Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

College of Tourism, Hospitality and Transportation
Management
DEPARTMENT OF HOSPITALITY MANAGEMENT
M.H. del Pilar Campus, Sta. Mesa, Manila

PROPOSED HOT AIR BALLOON RESTAURANT AND FACILITIES DEVELOPMENT

OF TAGAYTAY PICNIC GROVE

Presented to

Prof. Nestor Dizon

In Partial Fulfillment
Of the Requirements for the Course
Tourism Planning and Development

By
Genesis David Matala
Lani Mesayra
Kryshia Medina
Cheska Nantes
Velvet Pandaan
Alyssa Mae Lorenzo
Ruzzete Legaspi
Shaira Mae Mamaril
Isabel Pascual

September 2014
Table of contents

I. Executive Summary
a) Introduction
b) Background Study
c) Statement of the problem
d) Method/ Hypothesis
II. Company Outline
a) Mission
b) Company's Facilities
c) Waste Management
d) Security and Safety
III. Project Summary
a) Location and accessibility
b) Projects
c) Plans (Long Terms, Short term plans)
IV. Strategy Summary
a) Company's Swot Analysis
b) Market Strategy
c) Market Segmentation
V. Market Analysis
VI. CSR (Corporate Social Responsibility)

CHAPTER I. EXECUTIVE SUMMARY

A. Introduction

The Philippines is one of the most visited tourism spot in Asia because of it's beautiful
sites and nature views. It's tropical climate is also plus factor to visit by western people
during summer. There's a lot of activities and discoveries that can be enjoy by many
people in the Philippines. It's not just the place but also the Pinoy Food factor and
attraction is also contributing in tourism industry in the country. Philippine Government
sees tourism as a major help to uplift our economic status so they now promoting the
"it's more fun in the Philippines" in all nation of the world.
One of the most famous and enjoyable place to visit is the Tagaytay City who has so
many beautiful places and nature views. One is the Tagaytay Picnic Grove which is so
beautiful, the overview of Taal Volcano and it's climate is the primary great experience to
try in this place. Tagaytay Picnic Grove is visited by numerous tourist every year and
mostly during summer. It is a best place to enjoy your special day with family, love ones
and friends with some exciting fun and activities.
Yes Tagaytay Picnic Grove is well known tourism spot in the Philippines but there's
more to improve in this place for more guest satisfaction and also for financial benefit of
the country. This study shows how can this place improve in terms of facilities and
amenities. We're looking to establish a Hot Air Balloon Restaurant inside Tagaytay
Picnic Grove as primary factor to the develop the place and also as our customer and
clients enjoyment and satisfaction.

In line to this project, we're also come up to primary factors accompanied in establishing
this kind of project such as accessibility, safety and security and waste management for
our customer and clients satisfaction.

B. Background of the study

The city of Tagaytay

General background of the Tagaytay city will be presented here, it's climate,
temperature, history and people to provide the reader with necessary facts for further
understanding of the situation in city of Tagaytay.

Temperature and precipitation

Tagaytay City has a more moderate version of a tropical monsoon climate characterized
by relatively milder temperatures compared to Manila, lower humidity and abundant
rainfall. The City has an average temperature of 24 C (75 F). With its high elevation,
the city could be misty at times and is relatively cooler during the months of December,
January and February. Like most areas in the province of Cavite, the city has two
pronounced seasons: dry from November to April and wet during the rest of the year.

The climate has made the city ideal for sports, picnics, conferences, honeymoons,
country homes, and spiritual retreats.

Humidity

Tagaytay has an average humidity of 78% which makes the city cooler than Metro
Manila where relative humidity exceeds 81%. Northeasterly winds prevail in the City
from October to April. Winds come from southwest from May to September. The cool
Tagaytay breeze has made the city ideal for casual and competitive kite flying.

History

In 1956-1964, during the presidencies of Carlos P. Garcia and Diosdado Macapagal,

Tagaytay seek to promote a new image as the top tourist city. The 13 hectares Picnic
Grove was built but was soon abandoned. Between the periods of 1970 to 1975,
moneyed families in Manila started to build their weekend residences along the ridge;

Picnic Grove was cleaned-up and refurbished. On December 22, 1980, the City
Government turned-over the management of Picnic Grove to the National Government
through the Department of Tourisms and HSDC/SIDCOR/PTA. Last 23 December
2005, after twenty five (25) years of managing the Picnic Grove, the Department of
Tourism turned-over the management back to the City Government.

The facility is located at Brgy. Sungay East, Tagaytay City and is owned and operated
by the City Government of Tagaytay. The area is about 13 hectares which is divided into
red, blue,orange,yellow and view deck areas. Red area is adjacent to an open field,
while blue is the area connecting to the Adventure Eco-trail. The trail is approximately
390 m long or about 15minutes walking from view deck to blue area.

C. Statement of the problem

BAD WEATHER AND CALAMITIES

WASTE MANAGEMENT
FEW AND MUDDY COMFORT ROOMS
PARKING AREA
LACK OF EMPLOYEES

D. Method/ Hypothesis

BAD WEATHER AND CALAMITIES- Making a plan during seasons of calamities

on how they will manage the whole land area and their guest efficiently and

effectively to avoid some accidents and danger.

WASTE MANAGEMENT- Strict implementation of proper waste disposal and
everyday collection of garbage. Putting garbage cans in different area of the

picnic grove.
FEW AND MUDDY COMFORT ROOMS- Allotting a budget to build more comfort

rooms and for maintaining cleanliness of the existing comfort rooms.

PARKING AREA- Parking area widening for customer sake during peak seasons.
LACK OF EMPLOYEES- Hiring skilled and knowledgeable employees fit for the
job of assisting guest and for assured quality service.

CHAPTER II. COMPANY OUTLINE

A. Company's mission

Our restaurant company's mission is to create an exceptional attraction as well

as to give full service to the guest as part of the development of Tagaytay picnic grove
by employing total quality management in the operation.

B. Company facilities

Served in a casual style, in a parachute with 4 meters length and width and a
height of 1 meter with a capacity of 2-6 people in one parachute.

Monday-Sunday evenings. Service from 6:00 pm-12:00 midnight.

Reception Bar: Our delightful and tastefully decorated bar.opens at 8:00 pm.

Menu / Dish Availability: Occasionally due to circumstances beyond our control,

e.g. market availability; it is necessary to make alterations to some of the dishes
on our menus. In most cases a suitable alternative dish will be offered.

Security and maintenance office for emergencies and needs.

Financial withdrawal machines for credit customers.

Computer facilities for wireless processing of customer's bill.

C. Waste management

Waste management

When it comes to choosing the right environmental partner, forward-thinking restaurants

and chains look to Waste Management for a full menu of ways to achieve sustainability
without sacrificing profitability.

Our experience in the industry has led us to develop fully integrated services that allow
any size restaurant to control costs, raise recycling rates, increase diversion and
enhance their green image.

Customizable solutions, ready to serve.

From training front-line crews in proper recycling procedures, to managing your wasterelated health, safety and regulatory compliance issues, Waste Management brings
proven environmental solutions to your table. And, because of our vast infrastructure,
were able to offer our customers a wide array of environmental services with singlepoint-of-contact simplicity.

More food for thought.

The restaurant industry is trending toward a more sustainable image. Its time to move
your company beyond basic recycling and generic green messages to a customized
program that delivers real environmental and financial benefits.

Sanitation

Sanitation is a key practice at any restaurant to protect the customers. Require

employees to wash their hands frequently, particularly after using the restroom, touching
meat or touching dirty surfaces to avoid contaminating the food. Food preparation
surfaces and serving dishes also need proper cleaning and sanitation, especially after
meat preparation. Public areas of the restaurant also need sanitation and frequent
cleaning to avoid contamination or infestation with bugs or any insects.

D. Safety and security

Security outpost for monitoring the guest and employees as well as to protect the
establishment from possible crimes that can happen inside.
Medical tools and supplies for injuries and accident that can occur in the operation and
also for the customer and clients care.

CHAPTER III. PROJECT SUMMARY

A. Location and Accessibility
Tagaytay City is located at the highest point of Cavite and is linked by national highway
going to the provinces of Batangas, Laguna and Manila. It is also connected by the
roads to the adjoining municipalities of Amadeo, Alfonso, Mendez, and Indang. It has a
total land area of 6,500 hectares representing 5.15% of Cavites total land area
approximately 56kms. from Manila. It has a total population of 61,623 (as of January
2007) The citys average population rate is 2.7% which for the past 4 years shows that
consistent increase will occur in succeeding years. It has 34 barangays, 13 of which are
along the national roads while the rest are sporadically scattered around the city and
along the ridge areas.

The City is linked by national highways to the Metropolitan Manila Area and to the
provinces of Batangas and Laguna. It is also connected by secondary roads to the
adjoining municipalities of Amadeo, Mendez, Indang, Silang and Alfonso in Cavite
towards the northwest, and to the cities of Calamba and Santa Rosa in Laguna in the
northeast and to the town of Talisay in Batangas in the south.
Tagaytay is roughly about two hours drive from Manila via the South Luzon Expressway
depending on the traffic, exiting at Santa Rosa then via Santa Rosa-Tagaytay Road. It
can also be reached via the Coastal Road Expressway and then taking Aguinaldo
Highway heading south towards Tagaytay.
By public transportation, there are buses that ply to Tagaytay from Manila on a daily
basis. Several bus companies have their terminals in Cubao, EDSA, Pasay, and at
Baclaran, below LRT, Manila. Jeepneys that ply from Cavite (Imus, Dasmarinas, Silang)
to Nasugbu, Batangas also pass by Tagaytay via the Aguinaldo Highway.
From Batangas, the best way to reach Tagaytay is to head to Talisay, Batangas, then go
up to Tagaytay via the 12-kilometre (7.5 mi) Tagaytay-Talisay Road, which ends at the
Tagaytay City Circle. From Laguna, one may head to Santa Rosa, Laguna and take the
Santa Rosa-Tagaytay Road.
In 2011, cable car and funicular rides are already available to transport guests to
different parts of the Tagaytay Highlands

Driving directions to Tagaytay Picnic Grove

Via SLEX Sta. Rosa exit, the most popular and easiest, is a straight drive all the
way to Tagaytay Public Market where you can already ride a trycicle or jeepney straight
to Tagaytay Picnic Grove.
B. Projects

On-going Projects
Over the years many projects have developed in Tagaytay picnic groove.

This was never our intention, as we only intended to build a more attractive
park.
Our Projects grew naturally, as we saw that it may attract many tourists that
will help increase the number of tourists visiting Tagaytay.

Floating Restaurants
These are hot air balloons with a restaurant on it. People who want to
experience dinning in the air may try this.
We buy Hot Air Balloons for our restaurants on Bob Builders Hot Air Balloons
in Pampanga. We hired facilitators who check the situation of the Floating
Restaurants everyday before operating. We currently have 50 Floating
Restaurants.
The people who work for us are paid monthly. This is a very successful, and
our longest running program as of now.

Future Projects

Plans (maintenance)

HEALTH PROJECTS

Foods that are serve were all fresh from the market and all our products our
approved by the DFAD.

WASTEMANAGEMENT

This project conducts seminar on proper waste segregation, strictimplementation of waste segregation, day-by-day collection of garbage to
maintain cleanliness of the area and to prevent gems from contaminating our
foods that may cause disease.

IV. STRATEGY SUMMARY

A) Company's SWOT Analysis
STRENGTHS

Picnic Grove is near in Manila making the tourists attracted from its
proximity. And it is located where it can easily be seen so it is

very accessible.
It is also well-known to public and owned by the city government of

Tagaytay. In addition.
It is the biggest place in Tagaytay.
It is eco-friendly meaning the usage of plastic materials is strictly
prohibited as well as Styrofoam. Tagaytay Picnic Grove use plastics that
are eco-friendly and they implement a No Smoking policy within some

areas of the place.

It is composed of a lot of land activities preferable to family bonding like
Picnic Activities, Horse Back Riding, a tour of near view in Taal, eco

adventure trail, Zip Line, and cable car.

The City Government of Tagaytay provides Civil Security Unit personnel
and private security personnel to render assistance in the maintenance of

peace and order in the parks premises.

The park has a great policy orders as shown in their strict rule of No
Illegal Vending. It is good to have this law because in this way, abusive

vendors are avoided.

Picnic Grove is also concerned for the safety of their visitors, injured
guests are given first aid medication at the Clinic and if guests suffered

severe injuries, duty personnel refer the patient to hospital of choice for

further assessment and medications.

Being under the government sector; they have advantage when it comes
to public service. Such as police department, fire department, Red Cross
hospital and many more. For example, they are near in police station and

fortunately speaking, they never encounter severe crimes in Picnic Grove.

WEAKNESSES
The visitors still dont follow the policies of Tagaytay Picnic Groves when it
comes to maintaining cleanliness because they dont throw trashes in

proper order.
They do not have enough trash bins in the area
Even though they are under the government, for us, it is still their main
weakness because whenever they have future projects and development
plan, it is up to the city government if they will approve it or not. Example
of their future projects is improvement of grounds and renovation of

picnic huts.
In our groups perception, we think that their manpower ability and unity
arent really working at the moment because as stated in problems, they
do not have employees on sight that you can ask assistance to. From this,
it may result to disappointment from the visitors and not to come back to

the place.
During rainy season, only few people visits the Picnic Grove.

OPPORTUNITIES

Being part of a government makes Tagaytay Picnic Grove achieve

sustainability and profitability through different programs that might help
the park. For example the NSTP students they help clean up once a week.

The Tagaytay Zip Line really contributed to Picnic Groves marketing

strategy. It started 3-4 years ago and renewable every 10 years. Since it is
the first Zip Line in Tagaytay, it also becomes an attraction to the tourists

visiting the place preferable to adventurous type of tourists.

The Picnic Grove has one of the largest land areas in Tagaytay so it could

accommodate a large number of people compared to other parks.

The funds for development are provided by the city government
They have a wide range of market.
They are the main lunch stop in Tagaytay especially during fieldtrips
or lakbay-aral.

THREATS

Since it is an open field, it is prone to natural disasters and can get easily

destroyed by a strong force of specific calamity.

The visitors of Picnic Grove are prone to mosquitoes and other

harmful bugs.
They have no carrying Capacity. This means there is a higher risk of

unsustainability and exhaustion of the environment.

If Picnic Grove will continue its improper waste management disposal
pertaining to scattered trashes, this may result to loss number of visitors

and revenue.
There are a lot of emerging destinations in Tagaytay and these
destinations could be Picnic Groves potential competitors