Main Project

Project on Patil Dairy Management.
INDEX
1
INTRODUCTION TO THE STUDY

1.
2.
3.
4.
Introduction.
Objective.
Scope & limitation.
Research Methodology.
INTRODUCTION TO THE
ORGANIZATION
Introduction Organization
1. Brief History Organization
2. Objective of the Organization
3. Organization Structure
4. Financial Information
THEORETICAL BACKGROUND IN
MARKETING Mix
1.
2.
3.
4.
5.
Introduction of marketing Mix.

Product
Price
Place
Promotion
DATA ANALYSIS &

INTERPRETATION
FINDING & OBESERVATION
CONCLUSION & SUGGESTION
BILIGRAPHY
BVU, IMRDA, BBA-2009
***********************
Chapter I
1.
2.
3.
4.
Introduction.
Objective.
Scope & limitation.
Research Methodology

Product Title
A STUDY OF MARKETING MIX WITH THE REFERENCE
OF PATIL DAIRY BHILAWADI (MALWADI) IN PALUS
TOWN
Introduction
The study is based on my own research of one month in
PATIL DAIRY PRODUCT BHILAVADI [MALWADI] District Sangli.
Under this title 4Ps in marketing like product price, place &
promotion mix, including points & studding points. Patil Dairy Product
Bhilawadi is well established private company in sangli district.
A part of fulfillment of B.B.A. Programme of the Shivaji
University Kolhapur the main Objectives of shivaji Universities student
should learn and study about various management activities.
Objective
Main Objectives of present study are study & analysis the marketing
Mix regarding Milk & Milk Product of patil Dairy product .
The Objective are ---1. To analysis coverage area for milk & by product of the organization.
2. To study collection of raw- material in Patil Dairy.
3. To identify Patil organization inventory Management.
4. To examine the process of finished goods.
Scope of the Study

As per of the scope of the study this report covered all the suspect of
department of the patil dairy product private company and the
marketing mix aspect means Product, Place, price, Promotion. The

main procedure in Bhilavadi (Malwadi).the area covered of sangli ,palus
and small villages are covered this area. This data is related for the
year of the 2007-2008.
The scope of the study is a marketing manager identifies their
product, Price, place, promotion (4Ps) through daily practices &
experience so manager had turned to consumer research. They are
spending to consumer, spending to money to study consumer & trying
to find out answers to the question like.
What did they want? How did they want? How is a product? Where
a particular time? The main aim of the marketing is to meet & satisfy
the consumers needs, wants, & demand the perception of consumer
from society.
Limitation
1. The study is concerned only with the details of marketing mix
Product, Price, Place, Promotion.
2. The study was carried only on patil dairy Milk &milk product &its
concerned department.
Methodology
The Data collected during study was from primary & secondary
sources.
1. Primary Data
The primary data was obtained from the concerned department staff &
department head by way of general conversion & discussion oral

discussion with top executives like marketing manager, finance
manager, Production manager.
2. Secondory Data
The secondary data was collected from the annual report of the
organization for analyzing, mainly the secondary data was used.
Chapter 2
INTRODUCTION TO THE
ORGANIZATION
COMPANY INTRODUCTION
Introduction
The private sector enterprise is one which is owned, managed &

controls by the individual the private sector are formed with the main
objective earning a profit.
The milk procedures are working hard in all season that is summer,
rainy & winter season. To give them proper rate of milk & increase the
standard of living of the patil dairy was established of 19 june 2006.
The establishments aim at the working condition failure to social
education and economical development at a success.

The founder of dairy is Shri. Dhanykumar Chaugoanda patil. The main
intension of patil Dairy is provide a give minimum rate of milk to the
milk Procedure farmer and quality product to the customer
ORGANIIZATION PROFILE
1. Institute Name: - Patil Dairy Product

2. Add: - A/p-Bhilavadi.
Tal Palus.
Dist Sangli.
Ph.02346-237996.
2. Year of establishment:-19th jun 2006.

4. Registration No :- V.A.T.Tin No.27090309571
C.S.T Tin No-27090309571

5. Registration Date: - V w.e.f 1-4-2006.
V. w.e.f 1-4-2006.
6. Founder Chairman:-Dhanykumar Chougonda Patil
Age: - 40 years.
Education: - B.A.
7. Organization Scale: - medium.
8. Finance Provider:-Bharati Bank Pvt.Ltd. Sangli,
Tal- Palus,
Dist sangli.
9. Share capital: - 1.5 crore.
BRIEF HISTORY OF ORGANIIZATION
The patil dairy was established on 19 Jun 2006 is the medium scale,
which are collection of milk & they are distributer their city &local
places. The collection of milk is one center, but the current level is
available in 28 centers.
Area of Operation
In Maharashtra state various small villages in local area for the Sangli
& Palus district, Bhilavadi, Malwadi, Palus & Tasgaon area collection
from the milk. The collection of milk in cow & Buffalo.
The patil Dairy producing various milk products, the dairy producing is
very good Quality processing milk & milk product like.
1. Srikhand.
2. Amrakhand.
3. Basundi.
4. Chaka.
5. Pannner .
6. Dahi.
7. Lassi.
8. Ghee.
MILK COLLECTION
The Patil Dairy Milk collection in per rural area, milk collection morning & prime time
shifts 28 ruts. The transport ruts collected milk quickly milk collection, low time milk
collection.
Ending Year Milk Collection Information

MILK DISTRIBUTION
Sr.No.
1
2
3
4
5
Particulars
Buffalo Milk
Cow Milk
Total Milk
Day Milk
Buffalo
2005-06
15,30,000
8,00000
23,30,000
6,400
4,200
2006-07
19,30,000
12,77,000
32,07,000
8,400
5,300
2007-08
23,70,000
14,60,000
38,30,000
10,500
6,500
Milk/Day
Cow milk/Day
2,200
3,500
4,000
10
Milk and milk product sales in the market and day to day highly competitors
in the market. Dudh Dairy in the under milk product, quality standardized,
Elasticity in mostly centralized information staffing and new Technology
11

adopted in the market Patil Dairy milk & milk product to sales in the market.
Patil dairy milk & milk product only market accepted in the Pune, Mumbai,
Sangli, & local area milk & milk product to sales in the market.
MILK SALES
Sr.No
A
1
2
3
B
1
MILK
Liters
Polypack Under Milk Sales
Buffalo Milk
10,04,565
Cow Milk
30,651
Fresher Milk
67,914
Total Milk
2,09,130
Milk sales
Buffalo Milk
3,59,580
Cow Milk
65,720
Total Milk
4,25,300
Packing +Milk
= 6, 34,430.
Sales
12
MILK PRODUCT SALES

Dudh Dairy product Ghee, Panner, Tup, Shrikhand, Basundi,Dhai, Chaka &
Lassi etc.Production started & production customer satisfaction Patil Dairy
milk & Milk product standard quality market in the demand in a highly .
Milk Product Sales as follow
Sr.No.
1
2
3
4
5
6
7
8
Shrikhand
Amrakhand
BaSundi
Panner
Chakka
Ghee
Dhai.
Lassi
SALES IN Kg.
4,056
3,180
2,796
780
1,200
924
4,200
20,784
PRODUCTION PROCESS
13

Patil Dary collected milk directly Farmer to dairy .This farm conducted his
own collection center in nearest village in between up to 15 Km. circle as well
as collected by Gawaleies
DAIRY PROCEDURE
14
15
QUALITY CONTROL
Quality control on whole milk standardized milk the laboratory latest
imported machineries used in it for error free milk analysis that is fat, S.N.F
(Solid not fat) Etc.
For the checking micro biological, organs in milk & milk product Patil Dairy
developed latest micro biological laboratory.
16
CATTLE FEED DEPARTMENT
17

Patil Dairy Bhilavadi by work placed 50 tons capacity cattle feed plant. The
patil Dary of cattle feed purchasing the related organisation. The patil Dary as
providing the milk more , Ruchira for the consumer in minimum prices.
Cattle feed department sales & purchase

year
1
2
3
4
5
6
7
Particulars
Milk more bags
Ruchira per bag
Krishana dairyPurchase
Wheat Bussa
Indranee per bag
Kamal per bag
Makah chunce
2005-06
600
840
1500
600
2006-07
900
960
.
900
2007-08
1200
500
1600
600
500
150
150
Cattle feed purchase & sales should be how many purchase & also
sale.
OBJECTIVES OF THE ORGANISATION

As mentioned above the patil Dairy is popular Bhilavadi (Malwadi).there is
good demand of patil Dairy milk &milk product. This dudh dairy is successful
achieving the market, this is Due to following objectives, Dudh Dairy always
tries to full the objective.
18

Some of the objectives of Dudh dairy are as follows.
1. To serve the customer good quality milk &milk product at a responsible
price & at suitable price.
2. To increase the collection milk as well as to increase market share of the
milk & milk product.
3. The next objective of dudh dairy are to improve the quality of milk & milk
product and tries to improve the quality of milk product because of this
demand of patil Dairy milk & milk product increasing day by day.
4. The next important goals of dudh dairy are to give the maximum rates of
the milk suppliers. Dudh dairy always things about the benefits of the
farmers.
5. The next objective of organization market increase is to increase the sales of
patil dairy milk and milk product.
6. The next goals of organization are to give original medicines of animals in
reasonable rate.
FINACIAL INFORMATION
Milk Purchase & sales and milk production is a staffing plant used to a profit
and correct economic condition is good.
31/03/2008. Year ending dairy economic condition below.
Sr.No
1
2
Particular
Closing stock
Loans
Rs.corores
3,65,00108
1,07,57,383
Cash in hand(fund)
57,671
Bank Balance
2,03,748
19

5
Member share
11,07,986
Dairy year 2006-07 ending year Rs.9, 53,101/-purchase & sales

also profit.2007-08 ending year profit 10, 61,867.
The Patil Dairy increasing the profit Rs.108766.
MARKETING MIX 4 Ps OF
MARKETING
THEROTICAL BACKGROUND OF MARKETING MIX
20

1.
2.
3.
4.
5.
Introduction of Marketing Mix

Product
Price
Place
Promotion
Introduction of Marketing Mix

In marketing planning us use marketing information to assess the situation,
we use marketing target in the form of market segment for each segment or
subdivision of the market we formulate a combination of a number of devices
or types of marketing activities that are integrated in to single marketing
program me to reach a particular target or market segment. The combination
of these marketing methods or devices is known as the marketing mix.
A successful marketing strategy must have a marketing mix as well as a
target market for which the marketing mix is prepared. The elements of
variable that make up marketing mix are only four..
1.
2.
3.
4.
Decision on product or services.

Decision on prices.
Decision on promotion.
Decision on distribution.
21

These four ingredients are closely interrelated under the systems approach, the
decision in one area affects action, in the others marketing mix. Decision
constitutes a large part of marketing manager.
The basic marketing mix is the blending of four basic inputs or sub mixes
which from the core of the marketing system.
1. PRODUCT MIX
Product is the things possessing utility. It has for components
A. Product range
B. Brand
C. Service after sale
D. Package.
2. PRICE MIX.
Price is the valuation placed open the product by the
offer. It has to cover pricing, discounts allowances, and term of
credit, It deals with price competition.
3. PLACE MIX. (Distribution Mix)
22

Price is the valuation placed open the product by the offer. It includes
channels of distribution transportation were housing and inventory control.
4. PROMOTION MIX.
Promotion is the persuasive communication about the Product by the
offer to the prospect.
PRODUCT MIX.
The product is the most tangible and important single component of the
marketing program, the product policy and strategy is the cornerstone of a
marketing mix without a product there is nothing to distribute nothing to
promote, nothing to price. If the product fails to satisfy consumer demand no
additional cost on any of the other ingredients of the marketing mix will
improve the product performance in the market place
THE PRODUCT MIX
Brand
Style
Color
Design
Product line
Package
Warranty
Service
The product mix is important & the heart of the marketing mix.
23
PRICE MIX.
Price is a unique element in marketing mix, pricing decision have strategic
important in any enterprises. Price is a matter of vital importance to both the
seller and the buyer in the market place. In money economy without prices
there cannot be marketing. Price denotes the value of product or services
expressed in money.
Following determines of the price of a product
1.
2.
3.
4.
5.
Pricing objectives \strategies

Pricing strategy & policy.
Demand for a product or Services.
Competition.
Distribution channel.
Price mix
--pricing strategy
--Pricing policy
--Basic price
--Terms of credit
-- Discounts
--Allowances
24
PLACE MIX.
The market has responsibility of making his product available near the place
of consumption so that consumers can early buy it. Thus a marketer has to
ensure that his product is available to the target consumers whenever
required.
These are two major areas in place mix.
1. Physical distribution.
2. Marketing channels.
Place Mix
1. Wholesaler.
2. Retailer
3. Mercantile agent.
Physical Distribution.
1. Transport.
2. Warehousing
3. Inventory.
PROMOTIN MIX.
25

Promotion is a form of communication with an additional element of
persuasive to accept ideas, products services communication become the
heart of promotion, the third element of marketing mix. In essence, promotion
is the speak plug of our marketing mix and important marketing strategy.
People must know that the right product at the right place is that right product
at the right place. It is sad that in a comparative market without promotion
nothing can be sold.
Promotion mix including the following activities

ADVERTISING :It is defined as any paid form of non personal presentation of idea goods &
1.
services by an identified sponsor. It is impersonal
salesmanship for mass
sailing, means of mass communication.

2. PUBLICITY [PUBLIC RELATION]:It is no personal stimulation of demand for product
service or a business unit
by placing commercially significant new about it in a publication or obtaining

favorable presentation of it upon radio, television or stage that is not paid for
by the sponsor.
3. PERSONAL SELLING :It is the best means of oral & face-to- face communication and presentation
with the prospect for the purpose of making sales there may be one prospect
or a number of prospects in the personal conversation.
4. SALES PROMOTION :It covers those marketing activities other than advertising and personal sailing
that stimulate consumer purchasing and dealer effectiveness. Sales promotion
tries to complement the other means of promotion their given above.
26
DATA ANALALYSIS
A)
Product Mix
The product Category includes in

1) Milk.
2) Shrikhand.
27
3) Amrakhand.
4) Basundi.
5) Lassi.
MILK
The present collection of milk per day of milk 10500 liters.

28
Sr.No
1
2
Particulars
Buffalos
Cow
Milk in liters
6500
4000
Milk Analysis
C.L.R. Test ( Correct lacto meter)
Procedure cooled milk sample in beaker mention temperature of milk that is
210c or 700 c ferenite than take it milk sample in celender & deeping
lactometer in it count number of digit that is 27 to 30%.
Fat Test
Take 10 ml, H2So4 in butrometer than take warm milk sample 10.75 ml by
pipettes than take 1ml amyl alcohol , add in it centrifuged & observe fat
contents in milk.
S.N.F. (Solid Not Fat)
The Calculation of S.N.F
S.N.F. CLR/4 [0.21 Fat] + 0.36
Sr.No
1
2
3
4
Milk Standard
Standard of Milk
Fat
Buffalo Milk
6.00 to 7.00
Cow Milk
3.5
Skim Milk
0.1
Standard Milk
4.5
S.N.F
9.00
8.5
10
8.5
Brand Name
29

1. Patil Dairy Buffalo Milk
2. Patil Dairy Cow Milk Bhilavadi Fresh ( cow milk)
Color;-
White
Warranty Two days after Packing

Size
500 gm Poly Pack.
Size
Length
Width
Thickness
Competition in the Market
MM
145 mm
144 mm
55microness.
Chitale milk, Hutatma Milk, Gokul Milk, warna Milk, Krishna Milk, Ram
Vishwas Milk etc.
Packig grams
250ml
500 gm
1.kg
Packing
polypack
polypack
polypack
30
MILK PROCEDURE
Flow Chart of process of Milk
Unloading
Grading
Sampling
Weighting
Testing
Preheating
Filtering
Cooling
31

Storage (Raw Milk)
Chilling (below 50c)
Pasteurizing 600c (H)
Cooled @ 50c
Milk
2. SHRIKHAND
32
Shrikhand can be made by chakka.

1. Badam Pista
Contents
-Chaka, Illchy, Badam, Pista, Sugar, Salt etc.
Packing
-100 gm, 250 gm, 500 gm.
Color
- White
33

Size
Bags (500 gm.)
Size
Length
Width
Thickness
MM
200 mm
140 mm
175micron.
Brand Name
1) Patil Dairys shrikhand
Warranty :- After Packing 2months in cooled place
Shrikhand Analysis
1. Moisture: - Similar to that of Chakka it comest 32 to 40%.
2. Acidity: - Similar to that of Chakka in carries 1.26 %.
3. Proteins: - Similar to that of Chakka that is above 3%.
34
SHRIKHAND PROCEDURE
Flow Chart of process of Shrikhand

Milk
Milk Standardization
Heating 800 c
Cooling 400 c
Cultering
Dahi
Hanging in cloth (8 hours)
Chakka can be formed
+ Sugar
+Illychi
+ Badam Pista
Shrikhand Prepared
Packing
35
3. AMRAKHAND
As above up to chakka formed.

Contents
:-Chakka, Suger, mango pulp, Illychi.
Packing
:- 250 gm, 500 gm. 1.Kg.
Color
: - Mango
Brand Name :- Patil Dairys Amrakhand

Warranty
:- After Packing 2 months in cooled place.
36

Size :- Caps ( 500 gm.)
Size
Top diameter
Bottom
diameter
Height
MM
122 mm
100 mm
60mm.
Ploy packs (500 gm.)

Size
Strength
Length
Width
Thickness
MM
135mm
197 mm
140 mm
100micron.
Amrakhand Analysis
1. Moisture: - Similar to that of Chakka it comes 32 to 40%.
2. Acidity: - Similar to that of Chakka that is above1.26 %.
3. Proteins: - Similar to that of Chakka that is above 3%.
37

AMRAKHAND PROCEDURE
Milk
Heating 800 c
Cooling 400 c
Culturing
Dahi
Hanging in cloth (8 hours)
Chakka can be formed
+ Sugar
+mango pulp
Amrakhand Prepared
Packing
38
3.BASUNDI
Basundi can be made by Milk.

Contents
: - Milk, ellch, Jaipal, Pista, Sugar, Salt etc.
Packing
: - 100 gm, 250 gm, 500 gm.1Kg.
Color
: - Brownish
39

Brand Name:- Patil Dairys Basundi.
Warranty
:- After Packing 2 months in cooled place.
Basundi Analysis
1. Moisture: - Similar to that of Chakka it comest 32 to 40%.
2. Acidity: - Similar to that of Chakka it comes to 0 to 6 %.
3. Proteins: - Similar to that of Chakka.
BASUNDI PROCEDURE
Milk
Sugar
Heating Previous Jelly Structure than
Cooling
Illychi
Basundi Prepared
Packing
40
5. LASSI
Lassi can be made by Dahi, It stored below 0oc

Contents
: - Dahi, , Sugar, Common Salt, Illychi, etc.
Packing : - Available in Poly packing 200ml.
Color
: - White
Size
Polypack (200ml)
41

Size
Width
Length
Thickness
Stan digest
Brand Name:- Patil Dairys Lassi.
Warranty
MM
152 mm
110mm
102micron.
30mm
:- within 15 Days Date of packing.
Lassi Analysis
1. Acidity: - Similar to milk it comes to be 0.60 to 75.
2. Total solids of lassi:2 gms of sample in per weighted is heating at 1000c for 3 hours.
LASSI PROCEDURE
Milk
Sugar
Heating up to 400 c
Culteuring
Suger surup adding
Homogeneous
Chilling
42

Lassi prepared
Packing
MILK PRODUCT SALES

The year ending 2007-2008 as well as product like srikhand,
Amrakhand, Basundi, Lassi, Chakka, dahi, Gee etc. Product sales in the
market.
Milk Product Sales in (Kg.)
Sr.No.
1
2
3
4
5
6
7
8
Milk Product
Shrikhand
Amrakhand
Basundi
Panner
Chakka
Ghee
Dhai.
Lassi
SALES IN Kg.
4,056
3,180
2,796
780
1,200
924
4,200
20,784
43
44
2.PRICE MIX
The patil dudh dairy used the cost based pricing techniques in which the
price is set according
i.
ii.
iii.
iv.
Cost of production.
With some profit margin.
Average delivery cost.
Government tax.
The organization adopt value pricing method has charged a fairly

medium price for high quality of offering.
A)Tax :While setting the price organization considering the following gov.tax.
1.Srikhand
4%.
2.dhai,Tak,Lassi
Nil.
3.Other Product
4%.
a)Pricing Objective :Organization an aim is product quality leadership in the market
organization build high quality product & set their fair prices on that
basis due to the some organization is trying to become high quality
leadership image in market.
a) Price
Channel : Distribution
Agent
x rates.
20 to 27 % margin
y rates
20 to 27 % margin
Customer
Distributing is distribution the product. The highly percentage margin
provided to the distributor a agent supply milk and milk product to the
customer.
b)Pricing Policies :-
45

Dudh dairy is comparing the production cost, and market
prize of competitor. In the market there are many competitor of the some
product to the market product or competitors product and fixed price of
product.
c) Allowance & Discounts :Dudh dairy provide the highly margin to its distributors
and agents. This distributors and agents provides good facility to the
customer. Customer gives the preferences to the patil brand products in a
winter season milk collection is increase and supply or sales of the milk &
milk products are decreases. So Dudh dairy give the maximum margin to the
distributor & agents for increasing the customer of milk & milk product.
PRODUCT PRICES
There are following product prices consider:1) MILK
Sr.No
POLYPACK
1
2
Buffalo Milk
Cow Milk
RUPEES PER
Lit.
22.50
17.00
46

2) Shrikhand & Amrakhand.
Sr.No
Gram/Kg
1
2
3
4
5
100 gm.
250gm.
250gm.
500gm.
1kg.
POLYPACK
(Cup)
Cup
Cup
Polypack
Polypack
Loose
RUPEES
11.00
24.00
22.00
42.00
65.00
3) Basundi.
Sr.No
1
2
Gram/Kg.
250
500
Cups/polypack
Polypack
polypack
RUPEES
23
44
4) Lassi.
Sr.No
1
Mg.
200Mg.
RUPEES
12
The 500gm. Product rate :The 5 product rate in the market considers. The table shows. 500 GMs
considers.
Sr.no
1
2
3
4
5
Product
Milk
Srikhand
Amrakhand
Basundi
Lassi.
Rate
11.50
42.00
42.00
24.00
28.00
47
3. PLACE MIX
Place Mix:Reorganization of place Mix can bring about better customer

increasing in sales, cost reduction and higher profit margin .The whole
system revolve around inventory cost management, inventory is a
connecting like between consumer order & production activity
i.
Transport:-
48

In shipping milk & milk product to their wear
house organization applied the road transport. Organization
having own vehicle for the delivery of packing milk and
milk product and collection of raw milk, using own tanker
vehicle for transportation of loose milk.
Organization can having 11 vehicle in this firm
they can use.
Sr.No
1
2
3
4
5
Vehicles
1-TANKER (Supply)
2- EICHER Tempo
1-APPE (Three Wheel)
1-TATA Tempo
6- MAX Pick Up
ii) Warehousing (Cold Storage)

Every company has to store the finished good until they are sold. A storage
facility is necessary because Production and consumption cycle rosily match
Patil Dairy Product Bhilavadi having its own warehouses in front of the
production department because it was very important as early as possible milk
stored temperature between below 40 c by these acidity and bacteria can not
increase thats why milk cannot vanish, by keeping warehouse in near of
production department transportation takes very short time organization
49

having 10,000 liter capacity warehouse. As per day milk collection is 20,000
liters.
COLD STORAGE PRESENTATION
Compres
sor
E
EWEEWeee
Condenser
RECEVER
Fig: Refrigeration Cycle
Cold storage procedure:In to compressor high pressure and high temperature gas has passed on solid
from, by keeping cold water in solid gas it is transfer in to liquid from it is in
to condenser , after some times by keeping high pressure and low temperature
this liquid gas passes in receiver then how much gas is needed stored in to
exhauster .
50

Suppose in cold storage temperature is 4 0c ,it is necessary temperature reduce
at 10 c so that needed liquid gas passes through exhauster to evaporated means
in cold storage.
1.Inventory management:Organization carry a large inventory from local places to fill the customer
order immediately. Organization promote to open collection center to nearest
to ruler villege , for this organization provide several facility, to collection of
milk organization uses there vehicles.
The following are the near collection center of patil dairy product Bhilawadi.
MILK COLLECTION CENTER
Sr.no
CITY \ VILLEGE
CENTER
1
2
3
4
5
Sangli
palus
Kundal
Kavate-Mahankal
Bhilwadi(near area)
4 collection center
5 collection center
2 collection center
2 collection center
15 collection center
Organization trying to increasing milk and milk product, milk collection

for satisfy the consumer increasing demand or to fill customer order.
Inventory management for raw material and finished

foods:For the raw material inventory management like machinery and its parts
etc. They gives searching the various companies party like
Pune,Mumbai,Satara,Hydrabad, the raw material purchasing in Kolhapur.
For finishing goods like milk and milk product inventory
management, production department takes order from marketing
department means where or how qualities are placed in every market.
51
1)Assortment:The assortment means product line or sorts. Which agent and

distributer have selectee for reselling.
Patil Dairy milk and milk product are being sold in different
quality to different reason by organization. Distributer and agent dudh
dairy leading in selling of milk and milk product like Srikhand,
Amrakhand and other lines of Patil dairy products are Lassi,
Dahi,Ghee,local market are largest market for the Patil dairy product like
bhilawadi,Kundal,etc.
This products are being sold by organization agent and distributors,
agent demands for this product as at large summer season.
2)Distribution Channel:Organization involves in different level of channel for

marketing or distribution of milk and milk product the channel given
belowa)One level Channel for milk distribution:Here organization uses one level channel for milk distribution means on
selling inter mediary
Producer
Distributor
Consumer
b) Two level Channel for milk distribution:Organization adopted two level milk product distribution, in the involved
two selling intermediary
Producer
Distribut
or
Agent
Consum
er
3) Coverage
52

Organization Occupies in Maharashtra State for distribution Milk & Milk
product and They Appoint agents for reselling.
Distribution & Agents

Sr.No
City/Town
1
2
3
4
5
6
7
8
9
10
11
Bhilavadi
Ankalkhop
Sangli
Kavatepiran
Samdoli
KavateMahankal
Palus
Kupawad
Miraj
Jaysingpur
Pune near Cities
Number of Distributor &

Agents
2
2
1
1
1
3
3
1
1
1
24
4. Promotion Mix
Marketing process is a management process through which an
organization develop present and evaluate.
Promotion mix is a advertising, publicity, public relation,
exhibition and demonstration are used in promotion.
1)Advertising Facility:Some of the channels which used for the advertising of the milk
and milk product those are as followsBVU, IMRDA, BBA-2009
53

I) News paper at the time of national festival
ii) Digital Banner
iii) Customer Media
iv) Stand Board
v) Cloth Board
VI) Programmer Sponsorship
vii) Transportation through Advertisement
Above the channels, this is mostly used for the advertising milk
and milk product, which is mostly effected on the customer about the
product of milk and milk product?
2)Sales Promotion:Patil Dairy provides sales promotion to their distribution and
agents for increasing sales of milk and milk product.
In which they provides different schemes in different seasons like
summer, winter and rainy. In summer season milk collection is low but
markets sales increases, in summer season manufacturing milk and milk
product is decreases. But in winter season milk collection increases
product sales in decreases because customer can not purchase product in
cold environment.
So patil dairy provides in different types of schemes and discount
to the distributor and agent for the increasing sales in milk and milk
products or increasing in the sales in milk and milk product.
3) Public relation:Almost all the organization needs to develop and strengthen the
public relation activity to promote their business professionals bears the
responsibility to developing &strengthen public relation. The
54

consequence of public relation is that the firm is a good corporate citizen.
This image is term & enhances the company sales.
Patil dairy is good relation between distributor, agent and
customer, they provide the healthy relationship of the chain of
distributor-agent-customer.
This dairy people are lovingly and carefully handled and trust of
the people. The consumer provides the annual Bonus and per year
calendar.Patil dairy is good reputation and good will in very short period.
FINDING AND OBSERVATION
1. Patil Dairy Milk & Milk Product is popular in local market.

2. For Patil Dairy Milk & Milk Product prices satisfies the
coustomer of high, middle And lower class.
55

3. For Patil Dairy provide the high margin of distributor and
Agent of the milk and milk product.
4. Patil Dairy Milk & Milk Product has medium coverage area for
Distribution of milk and milk Product.
5. Organization having systematic cold storage process.
CONCLUSION AND SUGGESTION

1) Major competitors are established already in Bhilawadi. So it is necessary
to take accurate and specific decision for expansion of business.
56
57
2) They can expand the area of distribution of milk and milk product through,
maximum collection of milk.
3) Pack of lassi is only of 200 gm. they can make another pack of 100 gm.
4) The margin given to distributor and agent is 20 to 27% they can reduce and
can reduce the cost of distribution.
5) The vehicle for milk collection and distribution should increase.
BIBLIOGRAPHY
Sr.
no
1
Book Name
Author Name
Publishing
Edition
Marketing
Management
S.A.SHERLEKAR
(M.A,M.Com,Msc.)
Himalya
Publishing
Houses
13th:
Edition:
2006
Marketing
Management
Text And
MUKESH
DHUNNA
Wisdom
Publication
Delhi
1st
Edition:
2005

Cases
58

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Project on Patil Dairy Management.

INTRODUCTION TO THE STUDY

Introduction of marketing Mix.

DATA ANALYSIS &

FINDING & OBESERVATION

CONCLUSION & SUGGESTION

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

INTRODUCTION TO THE STUDY

Scope of the Study

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

The private sector enterprise is one which is owned, managed &

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

1. Institute Name: - Patil Dairy Product

2. Year of establishment:-19th jun 2006.

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

Ending Year Milk Collection Information

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

MILK PRODUCT SALES

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

CATTLE FEED DEPARTMENT

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Project on Patil Dairy Management.

Cattle feed department sales & purchase

OBJECTIVES OF THE ORGANISATION

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.

Dairy year 2006-07 ending year Rs.9, 53,101/-purchase & sales

THEROTICAL BACKGROUND OF MARKETING MIX

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Project on Patil Dairy Management.

Introduction of Marketing Mix

Introduction of Marketing Mix

Decision on product or services.

BVU, IMRDA, BBA-2009

Project on Patil Dairy Management.