CHAPTER

1
Communication:
Begin Right Here!

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1

Communication
LO1

Define communication

LO2

Explain the essential elements of

communication and their interaction
using representative communication models

LO3

Describe the core principles of communication

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2

Communication
LO4

Analyze how digital media are transforming communication in ways

good and bad

LO5

Evaluate the benefits of communicating effectively

LO6

Apply guidelines for improving

your communication effectiveness

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3

What is Communication?
communication deliberate
or accidental transfer of meaning
intrapersonal communication
communication with the self
interpersonal communication
relationship level of communication
group communication interaction
with a limited number of persons

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5

What is Communication?
Communication

(continued)

public communication communication

designed to inform, persuade, or entertain
mass communication transmission
of messages that may be processed by
gatekeepers prior to being sent to large
audiences via a channel of broad diffusion
online , or machine-assisted, communication
building of relationships using computers
and Internet connections or networks
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Communication Origami
communication deliberate
or accidental transfer of meaning
!

How Good a Communicator Are You?

Communication is dynamic (Always have
to make a fold)
Communication is competence-based (Get
points for making best origami)
Communication is
unrepeatable and irreversible (No
unfolding)

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15

 Communication has no opposite

Communication is affected by culture
(dinnertable)
Communication is transformed by media and
technology (ipads instructions, facetime)

Elements of Communication:
Picturing the Communication Model
essentials of communication
those components
present during every
communication event
People
senders persons who formulate,
encode, and transmit a message
receivers persons who receive,
decode, and interpret a message
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7

Elements of Communication:
Picturing the Communication Model
messages content of
communicative acts
channels media through
which messages are sent
noise anything that interferes
with or distorts the ability
to send and receive messages

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8

Elements of Communication:
Picturing the Communication Model
context setting feedback information
returned to a message source
positive feedback behavior-enhancing
response
negative feedback response that
extinguishes behavior in progress
internal feedback response you give yourself
external feedback response from another

effect communication outcome

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9

Models of Communication
Gamble and Gambles
Model of Communication
Dances Communication Helix

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10

Figure 1.1
Gamble and Gambles Model of Communication

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11

How Good a Communicator Are You?

Media and technology
are transforming
communication
technology a culture
in which technology
monopolizes the
thought-world
Digital media are
society-altering
devices affecting
personal interaction
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16

Table 1.1
Percentage of College Students Who
Actively Participate in Online Activity

NOTE: Participants were college students aged 1824 years old.

SOURCE: Reprinted by permission of BurstMedia .
2013. The McGraw-Hill Companies, Inc. All Rights Reserved.
17

Figure 1.5
Sociability of the Internet versus Television

NOTE: For those who spent time watching

Television, N 53,304. For those who spent time
online, N 5757. Percentages can sum to greater
than 100% because categories are not mutually
exclusive. SOURCE: Reprinted by permission of
BurstMedia .
2013. The McGraw-Hill Companies, Inc. All Rights Reserved.
18

Figure 1.6
College Students Are Online,
Even When Watching Television

NOTE: Respondents were 18- to 24-year-old

college students.
SOURCE: Reprinted by permission of
BurstMedia .
2013. The McGraw-Hill Companies, Inc. All Rights Reserved.
19

Why We Communicate
To gain self-understanding
and insight into others
To form meaningful relationships
need for inclusion need for social contact
need for control need to feel
we are capable and responsible
need for affection need
to express and receive love

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20

Why We Communicate
To influence others
For career development

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21

Practice Effective Communication

Become actively
involved in the study
of communication
Set and track
personal goals
Believe in yourself

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22

Kawika Project
!

1. Be specific. One thing

you fear in communication
and why?
!

2. Be specific. One thing

you expect in this course.