18
19
Branding
Increasing
Operational
Capacity
Building
Strategic
Capacity
LONG
T ERM
CONCLUSION
APPENDICES
E2E | DAT
Organization
Process
Introduction
Engineering2Empower
is
an
organization
founded
by
Dr.
Tracy
Kijewski-Correa,
Alexandros
Taflinidis,
and
Dustin
Mix
to
address
Haitis
housing
crisis
following
the
devastating
2010
earthquake.
E2E
is
seeking
to
facilitate
a
sustainable
housing
model
that
Haitians
can
implement
themselves
without
relying
on
foreign
aid.
With
the
first
two
homes
under
construction
and
plans
to
build
five
more
by
the
end
of
2015,
the
project
has
started
to
gain
momentum.
Financing
is
a
major
hurdle
for
Haitian
families
seeking
to
live
in
a
safe
home.
While
the
E2E
model
has
tried
to
minimize
the
price
of
an
earthquake-resistant
home,
many
homeowners
will
likely
still
require
assistance
through
subsidies
and
microloans.
Thus,
E2E
is
working
with
independent
donors,
partners,
and
other
agents
to
help
subsidize
the
cost
of
construction
and
operational
expenses.
This
donor
base
will
be
increasingly
important
as
E2E
scales
its
operations
in
Haiti.
Many
organizations
involved
with
housing
in
international
development
rely
on
a
volunteer
model
where
donors
participate
in
the
actual
construction
of
the
home.
While
effective
in
engaging
donors,
the
volunteer
model
neglects
the
empowerment
of
the
target
population
to
collectively
address
their
own
communitys
problems.
The
Engineering2Empower
Development
Advisory
Team
was
charged
with
the
task
of
creating
a
model
for
donor
engagement
that
effectively
raises
awareness
and
funds
for
E2E
while
remaining
loyal
to
E2Es
core
value
of
empowerment.
Developing
an
empowerment
model
strategy
was
central
to
reimagining
donor
engagement
for
E2E.
Central
Issue
As
E2E
continues
to
grow
and
evolve
as
an
organization,
a
successful
donor
engagement
and
retention
model
should
look
to
focus
on
the
following
three
aspects:
1.
Personal
Stories-
How
to
tell
the
story
of
E2E,
aid
in
Haiti,
and
an
alternative
model
for
sustainable
housing
development
for
the
worlds
poorest
in
a
way
that
will
capture
the
attention
of
potential
contributors;
2.
Direct
Outreach-
How
to
build,
maintain,
and
nurture
relationships
with
donors
in
a
personal
and
customized
way,
demonstrating
transparency
of
mission
and
finances;
3.
Strategic
and
Operational
Capacity
Building-
How
to
measure
the
return
on
investment
with
regard
to
expenditures
related
to
donor
outreach
versus
individual
financial
commitment
to
E2E,
as
well
as
rate
of
response
for
those
reached
versus
those
who
donate.
E2E | DAT
Organization
E2E | DAT
Organization
charitable
giving
to
their
favorite
charity.
By
customizing
marketing
campaigns
to
each
donor
group,
E2E
can
take
steps
towards
becoming
those
donors
preferred
charitable
organization.
In
order
to
operationalize
a
customized
donor
engagement
strategy,
Engineering2Empower
will
need
to
use
its
current
operational
capacity
as
well
as
add
more
in
the
future
as
the
organization
expands.
Currently,
E2E
has
a
team
of
undergraduate
students
that
contribute
to
the
project
through
focused
projects
such
researching
new
concrete
additives
and
creating
technical
manuals.
We
propose
that
marketing
&
outreach
be
added
as
one
of
these
student
team
projects.
The
team
would
be
in
charge
of
coordinating
more
consistent
email
correspondence,
administering
future
campaigns,
and
exploring
new
options
for
engaging
donors.
A
student
team
could
give
a
greater
attention
to
detail
in
regards
to
individual
donors
than
is
currently
allowed
by
E2Es
organizational
structure.
Additionally,
we
recommend
expanding
upon
the
student
base
through
the
creation
of
a
student
club
recognized
by
the
Student
Activities
Office
(SAO)
and
an
internship
program
of
1-2
student
workers
(either
undergraduates
or
graduates)
to
work
more
in-depth
on
building
up
E2Es
business
development,
outreach,
web
design
and
other
efforts
to
increase
operational
and
strategic
capacity.
Student
recruitment
and
participation
is
key
to
helping
lay
down
the
foundational
groundwork
for
the
organizations
future
long-term
business
development
and
enables
E2E
to
capitalize
on
the
creativity,
skillsets
and
varying
levels
of
engagement
from
an
interdisciplinary
student
base.
THEORY
OF
CHANGE
Implementing
a
5-year
strategy
that
uses
direct
outreach
and
personal
stories
to
engage
and
retain
donors
will
benefit
E2E
operationally
and
strategically
by
increasing
liquidity
in
the
short
term
and
enabling
organizational
growth
in
the
long
term.
Current
Assessment
After
discussing
various
ideas
for
development
with
Ryan
Iafigliola
from
the
Fuller
Center,
he
recommended
that
we
identify
the
current
strengths
and
resources
that
E2E
currently
has
so
that
they
can
continue
to
use
what
has
made
them
most
successful,
while
also
ensuring
that
E2E
is
best
utilizing
the
resources
they
have
at
their
disposal.
In
terms
of
reaching
out
to
donors,
Ryan
suggested
that
we
analyze
some
of
the
Indiegogo
Campaign
information
because
it
had
such
a
great,
immediate
success.
In
order
to
engage
over
100
donors
and
raise
over
$25,000,
which
far
surpassed
their
initial
goal
of
$16,000,
E2E
did
many
positive
things
with
their
campaign
that
should
and
could
be
assessed.
One
of
the
most
important
takeaways
from
the
project
was
the
effectiveness
of
the
campaign
itself.
The
information
on
the
Indiegogo
website
focused
on
explaining
E2Es
story.
The
infographics
on
the
website
were
clear,
informative,
and
easy
to
understand
for
non-experts
looking
at
the
campaign,
providing
a
strong
visual
representation
of
the
mission
and
actions
of
E2E.
By
clearly
outlining
who
they
are;
what
the
problem
is;
what
they
are
doing;
how
they
are
doing
it;
and
what
they
have
already
done
and
why,
E2E
very
concisely
and
effectively
conveyed
their
story
and
outlined
their
goals.
Further,
a
stepladder
chart
demonstrating
the
range
of
the
projects
needsfrom
$10
to
cover
the
cost
of
a
bag
of
cement
to
$5,000,
which
covers
the
cost
of
laying
the
E2E | DAT
Organization
foundationconcretely
shows
donors
where
their
money
is
going
and
how
it
is
being
spent.
Information
from
the
Indiegogo
campaign
could
be
used
in
the
future
as
marketing
materials
that
could
be
uploaded
to
their
website,
in
addition
to
the
existing
partner
engagement
information
provided
about
floor
plans
and
business
strategy.
Other
resources
presently
within
E2Es
current
capacity
are
the
dedicated
student
team
and
growing
alumni
base
that
is
looking
to
help
propel
E2E
forward,
as
well
as
access
to
Notre
Dames
Development
Office
and
greater
international
network.
However,
we
identified
some
untapped
resources
that
may
prove
worthwhile
to
the
organizations
growth
and
donor
engagement,
including:
the
ability
to
clearly
market
items
that
relate
to
specific
individuals--be
it
Dustin
and
his
team,
Haitians
who
are
benefitting
from
the
organization,
or
other
personal
stories--through
forms
and
materials
that
could
be
used
in
newsletters
or
future
donor
prospecting.
Proposal
Structure
Given
the
overarching
goals
of
strengthening
and
solidifying
branding
for
E2E,
as
well
as
ensuring
donor
intake
and
retention,
our
proposal
structure
assumes
a
three-pronged
approach.
By
providing
Dustin
with
a
5-year
plan,
the
goal
of
our
project
seeks
to
ensure
operational
success
in
the
immediate
future,
while
providing
some
additional
strategic
recommendations
that
will
sustain
the
long-term
growth
of
the
organization.
The
5-year
plan
is
divided
into
three
prongs:
short
term,
midterm
and
long
term.
The
short-term
can
be
carried
out
immediately
and
throughout
the
course
of
the
next
6
months
and
offers
various
targets
for
operational
effectiveness.
In
the
mid-term
period
of
one
year,
we
advise
utilizing
additional
creative
marketing
strategies
and
developing
a
business
structure
to
be
sustained
and
built
upon
in
the
long
term.
The
long
term,
over
the
5-year
window,
proposes
benchmarks
for
strategic
development.
E2E | DAT
Organization
Proposal
Branding
To
simplify
this
process,
we
recommend
that
E2E
create
a
unique
brand
and
project
narrative
for
the
housing
work
in
Haiti
that
is
separate
from
the
organizational
identity.
With
a
unique
name
and
logo
that
can
be
easily
associated
with
the
goals
and
action
on
the
ground,
smaller
donors
who
are
less
interested
in
doing
the
in-depth
research
into
E2Es
history
can
connect
on
a
more
emotional
level
rather
than
technical.
(As
an
example,
Housing4Haiti
is
similar
in
style
but
more
easily
associated
with
the
current
work
at
hand.
Its
domain
name
was
registered
in
2010
and
current
ownership
is
expiring
at
the
beginning
of
2015.)
Including
this
new
branding
alongside
E2Es
current
image
in
future
marketing
materials
will
help
clarify
the
project-specific
goals
in
an
elevator-
pitch
fashion
while
allowing
E2E
to
maintain
its
organizational
identity.
This
will
also
be
helpful
for
E2E
as
it
continues
to
develop
innovative
solutions
to
social
issues
and
evolves
to
work
in
different
sectors
and
geographies.
E2E | DAT
Organization
materials
that
the
class
currently
does
not
have.
The
application
process
is
relatively
simple-
the
prospective
club
founders
must
complete
and
submit
a
form
that
can
be
accessed
on
the
SAO
website;
however,
the
approval
process
can
sometimes
take
time.
This
step
would
require
immediate
action
from
a
student
in
the
class,
but
the
group
could
likely
begin
meeting
unofficially
to
start
planning
for
the
Fall
2015
semester
as
soon
as
they
file
for
approval.
Once
approved,
the
club
would
function
under
a
one-year
probationary
period
to
pilot
different
efforts
and
strategies
that
legitimizes
their
request
for
funding
for
the
following
2016-17
academic
year
(in
which
they
would
become
officially
recognized).
We
also
anticipate
that
this
club
could
tap
into
the
entirety
of
campus,
truly
spreading
the
mission
of
E2E
throughout
another
part
of
the
ND
community.
It
is
likely
that
students
who
want
to
engage
once
a
week
or
biweekly
to
learn
more
about
this
organization
and
advance
its
outreach
will
be
truly
passionate
about
helping
fundraise
for
this
cause.
We
anticipate
that
there
would
be
about
30-40
active
members,
with
a
greater
number
on
an
ND
ListServ,
and
even
break
into
larger
student
networks
on
social
media
sites,
such
as
Facebook,
Twitter
and
Instagram.
Our
third
student
structure
suggestion
would
be
to
hire
one
or
two
student
interns
who
would
be
in
direct
communication
with
Dustin
and
work
about
10-12
hours
a
week.
Offerings
for
positions
could
be
advertised
on
GoIrish.
Dustin
may
want
to
consider
recruiting
an
undergraduate
student,
as
well
as
a
graduate
student
mentor
in
the
MSA
or
MBA
program
who
could
help
construct,
analyze,
or
audit
financial
statements.
Students
who
are
involved
with
the
student
club
and
have
assumed
leadership
positions
within
the
club
could
potentially
be
offered
an
internship
position.
Focusing
a
concentrated
amount
of
time
would
provide
the
focus
and
level
of
detail
necessary
to
efficiently
carry
out
some
of
the
projects
Dustin
may
be
interested
in
running
with,
such
as
client
interaction
and
direct
email
outreach;
analyzing
current
data
or
information;
compiling
and
sending
out
newsletters;
or
helping
work
on
marketing
materials.
We
believe
that
employing
a
few
student
interns
would
be
an
effective
and
economical
way
to
help
Dustin
accomplish
his
business
development,
while
he
is
focusing
his
energies
on
sustaining
the
organization
in
Haiti.
As
E2E
grows
and
becomes
more
successful,
this
student
internship
would
ultimately
be
supplanted
by
business
development
and
financial
advisor
hires.
E2E | DAT
Organization
pursued
in
the
future
can
cater
to
the
people
who
are
inclined
to
give
the
most.
Additionally,
donors
who
support
E2E
could
begin
receiving
newsletters
about
the
progress
E2E
is
making;
this
may
be
a
favorable
strategy
for
Dustin
to
utilize
to
reach
out
to
those
individuals
networks
and
engage
more
donors.
Also,
targeting
those
who
gave
$51
-
$100
would
be
greatly
important.
There
were
51
donations
in
this
class,
totaling
$4,980.
This
donor
group
had
the
second
largest
donation
sum,
following
the
$501
-
$5,000
class.
It
also
had
the
second
largest
number
of
donors,
meaning
that
quite
a
few
people
are
interested
in
committing
$50
or
more.
In
terms
of
international
reach,
E2E
had
donations
from
nine
different
countries:
the
United
States,
Canada,
Austria,
UAE,
Haiti,
Italy,
the
United
Kingdom,
and
Thailand.
The
largest
donation
sizes
came
from
the
United
States,
Canada,
and
Austria.
The
average
contribution
size
was
largest
for
Austria,
which
contributed
one
donation
valued
at
$1,000,
followed
by
Canada
at
$392,
and
the
U.S.
at
$152.
Since
there
were
obviously
larger
sized
donations
coming
from
countries
outside
of
the
U.S.,
it
would
be
interesting
to
follow
up
with
these
donors
and
see
what,
in
particular,
interested
them
in
this
American
organization
and
why
they
were
interested
in
committing
to
its
cause.
The
domain
analysis
was
particularly
important
because
it
showed
that
$19,715,
or
78%
of
the
donations,
came
from
people
who
were
responding
to
a
direct
form
of
communication.
Personalizing
outreach
effectively
engaged
the
greatest
number
of
donors,
and
continuing
to
reach
out
to
donors
via
email
and
phone
calls
will
be
necessary
to
gaining
new
donors
and
retaining
old
ones.
Facebook
and
Indiegogo
pulled
contributions
of
about
$2,000
each,
followed
by
Notre
Dame
websites
and
other
websites.
Continuing
to
spread
the
word
through
social
media
is
important,
but
time
and
energy
would
best
be
focused
on
emailing
and
calling
individuals.
The
final
key
takeaway
from
the
Indiegogo
campaign
came
from
our
Perk
analysis.
People
responded
well
to
incentives,
with
89
of
161
donors
(55%)
claiming
perks
of
some
sort.
From
that,
78
of
the
89
perks
(88%)
responded
to
perks
that
provided
some
sort
of
housewarming
gift
for
families
of
the
homes
that
would
be
constructed.
They
also
liked
bundles
of
perks,
meaning
that
the
perks
not
only
guaranteed
a
housewarming
gift
for
the
family,
but
the
donor
would
also
receive
a
Haitian
craft
as
a
commemorative
memento
of
the
donation
they
made.
Moving
forward,
a
more
effective
strategy
would
offer
more
expensive
perks
that
have
this
housewarming
approach;
for
example,
although
only
three
people
claimed
the
Brian
Kelly
perk,
this
raised
about
$3,000,
whereas
26
people
taking
the
Let
There
Be
Light!
perk
raised
$2,650.
Overall,
continuing
to
use
direct
contact,
focusing
on
upholding
the
client
relationships
from
the
highest
donors,
and
continuing
to
give
housewarming
perks
will
help
the
next
campaign
be
equally,
if
not
more,
successful.
Additionally,
implementing
student
teams
to
target
the
smaller
donor
classes,
follow
up
with
thank
you
notes
and
promote
other
marketing
materials
that
update
donors
about
E2E
will
give
Dustin
more
time
to
focus
on
upholding
and
fostering
relationships
with
the
bigger
donors.
E2E | DAT
Organization
Branding
For
E2Es
mid
term
plan,
our
guiding
principle
was
to
begin
goal
setting
in
anticipation
of
company
expansion,
and
set
E2E
on
track
to
raise
the
necessary
funds
for
the
first
five
houses
in
Haiti.
In
continuation
of
the
renewed
branding
effort
and
in
an
effort
to
tell
the
story
of
E2E
on
a
more
emotional
level,
we
recommend
the
creation
of
an
animated
infographic
to
help
develop
the
project
narrative
and
gain
a
wider
audience
through
viral
sharing
than
would
be
reached
through
personal
networks
in
the
Notre
Dame
community.
A
short,
two
minute
clip
with
voiceover
narration
that
can
simplify
the
sustainable
construction
process
while
explaining
the
role
of
international
development
in
general
would
continue
to
expound
upon
the
goal
of
painting
an
engaging
picture
for
prospective
donors.
The
Girl
Effect
and
other
organizations
have
used
this
method
to
make
their
cause
go
viral
and
have
enjoyed
much
success
from
a
simple
video
that
could
be
created
using
a
graphic
design
intern
or
other
on-campus
resources.
Our
research
has
indicated
that
the
most
important
aspects
that
mindful
charitable
givers
respond
to
are
(1)
a
narrative
of
economic
empowerment
of
the
local
community
and
(2)
the
incorporation
of
locally
sustainable
business
practices.
E2Es
model
involves
both,
and
to
highlight
those
aspects
in
the
organizations
introduction
to
prospective
donors
will
help
increase
returns.
Further,
our
sketch
of
an
infographic
outline
(included
in
the
appendices)
involves
analogizing
the
building
of
E2Es
houses
with
the
building
of
sustainable
community
development.
In
this
way
E2E
could
describe
the
components
of
its
home
in
a
technical
way,
highlighting
the
anti-seismic
construction
and
ability
to
expand
the
space
as
the
economic
and
familial
situation
of
families
improves,
while
also
making
a
general
development
comparison
resonating
on
a
more
emotional
level.
For
example,
the
foundation
of
community
empowerment
is
laid,
and
then
added
to
by
the
walls,
or
necessary
development
components,
of
local
suppliers,
family
buy-in,
E2E
research,
and
Foreign
Donors.
All
of
these
contribute
to
the
support
of
the
sustainable
development
roof.
Similar
to
E2Es
houses,
development
can
be
expanded
and
improved
upon
as
capacity
grows.
Here,
the
graphic
could
show
the
development
roof
expanding,
and
more
walls
being
added
to
show
improvements
in
health,
education,
security,
and
financial
independence
-
all
of
which
were
made
possible
by
the
initial
investment
in
the
original
structure.
E2E | DAT
Organization
10
At
this
point,
it
would
also
be
our
recommendation
for
E2E
to
have
a
solidified
plan
in
place
for
advancing
organizationally.
It
would
be
beneficial
to
have
an
outline
of
what
a
business
development
role
would
look
like
within
the
organization.
It
was
indicated
in
our
conversations
with
industry
professionals
that
business
development
roles
often
use
a
mixed
compensation
package
that
could
help
alleviate
part
of
the
financial
strain
of
making
a
full
time
hire.
Another
vital
role
to
consider
is
that
of
a
financial
analyst
or
advisor
to
prepare
annual
reports
both
for
internal
use
and
for
distribution
to
those
larger
contributors
who
value
the
transparency
and
breakdown
offered
in
public
financial
statements.
The
actual
realization
of
these
roles
would
depend
on
the
timing
and
capacity
of
E2E
as
it
develops,
but
having
an
actionable
plan
in
place
would
be
beneficial
in
terms
of
longer
term
strategic
thinking,
especially
given
the
vital
importance
we
have
seen
placed
on
these
positions
throughout
our
research.
E2E | DAT
Organization
11
E2E | DAT
Organization
12
Conclusion
E2E
is
on
the
brink
of
scaling
its
operations
to
transform
the
lives
of
Haitian
families.
With
much
of
its
technical
engineering
work
complete,
the
organization
has
begun
shifting
its
focus
to
other
aspects
of
creating
a
sustainable,
affordable,
earthquake-proof
housing
model
in
Haiti.
The
way
in
which
E2E
engages
its
donors
will
be
critical
to
its
success
in
this
regard.
As
a
startup
that
is
constantly
in
a
stage
of
transition,
a
three
phased
implementation
plan
for
a
unified
donor
engagement
strategy
will
be
the
most
effective
at
mobilizing
E2Es
many
donors
and
partners.
In
the
short
term,
E2E
can
mobilize
their
current
assets,
including
students,
university
ties,
and
marketing
materials,
to
continue
the
success
of
their
recent
crowdfunding
campaign.
In
the
medium
term,
E2E
can
solidify
their
organizational
capacity
for
donor
engagement
by
expanding
their
student
program
and
bringing
on
dedicated
marketing
staff
members.
In
the
long
term,
Engineering2Empower
can
formalize
their
donor
engagement
to
include
their
board
of
advisors,
institutional
donors,
and
professional
partnerships
to
ensure
a
lasting
solution
to
Haitis
housing
crisis.
E2E | DAT
Organization
13
Appendices
E2E | DAT
Organization
14
Number of
Donations
Total Amount
Donated
$1 - $50
84
$2,810
$51 - $100
51
$4,980
$101 - $500
17
$3,910
$501 - $5,000
$13,500
Total
161
$25,200
10%
$1 - $50
$51 - $100
$101 - $500
$501 - $5,000
32%
52%
Country
Amount
# of
Contributions
Average
Contribution
Size
United States
$22,714
149
$152
Canada
$1,175
$392
Austria
$1,000
$1,000
United Arab
Emirates
$110
$55
Haiti
$75
$38
Italy
$50
$50
Singapore
$50
$50
United Kingdom
$25
$25
Thailand
$1
$1
E2E | DAT
Organization
15
Domain Analysis
1%
Contact
Amount
Contributions
Average
Contribution
Email, Direct
Contact, Etc.
$19,715
102
$193
Email, Direct
Contact, Etc.
10%
Facebook
Indiegogo
78%
$2,421
24
$166
Indiegogo
$2,044
25
$82
Notre Dame
Websites
$760
$218
Other Websites
$260
$260
Total
$25,200
161
$184
Welcome Home!
26
$660
19
$950
To the Kitchen!
26
$2,650
$1,750
$3,000
81
Totals
89
Total Campaign
161
E2E | DAT
Organization
16
Partner Trip
! Cement
" Or
a relationship
! Short
" 1-2
days
! Impact
vs. Respect
" Empowerment
" Seminars,
Technical advising
E2E | DAT
Organization
17
Infographic Sketch
E2E | DAT
Organization
18
Customer
Family foundations
Large-scale donors
Industry professionals
Young professionals
University students
6th graders
Menu
Type of outreach
Institutional representatives
Level of donor
Partner trips
Tailored reports
Conference calls
Kiva-style sponsorship
On-campus events
Crowdfunding
Personalized emails
Monthly newsletter
ND Expertise
Focus
groups
Training
Data
& Feedback
E2E | DAT
Organization
19
Organization
Frank Belatti
Ryan Iafigliola
Ryan spent time at the Haiti conference at Notre Dame and visited the two
houses that Dustin has been constructing.
Initial thoughts on the Indiegogo campaign was that it was extremely
effective from a fundraising standpoint, as well as using inforgraphics to
visually depict the story in such a way that appeals to donors.
First piece of advice: Assess current strengths and resources. What worked
about the Indiegogo campaign? How should they be using this information to
be more effective about running crowdfunding campaigns in the future?
Second piece of advice: Run an article in Notre Dame Magazine, the
Mendoza version, and possibly the Engineering magazine. Running an appeal
in Mendoza's magazine could potentially get one check written for the
~$50,000 fundraising goal.
Third piece of advice: Get something built, first two or three, have some more
stories to tell, make the emotional connection. So far, E2E has a great
intellectual connection, but it will be important to tell their story and what
they're accomplishing. People want to buy into what is successful, so
constructing a successful model and telling the story of who it is directly
helping should work.
Fourth piece of advice: Transparency will be increasingly important,
especially in Haiti, where there have been multiple articles written about
money not being used effectively and just a generally high level of
corruption.
E2E | DAT
Organization
20
Social Entrepreneurship
Specialist
Creating a marketing piece about the individual that will tell a story would
be beneficial. Make is personal so that donors realize E2E tells a story that is
"many people's" story. Kiva has been extremely effective in engaging donors
by doing this. Many people put money in there and keep it there. .
Discuss the prospect of implementing a "get or give" philsophy for the Board
Think about what we can do from an operational standpoint -what can we do
in the short term for immediate liquidity? Then think about what to do
strategically. Strategic is not in the best interest for tactical, short term goals.
Those things need to be formally pinpointed, and then we can determine
where the organization is going.
Think about being innovative when it comes to proposing a Business
Development or Financial Analyst. The business development position could
incorporate a mixed compensation structure.
Shannon Coyne
CARE Organization
While Shannon works more on the Policy and Advocacy front at CARE, she
highlighted an example of a fundraiser that has been particularly successful.
After they had an engagement trip to Peru, different people wanted to get
involved and raise awareness about CARE. A famous chef planned an event
called "Industry Takeover Night," which was hyped up by social media and
the Washington Post. It was a huge success.
She suggests including some celebrities to engage donors and to engage
individuals in trips to increase their general knowledge base about the issues
the organization is tackling.
Jon Shaffer
Partners In Health
E2E | DAT
Organization
21
Lara Gomez
Partners In Health
My conversation with Lara Gomez was the most fruitful interview I conducted
for the PIH case study. She spoke about the importance of customizing your
interactions with donors to their expectations, especially in regards to
materials and reports provided to them. Lara kindly provided valuable
details on the way PIH conducts donor trips, invites donors with technical
expertise to give seminars, and conduct regular conference calls to connect
donors with program managers
Engineering2Empower
Kevin & Erik agreed strongly that there was a need to market the
"empowerment" model employed by E2E differently than the "volunteer"
model employed by organizations such as Habitat for Humanity. They
suggested using the concept of the home loan in marketing materials in order
to connect the lives of Haitians (who generally do not have access to
mortgages) to the lives of Americans (everyone has a home loan!)
Engineering2Empower
Tom Harvey
Mendoza College of
Business