Richard Murphy

Explain the Dilemmas and Challenges faced by Murphy related to cultural change within the Biscuit and
Company organization. What strategy should he implement for Organisational change.

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Richard Murphy and the Biscuit Company (A) - Case Study1. Murphy was a visionary, he had a future
outlook. His ideas were completely different from theothers. He understood that marketing was the
integral part of the business. He had the idea of transforming the company in a modern approach. But
the steps taken by him were not liked byany inside the company including the managing director, Mr.
Andrew Eastern.
Problems Murphys proposal for cultural change had failed to be implemented. Also increase in tension
between Production, marketing and Sales Dept.
The problem the company was considered to have a traditional background. People hada more
sentimental value with the company than a professional approach. So changes brought byMurphy in the
process of modernising it and making it more market oriented did not come alongwell within the
employees of the company and they were rather suspicious of the motive of Murphy. Actually they
thought the changes made were actually a threat to their job and thereforedid not support Murphy.
Dilemmas Murphy was humiliated with the behavior of his Managing Director, Andrew Eastern and was
said to resign from the current position immediately .
There was a series of problem in the company with his presence. Actually theses problem surfaced when
Murphy wanted to bring change in the company and for that he had to bring some alterations within the
internal as well as the external environment of the company, but these changes were opposed by the
management as well as the employees of the company. Thus there was a actually a war going on
between Murphy on one side with his ideas of changes and on the other side it was Andrew Eastern
with high traditional values and a team loyal to him. The whole situation of the company was in a mess.
The problem or the quandary of Murphy was that he wanted to bring radical change to the company in
a more profitable way but neither his team nor the management especially his boss, Eastern was
supportive of him.

2.

What are the effects of Organisational change on culture, Social Capital and networks

Problems faced by Richard Murphy in:

Managing co-worker relationship &
Resolving tensions between operational functions

Concept preconceived notion morale

3. Evaluate the involvements and actions applied by Richard Murphy in playing the role of change
agent at Biscuit and Company.
Key qualities for a successful Change Agent. ?