BRAND AWARENESS OF ACER LAPTOP

With special reference to Future Comp,

Shimoga
CONTENTS
Chapter 1: Introduction
Need for the study
Objectives of the Study
Scope of the Study
Methodology
Limitation
Chapter 2: Industry Profile
Industry Overview
Electronic Manufacturing Services
Computer Industry
History of Laptop Computers - History
Major brands and manufacturers
Chapter 3: Company Profile
History
Milestones & Innovations
Management
Organization
Financial Snapshot
Chapter 4: Firm Profile
Chapter 5: Data Analysis and Interpretation
Chapter 6: Suggestions and Conclusion
Annexure
Questionnaire

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 Bibliography

Chapter 1
INTRODUCTION

Introduction
Need for the study
Objectives of the Study
Scope of the Study
Methodology
Limitation

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Introduction
Marketing research is a method of getting tacts to be used by the
executives in formulation of policies and plans successful executives no longer
depend upon guess work in outlining programme to be followed in the conduct
of their business. Marketing covers all business activity is necessary for
ascertaining market demand, planning, product availability effecting transfer of
ownership of products and providing for the physical distribution. The modern
marketing is considered to be Consumer Oriented.
My work in this project report is to know details regarding the product
history i.e. Laptop computers history, its working, its marketing and other
details like problems etc.,
Need for the study
The main need of the study is to understand the computers supplied by Acer
India ltd, are superior in terms of quality, price, performance and service as
against other brand models with reference to users in Shivamogga. To
understand computer market share of Acer in Shivamogga. To understand the
service provided by various computers vendors in Shivamogga.
To understand the users perception regarding various PC brand and peripherals
of vendors and their opinion regarding various parameters, like quality, price,
performance and service.
Objectives of the Study
The main objective of the study is to understand user perception towards
computer in respect of parameters such as quality, price, performance and
service.
To understand and to study the brand awareness of Acer products with
other models.
To explore user indication regarding their choice for buying their future
requirements.
To understand Acers market penetration, its visibility in comparison
with other brands.
To understand user perception about service provided by Acer India and
other vendors.
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 To explore buyer requirements in terms of various parameters, such as

price, quality Spheres, Services etc, of vendors with Acer.
To know the personal views of Shimoga people regarding choices
among various branded PC Laptop.
To study which branded PC Laptop is mostly preferred by people as per
their choices.
Comparison between various branded PC Laptop.
Scope of study
The scope of this report is to study the consumer attitude towards the different
brands of computers (PCs), here it has given importance to Acer PCs in
Shimoga district. This report gives a detailed study of the efforts made on the
quality & sales of this Acer PC in Shimoga district.
This project is purely done for Academic reasons. The time & budget allotted
for conducting the study is limited. Nevertheless, it does highlight the
significant aspects of marketing strategy used for the growth of sale of Acers.
The study was conducted to know the competitive environment while
marketing Acer PCs as the time was limited the persons interviewed were
limited to only 50 members.
Methodology
In the light of the above objectives both Primary and Secondary data have been
collected to bring out this project.
Primary data: Interview with many instructor or staff who are working in the
firm. The staff personnel were personally met to get more information regarding
the marketing aspects.
Secondary data are:
Journals
Newspapers
Encyclopedia
Magazines
Text books
Prospectus of the firm
Limitations
This study is limited to Shimoga Only.

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 This study is limited only to marketing of Acer PCs only.

This project is purely done for Academic purpose and time allotted is
limited.
The opinion of the consumers so interviewed may be correct of may be
illusionary.
The companies as each one is different from the others in terms of
composition and work ethos.

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Chapter 2
ELECTRONICS INDUSTRY IN INDIA
Industry Overview
Electronic Manufacturing Services
Computer Industry
History of Laptop Computers - History
Major brands and manufacturers

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INDUSTRY OVERVIEW
Historical Developments
The Electronics Industry in India took off around 1965 with an
orientation towards space and defence technologies. This was rigidly controlled
and initiated by the government. This was followed by developments in
consumer electronics mainly with transistor radios, Black & White TV,
Calculators and other audio products. Colour Televisions soon followed. In
1982-a significant year in the history of television in India - the government
allowed thousands of colour TV sets to be imported into the country to coincide
with the broadcast of Asian Games in New Delhi. 1985 saw the advent of
Computers and Telephone exchanges, which were succeeded by Digital
Exchanges in 1988. The period between 1984 and 1990 was the golden period
for electronics during which the industry witnessed continuous and rapid
growth.
From 1991 onwards, there was first an economic crises triggered by the
Gulf War which was followed by political and economic uncertainties within
the country. Pressure on the electronics industry remained though growth and
developments have continued with digitalisation in all sectors, and more
recently the trend towards convergence of technologies. After the software
boom in mid 1990s India's focus shifted to software. While the hardware sector
was treated with indifference by successive governments. Moreover the steep
fall in custom tariffs made the hardware sector suddenly vulnerable to
international competition. In 1997 the ITA agreement was signed at the WTO
where India committed itself to total elimination of all customs duties on IT
hardware by 2005. In the subsequent years, a number of companies turned sick
and had to be closed down. At the same time companies like Moser Baer,
Samtel Colour, Celetronix etc. have made a mark globally.
Current Scenario
In recent years the electronic industry is growing at a brisk pace. It is currently
worth US$ 32 Billion and according to industry estimates it has the potential to
reach US$ 150 billion by 2011. The largest segment is the consumer electronics
segment. While is largest export segment is of components. The electronic

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industry in India constitutes just 0.7 per cent of the global electronic industry.
Hence it is miniscule by international comparison. However the demand in the
Indian market is growing rapidly and investments are flowing in to augment
manufacturing capacity.
The output of the Electronic Hardware Industry in India is worth US$11.6
Billion at present. India is also an exporter of a vast range of electronic
components and products for the following segments
Display technologies
Entertainment electronics
Optical Storage devices
Passive components
Electromechanical components
Telecom equipment
Transmission & Signaling equipment
Semiconductor designing
Electronic Manufacturing Services (EMS)
This growth has attracted global players to India and leaders like
Solectron, Flextronics, Jabil, Nokia, Elcoteq and many more have made large
investments to access the Indian market. In consumer electronics Korean
companies such as LG and Samsung have made commitments by establishing
large manufacturing facilities and now enjoy a significant share in the growing
market for products such as Televisions, CD/DVD Players, Audio equipment
and other entertainment products.
The growth in telecom products demand has been breathtaking and India is
adding 2 million mobile phone users every month! With telecom penetration of
around 10 per cent, this growth is expected to continue at least over the next
decade. Penetration levels in other high growth products are equally high and
growth in demand for Computer/ IT products, auto electronics, medical,
industrial, as well as consumer electronics is equally brisk. Combined with low
penetration levels and the Indian economy growing at an impressive 7 per cent
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per annum, the projection of a US$150 Billion+ market is quite realistic and
offers an excellent opportunity to electronics players worldwide.
Electronic Manufacturing Services
India is well-known for its software prowess. But on the hardware front, the
progress is rather slow. However, the country has been making gains in this
sector also. lready, 50 Electronics Manufacturing Services (EMS)/Original
Design Manufacturers (ODMs) providers are operating in India, ranging from
global players including Flextronics and Solectron to indigenous firms
including Deltron, TVS Electronics and Sahasra. Further moves by international
players are expected to add production in India in the coming years. Indias
contract-manufacturing business is expected to nearly triple in revenue over the
next five years, a development that will present both opportunities and potential
pitfalls for the worldwide electronics supply chain. Revenue generated by
Electronics Manufacturing Services (EMS) providers and Original Design
Manufacturers (ODMs) in India will expand to $2.03 billion in 2009, rising at a
CAGR of 21 per cent from $774 million in 2004. Indian EMS/ODM revenue
grew by 20.8 per cent to reach $935 million in 2005. Obvious allure of locating
electronics production in India is the nations low labor costs. Labor costs for
conducting electronics manufacturing in India are between 30 to 40 per cent
less than in the United States or in Western Europe. Other equally important
benefits from operating in India include a fast-growing domestic market, an
excellent education system, the nations technology parks and the recent
improvements in the countrys transit and utility infrastructure.
However, the Indian contract-manufacturing industry is not expected to pose a
significant threat to Chinas position as the epicenter of electronics
manufacturing in the short term. Indias contract manufacturing activities
primarily serve the nations indigenous demand.
OEMs primarily outsource manufacturing to cater to the Indian domestic
market, although export of Indian-assembled electronic goods does occur. In the
longer term, i.e. 2009 onward, it is predicted that India may compete with the
Chinese providers in select products as the nations share of the global
electronics market increases.For OEMs, using contract manufacturing services
in India can help them penetrate the local market. However, OEMs face specific
risks associated with using contract manufacturers in India. Fluid exchange

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rates combined with volatile oil and component prices lead to unpredictable
costs. Changing government policies along with shifting government regimes
also contribute to an unpredictable political environment. Doing business in
India is often disjointed, with an inefficient bureaucratic system that causes
frequent delays. However, for OEMs able to manage these risks, the
opportunity in India is significant. The semiconductor fabrication segment has a
small existing base in India with only two fabrication units, which both are
developing chips for the defense and strategic sectors. However, semiconductor
suppliers are expanding their manufacturing activities in India to serve the
growing contract-manufacturing industry in the nation. As evidence of this
trend, groundbreaking commenced on a 200 mm fabrication unit in Hyderabad
operated by Nano- Tech Silicon India Ltd.
Computer Industry
With sound macroeconomic condition and buoyant buying sentiment in the
market, PC sales touched 6.5 million units during 2006-07. The high growth in
PC sales is attributed to increased consumption by Industry verticals such as
Telecom, Banking and Financial Services, Manufacturing, Education, Retail
and BPO/IT-enabled services as well as major e- Governance initiatives of the
Central and State Governments. Significant consumption in the small and
medium enterprises and increased PC purchase in smaller towns and cities was
witnessed during the year. It is expected that increased Government focus on
pan-India deployment of broadband at one of the lowest costs in the world will
soon lead to accelerated PC consumption in the home market. The growing
domestic IT market has now given impetus to manufacturing in India. The year
witnessed not only capacity expansion by the existing players, but also newer
investments in hardware manufacturing. India is also high on the agenda of
electronics manufacturing services companies.
This is now a matured industry sector in the country at least as far as various
application segments is concerned. State-of-art and reliable SCADA, PLC/Data
Acquisition systems are being applied across various sections of the process
industry. Latest AC drive systems from smaller to very high power levels also
find application in large engineering industries like steel plants and/or metal
industries. World class UPS systems are being manufactured in the country to
cater to the need of the emerging digital economy. However, it appears there is
really no manufacturing base in the country for the whole range of the latest test

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and measuring instruments which are invariably procured from outside. A good
number of Indian companies in the control and instrumentation sector are able
to acquire orders for export systems through international competitive bidding.
However, the creation of knowledge base in the country through industrial
R&D in this critical sector has not been improving as desired. There is still lack
of needed R&D activities by the industry looking at the global market. On the
part of Department of Information Technology some of the latest technology
development and applications in this area include Intelligent SCADA Systems
for monitoring and control of Mini Hydel plants, Advanced Traffic Control
System for urban tranPCation, Intelligent Power Controllers for improvement
of quality of electric power, etc. These systems have been successfully
developed and applied in real field conditions.
Communication & Broadcasting Sector
The telecommunication industry has gained tremendous recognition as the key
driver for all round development and growth. With about 256 million telephone
subscribers (as on Corporate Catalyst India A report on Indian Electronics
Industry February, 2007) India has emerged as one of the largest in the world
and second largest in Asia.
The share of private sector in telecom industry has increased to more than 57
per cent and the contribution of mobile telephony has gone upto 63 per cent on
December, 2007. Buoyed by the better-than-expected teledensity in 2005 (11.4
per cent against 8.6 per cent in 2004) due to the mobile boom in India,
Department of Telecommunications (DoT) has revised the upwards the target
of 22 per cent teledensity by 2007. Broadband connectivity is holding
tremendous potential in the country. It is expected that the number of broadband
subscribers would reach 20 million by 2010. India has emerged as the second
largest market for mobile handsets. Following the unprecedented growth in the
mobile market, a number of companies are planning to set up production base
for mobile hand sets in the country for meeting local as well as export markets.
Direct to Home (DTH) broadcast service has gained more and more popularity
during 2005. DTH service is available through National Broadcaster and private
DTH service provider. Better quality digital broadcast reception is now
available almost everywhere in the country to the common people on their TV
sets through the use of small dish antenna and a Set-Top Box (STB).

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Strategic Electronics
Though the government has started the process of getting private sector
involved in the production of strategic electronics equipments, the private
involvement is at its nascent stage. The estimated market for strategic
electronics in India during 2005-06 was Rs.32 billion and 95 per cent of this
was done by the public sector unit Bharat Electronics Limited (BEL).
Electronic Components
The total production of components was estimated at Rs. 88 billion during
2005-06. The colour picture tube production is likely to be around 11 million, a
decline from 11.2 million in the last year. The production of B&W picture tubes
declined further due to decreased market for B&W TVs. The components with
major share in the export are CD-R, CPTs, PCBs, DVD-R, connectors,
semiconductor devices, ferrites, resistors, etc. Significant developments took
place during the year in the area of colour picture tubes and colour glass parts.
Another CPT manufacturer successfully launched manufacture of pure flat
tubes, leading to availability of flat tubes from three indigenous sources. The
CPT units continued expansion of capacities to improve further their global
competitiveness. Two more lines were commissioned during the year, one for
manufacture of large size flat colour Corporate Catalyst India A report on
Indian Electronics Industry picture tubes and the second for small size. Two
more lines are likely to come up next year. Keeping pace with the downward
trend in prices of color TVs, the prices of CPTs also fell.

Computers Communication & Broadcast Equipment

One of the CPT manufacturers successfully developed a prototype of the 42
Plasma Display Panel. This marked a major achievement of a milestone in the
area of developing from green field a Technology development initiative in a Hi
Tech area. The focus of development was in optimizing the Plasma Display Cell
design to achieve the desired parameters of Contrast and Brightness, achieving
high speed response times and parallely designing the Scan and sustain driver
boards to match the Panel parameters. A fully functional video Controller was
also designed and developed to match the Logic Circuits of the PDP Panel. In
the year 2006, the company plans to begin selling commercially the PDP Panels

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developed completely inhouse and the focus there on will be to create low cost
products through Technological breakthroughs. The color glass parts
manufacturer implemented major expansion of its capacity to meet increased
local requirement due to substantial growth in CPT production. The unit also
started manufacture of glass parts for pure flat tubes as the demand for such
tubes increased due to one more unit launching production during the year.
Both the existing manufacturers of B/W glass parts continued the production of
colour funnels in their existing lines. They were also planning to make large
investment to set up manufacturing facilities for colour panels in near future. A
number of existing units imported capital goods under various schemes for
expansion of their capacities in PCBs, connectors, cable assemblies, colour
picture tubes, compact disc, glass parts for colour picture tubes, etc. Corporate
Catalyst India A report on Indian Electronics Industry The serviceable market
for professional grade components such as PCBs, semiconductor devices,
connectors, wound components, antennas, etc., is likely to go up due to launch
of manufacture of mobile handsets in the country.

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History of Laptop Computers - History

Left - Modern Laptop Today

It is a little hard to determine what was the first portable or
laptop computer, the first portable computers did not look like
the book-sized and folding laptops that we are familiar with
today, however, they were both portable and lapable, and lead to the
development of notebook style laptops. I have outlined several potential firsts
below and how each qualifies, many of the off-site links provide good photos of
the computers that will let you see the progression in design.
The First Laptop? Maybe
Designed in 1979 by a Briton, William Moggridge, for Grid Systems
Corporation, the Grid Compass was one fifth the weight of any model
equivalent in performance and was used by NASA on the space shuttle program
in the early 1980's. A 340K byte bubble memory lap-top computer with die-cast
magnesium case and folding electroluminescent graphics display screen.
HP Mini 210 Notebook Superior Entertianment Computing, Stunning Notbook
Designs, Visit Us!www.HP.com/IN/mini210
Gavilan Computer As The First Laptop?
Manny Fernandez had the idea for a well-designed laptop for executives who
were starting to use computer. Fernandez, who started Gavilan Computer,
promoted his machines as the first "laptop" computers in May 1983. Many
historians consider the Gavilan as the first fully functional laptop computer.

The First Laptop Computer - Osborne 1

The computer considered by most historians to be the first true portable
computer was the Osborne 1. Adam Osborne, an ex-book publisher founded
Osborne Computer and produced the Osborne 1 in 1981, a portable computer
that weighed 24 pounds and cost $1795. The Osborne 1 came with a five-inch

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screen, modem port, two 5 1/4 floppy drives, a large collection of bundled
software programs, and a battery pack. The short-lived computer company was
never successful.
More History of Laptop Firsts
Also released in 1981, was the Epson HX-20, a battery powered portable
computer, with a 20-character by 4 line LCD display and a built-in
printer.
In January of 1982, Microsoft's Kazuhiko Nishi and Bill Gates begin
discussions on designing a portable computer, based on using a new
liquid crystal display or LCD screen. Kazuhiko Nishi later showed the
prototype to Radio Shack who agree to manufacture the computer.
In 1983, Radio Shack released the TRS-80 Model 100, a 4 lb. battery
operated portable computer with a flat and more of a laptop design.
In February 1984, IBM announced the IBM 5155 Portable Personal
Computer.
Three years later in 1986, Radio Shack released the improved and
smaller TRS Model 200.
In 1988, Compaq Computer introduces its first laptop PC with VGA
graphics - the Compaq SLT/286.
In 1989, NEC UltraLite was released, considered by some to be the first
"notebook style" computer. It was a laptop size computer which weighed
under 5 lbs. (second photo)
In September 1989, Apple Computer released the first Macintosh
Portable that later evolved into the Powerbook. (second photo)
In 1989, Zenith Data Systems released the Zenith MiniPC, a 6-pound
laptop computer. (more Zenith laptops)
In October 1989, Compaq Computer released its first notebook PC, the
Compaq LTE.
In March 1991, Microsoft released the Microsoft BallPoint Mouse that
used both mouse and trackball technology in a pointing device designed
for laptop computers.
In October 1991, Apple Computers released the Macintosh PowerBook
100, 140, and 170 - all notebook style laptops. (more on Powerbooks)
In October 1992, IBM released its ThinkPad 700 laptop computer.

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 In 1992, Intel and Microsoft release APM or the Advanced Power

Management specification for laptop computers.
In 1993, the first PDAs or Personal Digital Assistants are released. PDAs
are pen-based hand-held computers.
Laptop
A laptop is a personal computer designed for mobile use and small and
light enough to sit on a person's lap while in use. A laptop integrates most of
the typical components of a desktop computer, including a display, a keyboard,
a pointing device (a touchpad, also known as a trackpad, and/or a pointing
stick), speakers, and often including a battery, into a single small and light unit.
The rechargeable battery (if present) is charged from an AC adapter and
typically stores enough energy to run the laptop for two to three hours in its
initial state, depending on the configuration and power management of the
computer.
Laptops are usually notebook-shaped with thicknesses between 0.71.5
inches (1838 mm) and dimensions ranging from 10x8 inches (27x22cm, 13"
display) to 15x11 inches (39x28cm, 17" display) and up. Modern laptops weigh
3 to 12 pounds (1.4 to 5.4 kg); older laptops were usually heavier. Most laptops
are designed in the flip form factor to protect the screen and the keyboard when
closed. Modern tablet laptops have a complex joint between the keyboard
housing and the display, permitting the display panel to swivel and then lie flat
on the keyboard housing.
Laptops were originally considered to be "a small niche market" and
were thought suitable mostly for "specialized field applications" such as "the
military, the Internal Revenue Service, accountants and sales representatives".
But today, there are already more laptops than desktops in businesses, and
laptops are becoming obligatory for student use and more popular for general
use. In 2008 more laptops than desktops were sold in the US.
Desktop replaelectronic
Dell XPS M140 Laptop.
A desktop replaelectronic computer is a laptop that
provides most of the capabilities of a desktop computer,
with a similar level of performance. Desktop

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replaelectronics are usually larger and heavier than standard laptops. They
contain more powerful components and have a 15" or larger display.[11] Because
of their bulk, they are not as portable as other laptops and their operation time
on batteries is typically shorter; instead, they are meant to be used as a more
compact, easier to carry alternative to a desktop computer.
Some laptops in this class use a limited range of desktop components to provide
better performance for the same price at the expense of battery life; in a few of
those models, there is no battery at all and the laptop can only be used when
plugged in. These are sometimes called desknotes, a portmanteau of the words
"desktop" and "notebook," though the term can also be applied to desktop
replaelectronic computers in general.
In the early 2000s, desktops were more powerful, easier to upgrade, and much
cheaper in comparison with laptops. But in the last few years, the advantages
have drastically changed or shrunk since the performance of laptops has
markedly increased. In the second half of 2008, laptops have finally outsold
desktops for the first time ever. In the U.S., the PC shipment declined 10
percent in the fourth quarter of 2008. In Asia, the worst PC shipment growth
went up 1.8 percent over the same quarter the previous year since PC statistics
research started.
The names "Media Center Laptops" and "Gaming Laptops" are also used to
describe specialized members of this class of notebooks.
Subnotebook
Sony VAIO P series subnotebook.
A subnotebook, also called an ultraportable by
some vendors, is a laptop designed and marketed
with an emphasis on portability (small size, low
weight and longer battery life) that retains the
performance
of
a
standard
notebook
Subnotebooks are usually smaller and lighter than standard laptops, weighing
between 0.8 and 2 kg (2 to 5 pounds); the battery life can exceed 10 hours when
a large battery or an additional battery pack is installed.
To achieve the size and weight reductions, ultraportables use high resolution
13" and smaller screens (down to 6.4"), have relatively few ports, employ
expensive components designed for minimal size and best power efficiency, and

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utilize advanced materials and construction methods. Some subnotebooks

achieve a further portability improvement by omitting an optical/removable
media drive; in this case they may be paired with a docking station that contains
the drive and optionally more ports or an additional battery.
The term "subnotebook" is usually reserved to laptops that run general-purpose
desktop operating systems such as Windows, Linux or Mac OS X, rather than
specialized software such as Windows CE, Palm OS or Internet Tablet OS.
Netbook
Netbooks are laptops that are light-weight, economical, energy-efficient
and especially suited for wireless communication and Internet access. Hence the
name netbook (as "the device excels in web-based computing performance")
rather than notebook which pertains to size.
With primary focus given to web browsing and e-mailing, netbooks "rely
heavily on the Internet for remote access to web-based applications"[19] and are
targeted increasingly at cloud computing users who rely on servers and require
a less powerful client computer. While the devices range in size from below
5 inches to over 12, most are between 7 and 11 inches and weigh between 0.9 1.4 kg (2-3 pounds).
Netbooks normally use light-weight operating systems such Linux and
Windows XP.
Because they're very portable, Netbooks have a few disadvantages. Because the
netbooks are thin, the first such products introduced to the market had their
primary internal storage in the form of solid-state drives and not hard disks,
which are essential to installing very many programs. Hard disk drive
technology and form factors have since been adapted to fit into netbooks.
Given their size and use of more rudimentary components compared to
notebooks and subnotebooks, netbooks also
generally have a smaller-capacity hard drive,
slower CPU, and a lower-profile RAM capacity.
Recently, Google has announced to be
developing an own operating system called
Chrome for this market.
The big breakthrough for netbook
computers did not happen until the weight,
diagonal form-factor and price combination of

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< 1 kg, < 9", < U.S. $400, respectively, became commercially available at
around 2008.
Rugged laptop
A Panasonic Toughbook.
A rugged (or ruggedized) laptop is designed to reliably operate in harsh usage
conditions such as strong vibrations, extreme temperatures, and wet or dusty
environments. Rugged laptops are usually designed from scratch, rather than
adapted from regular consumer laptop models. Rugged notebooks are bulkier,
heavier, and much more expensive than regular laptops, and thus are seldom
seen in regular consumer use.
The design features found in rugged laptops include rubber sheeting under the
keyboard keys, sealed port and connector covers, passive cooling, superbright
displays easily readable in daylight, cases and frames made of magnesium
alloys that are much stronger than plastic found in commercial laptops, and
solid-state storage devices or hard disc drives that are shock mounted to
withstand constant vibrations. Rugged laptops are commonly used by public
safety services (police, fire and medical emergency), military, utilities, field
service technicians, construction, mining and oil drilling personnel. Rugged
laptops are usually sold to organizations, rather than individuals, and are rarely
marketed via retail channels.
Components
Miniaturization: a comparison of a desktop
computer motherboard (ATX form factor) to a
motherboard from a
13" laptop (2008
unibody Macbook)

Inner view of a
Sony Vaio laptop The basic components of laptops
are similar in function to their desktop counterparts,
but are miniaturized, adapted to mobile use, and designed for low power
consumption. Because of the additional requirements, laptop components are
usually of inferior performance compared to similarly priced desktop parts.

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Furthermore, the design bounds on power, size, and cooling of laptops limit the
maximum performance of laptop parts compared to that of desktop components.
The following list summarizes the differences and distinguishing features of
laptop components in comparison to desktop personal computer parts:
Motherboard Laptop motherboards are highly make and model
specific, and do not conform to a desktop form factor. Unlike a desktop
board that usually has several slots for expansion cards (3 to 7 are
common), a board for a small, highly integrated laptop may have no
expansion slots at all, with all the functionality implemented on the
motherboard itself; the only expansion possible in this case is via an
external port such as USB. Other boards may have one or more standard,
such as ExpressCard, or proprietary expansion slots. Several other
functions (storage controllers, networking, sound card and external
ports) are implemented on the motherboard.
Central processing unit (CPU) Laptop CPUs have advanced powersaving features and produce less heat than desktop processors, but are
not as powerful.[29] There is a wide range of CPUs designed for laptops
available from Intel (Pentium M, Celeron M, Intel Core and Core 2
Duo), AMD (Athlon, Turion 64, and Sempron), VIA Technologies,
Transmeta and others. On the non-x86 architectures, Motorola and IBM
produced the chips for the former PowerPC-based Apple laptops (iBook
and PowerBook). Some laptops have removable CPUs, although support
by the motherboard may be restricted to the specific models. [30] In other
laptops the CPU is soldered on the motherboard and is non-replaceable.
A SODIMM memory module.
Memory (RAM) SO-DIMM memory
modules that are usually found in laptops are
about half the size of desktop DIMMs. They
may be accessible from the bottom of the
laptop for ease of upgrading, or placed in
locations not intended for user replaelectronic such as between the
keyboard and the motherboard. Currently, most midrange laptops are
factory equipped with 3-4 GB of DDR2 RAM, while some higher end
notebooks feature up to 8 GB of DDR3 memory. Netbooks however, are

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commonly equipped with only 1 GB of RAM to keep manufacturing

costs low.
Expansion cards A PC Card (formerly PCMCIA) or ExpressCard bay
for expansion cards is often present on laptops to allow adding and
removing functionality, even when the laptop is powered on. Some
subsystems (such as Ethernet, Wi-Fi, or a cellular modem) can be
implemented as replaceable internal expansion cards, usually accessible
under an access cover on the bottom of the laptop. Two popular
standards for such cards are MiniPCI and its successor, the PCI Express
Mini.
Power supply Laptops are typically powered by an internal
rechargeable battery that is charged using an external power supply. The
power supply can charge the battery and power the laptop
simultaneously; when the battery is fully charged, the laptop continues to
run on AC power. The charger adds about 400 grams (1 lb) to the overall
"tranPC weight" of the notebook.
Battery Current laptops utilize lithium ion batteries, with more recent
models using the new lithium polymer technology. These two
technologies have largely replaced the older nickel metal-hydride
batteries. Typical battery life for standard laptops is two to five hours of
light-duty use, but may drop to as little as one hour when doing powerintensive tasks. A battery's performance gradually decreases with time,
leading to an eventual replaelectronic in one to three years, depending on
the charging and discharging pattern. This large-capacity main battery
should not be confused with the much smaller battery nearly all
computers use to run the real-time clock and to store the BIOS
configuration in the CMOS memory when the computer is off. Lithiumion batteries do not have a memory effect as older batteries may have.
The memory effect happens when one does not use a battery to its fullest
extent, then recharges the battery. New innovations in laptops and
batteries have seen new possible matchings which can provide up to a
full 24 hours of continued operation, assuming average power
consumption levels. An example of this is the HP EliteBook 6930p when
used with its ultra-capacity battery.
Video display controller On standard laptops the video controller is
usually integrated into the chipset. This tends to limit the use of laptops
for gaming and entertainment, two fields which have constantly

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escalating hardware demands. Higher-end laptops and desktop

replaelectronics in particular often come with dedicated graphics
processors on the motherboard or as an internal expansion card. These
mobile graphics processors are comparable in performance to
mainstream desktop graphic accelerator boards.
Display Most modern laptops feature 12 inches (30 cm) or larger color
active matrix displays based on a CCFL lamp with resolutions of
1280x800 (16:10) or 1366 x 768 (16:9) pixels and above. Many current
models use screens with higher resolution than typical for desktop PCs
(for example, the 1440900 resolution of a 15"). Newer laptops come
with LED based screens offering a lesser power consumption and wider
viewing angles. Macbook Pro[34] can be found on 19" widescreen desktop
monitors.

A size comparison of 3.5" and 2.5" hard disk drives

Removable media drives A DVD/CD

reader/writer drive is typically standard. CD
drives are becoming rare, while Blu-Ray is
becoming more common on notebooks. Many
ultraportables and netbooks either move the
removable media drive into the docking station or exclude it altogether.
Internal storage Laptop hard disks are physically smaller2.5 inches
(64 mm) or 1.8 inches (46 mm) compared to desktop 3.5 inches
(89 mm) drives. Some newer laptops (usually ultraportables) employ
more expensive, but faster, lighter and power-efficient flash memorybased SSDs instead. Currently, 250 to 500 GB sizes are common for
laptop hard disks (64 to 256 GB for SSDs).
Input A pointing stick, touchpad or both are used to control the
position of the cursor on the screen, and an integrated keyboard is used
for typing. An external keyboard and/or mouse may be connected using
USB or PS/2 (if present).
Ports several USB ports, an external monitor port (VGA or DVI),
audio in/out, and an Ethernet network port are found on most laptops.
Less common are legacy ports such as a PS/2 keyboard/mouse port,
serial port or a parallel port. S-video or composite video ports are more

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common on consumer-oriented notebooks. HDMI may be found on

some higher-end notebooks.
Docking stations
A docking station is a relatively bulky laptop accessory that contains multiple
ports, expansion slots, and bays for fixed or removable drives. A laptop
connects and disconnects easily to a docking station, typically through a single
large proprietary connector. A port replicator is a simplified docking station that
only provides connections from the laptop to input/output ports. Both docking
stations and port replicators are intended to be used at a permanent working
place (a desk) to offer instant connection to multiple input/output devices and to
extend a laptop's capabilities.
Docking stations became a common laptop accessory in the early 1990s. The
most common use was in a corporate computing environment where the
company had standardized on a common network card and this same card was
placed into the docking station. These stations were very large and quite
expensive. As the need for additional storage and expansion slots became less
critical because of the high integration inside the laptop, port replicators have
gained popularity, being a cheaper, often passive device that often simply mates
to the connectors on the back of the notebook, or connects via a standardized
port such as USB or FireWire.
Standards
Some laptop components (optical drives, hard drives, memory and internal
expansion cards) are relatively standardized, and it is possible to upgrade or
replace them in many laptops as long as the new part is of the same type.
Depending on the manufacturer and model, a laptop may range from having
several standard, easily customizable and upgradeable parts to a proprietary
design that cannot be reconfigured at all.
In general, components other than the four categories listed above are not
intended to be replaceable, and thus rarely follow a standard. In particular,
motherboards, locations of ports, and design and plaelectronic of internal
components are usually make and model specific. Those parts are neither
interchangeable with parts from other manufacturers nor upgradeable. If broken
or damaged, they must be substituted with an exact replaelectronic part. Those
users uneducated in the relevant fields are those the most affected by

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incompatibilities, especially if they attempt to connect their laptops with

incompatible hardware or power adapters.
Intel, Asus, Compal, Quanta and other laptop manufacturers have created the
Common Building Block standard for laptop parts to address some of the
inefficiencies caused by the lack of standards.
Major brands and manufacturers
There is a multitude of laptop brands and manufacturers; several major brands,
offering
notebooks in various classes, are listed in the box to the right. The
major brands usually offer good service and support, including well-executed
documentation and driver downloads that will remain available for many years
after a particular laptop model is no longer produced. Capitalizing on service,
support and brand image, laptops from major brands are more expensive than
laptops by smaller brands and ODMs. Some brands are specializing in a
particular class of laptops, such as gaming laptops (Alienware), netbooks
(EeePC) and laptops for children (OLPC).
Many brands, including the major ones, do not design and do not manufacture
their laptops. Instead, a small number of Original Design Manufacturers
(ODMs) design new models of laptops, and the brands choose the models
to be included in their lineup. In 2006, 7 major ODMs manufactured 7 of
every 10 laptops in the world, with the largest one (Quanta Computer)
having 30% world market share. Therefore, there often are identical
models available both from a major label and from a low-profile ODM inhouse brand.
List of laptop brands and manufacturers
Major brands
Acer - TravelMate, Extensa, Ferrari, Aspire
Apple - MacBook, MacBook Air, MacBook Pro
ASUS - Asus Eee, Lamborghini
Compaq - Evo, Armada, LTE, Presario
Dell - Inspiron, Latitude, Precision, Studio, Vostro, XPS, Studio XPS
Fujitsu - LifeBook, Stylistic
G7 Systems - Genius Book, Hi-Fi PC, G7 Studio, G7 Extreme
Gateway
Hewlett-Packard - HP Pavilion, HP Omnibook, HP Compaq Notebooks

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Lenovo - ThinkPad, IdeaPad, 3000 series

Chapter 3
Company Profile
History
Milestones & Innovations
Management
Organization
Financial Snapshot

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Company Profile
Acer Incorporated
It is a Taiwan-based multinational computer technology and electronics
corporation that manufactures desktop and laptop PCs, personal digital
assistants (PDAs), servers, storage devices, displays, and peripherals.
Acerprovides e-business services for business, government, education, and
home users. Acer Group has its headquarters in Xizhi, Taipei County. The
company also owns the largest franchised computer retail chain in Taipei,
Taiwan.
History
Acer was founded by Stan Shih , his wife Carolyn Yeh, and a group of five
others as Multitech in 1976, headquartered in Hsinchu City, Taiwan. It began
with eleven employees and US$25,000 in capital. Initially, it was primarily a
distributor of electronic parts and a consultant in the use of microprocessor
technologies, but over time it emerged as a PC manufacturer. The company was
renamed Acer in1987. In 1993, Acer posted record profits of $75 million; 43
percent of that year'snet was generated by the DRAM joint venture, considered
"the most efficient inthe DRAM industry" by some observers. Total sales grew
to $3.2 billion in 1994,and net income increased to $205 million, as Acer
America turned its first annual profit in the 1990s. From 1994 to 1995, Acer
advanced from 14th to ninth among the worlds largest computer
manufacturers, surpassing Hewlett-Packard, Dell, and Toshiba. Acer began its
foray into laptops with the purchase of Texas Instruments mobile PC division in
1997.
Acer India (Pvt) Limited was incorporated as a wholly owned subsidiary of Acer
Computer International, Ltd. in 1999. It is an otable vendor in key segments
such as education, desktop computers and low profile notebooks for education
purposes. Its headquarters are in Bangalore, India
Since its founding in 1976, Acer has achieved the goal of breaking the barriers
between people and technology. Globally, Acer ranks No. 2 for total PCs and
notebooks. A profitable and sustainable Channel Business Model is
instrumental to the company's continuing growth, while its multi-brand
approach effectively integrates Acer, Gateway, Packard Bell, and eMachines
brands in worldwide markets.
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Acer strives to design environmentally friendly products and establish a green

supply chain through collaboration with suppliers. Acer is proud to be a
Worldwide Partner of the Olympic Movement, including the Vancouver 2010
Olympic Winter and London 2012 Olympic Games.
Over 30 years of making history in the fast-paced IT industry, Acers farreaching strategy of focusing on R&D and marketing development has laid the
foundations and created a company ready to embrace the challenges of the
future. The Acer Group employs 8,000 people worldwide. Estimated revenues
for 2010 reached US$19.9 billion.
Overview
The Acer Group is a family of four brands -- Acer, Gateway, Packard Bell and
eMachines. This unique multi-brand strategy allows each brand to offer a
unique set of brand characteristics that targets different customer needs in the
global PC market. Today, the Acer Group still strives to break the barriers
between people and technology. It ranks No. 2 for total PC and notebooks
shipments*, and has a global workforce of 8,000 employees. Estimated
revenues for 2011 reached US$15.7 billion.
The successful mergers of Gateway Inc. (October 2007) and Packard Bell Inc.
(March 2008) by parent company, Acer Inc., completes the group's global
footprint by further strengthening its presence in the U.S. and Europe.
Milestones & Innovations
1976 1986
Commercialize microprocessor technology
Acer's founder, Stan Shih, has always been passionate about sharing knowledge
as a way of contributing to society. Acer actively engaged in teaching others
about microprocessor technology, and promoting computer usage in everyday
life. At this time, the company established its manufacturing operations, and
played a significant role to popularizing the use of computers in Taiwan.

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1987 2000
Create a brand name and globalize
In 1987, Multitech formally became known as Acer, marking the start of Acer's
efforts toward creating a strong brand name. During this second ten-year stage
of development, Acer grew extensively and expanded its strategic and
geographic footprint to become one of the world's top ten PC vendors. Priority
was placed on delivering the freshest, most affordable technology to benefit
consumers worldwide.
2001 2007
Transform from manufacturing to services
Acer evolved from a manufacturing powerhouse to a globally-recognized
computer brand, providing world-class IT products and services. Acer's unique
Channel Business Model enabled the company to achieve sustainable
worldwide growth. The model offers flexibility to adapt to changing global IT
market trends, involves collaborating with the industry's top-tier partners and
suppliers, while minimizing operating expense and enhancing profitability. In
2007, Acer ranked as the world's No. 3 PC vendor.
2008 beyond
Enhance worldwide presence with a new multi-brand strategy
With the successful completion of the mergers of Gateway and Packard Bell,
Acer seeks to further strengthen its global footprint with a new multi-brand
strategy and solid partnerships. Acer now sets its sight on closing the gap from
the world's No. 2 PC maker.

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Management
Biography of J.T. Wang
Chairman & CEO, Acer Inc.

J.T. Wang took office as chairman and CEO in 2008 and led the company
forward to reach consolidated revenues of US$19.9 billion in 2010. Wang was
named in the 2010 TIME 100 an annual list of the 100 most influential people
in the world by TIME magazine, ranking No. 2 in the list of Leaders.
A key factor of Acers success is the global winning formula initiated by Wang
and his management team. The Channel Business Model encourages partners
and suppliers to join the company in an efficient supply chain and service
network that provides customers with competitive pricing, fresh technologies,
and quality service. Furthermore, a simple and focused management, efficient
operations and marketing strengths, together form a sustainable and profitable
business model for Acers present and future success.
Wang brings with him extensive experience in operational management with
over 25 years at Acer. In 1981, he joined Multitech (forerunner of Acer) as a
sales engineer and quickly escalated up the corporate ladder to become
president of Acer Taiwan's sales and marketing division in 1990.
After the company reengineering in 2000, Wang was named president of Acer
Inc. to focus on marketing Acer-branded IT products and services. In 2005, he
took over as chairman and CEO of the corporation. In 2008, he was appointed
as Acer Group CEO and Acer Inc. chairman, and in April 2011, resumed the
position of Acer Inc. CEO.
Born in July 1954, Wang holds a bachelors degree in electrical engineering
from National Taiwan University and an Executive MBA from Taiwans

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National Cheng-Chi University. Since 2008 he has served as president of the

Taipei Computer Association in Taiwan. Wang and his wife have two daughters.

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Organization

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Product
S Series
Acer S Series monitors are very slim yet spacious displays that are great for
multitasking and web browsing. High-def visuals leap to life thanks to Full HD
resolution and an extremely high contrast ratio. You'll appreciate both the
imagery and the look of this streamlined yet powerful Acer monitor!

S231HLvbid
5 ms - 16:9 - Adjustable Display Angle - 1920 x 1080 - 16.7 Million Colours 250 cd/m - 12000000:1 - DVI - HDMI - VGA - Black - Energy Star, MPR II
Features
Acer Green Instant On
Save time with Acer Green Instant On. Put the Aspire S Series to sleep, and
spring it back to life in less than 2 seconds! After 8 hours in Sleep mode, or
after the period you set, the notebook enters Deep Sleep, conserving battery life
for up to 50 days1, 2 yet when you come back, your Aspire S Series turns right
on and everything looks exactly as you left it!
Instant Connect
Thanks to Acer Instant Connect, you can now say goodbye to long waits to get
connected. The Aspire S Series remembers your favorite access points and
reconnects to them instantly, so you can get on the Internet in just 2.5 seconds -4X faster1, 2 than notebooks without this technology.

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Ultra-Slim
Viewed from any angle, the Aspire S Series is super slender. At its thinnest
point, it's just 13 mm (0.51") slim. Revolutionary display technology integrates
the 13.3" frame, cutting the bezel thickness by a third and giving you the perfect
slice of life.
Ultra-Light
The aluminum/Mg-Al design gives the Aspire S Series a sleek look and feel and
makes the notebook as light as a feather -- at less than 1.4 kg 1 -- while also
protecting the LCD. Gorgeous, light and durable, the Aspire S Series is a
pleasure to carry anywhere.
Ultra-Smart
Take everything you need, everywhere you go! A 2nd generation Intel Core
processor speeds up multitasking and consumes less power, while the solid state
drive gives you quick access to your files, and an optional HDD 1 offers huge
storage space. The embedded lithium-polymer battery can last up to 7 hours 2,
3
on a single charge, extending your mobile freedom further.
Cool and Comfortable
The Aspire S Series features an innovative thermal design that keeps you
comfortable even when you use the notebook for hours at a time. The new
airflow design channels air from the keyboard to keep the notebook constantly
cool, and directs warm air toward the rear, away from you.
Beautifully Rich Dolby Sound
Slender but bold, the Aspire S3 sports professionally tuned speakers with
Dolby Home Theater v4 for trumpeting cinema-quality sound, while
HDMI connectivity is your ticket to high-definition large-screen
entertainment. The key to manipulating your media is Acer clear.fi, which lets
you easily manage, store, share and enjoy your files from any device in your
network. You can also connect to social networking sites via clear.fi to check
out new content from friends, as well as publish your own stuff.

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Acer Aspire S5 Ultrabook Features & Technical Specifications:

Operating System: Window 7

13.3 Inches HD LED Backlit Display Screen
Intel Second Generation/Intel Third Generation Ivy Bridge CPU Processor
Up to 8GB DDR3 RAM
SSD Storage
Webcam: HD Camera with Built-in Microphone
Card Reader: Multi Card Reader
Audio: Dolby Home Theater Audio
Keyboard: Chiclet Keyboard
Pointing Device: Touchpad
Ports: USB2.0, 2 x USB 3.0, RJ-45, HDMI, Microphone in, Headphone out
Wireless 802.11 b/g/n
Integrated Gigabit LAN
Bluetooth v3.0
Up to 10 hours battery life
Thickness : 15mm
Weight: 1.35 kg
Warranty: 1 year
Acer Aspire S5 Price: Approx. Rs. 60,000 /- INR.

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Acer Aspire 5749z is 15 inch laptop, powered by dual core Intel Pentium
B-series processor and preloaded with linux @ affordable price.

Acer 5749z Laptop Technical Specifications:

15.6 inch Acer CineCrystal LCD display (1366 x 768 pixels)
Mobile Intel HM65 Express
Intel HD Graphics Intel B960 (2MB L3 cache, 2.20GHz) Pentium Processor
2GB DDR3 SDRAM
320 GB hard drive
DVDRW Writer
Acer Webcam with Mic
Wireless 802.11b/g/n + 0/100 Mbps LAN
2-in-1 memory card reader (Secure Digital (SD) Card, MultiMediaCard
(MMC))
1 x HDMI, 3 x USB Ports
6-cell Li-Ion Battery + 65w AC Adapter
Weight: 2.4 kg
Acer Aspire 5749z Price in India: MRP Rs. 22.999/-INR

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Acer Aspire Timeline 5810T Features:

8+ hour battery life
Ultra-thin and light
Remain Cooler on your Lap
Multi-gesture touchpad, easy-launch keys, touchpad lock, and ODD eject
button
Energy savings
Streamlined aluminum chassis

Acer Aspire Timeline 5810T Specification:

Genuine Windows Vista Home Premium Edition
Intel Core 2 Solo processor SU3500 (3 MB L2 cache, 1.40 GHz, 800 MHz
FSB, 5.50 W)
Intel GS45 Express Chipset
Intel GMA 4500MHD with up to 1759 MB of Intel Dynamic Video
Memory
3 GB of DDR3 1066 MHz memory
320GB S-ATA hard disc drive
Intel Wireless 802.11a/b/g/Draft-N
15.6 HD 1366 x 768 pixel resolution, high-brightness (220-nit) Acer
CineCrystal LED-backlit Display
8X DVD Writer

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 Bluetooth 2.0+EDR
5-in-1 card reader
Dolby -optimized surround sound system with two built-in stereo speakers
Microphone with Webcam
5600 mAh 6-cell Li-ion battery
65 W AC adapter
weight 2.4 kg ( 5.3 lbs.)
Standard One-year Warranty
Acer Aspire Timeline 5810T Price in India Rs. 39,500/- Indian Rupee
(INR)

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Acer Aspire V3 Series Laptop Features & Technical Specifications:

Operating System: Free DOS

14/15.6/17.3 Inch HD LED Backlit (1600 x 900) Pixels Display Screen
Latest Intel Core i3/i5/i7 Processor
Nvidia GeForce GT Series GPU
Supports Both SSD And Hard Drive
Webcam: Acer Crystal Eye HD WebCam
Card Reader: Multi Card Reader
Optical Drive: Blu-Ray Disk Drive
Audio: Dolby Home Theater v4 Sound
Keyboard: Acers Chiclet Keyboard
Pointing Device: Touchpad with Gestures Support
Ports: USB 3.0, VGA, HDMI, RJ-45, Microphone In, Headphone Out
Wireless 802.11 a/b/g/n
Gigabit Ethernet LAN
Bluetooth v4.0
Li-Ion Battery

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Chapter 4
FIRM PROFILE

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FUTURE COMP, ACER POINT

Legacy of Future Comp Acer Point
Future comp Acer point commenced its operation in. It is a centre of
excellence for providing Acer products and authorized service provider of Acer
for Shivamogga, Mysore, Hassan, Chickmagalore. Future Comp Acer point is
established and Managing by Mr. Avinash and Mr. Sathvik Shricharan. Future
Comp Acer point is committed provide professional services to individual and
corporate bodies in IT fields, Thus enabling them to keep pace with the latest
technology advancement and challenging to provide better hardware and
software services for its customer.
We should like to take the opportunity to introduce our selves as IT
Dealer in Shivamogga. We are dealing with Computer and its spares in the
name FUTURE COMP. We have been in the field from past 8 years and we
have lot of milestones in our service. We have been the dealer for HP, Compaq,
IBM, Lenovo, and from past 4 yaears we have been Authorized Dealer for
ACER with the showroom branding done by the Acer.
We are the authorized service provider for ACER Desktops, Servers,
Projectors and Laptops. We have been the best seller for HP and Compaq or one
quarter in 2005 for Shivamogga refion.
FUTURE COMACER POINT PROMISE
CUSTOMER SATISFACTION IS OUR BUSINESS
FIRMS OBJECTIVES
Future Comp Acer point is committed to provide profession services to
individuals and corporate bodies, Educational sector, Banking sector and also in
IT field. Thus enabling them to keep pace with latest technological advances
and challenging to provide better hardware and software services for its
customers.
SATISFIED CUSTOMERS
Future comp Acer oint enjoys a very customer base of above 1500
satisfactory customers in Shivamogga and other places.
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MAN POWER RESOURCES AND CUNSULTANCY SERVICES.

Future comp Acer point is backed up with 5 Engineers working for their
customers place. Do every thing at the right place and right time.
OFFICE STAFF
The firm is backed up with two staff for receiving orders, attending calls and
maintaining for various accounts.
PROGRESS OF THE FIRM
Further comp Acer point is the first form which has introduced Acer
products to the Charming city like Shivamogga and started it business and the
firm has a strong customer base for its sales and services of Acer products in
Shivamogga and other places.
In the beginning the firm has sold a single PC, and suffers a lot to sell
another one till 6 months and in later days the time has changed for the firm in
the year 2004-2005 the sales was not up to the market level, but it has got a
very good response at the end of the financial year. This year makes over all
profit of 10% of total sales. And also got a reward/ award from the head office
A CUSTOMER SERVICE PROVIDER. And in 2005- 06 a drastic change
in profit share and also market share in Shivamogga up to 45% to 50% and
200% to 250% and 500% and above in 2006-07. 2007 -08 respectively. It has
consistency in getting an award from the Acer India Pvt ltd. A future Comp
Acer point of Shivamogga got the Top Third place for its both Sales and
Service, continually three years from 2005-2008.
Today the Future Comp cer point has achieved a number of mile stone
with its humping and dumping cut throat competition in its journey.
FIRM MILESTONES
First to introduce higher and networking concepts.
First to implement and check the Wi- Hi connectivity in corporate
sectors
First bring the showroom concepts for computers
First to bring acer in to shimogga market.
FIRM ACHIEVEMENTS

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 Acer point (Authorized Dealer for Desktops, Servers, Projectors and

Laptops)
Authorized Service provider (Authorized service provider for
commercial desktops and servers)
Acer customer service center (Acer service center to support consumer a
note books and projectors)
Acer customer service provider ( Acer customer service provider for
onsite commercial notebooks)
Authorized Dealer for Microsoft genuine softwares and operating
systems.
Authorized Dealer for EPSON Range of printers.
Authorized Dealer for forntech IT and Multimedia products.
ABOUT HTHE TECHNICAL TEAM
Firm have the best technical team with reference to the service all our team
members are well trained for laptops, desktop hardwares with LINUX,
NOVELL, and WINDOWS Operating Systems.
A. The firms 2 team members have been completed CCNA and one with
MCSE and Certified,
B. 4 members of firms team have completed the ACER Desktop and Serve
Training and Certified.
C. 4 Members of firms team have completed the Acer Laptop and Projector
training and certified.
AWARDS
ACER Customer Service Provider -2005-06
ACER Customer Service Center- 2006-07
ACER Authorized Service Provider- 2007-08
OUR SUPPORT AREAS
Governmetn Polytechnic Colleges in Shivamogga, Chikkmangalore, and
Hassan Districts.
Government ITI colleges in Shivamogga, Chikmangalore and Hassan
Districts.
Birla Sun Life Insurance Co. Ltd Resident Engineer Support.

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Perfect Alloys Components Pvt. Ltd Shivamogga.

Shree SGK Industries Shivamogga.
ICFAI National college Onsite Support for Laptops.
Karnataka Power Corporation Ltd, Jog, Kargal, Linganamakki and
gerusoppa (Resident engineer Appointed).
DDPI Office Technical Support
DC Office Shivamogga Accounts Section Technical Support
Data Cabling Support for state Bank of Mysore ATMs allover the
Karnataka.
Data Cabling for support vijaya Bank in Shivamogga District.
Other corporate sectors and individuals.

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Consumer Decision Making Processes

Traditionally, consumer researchers have approached decision
making process from a rational perspective. This dominant
school of thought views consumers as being cognitive (i.e.,
problem-solving) and, to some but a lesser degree, emotional. i
Such a view is reflected in the stage model of a typical buying
process (often called the consumer information processing
model) depicted in.

Problem Recognition

Information Search

Evaluation and Selection of Alternatives

Decision Implementation

Post-purchase Evaluation

Figure The Consumer Information Processing Model

Source: Adopted from Kotler (1997), Schiffman and
Kanuk (1997), and Solomon (1996)

In this model, the consumer passes through five stages:

problem recognition, information search, evaluation and
selection of alternatives, decision implementation, and postpurchase evaluation.

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Problem Recognition
In this information processing model, the consumer buying
process begins when the buyer recognizes a problem or need.
For example, Doug may realize that his best suit doesnt look
contemporary any more. Or, Kathleen may recognize that her
personal computer is not performing as well as she thought it
should. These are the kinds of problem that we as consumers
encounter all the time. When we found out a difference
between the actual state and a desired state, a problem is
recognized. When we find a problem, we usually try to solve
the problem. We, in other words, recognize the need to solve
the problem. But how?
Information Search
When a consumer discovers a problem, he/she is likely to
search for more information. Kathleen may simply pay more
attention to product information of a personal computer. She
becomes more attentive to computer ads, computers
purchased by her friends, and peer conversations about
computers. Or, she may more actively seek information by
visiting stores, talking to friends, or reading computer
magazines, among others. Through gathering information, the
consumer learns more about some brands that compete in the
market and their features and characteristics. Theoretically,
there is a total set of brands available to Kathleen, but she will
become aware of only a subset of the brands (awareness set)
in the market. Some of these brands may satisfy her initial
buying criteria, such as price and processing speed
(consideration set). As Kathleen proceeds to more information
search, only a few will remain as strong candidates (choice
set).
Evaluation and Selection of Alternatives
How does the consumer process competitive brand information
and evaluate the value of the brands? Unfortunately there is

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no single, simple evaluation process applied by all consumers

or by one consumer in all buying situations.
One dominant view, however, is to see the evaluation process
as being cognitively driven and rational. Under this view, a
consumer is trying to solve the problem and ultimately
satisfying his/her need. In other words, he/she will look for
problem-solving benefits from the product. The consumer,
then, looks for products with a certain set of attributes that
deliver the benefits. Thus, the consumer sees each product as
a bundle of attributes with different levels of ability of
delivering the problem solving benefits to satisfy his/her need.
The distinctions among the need, benefits, and attributes are
very important. One useful way to organize the relationships
among the three is a hierarchical one (Figure 2). Although
simplified, Figure 2 is an example of how a bundle of attributes
(i.e., a product or, more specifically, personal computer) relates
to the benefits and underlying needs of Kathleen.

Decision Implementation
To actually implement the purchase decision, however, a
consumer needs to select both specific items (brands) and
specific outlets (where to buy) to resolve the problems. There
are, in fact, three ways these decisions can be made: 1)
simultaneously; 2) item first, outlet second; or 3) outlet first,
item second.ii In many situations, consumers engage in a
simultaneous selection process of storesiii and brands. For
example, in our Kathleens personal computer case, she may
select a set of brands based on both the products technical
features (attributes) and availability of brands in the computer
stores and mail-order catalogs she knows well. It is also
possible, that she decides where to buy (e.g., CompUSA in her
neighborhood) and then chooses one or two brands the store
carries. Once the brand and outlet have been decided, the
consumer moves on to the transaction (buying).

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Post-purchase Evaluation
Post-purchase evaluation processes are directly influenced by
the type of preceding decision-making process.
Directly
relevant here is the level of purchase involvement of the
consumer. Purchase involvement is often referred to as the
level of concern for or interest in the purchase iv situation, and
it determines how extensively the consumer searches
information in making a purchase decision. v Although purchase
involvement is viewed as a continuum (from low to high), it is
useful to consider two extreme cases here. Suppose one buys
a certain brand of product (e.g., Diet Pepsi) as a matter of habit
(habitual purchase). For him/her, buying a cola drink is a very
low purchase involvement situation, and he/she is not likely to
search and evaluate product information extensively. In such a
case, the consumer would simply purchase, consume and/or
dispose of the product with very limited post-purchase
evaluation, and generally maintain a high level of repeat
purchase motivation.
Purchase

Product Use

Disposition

Simple
Evaluation

Repeat Purchase
Motivation

Low Involvement Purchase

Source: Hawkins, Best, and Coney (1983)
However, if the purchase involvement is high and the
consumer is involved in extensive purchase decision making
(e.g., personal computer), he/she is more likely to be involved
in more elaborate post-purchase evaluation often by
questioning the rightness of the decision: Did I make the right
choice? Should I have gone with other brand? This is a
common reaction after making a difficult, complex, relatively
permanent decision. This type of doubt and anxiety is referred
to as post-purchase cognitive dissonance.

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Post-purchase
Dissonance

Purchase

Product Use

Dissatisfaction

Disposition

Elaborate
Evaluation

Repeat Purchase
Motivation

Elaborate Post-purchase Evaluation

Source: Adopted from Hawkins, Best, and Coney (1983)
According to the research, the likelihood of experiencing this
kind of dissonance and the magnitude of it is a function of: vi
The degree of commitment or irrevocability of the decision,
The importance of the decision to the consumer,
The difficulty of choosing among the alternatives, and
The individuals tendency to experience anxiety.
Because dissonance is uncomfortable, the consumer may use
one or more of the following approaches to reduce it:

Increase the desirability of the brand purchased.

Decrease the desirability of rejected alternatives.
Decrease the importance of the purchase decision.
Reject the negative data on the brand purchased.

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What is Consumer Buying Behavior?

Introduction to Consumer Behaviors
The study of Consumer Behaviors is quite complex, because of
many variables involved and their tendency to interact with
& influence each other. These variables are divided into
three major sections that have been identified as the most
important general influences on Consumer Behaviors.
Imagine three concentric circles, one at the outer most, one
in the middle & one at the inner most, and they represent
the following:
External Environmental Variables Influencing Behaviour :
These are the factors controlled by external environments
like the following form the basis of external influences
over the mind of a customer (outer circle) :
1.
2.
3.
4.

Culture, and Sub-culture,

Social Class, and Social Group,
Family, and Inter-Personal Influences,
Other Influences (which are not categorized by any of the
above six, like geographical, political, economical, religious
environment, etc.).
Individual Determinants of Behavior: Major individual
determinants of Consumer Behavior are portrayed in the
middle ring. These are the human mind and its attributes.
These variables are personal in nature and they are
influenced by the above set of external factors and in turn
influence the way consumers proceed thro a decision
making process regarding products & services. They are:

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1.
2.
3.
4.
5.

1.
2.
3.
4.
5.

Personality & Self-concept,

Motivation & Involvement,
Perception & Information Processing,
Learning & Memory,
Attitudes.
The Consumer Decision Making Process: The buying
decision comes as a product of the complex interaction of
the external factors and the personal attributes. The inner
most circle denotes the consumer decision making
process regarding products & services, whose major steps
are :
Problem Recognition,
Information Search,
Evaluation of Application,
Purchase Decision,
Post-Purchase Behavior.
Marketers are frequently uncertain about the variables
that are at play influencing & affecting consumers.
Sometimes this occurs because they dont clearly
understand the extent of variables that might be having
an influence. The details of all external, internal,
environmental, economical etc. are discussed above.
Sometimes some variables are not directly observable.
Other times variables are known to the marketers but
their exact nature & relative strength of influence is not
apparent. In these circumstances, it is useful to
understand the above mentioned concepts and how the
consumers behave, so that their decision making process
can be predicted to a reasonable extent. The human mind
being as complex as it is, the understanding of the buying
behavior of the consumers becomes a continuous activity
of application of various theories & concepts by the
marketers.

The Consumer Behaviors Theory

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An understanding of how the theory of consumer behavior and

its application tools evolved over the years will enable us to
appreciate the validity of the theory and give us a guidance
in its practical application. Consumer behavior, like all
human behavior is very complex. But the consumer
behavior theory, like all theories is a simplified & abstract
representation of reality. The more simplified picture of
consumers provided by the theory helps us enormously to
understand the consumers. It not only helps us to think
about consumers, but also provides us with a language to
talk about them. This language is very useful, because to be
effective in an organization for profit or non-profit one
has to persuade others to accept his ideas. And in fact, lack
of this language has been one of the greatest drawback of
the modern marketers.
Market Research or Marketing Research (MR) has been
developing since MARKETING which brings together all
customer elements, grew out of the concept of SALES in
the early fifties. The theory of consumer behavior draws
heavily upon the famous psychologist Sigmund Freud,
particularly with respect to the emotional, psychological,
mental, subjective or non-utilitarian aspects of buying
decision or behavior of a consumer. The theory represents
the hidden order in this very complex activity, which we call
consumer behavior. On the surface, this highly complex &
varied display of behavior by consumers seems essentially
unexplained. But slowly as the theory develops.

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Now, what is the magic stuff called consumer behavior theory

that does all these wonderful things. Its not just a theory,
as explained earlier, but more than that. It helps us to make
better marketing decisions for profit & non-profit
organizations. Thus we can examine the characteristics of a
theory that enables us to do so. Researchers G Zaltman and
M Wallendorf have came out with the most important
attributes of a good & sound theory, after very close and
careful thought.
These are the following :
A theory which does both: explains how consumers buy &
predicts what consumers will buy.
It unifies previously unrelated areas of knowledge, for
example, it relates to information that consumers get
from advertising so as to decide what brands they buy.
The theory is simple. If not, it can be so complex that we
cant understand well enough to apply it to our practical
problems.
It is testable so that we can verify whether the theory is
valid and therefore dependable.
Implied in the previous characteristic, it is supported by
the facts. This means, to lay the theory up against data
describing how consumers buy in the market and thereby
determine if the facts confirm the theory. If they dont,
then either the theory should be modified till the facts do
verify it or abandon the theory.
The theory is general, which means that it can be applied
to a wide range of products & services. If it is not, then it
wont be very useful.
It has heuristic value, meaning that it poses new
questions for us that had not been previously asked.
While trying to answer these questions, new knowledge is
created and that becomes the part of the theory.

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 It is internally consistent. This means that the theory is

internally free from logical in congruencies or else the
prediction will be doubtful & flawed. Lack of this quality
will make the theory a dangerous tool.
It is original. If not, it adds little to the existing knowledge.
It is plausible. If not, it cant be seen by others as making
any sense, and hence, they will not likely to accept the
theory and so it wont be useful.
Important Buying Factors: When Planning to Buy a Laptop
Buying a new laptop is an investment for sure, and you can make the best
possible choice only by thoroughly assessing your requirements. Whether
you're buying a laptop for the first time or have been using one for ages, before
venturing on a new purchase, there are several factors that need to be
considered. To make things easier for you, we've listed here the most important
factors:
Processor (CPU)
The first bullet point in all those "specification" handouts that a laptop
salesperson will show you would most likely mention the processor in the
system. The processor is one of the main components in a laptop and directly
affects performance as well as battery life. Over the past years, laptop
processors were comparatively slower when pitted against desktop alternatives,
but not anymore.
Today, faster multi-core processors are common in laptops. The processor
type differs depending on size, purpose or area of application of the laptop.
Most laptops come with Intel or AMD processors, with either single- or multicore architectures. Considering average applications such as MS Office or other
applications like Photoshop, a processor with a minimum clock speed of 1.6
GHz is essential. Unlike desktops, laptops cannot conveniently be upgraded,
and so its always better to choose a faster processor with the future in mind.
Memory (RAM)
Once youve decided on the processor you require, you need to do justice to
it by letting it perform to its full potential by providing adequate system
memory. RAM, the random memory needed for your operating system, running
programs and their data, contributes to the overall system response time.
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Consider a situation where you have one of the fastest computers around, but
not enough memory to hold the programs and their data that you wish to run.
Much of the program code and the data will have to be held on disk and brought
into memory when needed. At the same time, data that is not currently being
worked on will be stored temporarily on disk. As the time taken to move data to
and from a disk is much greater than moving from memory to the processor,
this will slow the system down considerably.
In case this stretches your budget, find out if it will be possible to upgrade
later, or if it has to be done by a technician. These days, with resource hungry
applications, we advise a minimum of 2GBRAMasstandard.
Display
The display abilities of a laptop are determined by the screen itself, as well
as the graphics processor. Screens come in standard sizes and resolutions.
Typically, larger displays have a higher resolution, but then this impacts the
portability of a laptop. Wide screen displays are also gaining popularity as they
help with better viewing and comfortable working.
The graphics processor, on the other hand, determines performance that is
visible when it comes to 3D graphics and gaming. Laptops come with onboard
as well as dedicated graphics solutions. The difference between the two is that
while onboard solutions provide low end or very basic performance, dedicated
graphics solutions from NVIDIA and ATI significantly enhance performance
and allow hi-end applications (newer generation games) and other 3D-intensive
applications to run more smoothly.
Ports
Every now and then, we have to connect additional peripherals to our laptops.
These may be wireless cards, USB drives, printers, mice or other gadgets. An
adequate pool of available ports is very useful both for desktops as well as
laptops. Most modern day devices are designed to connect to USB ports. If you
have devices which use FireWire or other connections such as Bluetooth or
infrared, like many mobile phones, PMPs or video cameras do these days, make
sure your laptop supports them by having the right connectors.
An expansion slot for PC cards is also a good idea. This comes in handy to
accommodate an internal modem, wireless card, additional Ethernet ports or a
better sound card. With high definition video and audio coming to laptops, an
HDMI port is also becoming common these days. HDMI replaces the old SVideo port and gives advantages such as single cable connection for both audio
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and video. Headphone and microphone jacks are common, but some laptops
come with dual headphone jacks that can be used to connect your laptop to
different devices or even to utilise its multi-channel output.
Drives
Hard drives can be broadly classified into two different categories:
1. HDD (Hard Disk Drive)
2. ODD (Optical Disk Drive)
Your storage requirement entirely depends on your usage. A hard drives
configuration is fairly straight forward in terms of size. These days, laptops
come with 250 GB storage on a single HDD, but still you have to decide
whether you really need all that space. Another critical factor that determines
your overall system speed is the drives rotation speed a drive with a higher
spin rate yields faster data access times. However, these are more prone to
damage as well. This is one factor you must keep in mind while arriving at your
decision. Try and assess how much space you will need in your system, and
then multiply by three.
Optical drives have evolved considerably over the years. You can either have a
simple CD-ROM drive for installing software, all the way up to the latest high
definition Blu-ray DVD burners as part of your configuration. In most cases,
laptops now come standard with a dual layer DVD burner. Blu-ray drives are
starting to show up, but are extremely expensive.
Networking
One of the basic reasons to have a laptop is to be able to carry out all your tasks
while on the move. This involves your work for which you need to send/receive
emails. Connecting to the internet or a local network is a crucial function that
you need to have f6r your laptop. Most laptops today include a built-in 56 kbps
modem and Fast Ethernet (RJ45) port that handle data rates up to 1,000 Mbps.
WiFi has now become a common feature in laptops. There are several standards
for wireless connectivity, but a very basic connection would require 802.11b/g
support having a data rate of up to 54 Mbps.
Size and Weight
You can add up the best of everything and arrive at a monster of a laptop! But

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then, thats what portability is all about balancing your configuration for
optimal performance and capacity on the one hand, and portability on the other.
Although ultra portable laptops offer light weight solutions and a smaller size,
they also sacrifice on processing speeds, ODDs, expansion slots, etc. Therefore,
when looking for a laptop, consider these factors before making a final
decision. Also consider the weight of the accessories, especially the AC adapter,
because at times, laptops are light but after bundling accessories, the whole
package can become quite heavy to carry. If you travel frequently, or carry a lot
of heavy things while on the move, a lightweight laptop with a small form
factor is what you need.
Battery Life
The best looking laptop is no good if it doesnt offer you adequate battery time.
This holds true even if the product you are considering is an Apple Macbook
Air. Try to find the listed battery life for the standard battery, and see if it suits
your needs. It would be wise to look for a system with at least two hours of
battery life under normal conditions. If you need extended battery life, then
look for larger battery packs or media bays that can double as extra battery slots
when required.
Warranty Plans
Laptops are more prone to breakdowns due to their portability. When
buying a system, make sure to get at least a years warranty from the OEM. If
youll be using the system heavily, a system that comes with a three year
warranty is ideal.
Consider several models while you are out there shopping. Consider all
models that meet your buying criteria, and compare them on features and
prices. Your decision should not depend on someone elses preferences, but on
your own. After all, its you who is going to use the laptop dont be shy to
call dealers and customer support of the OEMs to find out more about their
equipment. Check out the model physically whenever possible. Ask your
friends who may have bought laptops recently or are currently using the one
you wish to buy. Narrow your choices down to a few models, and then seek the
best deal before finally buying your dream laptop.

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Chapter No- 05
Data Analysis & Interpretation

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Data Analysis & Interpretation

1. Do you have a Laptop?
SR.N
O.

PARTICULARS

NO. OF
RESPONDENTS

PERCENTAGE

Yes

50

100%

No

0%

Total

50

100%

INTERPRETATION:
The above table indicates that, 100% people have laptop & 0%
people do not have laptop.

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2.
SR.N
O.
1

If Yes which brand do you have?

NO. OF
PARTICULARS
RESPONDENTS
Sony
8

PERCENTAGE
16%

Dell

8%

HP

16%

Compaq

16%

IBM

4%

Lenovo

12

24%

Acer

8%

HCL

8%

Total

50

100%

INTERPRETATION:
The above table indicates that, 24% people have Lenovo,
16% people have Compaq, 8% have Dell, 16% have Sony, 8%
HCL, 8% have Acer, 16% have HP laptop.

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When did you purchase your Laptop?

SR.N
O.

PARTICULARS

NO. OF
RESPONDENTS

PERCENTAGE

Less than 6 months

20

40%

6 months to 1 year

16

32%

1 -2 years

16%

2 5 years

8%

More than 5 years

4%

Total

50

100%

INTERPRETATION:
The above table indicates that, 16% people plans for
purchasing laptop in 1-2 yr., 4% plan more than 5 yr., 40% plan
in less than 6 months, 32% plan in 6 month to 1 yr.

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3.
SR.N
O.

What is main purpose of using Laptop?

PARTICULARS

NO. OF
RESPONDENTS

PERCENTAGE

Personal

26

52%

Official

20

40%

Both

8%

Total

50

100%

INTERPRETATION:
The above table indicates that, 52% purchasing laptop for
person use, 8% purchase for both purpose, 40 % purchase for
official use.

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4.

Your satisfaction level towards your laptop?

SR.N
O.

PARTICULARS

NO. OF
RESPONDENTS

PERCENTAGE

Strongly satisfied

18

36%

Satisfied

26

52%

Dissatisfied

8%

Strongly dissatisfied

4%

partially satisfied

0%

50

100%

Total

INTERPRETATION:
The above table indicates that, 52% people satisfied with
their brand laptop, 36% strongly satisfied with their laptop, 8%
people dissatisfied with their laptop, 4% people strongly
dissatisfied with their laptop.

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5.

Which types of features prefer most by you in

laptop?

SR.N
O.

PARTICULARS

NO. OF
RESPONDENTS

PERCENTAGE

Processor

18

36%

Battery backup

16

32%

Screen size

10

20%

Ram

8%

Hard disk

4%

50

100%

Total

INTERPRETATION:
The above table indicates that, 32% people gives
preference to battery backup, 36% for processor, 8% for RAM,
20% give preference screen size, 4% gives HDD.

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6.

What are the factors which influence your buying

decision?

SR.N
O.

PARTICULARS

NO. OF
RESPONDENTS

PERCENTAGE

Price

18

36%

Availability

14

28%

Schemes

16%

Quality

12%

advertisement

8%

50

100%

Total

INTERPRETATION:
The above table indicates that, 28% people influencing
through availability of product, 36% influencing through price,
16% through schemes, 12% through Quality of laptop & 8%
through advertisement.

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7.

Are you switch over to any other brand to this

brand?

SR.N
O.

PARTICULARS

NO. OF
RESPONDENTS

PERCENTAGE

Yes

10

20%

No

40

80%

25

100%

Total

INTERPRETATION:
The above table indicates that, 20% people want to
switch their present laptop.

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8.

What price range will you be prepared to pay for

such a Laptop?

SR.N
O.

PARTICULARS

NO. OF
RESPONDENTS

PERCENTAGE

Rs. 25000 - 30000

24

48%

Rs. 35000 - 40000

12

24%

Rs. 45000 - 50000

8%

Rs. 30000 - 35000

12%

Rs. 40000 - 45000

8%

Above 50000

0%

Total

50

100%

INTERPRETATION:

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The above table indicates that, 12% choose the range of

30000-35000, 48% for 25000-30000, 8% choose for 4500050000 & 8% choose for 40000-45000.

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10.

The main purpose of purchasing the laptop?

SR.N
O.

PARTICULARS

NO. OF
RESPONDENTS

PERCENTAGE

Personal

26

52%

Official

18

36%

Both

12%

50

100%

Total

INTERPRETATION:

The above table indicates that, 52% people choose for

personal use, 12% for both use & 36% for Official use.

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11.
What are the factors which influence your buying
decisions? (Rank 1-5)
SR.N
O.

PARTICULARS

NO. OF
RESPONDENTS

RANK

PERCENTAGE

20

40%

12%

Price

Availability

Schemes

10

20%

Quality

12

24%

Advertisement

4%

Total

50

100%

INTERPRETATION:
The above table indicates that, 12% people influencing
through availability of product, 40%
through price, 24%
through quality, 20% through schemes & 4% through
advertisement.

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12.
Which types of features prefer most by you in
laptop?
SR.N
O.

PARTICULARS

NO. OF
RESPONDENTS

PERCENTAGE

Processor

16

32%

Battery backup

22

44%

Screen size

8%

Ram

8%

Hard disk

8%

Total

50

100%

INTERPRETATION:

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The above table indicates that, 44% give preference to

battery backup of laptop, 32% to processor, 8% for screen size,
8% for RAM, 8% for HDD.
13.
Please tick one of the option for each of the
configuration items for your desire laptop?
(i)
Processor
SR.N
NO. OF
PARTICULARS
PERCENTAGE
O.
RESPONDENTS
1

Celeron

8%

Centrino

10

20%

Duo

18

36%

Pentium

10

20%

Core

16%

Total

50

100%

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INTERPRETATION:
The above table indicates that, 36% give preference to
Duo processor, 20% for Pentium, 20% for Centrino, 16% for
Core & 8% for Celeron.
(ii)

RAM

SR.N
O.

PARTICULARS

NO. OF
RESPONDENTS

PERCENTAGE

256 MB

4%

512 MB

8%

1 GB

24

48%

2 GB

20

40%

Total

50

60%

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INTERPRETATION:
The above table indicates that, 48% give preference to 1
GB, 8% for 512 MB, 4% for 256 MB & 40% for 2 GB.

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(iii)

Battery backup

SR.N
O.

PARTICULARS

NO. OF
RESPONDENTS

PERCENTAGE

2.5 hrs.

12%

3.5 hrs.

20

40%

3 hrs.

10

20%

4 hrs.

14

28%

Total

50

100%

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INTERPRETATION:
The above table indicates that, 40%b gives preference to
3.5 Hrs., 12% for 2.5 Hrs., 20% for 3 Hrs., 28% for 4 Hrs.

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(iv)

Screen size

SR.N
O.

PARTICULARS

NO. OF
RESPONDENTS

PERCENTAGE

12

12%

15

34

68%

14

10

20%

Total

50

100%

INTERPRETATION:
The above table indicates that, 68%b gives preference to
15, 20% for 14 & 12% for 12.

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Chapter: 6
Suggestions and Conclusion

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Suggestions

Laptop Company having large number of channel partners

but it is not supporting & taking care all of them equally
which results in increasing discontentment among new
channel partners because its not possible for company to
support all of them equally. Company should take some
positive action against it.

Company executive should visit dealers on regular basis.

They Should pay proper attention towards checking of
various components of PC before end user delivery.
Otherwise it tends towards defame of brand name in
comparison to rivals.

Need to expend customer care center .

Proper attention should be paid for advertisement planning
otherwise it may lead to problem for dealer as well as for
company.

Company should tie up with some event management

company to organize various promotional activities like
canopy, Carnival.

Company should make policy for fixed end user price for all
dealers so that fair game will be played & dealer would not
to compromise on their margin.

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Conclusion
Marketing is a very crucial activity in every business
organization. Every product produced within an industry has to
be market. I have realized this fact after completion of my
project. Despite of various difficulties and limitations faced
during my project on A STUDY OF CUSTOMER PURCHASE
DECISION TOWARDS LAPTOPS. I have tried my level best
to find out the most relevant information for the organization to
complete the assignment that was given to me. After
completion of my project I have gained several experiences in
the field or sales marketing. I have got the opportunity to meet
various people, which fluctuate in different situation and time.
Project has given me the opportunity to have first experience in
the corporate world.

Theoretical knowledge of a person remains dormant until it is

used and tested in the practical life. The research
has given to me the chance to apply my theoretical
knowledge that I have acquired in my classroom to
the real business world. I have completed my
project in which are involved in its successful
completion. In spite of few limitations and
hindrance in the project I found that the work was a
challenge and fruitful. It gives enough knowledge
about the computers market and the distribution
process undertaken by an organization. This
summer training project has enabled my capability
in order to manage business effectively and in my
career in future.

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Annexure

Questionnaire

Bibliography

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QUESTIONNAIRE

Dear sir/madam,
I am student of Govt. First Grade College,
Shivamogga, doing a project on BRAND AWARENESS
OF ACER LAPTOP, with special reference to Future
Comp, Shimoga. Hence I would be grateful if you would
spare your valuable time and co-operate by answering few
questions to the best of your knowledge. I assure you that
the information collected will be used for academic
purpose only and this will help your banker to provide
better services to you.
Yours
Syeda Ayesha

Name:
.
Age:

Gender:
Male
/
Female.
Address:

Contact
No.
:..
Occupation:
...
Income (yearly)

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1.

2.

3.

4.

5.

6.

7.

Do you have a Laptop?

a. Yes
b. No
(If answer is No than turn to Q. No. 10)
If Yes which brand do you have?
a. Sony
b. IBM
c. Dell
d. Lenovo
e. H P
f. Acer
g. Compaq
h. HCL
When did you purchase your Laptop?
a. Less than 6 months
b. 6 months to 1 year
c. 1 -2 years
d. 2 5 years
e. More than 5 years
What is main purpose of using Laptop?
a. Personal
b. Official
c. Both
Your satisfaction level towards your laptop?
a. Strongly satisfied
b. Satisfied
c. Dissatisfied
d. Strongly dissatisfied
e. partially satisfied
Which types of features prefer most by you in laptop?
a. Processor
b. Ram
c. Battery backup
d. Hard disk
e. Screen size
What are the factors which influence your buying
decision?

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8.

9.

10.

11.

12.

13.

a. Price
b. Quality
c. Availability
d. advertisement
e. Schemes
Are you switch over to any other brand to this brand?
a. Yes
b. No
Are you planning for purchase another laptop?
a. Yes
b. No
(If answer is yes than continue.)
When would you purchase a laptop?
a. Less than 6 months
b. 6 months to 1 year
c. 1 -2 years
d. 2 5 years
e. More than 5 years
What price range will you be prepared to pay for such a
Laptop?
a. Rs. 25000 30000
b. Rs. 30000 - 35000
c. Rs. 35000 40000
d. Rs. 40000 - 45000
e. Rs. 45000 50000
f. Above 50000
Rank the brand according to your preference?
a. Sony
b. IBM
c. Dell
d. Lenovo
e. H P
f. Acer
g. Compaq
h. HCL
The main purpose of purchasing the laptop?

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a. Personal
b. Official
c. Both
14. What are the factors which influence your buying
decisions? (Rank 1-5)
a. Price
b. Quality
c. Availability
d. Advertisement
e. Schemes
15.
Which types of features prefer most by you in laptop?
a. Processor
b. Ram
c. Battery backup
d. Hard disk
e. Screen size
16. Please tick one of the option for each of the configuration
items for your
Desire laptop?
(i) Processor
a. Celeron
b. Pentium
c. Centrino
d. core
e. duo
(ii) RAM
a. 256 MB
b. 512 MB
c. 1 GB
d. 2 GB
(iii) Battery backup
a. 2.5 hrs
b. 3 hrs.
c. 3.5 hrs

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d. 4 hrs.
If any suggestions ________________________

17.

Signature
BIBLIOGRAPHY
The lists of reference for the purpose of completing this
marketing project are as given below:

BOOKS:

Marketing Research

By: G. C. Beri

Marketing Research
Stasch

By: Boyd and

Marketing Management

By: Philip Kotler

Kothari C. R. (2005) RESEARCH METHODOLOGY New

Age International Limited, Fifth Edition
Saxena Rajan, Marketing Management: Tata Mcgraw, New
Delhi, 2006
INTERNET:

www.hcl.in
www.indiainfoline.com
www.google.co.in
www.hp.com
www.acer.com
www.dell.com
www.ibm.com

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 www.hclinfosystem.in

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