SPRING-SUMMER 2009

CATALOG of BOOKS
Spring-Summer 2009
Catalog of Books
New Titles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Backlist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Author Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

Title Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

Sales Representatives, International Distributors,

and AMACOM Sales Office Contacts. . . . . . . . . . . . 55

Order Form . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56

Ordering Information . . . . . . . . . . . . inside back cover

A MACOM, a division of the American Management

Association, publishes books on business, management,
career growth, current events, science and technology,
personal finance, real estate, and self-help. AMACOM
books help readers enhance their personal and profes-
sional growth and reach into the future to understand
emerging trends and cutting-edge thinking.

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JULY 2009 • Science
Hardcover • 61⁄8 x 91⁄4 • 288 pages
978-0-8144-1324-1
$24.00 • CAN $29.95
JULY 2009 • Information Technology
Hardcover • 61⁄8 x 91⁄4 • 304 pages
978-0-8144-1446-0
$27.95 • CAN $34.95
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A fascinating new book that helps us make sense of our senses.
Brain Sense
The Science of the Senses and How We Process the World Around Us
Faith Hickman Brynie
ave you ever wondered why you remember color images and scenes so much
H better than those in black and white? Or do you ponder why that first cup of
morning coffee tastes better than anything you’ll have all day? The answer lies in the
way our brains interpret and process the sights, smells, sounds, tastes, and touches that
make up our lives. Brain Sense explores the latest research on brain function and the
senses and offers fascinating new insights about what makes us tick. The book
melds interviews with renowned scientists with stories of everyday experiences to
illustrate how our brains process the world around us. Divided into parts, one for
each sense, Brain Sense reveals:
why what you eat and drink is not necessarily what you taste • how we respond
to pheromones • how the body reacts to touch • how music changes how the
brain works • the real truth about the sixth sense • how the brain’s electrical
responses affect hearing
Both enlightening and engaging, this book will help us more fully understand the
elusive mysteries of the human brain.
FAITH HICKMAN BRYNIE (Bigfork, MT) is a science and health writer who has written
four previous books on the brain including 101 Questions Your Brain Has Asked
About Itself But Couldn’t Answer...Until Now, which won a Best of the Year award
from the American Association for the Advancement of Science.
A comprehensive guide to reducing any organization’s electronic waste.
Green Tech
How to Plan and Implement Sustainable IT Solutions
Lawrence Webber and Michael Wallace
ith today’s electronic systems consuming massive amounts of energy, and
W improper disposal of old equipment threatening to release dangerous
toxicity into the atmosphere, any company whose IT department isn’t actively
working to shrink its carbon footprint isn’t just hurting the environment...it is
also probably wasting money. Green Tech provides readers with practical, easily
implemented strategies for sustainable computing, showing them how to:
build a business case to influence their organization's green strategy • reduce
costs and improve equipment utilization while maintaining current customer
service levels • identify old equipment at all levels, as well as suitable green
replacements • virtualize servers • find alternative methods for data center
cooling • conduct an energy audit and establish an energy baseline • determine
the best options for recycling or donating old equipment
Filled with realistic, cost-efficient ideas, this book shows that going green isn’t
just the right thing to do, but also a good business strategy.
LAWRENCE WEBBER (Columbus, OH) has over 30 years of IT experience in hardware
and software, and is a PMI Certified Project Management Professional. He is a
Senior Project Manager at Insight Corporation. MICHAEL WALLACE (Columbus, OH) is
the Vice President of Application Engineer at Result Data. He has more than 25
years of experience in the information services field.
 NEW TITLES

This passionate, inspiring call to action

reveals how the United States can lead
the world into the “Clean Energy Age.”

Clean Energy Nation

Freeing America from the Tyranny of Fossil Fuels
Congressman Gerald McNerney, Ph.D.,
and Martin Cheek
merica’s dependence on foreign oil has become one of the
A hottest issues on the political agenda today. Politicians at all
points of the political spectrum are calling for ways to find new
forms of clean energy. As the only U.S. congressman in history
with a career as a renewable energy engineer, Jerry McNerney is
an expert in the field of energy independence. Now, in Clean • National print campaign
Energy Nation, he and journalist Martin Cheek explore what
the human race must do to survive the next 100 years—we • National talk radio campaign
must soon make significant progress in developing energy
from solar, wind, water, biofuel, geothermal, and hydrogen- • National TV campaign
based power sources to reduce our dependence on fossil fuels.
• Washington, DC, media
Explaining why the United States must take major action to
move from the Fossil Fuel Age to the Clean Energy Age, the • Online promotion and blog outreach campaign
authors reveal which fuels and energy sources we should be with focus on environmental media
using to protect our environment, and the environmental,
economic, and political benefits we will reap from that switch. • Co-op advertising available
Inspiring and timely, Clean Energy Nation offers an insightful
look into what needs to be done to preserve the autonomy of
our country and the well-being of our planet.
CONGRESSMAN GERALD MCNERNEY, PH.D. (Pleasanton, CA) was elected
to California’s 11th Congressional District in November of 2006.
He is a member of the House Select Committee on Global Warm-
ing and Energy Independence and the House Committee on
Science and Technology. Prior to his time in Congress, he served APRIL 2009 • Science/Current Events
as an energy consultant for Pacific Gas and Electric, FlowWind,
and The Electric Power Research Institute. MARTIN CHEEK (Morgan Hardcover • 61⁄8 x 91⁄4 • 320 pages
Hill, CA) has been a journalist for more than two decades
specializing in articles on the latest developments in science and 978-0-8144-1372-2
the high-tech industry. $27.95 • CAN $34.95

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MARCH 2009
Political Science/Economics
Hardcover • 61⁄8 x 91⁄4 • 304 pages
978-0-8144-1398-2
$27.95 • CAN $34.95
No translation rights.
APRIL 2009 • Real Estate
Paperback • 6 x 9 • 240 pages
978-0-8144-1369-2
$17.95 • CAN $22.95
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A revealing and often shocking new look at one of our most successful
presidents—and how his policies reshaped our place on the world stage.
Clintonomics
How Bill Clinton Reengineered the Reagan Revolution
Jack Godwin, Ph.D.
or years, a pervasive belief has reigned in American politics—that two of our most
F recent presidents had drastically opposing views of our economy and our world.
Historians and economists alike have explored, extolled and criticized Ronald Reagan’s
presidency, particularly the theory of “Reaganomics,” which affirmed that big
government was the cause, not the solution, to our problems. In public, President Bill
Clinton positioned his approach as the antidote to Reaganomics. But in reality, his
governing philosophy was the logical corollary to the Reagan Revolution.
Clintonomics explores how Clinton’s presidency marked the return of fiscal
discipline and the end of big government. Political scientist Jack Godwin reveals
how Clinton succeeded where Reagan failed and how Clinton’s ability to demystify,
but not simplify, the world around us made him one of the most successful
politicians of all time. He shows how Clinton succeeded by repairing the flaws in
Reaganomics and then presenting a governing philosophy appropriate for the 21st
century and equal to the powerful forces of globalization. Controversial and
insightful, this book will redefine how we see the legacies of these two leaders—and
the forces that helped define their influence on the world.
JACK GODWIN, PH.D. (Sacramento, CA) is a political scientist with extensive experience in
business and government spanning more than two decades and dozens of countries. He
currently serves as Chief International Officer at California State University.
Mortgages don’t have to cost an arm and a leg—
even in today’s volatile market.
Navigating the Mortgage Minefield
Your Complete Guide to Avoiding Costly Problems
and Finding the Right Loan in Today's Market
Richard Giannamore with Barbara Bordow Osach
he mortgage market is in a state of crisis, and the recent takeovers of Freddie Mac
T and Fannie Mae have made it even more daunting. Now, more than ever, borrowers
need to take responsibility for their financing choices. As an expert in the mortgage
industry, Richard Giannamore has helped thousands of people avoid the traps that can
cost them a fortune. Now, in Navigating the Mortgage Minefield he shows anyone
considering the purchase or refinancing of a home how to take control of the loan
process, not fall victim to it. The book provides borrowers with invaluable tools like:
self-assessments that will help them choose the best loan features and providers
for their needs • clear explanations of “fine print” obligations in the mortgage note
and the consequences of not meeting them • a list of borrowers’ rights • warning
signs to detect and avoid loan originators who place their own interests first •
remedies for homeowners who find themselves in trouble
Complete with a detailed worksheet allowing readers to determine how much
house they can really afford, rather than how much they can qualify for, this book
will help homebuyers and homeowners make smart choices and avoid disaster.
RICHARD GIANNAMORE (Boston, MA) is president and CEO of Mortgage Services, Inc. and
has more than 25 years of experience in the business. He is also CEO of Financial
Program Strategies. BARBARA BORDOW OSACH (Boston, MA) is a consultant to Mortgage
Services, Inc. Together, they are the authors of The High-Income Mortgage Originator.
 NEW TITLES

The riveting story of one man’s search

for big money in the developing world.

Riches Among the Ruins

Adventures in the Dark Corners of the Global Economy
Robert P. Smith with Peter Zheutlin
oday, Robert P. Smith is a legend in the world of finance. Part
T adventurer and part economic warrior, this Indiana Jones of
the financial world was an advance man for the forces of
globalization, having spent more than thirty years traveling
through five continents, buying and selling high-risk securities in
the world’s most downtrodden economies. So tenuous was his
operation and so covert the transactions, that an overnight • National print campaign
fluctuation in a country’s currency rate could mean the difference
between a spectacular profit or a devastating loss. Today, the trade • International press attention with US circulation
in emerging market debt is worth more than five billion dollars a such as FT and The Economist
day, but it was virtually nonexistent when Smith, a one-time
collections lawyer, pioneered the business in the late 1970s. • National radio campaign
Riches Among the Ruins is the extraordinary story of Robert
• National TV campaign
Smith’s search to make money doing the riskiest kind of
business. We are at his side as he travels through the • Co-op advertising available
treacherous and exhilarating world of the debt trader, dodging
bullets and roadside bombs in post-Saddam Iraq, and risking
his life on the chaotic streets of Nigeria. As he engages in a
battle of wills with businessmen in Istanbul, and loses millions
overnight in the ruins of the post-Soviet Russian economy, we
experience all of the thrill and terror that accompanies making
big money in emerging markets. At once adrenaline-fueled
and utterly compelling, this is the gripping story of one man’s
quest for fortune where others fear to tread.
ROBERT P. SMITH (New York, NY) is the founder and managing MARCH 2009 • Business/Finance
director of Turan Corporation, which specializes in trading
emerging market sovereign debt and evaluating creditor claims Hardcover • 61⁄8 x 91⁄4 • 256 pages
against foreign governments. He has been quoted in many
publications including The Wall Street Journal, The Financial 978-0-8144-1060-8
Times and International Business. PETER ZHEUTLIN (Boston, MA) is
a journalist and the author of Around the World on Two $24.95 • CAN $30.95
Wheels and co-author of Life in the Balance.

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JULY 2009 • Business/Marketing
Hardcover • 61⁄8 x 91⁄4 • 240 pages
978-0-8144-1421-7
$24.95 • CAN $30.95
MARCH 2009 • Business/Management
Paperback • 6 x 9 • 272 pages
Hardcover edition: 978-0-8144-0919-0
978-08144-1418-7
$17.95 • CAN $22.95
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For improving customer loyalty, the best ideas are rarely the most logical.
All Customers Are Irrational
Understanding What They Think, What They Feel,
and What Keeps Them Coming Back
William J. Cusick
s many businesses are discovering, customer behavior doesn’t always make sense.
A That really shouldn’t be surprising. As recent studies have shown, people tend to
base their decisions on more subconscious, emotional desires than on rational,
practical choices. What’s more, customers aren’t able to tell you accurately why they
do what they do.
Combining recent research findings with real-world examples from his consulting
practice on customer experience, William J. Cusick examines how the subcon-
scious part of the brain drives the decisions and behavior of every customer on a
daily basis and introduces the concept of "the irrational customer." All Customers
Are Irrational shows why businesses must change their approach to attracting and
retaining customers, and proposes ways they can alter their strategies on
everything from customer research, product design and website development to
call center management, employee recruitment, and retail store layouts, by
focusing on what customers are actually doing instead of what they’re saying.
Honest, direct and insightful, All Customers Are Irrational will help businesses tap
into the impulses and motivations that both attract and retain consumers for the
long haul.
WILLIAM J. CUSICK (Oak Park, IL) is CEO and Founder of Vox, Inc., a successful customer
experience consulting firm in Chicago. He has worked with many Fortune 500
companies, including Allstate Insurance, Zurich North America, CNA, and AIG.
“A series of compelling lessons...and some wonderful anecdotes—
fascinating.”— Globe and Mail
A Class with Drucker
The Lost Lessons of the World's Greatest Management Teacher
William A. Cohen, Ph.D.
ailed as “a warm and useful read,” A Class with Drucker brings to life invaluable
H advice from the world’s greatest thinker and writer on management. From 1975
to 1979, author William Cohen studied under the great Peter Drucker and became
the first graduate of his doctoral program. What Drucker taught him literally
changed his life. In a matter of a few years, he was recommissioned in the Air Force
and rose to the rank of major general. Eventually, he became a full professor,
management consultant, multibook author, and university president—all while
maintaining a nearly lifelong friendship with the master. In A Class with Drucker,
Cohen shares many of Drucker’s teachings that never made it into his countless
books and articles, ideas that were offered to his students in classroom or informal
settings. Cohen expands on Drucker’s lessons with personal anecdotes about his
teacher’s personality, lack of pretension, and interactions with students and others.
He also shows how Drucker’s ideas can be applied to the real-world challenges
managers face today. Enlightening and intriguing, this book will enable anyone
to gain from the timeless wisdom of the inspiring man himself.
WILLIAM A. COHEN, PH.D. (Pasadena, CA) is an authority on leadership and strategy
formulation and deployment. He is the author of many books including The New Art
of the Leader, The Wisdom of the Generals, and How to Make It Big as a Consultant
(978-0-8144-7073-2).
 NEW TITLES

A new way of doing business

for increasingly turbulent times.

Chaotics
The Business of Managing and Marketing
in the Age of Turbulence
Philip Kotler and John A. Caslione
e have entered into an entirely new era, an age of
W increasingly frequent and intense periods of turbulence
in the global economy. Unlike past recessions, today’s crises
have precipitated a need for businesses to develop a new
mindset, one that takes into account intermittent periods of
disturbance, allowing them to thrive while under the • National print campaign
constant threat of chaos. Chaotics presents a revolutionary
set of guidelines designed to help businesses: • National business radio campaign

detect sources of turbulence • prepare scenarios • predict • National business TV

resulting vulnerabilities and opportunities • develop
responses to ensure long-term resilience and success • • Co-op advertising available
avoid risk while advancing the interests of the company •
build flexibility into the balance sheet • price strategically •
adjust products to meet new customer values • and more
Complete with metrics and measurements, Chaotics out -
lines a powerful new system for managing waves of uncer -
tainty affecting customers, employees, and other stake -
holders. In this climate of increased turbulence, no organi-
zation can survive with less.
PHILIP KOTLER (Evanston, IL) is one of the world’s foremost experts
on the strategic practice of marketing, voted the first Leader in
Marketing Thought by the American Marketing Association. He
is the S. C. Johnson Distinguished Professor of International
Marketing at the Kellogg School of Management at MAY 2009 • Business
Northwestern University, and the author of many influential
books, including Marketing Management. JOHN A. CASLIONE (Lake Hardcover • 61⁄8 x 91⁄4 • 224 pages
Forest, IL) is a highly sought after expert who has executed
global business development strategies in 87 countries on six 978-0-8144-1521-4
continents. He is the founder, President, and CEO of the global
$25.00 • CAN $30.95
mergers and acquisitions advisor GCS Business Capital LLC.

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There’s nothing nice about lack of results. This powerful book of

exercises helps teams get less “nice” and become more effective.

Nice Teams Finish Last

AUGUST 2009 • Management
Paperback • 6 x 9 • 224 pages
978-0-8144-1393-7
$17.95 • CAN $22.95
The Secret to Unleashing Your Team's Maximum Potential
Brian Cole Miller
on’t rock the boat. Don’t make waves. Don’t offend anyone. There’s a
D palpable feeling that clouds many team meetings and keeps them from
being productive: over-politeness. And while the conflict that naturally exists in
most organizations hasn’t gone away, it manifests itself in passive-aggression,
mediocrity, and a molasses-like inability to get anything done.
Nice Teams Finish Last provides the antidote to this all-too-common tendency,
giving managers, team leaders and members, and facilitators the practical
support they need to battle “the nice trap” and start getting results! The book
helps readers encourage skills such as constructive criticism, honest commu-
nication, and the kind of conflict that drives innovation and quality without
hurting feelings or creating enemies. From giving clear, sharp feedback, to
effectively challenging others, this book provides the eye-opening tools teams
need to achieve very nice results!
B RIAN C OLE M ILLER (Dublin, OH) is the principal of Working Solutions, Inc., a
management training and consulting firm whose clients include WellPoint, Ohio
State University, and Nationwide Insurance. He is the author of the bestselling
Quick Team-Building Activities for Busy Managers (978-0-8144-7201-9) as well
as Keeping Employees Accountable for Results (978-0-8144-7320-7), and More
Quick Team-Building Activities for Busy Managers (978-0-8144-7378-8).

The trusted time management guide readers turn to...

when time isn’t on their side.

The Time Trap

JUNE 2009 • Business Self-Help
Paperback • 6 x 9 • 304 pages
Previous Edition: 978-0-8144-7926-1
978-0-8144-1338-8
$18.95 • CAN $23.95
The Classic Book on Time Management
FOURTH E DITION
Alec Mackenzie and Pat Nickerson
ne of the all-time bestselling books on time management, The Time Trap has
O shown countless readers how to squeeze the optimal efficiency—and
satisfaction—out of their work day. Based on decades of research with
businesspeople around the world, The Time Trap shows readers how to:
avoid so-called “time savers” that don’t really work • set realistic goals and
make commitments they can keep • juggle multiple demands • estimate time
needed on new tasks • pinpoint and combat the most tenacious time-wasters •
protect their priorities • upgrade personal productivity for professional success
Filled with smart tactics, revealing interviews, and handy time management
tools, the fourth edition has been extensively revised to include technology-
based solutions to the challenges and opportunities we all face in the virtual
world. For those who feel swamped by work and overwhelmed by information,
this is the proven guide they need to get everything under control.
ALEC MACKENZIE was an internationally known speaker, consultant, and expert on time
management. PAT NICKERSON (San Diego, CA), founder and president of EBI, Inc., is the
author of Managing Multiple Bosses (978-08144-7025-1). A corporate trainer, she
has trained more than 180,000 managers and professionals in time management.

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To achieve, companies need to tap into human

nature, not ignore it. Discover how to cultivate
passionate, satisfied employees by understanding
their most fundamental needs and desires.

Primal Management
Unraveling the Secrets of Human Nature
to Drive High Performance
Paul Herr
s human beings, we are fascinated by what makes us tick. We
A know that nature gave us certain biological appetites to
ensure our survival, among those the need for water, food, sex,
and love, but meeting these alone is not enough to ensure
happiness. Scientists, and now managers, are realizing that people
have a biological need to experience social rewards like praise, the
thrill of innovation, and the satisfaction of acquiring new skills. To
succeed, every manager needs to realize that work must provide • National print campaign
more than just a paycheck and that quenching these social
appetites is the key to creating passionate emloyees whose • National business radio campaign
productivity blows away the bottom line.
• Co-op advertising available
Primal Management is the first book to bring together the five
impulses at the core of human motivation (innovation,
competency, attaining goals, cooperation, and self-protection).
It reveals that to drive employees, the workplace has to satisfy
these appetites, and offers practical tips on how to do it and
metrics for measuring success. Respected consultant Paul
Herr explodes the myth that emotions have no place on the
job and explores how this belief actually harms employee
performance. Using examples of companies that have
benefited from the principles of primal management, he
shows how businesses can measure their emotional health,
address areas where they don’t engage employees, and
increase productivity by boosting the emotional paycheck.
Based on groundbreaking scientific research, this book will
change the way we inspire our people and show how fulfilled
employees lead to incredibly profitable businesses. APRIL 2009 • Management
PAUL HERR (Greenville, SC) is a consultant who provides employee Hardcover • 61⁄8 x 91⁄4 • 288 pages
engagement services. He invented The Horsepower Metric™ an
innovative tool for measuring the power of a company’s 978-0-8144-1396-8
motivational engine.
$25.00 • CAN $30.95

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When it comes to making a fortune on the Internet,

it’s not just about eBay anymore.

Amazon Top Seller Secrets

MARCH 2009 • Small Business/Internet
Paperback • 73⁄8 x 91⁄4 • 320 pages
978-0-8144-1034-9
$24.95 • CAN $30.95
Insider Tips From Amazon’s Most Successful Sellers
Brad Schepp and Debra Schepp
here is a new phenomenon hitting the world of the Internet marketplace.
T PowerSellers who have made a fortune on eBay are moving their merchandise over
to Amazon. After all, the benefits of selling on Amazon are legion—sellers have found
that they can charge more for their merchandise, avoid upfront fees, and deal with less-
demanding customers. The opportunities for selling are endless—Amazon now sells
products in more than 40 categories and is the web’s number one retailer with more
than 81 million customers. As the authors of the popular book eBay PowerSeller Secrets,
Debra and Brad Schepp are experts at making big money selling products on the
web. Now, in Amazon Top Seller Secrets, they show readers why Amazon is the
marketplace that will bring them more cash and more customers. Sellers will
discover everything they need to:
navigate the Amazon marketplace • set the right price for merchandise • drive
more traffic to their product pages • achieve consistently high feedback ratings •
become an Amazon Pro Merchant • open more than one Amazon WebStore •
source the best products • and more
With this priceless advice, readers can increase their profits and build their business
without constraints and without all the hassles.
BRAD SCHEPP AND DEBRA SCHEPP (Middletown, MD) are the authors of 14 books, including
the popular eBay PowerSeller Secrets. Their work has been featured in publications
such as Newsweek, The Chicago Tribune, and U.S. News and World Report.

“Veloso has cracked the code for writing irresistible copy that gets people to
buy whatever you're selling on the Web.”—Jay Conrad Levinson, Guerrilla Marketing

Web Copy That Sells

The Revolutionary Formula for Creating Killer Copy
That Grabs Their Attention and Compels Them to Buy
S ECOND E DITION
Maria Veloso
hen it comes to copy, what works in the brick-and-mortar world does not
W necessarily grab Web consumers...and with new developments like social
networks, blogs, and YouTube, the strategies that worked even a few years ago
are unlikely to attract people’s attention. Completely updated for the current
online marketplace, Web Copy That Sells gives readers proven methods for achiev-
ing phenomenal success with their online sales and marketing efforts. Readers
will learn to:
write irresistible Web copy, e-mails, and marketing communications • quickly
turn lackluster sites into “perpetual money machines” • streamline key
APRIL 2009 • Marketing messages down to intriguing “cyber bites” • use the psychological tactics that
Paperback • 73/8 x 91/4 • 352 pages compel Web surfers to buy
Previous Edition: 978-0-8144-7249-1 Featuring updated strategies for communicating and selling in the continually
978-0-8144-1304-3 evolving landscape of Web 2.0, the second edition unlocks the secret to turning
$21.95 • CAN $27.50 today’s online prospects into paying customers!
MARIA VELOSO (Los Angeles, CA) is Director of Web Copywriting University, a sought-
after speaker on Internet marketing strategies, and the former Director of Creative
Web Writing for Aesop Marketing Corporation.

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Powerful Internet marketing strategies

for e-commerce success!

e-Riches 2.0
Next-Generation Marketing Strategies
for Making Millions Online
Scott Fox
hether you’re running an online business or looking
W to expand the web presence of your brick-and-mortar
company, you’ll need surefire marketing techniques if you
want to attract more customers and make the kind of
money you deserve. Following on the success of Internet
Riches, top e-business entrepreneur and coach Scott Fox • National print campaign
shares the powerful but simple marketing strategies that
will propel your business to a whole new level of success. • Online campaign, including reviews,
Combining inspiring stories with step-by-step instruction, author interviews, excerpt postings,
e-Riches 2.0 reveals how to: and e-newsletter
build a fan base around yourself, your product, and your
business • build your email list • use the latest e-marketing • Co-op advertising available
tools, including blogs, online video, email newsletters,
search engine marketing, podcasting, keyword ads, auto -
responders, affiliate programs, RSS feeds, Twitter, social
bookmarking, and social networks like Facebook, LinkedIn,
and MySpace • energize your online copywriting skills •
pitch a news story…then be ready to convert visitors once
it brings them to your site
Packed with inspiring stories, insider secrets, and cutting-
edge tools, this practical, money-making guide is your ticket
to online success.
SCOTT FOX (Los Angeles, CA) is the top e-business success coach
in Hollywood, where his clients have included Bill O’Reilly MAY 2009 • Small Business/Internet
and Larry King. He is the author of Internet Riches (978-0-
8144-0995-4), and the popular E-Commerce Success blog, Hardcover • 61⁄8 x 91⁄4 • 320 pages
radio show, and podcast. He is a frequent speaker on e-
commerce and online marketing at universities, including 978-0-8144-1462-0
USC and UCLA, at the Learning Annex, and at conferences
$25.00 • CAN $30.95
such as Digital Hollywood, Venture Net, and Internet World.

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The definitive history of our country’s rich and famous.

Rich
The Rise and Fall of American Wealth Culture
Larry Samuel
s Americans, we have been taught to be obsessed with money and the people
A who have it. We are curious about what they buy, where they vacation, and what
separates them from the rest of us.
Rich puts the American obsession with all things money into much-needed
perspective and context, exposing the origins of the upper class. The book traces
the history of the American rich from 1920 up to today, examining the who, what,
when, where, and why of the wealthy elite. With its hundreds of compelling, real-
life stories, Rich offers a fascinating window into this world few ever see. Samuel
delves into the secrets about the rich and famous: Who were the Gateses,
Bransons, and Trumps (and even Paris Hiltons) of the past? How did the rich show
off their status? What did they splurge on and how did they scrimp when times
got tough? Rich also explores the rise of the first mass affluent class in America
and the virtual demise of old money as we knew it. Enlightening and often
surprising, Rich gives us a deeper understanding of our country’s wealthiest and
JULY 2009 • History
most enigmatic class.
Hardcover • 61⁄8 x 91⁄4 • 320 pages
LARRY SAMUEL (Miami Beach, FL) is the founder of Culture Planning, LLC, a resource
978-0-8144-1362-3
helping organizations market to the wealthy. Called “the Margaret Mead of
$24.95 • CAN $30.95
plutocrats,” Larry has been a leading consultant to Fortune 500 companies and
major advertising agencies since 1990.

“An incredible, hard-hitting book that is loaded with proven, practical ideas
and strategies to pump up the profits of any business.”— Brian Tracy

The Management 500

JUNE 2009 • Business/Management
Hardcover • 61⁄8 x 91⁄4 • 256 pages
978-0-8144-1423-1
$22.00 • CAN $27.50
A High-Octane Formula for Business Success
Dan Coughlin
he world of auto racing is thrilling, energizing, and runs at break-neck speed.
T But it also requires incredible accuracy, shrewd strategy, and impeccable
performance to ensure a win. These same qualities are essential for every
manager who wants to build and sustain a profitable business.
The Management 500 provides practical management lessons drawn from the history
of professional auto racing. With insights and stories from some of the most
successful people in Formula 1, IndyCar Series, and NASCAR over the past 60 years
including Lee White, President of Toyota Racing Development and Ed Laukes, head
of Toyota Motorsports, consultant Dan Coughlin shows busy managers how they
can rev up their skills in areas like leadership, teamwork, strategy, branding,
problem-solving, change management and innovation, and get their company
running in high gear. From Enzo Ferrari to Kyle Busch, and from the Indianapolis
500 to the Daytona 500, this inspiring book takes invaluable tips from the fast,
furious world of racing and shows how every business manager can combine
passion with precision to compete and win in today’s competitive business world.
DAN COUGHLIN (Fenton, MO) is a management consultant and keynote speaker, whose
clients include Toyota, McDonald’s, Abbott, Marriott, Coca-Cola, YPO, Boeing, the St.
Louis Cardinals, and more than 150 other organizations.

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 NEW TITLES

A beautifully-wrought and elegiac look

at one woman’s search to understand the
ravages of war through the eyes of her father.

The Box from Braunau

In Search of My Father's War
Jan Elvin
s a small child, Jan Elvin thought very little about the tin box
A with the simple inscription her father had brought home
from World War II. To her young eyes, it seemed ordinary
enough, featuring a rough etching of a man and woman with the
words, “Braunau 1944.” What she would later discover is that the
box had been a gift from an inmate at a German slave labor camp
when her father was just a young soldier. And what it contained
would start her on a long journey to uncover some of the • National print review attention
fascinating and horrifying history surrounding the Second World
War—as well as a search to understand the man forever haunted • Online programs for early consumer reviews
by its memories. (e.g. LibraryThing, First Look)
The Box from Braunau is both a memoir of a father-daughter
relationship damaged by the ghosts of war, and a chronicle of • Co-op advertising available
a World War II veteran whose return to civilian life was
permanently scarred by nightmares of combat and concen-
tration camps. We explore the lives of Bill Elvin and his
daughter through excerpts from the diary he kept during the
war and private letters, as well as newspaper articles he wrote
as a journalist on his return. We follow him from his first days
on the battlefield as a lieutenant in Patton’s Army to his time
at the Ebensee concentration camp where he witnessed first -
hand the prisoners’ sufferings brought about by Nazi atroci-
ties. Through his life, we gain a new understanding of the War
and its effects on the men and women who fought in it.
Featuring exclusive interviews with family members and
fellow soldiers, as well as with survivors of the camps, The Box MAY 2009 • Memoir/History
from Braunau is an illuminating look at war through the eyes
of one family. Hardcover • 61⁄8 x 91⁄4 • 272 pages
JAN E LVIN (Washington, DC) was founding editor and, for
seventeen years, chief writer of the NPP Journal, a quarterly 978-0-8144-1049-3
publication of the National Prison Project of the American Civil
Liberties Union. $24.95 • CAN $30.95

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 NEW TITLES

A renowned doctor arms patients in their fight against cancer.

Surviving the Cancer System

An Empowering Guide to Taking Control of Your Care
Mark Fesen, MD, FACP
ccording to the National Cancer Institute, approximately 8.4 million Americans alive
A today have suffered from or currently suffer from cancer. Newly diagnosed patients
and their loved ones are in for a long battle—not only against the disease but against a
healthcare system that can be impersonal and frighteningly complicated to navigate.
How can patients ensure they get the care they so desperately need? Informed patients
are the best advocates for their own health—and in Surviving the Cancer System,
renowned oncologist Mark Fesen arms readers with the in-depth information they
need to take control of their own care. With his candid advice, patients will learn to:
choose the right team of doctors and ask the right questions • understand cancer
as both a disease and a business • develop greater understanding of a cancer diag-
nosis and what the prognosis might be • evaluate treatment options • establish
proper communication with their oncologists • prepare mentally and physically to
fight the illness • get the most from their insurance coverage—and what to do if
JUNE 2009 • Health they have none
Paperback • 6 x 9 • 288 pages At last, those coping with cancer can cut through the red tape and take charge of
978-0-8144-1356-2 their own treatment—and their own health.
$18.95 • CAN $23.95 MARK FESEN, MD, FACP (Hutchinson, KS), an oncologist, has dedicated 28 years of educa-
tion and 14 years of clinical practice to better care for his patients and their diseases—
from lymphomas and breast cancer to lung cancer, prostate cancer and colon cancer.

A compassionate, informative guide that eases readers

through one of the most difficult times of their lives.

JUNE 2009 • Self-Help/ Grief
Paperback • 6 x 9 • 160 pages
978-0-8144-1463-7
$14.95 • CAN $18.95
Solace
Finding Your Way Through Grief and Learning to Live Again
Roberta Temes, Ph.D.
here is no more stressful and traumatic experience than the death of a loved one. It
T can take many months or even years to adjust to life without that special person. But
with the right guidance, readers can learn to lessen the pain and get on with their lives.
Solace provides soothing comfort and hope for those who are suffering. Bereave -
ment expert Roberta Temes believes all of us experience and process grief in our
own way. Here she eases readers through the stages of grief, helps them under-
stand their emotions, and enables them to recognize when they may need to seek
help. Temes also helps them consider the pros and cons of bereavement groups and
counselors, and shows them how to use visualization to ease the healing process.
The book is filled with comforting affirmations, quotations, and words of encour-
agement, as well as anecdotes drawn from the author’s bereavement practice so
readers may learn from others who have struggled with loss. Dealing with loss is
never easy, but this book provides a calming companion to help readers through
their mourning and enable them to begin enjoying life again.
ROBERTA TEMES, PH.D. (Westfield, NJ) is a noted psychologist who has taught classes in
death, dying and bereavement at schools such as Downstate Medical School, CUNY,
and University of Pennsylvania Continuing Education for Physicians. She is the
author of several books, including the award-winning Living with an Empty Chair:
A Guide Through Grief.

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 NEW TITLES

It’s time to address one of the most

important civil rights issues of our time.

The Black-White Achievement Gap

Why Closing It Is the Greatest Civil Rights Issue of Our Time
Rod Paige, Former Secretary of Education, and Elaine Witty
hen it comes to race in America, we must face one
W uncomfortable but undeniable fact. Almost 50 years after
the birth of the civil rights movement, inequality still reigns
supreme in our classrooms. At a time when African-American
students trail their white peers on academic tests and experience
high dropout rates, low college completion rates, and a tendency
to shy away from majors in hard sciences and mathematics, the • National print campaign
Black-White achievement gap in our schools has become the
major barrier to racial equality and social justice in America. In • National talk radio campaign
fact, it is arguably the greatest civil rights issue of our time.
• National public radio
The Black-White Achievement Gap is a call to action for this
country to face up to and confront this crisis head on. Renowned • Outreach to educational media
former Secretary of Education, Rod Paige believes we can close
this gap. In this thought-provoking book, he and Elaine Witty • Co-op advertising available
trace the history of the achievement gap, discuss its relevance to
racial equality and social justice, examine popular explanations,
and offer suggestions for the type of committed leadership and
community-involvement needed to close it. African-American
leaders need to rally around this important cause if we are to
make real progress since students’ academic performance is a
function not only of school quality, but of home and community
factors as well. The Black-White Achievement Gap is an unflinching
and long overdue look at the very real problem of racial disparity
in our schools and what we must do to solve it. JUNE 2009 • Current Events/Education
ROD PAIGE, PED (Houston, TX) was the U.S. Secretary of Education
from 2001-2005. He served as the Superintendent of Houston Hardcover • 61⁄8 x 91⁄4 • 208 pages
Schools for 8 years and was Dean of the College of Education at
Texas Southern for 10 years. He is currently the Chairman of the
Chartwell Education Group, an international consultant firm.
978-0-8144-1519-1
E LAINE W ITTY, E D.D. (Columbia, SC) served 18 years as Dean of
Education at Norfolk State University and is a noted educator. $22.00 • CAN $27.50

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 NEW TITLES

The ultimate guide to breathing new life into your brand

and making customers want to do business with you.

World Famous
How to Give Your Business a Kick-Ass Brand Identity
David Tyreman
here are masses of people just waiting to do business with you...once they are so
T inspired. World Famous reveals the enormous possibilities awaiting you once you
put your energy into inspiring rather than selling, being authentic rather than
trying to fit in, and working to engage the marketplace rather than focusing solely
on your competitors. Whether you see your own or your business’s persona as a
hip, young gunslinger, or a cultivated purveyor of luxury, this eye-opening,
strategy-filled book shows you how to build your own world famous brand by
touching people’s hearts and minds…and doing so in such a way that they feel
compelled to do business with you. You’ll find out how to:
identify what motivates your target market • define and communicate the unique
personality of your business • find uncommon ways to add value • truly engage
the market • get people’s attention...and keep it
Your business deserves to be world famous, and this inspiring book arms you with
MAY 2009 • Marketing the tools to command true loyalty and attract more business than ever before.
Paperback • 6 x 9 • 224 pages DAVID TYREMAN (Honolulu, HI) built his own consultancy into a World Famous brand in
978-0-8144-0934-3 the same way he’s taught thousands of others to do so. His clients have included Nike,
$17.95 • CAN $22.95 Polo Ralph Lauren, Disney, Banana Republic, Nordstrom, and many others. He has
been featured on CNN, the front page of the Wall Street Journal, and many other TV
shows, magazines, and newspapers.

The classic guide to success in the demanding world of consulting,

now completely revised and updated.

How to Make It Big as a Consultant

JUNE 2009 • Business/Consulting
Paperback • 6 x 9 • 352 pages
Previous Edition: 978-0-8144-7073-2
978-0-8144-1032-5
$18.95 • CAN $23.95
FOURTH E DITION
William A. Cohen, Ph.D.
etting started in consulting can be a tricky prospect. How much should you
G charge? What type of language should exist in the contract? How can you find
clients? Written by a veteran consultant with hundreds of consulting engagements
to his credit, How to Make it Big as a Consultant is filled with detailed advice on
every aspect of starting up and maintaining a highly lucrative consulting career.
The book helps readers:
get a handle on the legal, tax, and insurance issues involved in setting up and
running the business • understand what clients really need • create the
structure for an assignment (proposals, pricing, contracts, scheduling) • market
the business • solve clients’ problems using the Harvard Case Study Method
Completely updated and revised throughout, the fourth edition features new
chapters on developing strategies for clients, leading consulting teams, and
more. This trusted guidebook will help any aspiring reader become the kind of
outstanding consultant that clients will turn to again and again.
WILLIAM A. COHEN, PH.D. (Pasadena, CA) is President of the Institute of Leader Arts and
an international speaker on management and leadership. As Director of the Small
Business Institute for California State University Los Angeles, he built the program
into one of the country’s largest, supervising consulting for more than 700 small
businesses. He is the author of many books including The New Art of the Leader
and A Class with Drucker (978-08144-0919-0).

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 NEW TITLES

You’re young, bold, and ready to be your own boss.

Now, it’s time to take a chance, start a business,
and pursue your passion.

Young Guns
The Fearless Entrepreneur’s Guide to Chasing
Your Dreams and Breaking Out on Your Own
Robert Tuchman
s a recent college graduate, there is no better time to take
A risks—especially when it comes to making career choices. Too
often, young employees find themselves in unfulfilling jobs with
little chance of advancement. But with the right advice, they can
strike out on their own and chase their dreams. Author Robert
Tuchman knows what it takes to break free of a frustrating job • National print campaign
and build a career on your own terms. In Young Guns, he shows
readers how to start out on a business venture, how to gain a • National business radio campaign
client base, how to keep those clients, and what they need to
• Online promotion
sacrifice along the way in order to succeed. Young entrepre -
neurs will learn how to: • Co-op advertising available
formulate their great idea • identify their strengths • develop
a realistic business plan • get out and meet the right people •
capitalize a venture • make a business stand out in a
crowded marketplace • find and get along with a business
partner
Filled with real-life examples of entrepreneurs under 35 who
have made it to the top, this is the book that will show
readers how to go for the gold and lead a passionate, daring,
and successful life.
ROBERT TUCHMAN (New York, NY) is the Founder of TSE Sports &
Entertainment, a company he started out of his one-bedroom
apartment in Manhattan at the age of 25. TSE has gone on to APRIL 2009 • Business / Entrepreneurship
appear on Inc. 500’s list of America’s Fastest Growing Privately
Owned Companies. Tuchman now serves as President of Hardcover • 61⁄8 x 91⁄4 • 224 pages
Premiere Corporate Events, a division of Premiere Global Sports.
A frequent guest on Your World with Neil Cavuto, he has also 978-0-8144-1070-7
appeared on CNN, the CBS Morning News, BET, and has been
the subject of features in USA Today, The New York Times, The
$21.95 • CAN $27.50
Wall Street Journal, and Entrepreneur.

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 NEW TITLES

What do you do when you get everything you’ve worked for...

but you still aren’t happy?

MAY 2009 • Business Self-Help
Hardcover • 61⁄8 x 91⁄4 • 240 pages
978-0-8144-1336-4
$22.00 • CAN $27.50
Beyond Success
Redefining the Meaning of Prosperity
Jeffrey L. Gitterman
sk those who have achieved their ultimate dream—whether it's related to
A career, fortune, or fame—and they will most likely tell you that something is
still missing. As Jeffrey Gitterman reveals, when it comes to success and
happiness, we often find more exhilaration in pursuing our goals than in
attaining them. So what does this mean for those of us who strive for
fulfillment? We can't just stop trying, can we? Is there any way to truly feel
fulfilled? Beyond Success presents simple principles to help us:
redirect our efforts toward what we want to express in the world, rather than
what we want to get or how we want to feel • experience ongoing peace while
still working toward our material goals • map a plan for the future which
embraces a continually evolving life story • derive personal satisfaction
through our affect on others
This book provides a down-to-earth process for finding peace and contentment
within the real world...all the while redefining the meaning of success.
J EFFREY L. G ITTERMAN (Freehold NJ) is one of the few corporate leaders able to
successfully bring a spiritual message to the traditionally materialistic business
community. He is one of ING Financial’s top advisors, whose GoBeyond seminars
have been the highest-rated training program at the company for several years. He
has been interviewed and featured in TV shows and magazines including Money,
CNN, and Fortune Small Business.

“Harvey shows us how to overcome barriers that stand in the way of reaching
our true potential.”— Robin Sharma, author of The Monk Who Sold His Ferrari

The Other Kind of Smart

MAY 2009 • Business Self-Help
Paperback • 6 x 9 • 224 pages
978-0-8144-1405-7
$17.95 • CAN $22.95
Simple Ways to Boost Your Emotional Intelligence
for Greater Personal Effectiveness and Success
Harvey Deutschendorf
e have known for years that the difference between those who become successful
W in life and those who struggle is their degree of emotional intelligence (EI), or
"people skills.” Now, The Other Kind of Smart shows readers how they can increase
their emotional intelligence and overcome the barriers that are preventing them
from realizing their true potential.
Emotional intelligence coach Harvey Deutschendorf has shown thousands of
people how to relate emotional intelligence to everyday situations. Here, he uses
the proven techniques of storytelling, combined with quotes and exercises, to show
readers how to apply the principles of EI on the job. Filled with real-life scenarios
and solutions, the book offers tools that will bring results in as little as five minutes
a day and shows how to develop stress tolerance, cultivate empathy, increase
flexibility with co-workers, boost assertiveness, and resolve problems successfully.
Complete with an EI quiz that will help readers measure their own level of
emotional intelligence, this invaluable guide will enable everyone to improve their
relationships and increase their effectiveness at work in a practical, accessible way.
HARVEY DEUTSCHENDORF (Alberta, Canada) is an emotional intelligence coach who has
worked in the field of EI for more than 10 years, and a Certified Administrator of the
BarOn EQI, the first scientifically valid test for emotional intelligence approved by the
American Psychological Association.

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 NEW TITLES

Bad attitudes? Discipline and performance

problems? Here’s much-needed help for managers
who need to “have a talk” with their people.

101 Tough Conversations

to Have with Employees
A Manager’s Guide to Addressing Performance,
Conduct, and Discipline Challenges
Paul Falcone
nappropriate attire, lateness, sexually offensive behavior,
Ithese
not to mention productivity and communication issues...
are just a few of the uncomfortable topics bosses
APRIL 2009

must sometimes discuss with their employees. 101 Tough Management/Human Resources
Conversations to Have with Employees offers realistic sample
Paperback • 6 x 9 • 320 pages
dialogues managers can use to facilitate clear, direct inter-
actions with their employees, helping them sidestep poten- 978-0-8144-1348-7
tial awkwardness and meet issues head-on.
This practical, solution-oriented book walks readers through $18.95 • CAN $23.95
some of the most common—as well as the most serious—
employee problems they are likely to encounter. Covering
everything from substandard performance reviews to
personal hygiene to termination meetings, this handy guide
helps managers treat their people with dignity, focusing not
just on what to say but also on how to say it. This helpful
book provides proven techniques managers can use to pro -
978-0-8144-1351-7
tect themselves and their organizations...and get the very
best from their people. $17.95 • Paperback

PAUL F ALCONE (Valencia, CA) is Vice President of Human

Resources at Nickelodeon. He is the author of 2600 Phrases
3
for Effective Performance Reviews (978-0-8144-7282-8), 101 978-0-8144-7977-
k
Sample Write-Ups for Documenting Employee Performance $35.00 • Paperbac
Problems (978-0-8144-7977-3), and 96 Great Interview
Questions to Ask Before You Hire (978-0-8144-1351-7).

978-0-8144-7282-
8
$10.95 • Paperbac
k
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 NEW TITLES

Top experts reveal how to shine in

even the most competitive marketplace.

Secrets of the Marketing Masters

What the Best Marketers Do—And Why It Works
Dick Martin
ll the old rules of marketing are up for grabs. Markets are fragmenting and globalizing;
A consumers have greater control over when and what media they use; and digital
technologies have changed how people shop, work, and relax. But a small number of senior
marketing leaders know how to engage consumers and keep them coming back. This book
reveals the secrets to their success. Featuring exclusive interviews with top consumer and
business-to-business marketers at companies like P&G, Unilever, GE, Nortel and American
Express, Secrets of the Marketing Masters offers insight and practical advice, from how
to gain the confidence of your colleagues on the senior team to how win your
customers’ trust. Marketers will discover how to:
build a marketing culture • share results that matter–good and bad • connect with
customers on an emotional level • find ways to amplify the customer voice within
their company • run marketing like a professional service • cultivate positive word
of mouth both on and offline • build customer listening posts • develop forward
MAY 2009 • Marketing sensing mechanisms to spot new trends
Hardcover • 61⁄8 x 91⁄4 • 288 pages With this real-world, insider advice, readers can discover the techniques that will set
978-0-8144-0943-5 them apart from the crowd and create lasting customer loyalty.
$24.00 • CAN $29.95 DICK MARTIN (Summit, NJ) was formerly executive vice president of public relations and
brand management for AT&T. He has written for such publications as the Harvard
Business Review, BusinessWeekOnline, Chief Executive, and Leader to Leader.

The ultimate guide to making big money

on America’s #1 online auction site.

The eBay Marketing Bible

Everything You Need to Know to Reach More Customers
and Maximize Your Profits
Cliff Ennico and Cindy L. Shebley
ompetition for customers on eBay is fierce. There are now approximately 1.3 million
C sellers who rely on eBay as a part-time or full-time source of income. And while
there is undoubtedly still big money to be made, it is becoming increasingly difficult for
sellers to stand out from the crowd. Written by eBay University instructors Cliff Ennico
and Cindy Shebley, The eBay Marketing Bible offers advice to sellers on identifying
their customers, determining what items will sell best, and using eBay’s many
promotional tools to reach those customers and convince them to buy. This book
helps readers:
build a successful marketing plan • brand their eBay business • develop strategies
for individual auction listings and eBay stores • combine online and offline
JUNE 2009 strategies to build their businesses • use e-mail marketing, search engine listings,
SmallBusiness / Internet Marketing blogs, podcasts, YouTube, and more
Paperback • 73⁄8 x 91⁄4 • 320 pages CLIFF ENNICO (Fairfield, CT) is a lawyer specializing in small business issues and is a
978-0-8144-1440-8 Certified eBay Education Specialist. He is a frequent contributor to Entrepreneur
$22.00 • CAN $27.50 magazine and the author of The eBay Business Answer Book (978-0-8144-0045-6)
and The eBay Seller’s Tax and Legal Answer Book (978-0-8144-7425-9). CINDY L.
SHEBLEY (Seattle, WA) is an Certified eBay Education Specialist, an eBay PowerSeller
and Certified Business Consultant who is a leading expert on applying state-of-the-art
marketing techniques to eBay businesses.

20
 NEW TITLES

The ultimate activity guide to mastering

the art of exceptional customer service.

101 Activities for Delivering

Knock Your Socks Off Service
Performance Research Associates,
with Ann Thomas and Jill Applegate
oday’s customers are demanding service that is faster, JUNE 2009 • Customer Service
T better, and more personalized than ever before. How
can organizations ensure that they are prepared to meet Paperback • 7 3/8 x 9 1/4 • 384 pages
that challenge? The latest addition to the best-selling Knock
Your Socks Off Service® series, 101 Activities for Delivering 978-0-8144-1444-6
Knock Your Socks Off Service, provides readers with the
practical tools and cost-effective training required to help $34.95 • CAN $43.95
meet their customers’ needs.
Taking the unique position of seeing things from the cus-
tomer’s perspective, this collection of fun and enlightening
exercises teaches customer service managers and employ-
ees valuable ways to help their organizations provide world-
class service, and helps them create an action plan for
improvement. Written in the same accessible and humorous
style that made Delivering Knock Your Socks Off Service so
978-0-8144-7365-
popular, this companion guide covers such topics as: 8
$18.95 • Paperbac
how to say no • empathy vs. sympathy • service recovery k
• listening • email • telephone skills • customers from hell •
winning words and soothing phrases • anticipating cus-
tomer needs • building reliability • customer feedback •
keeping a stress log • and more 978-0-8144-7368-9
$17.95 • Paperback
These simple but effective activities take only minutes, but
deliver truly powerful, lasting results.
A NN T HOMAS AND J ILL A PPLEGATE OF P ERFORMANCE R ESEARCH
ASSOCIATES, INC. (Minneapolis, MN) carry on the legacy begun in
1972 by the late service legend, Ron Zemke. The firm consults
with corporations and nonprofits of all sizes around the globe.

978-0-8144-7935-3
$18.95 • Paperback
21
 NEW TITLES

Paying for a dream home is easier than you think.

Financing Your Condo, Co-op, or Townhouse

David Reed
inding a condo, co-op, or townhouse to call home is hard enough, but finding
F financing to buy this kind of property is even more challenging. As a veteran
mortgage banker and author of Mortgages 101, David Reed has helped thousands of
buyers through this complicated process. Financing Your Condo, Co-op, or
Townhouse offers readers invaluable advice, including information on developer
financing, specialty loans, government programs and refinance loans, streamlining
the approval process, appraisals, closing costs, and more. Readers will discover:
the differences among condos, co-ops, and townhouses • how to find the right
type of property for them • the rules governing loans for condos, co-ops and
townhouses • how to evaluate which loan type is best and lock in the lowest rate
• why the percentage of owner-occupied units is important • what to consider
when buying new construction or conversion properties • the financial
considerations unique to each type of home
Whatever the property, whatever the question…this handy guide to financing has
JUNE 2009 • Real Estate the answers.
Paperback • 6 x 9 • 240 pages DAVID REED (Austin, TX) is the author of several books including Mortgages 101(978-0-
978-0-8144-8062-5 8144-0166-8), Mortgage Confidential (0-8144-7369-6), The Real Estate Investor’s
$18.95 • CAN $23.95 Guide to Financing (978-0-8144-8061-8), and An Insider’s Guide to Refinancing
Your Mortgage (978-0-8144-0935-0). As a senior loan officer, he has closed more than
2,000 mortgage loans. He is a columnist for Realty Times and a contributing editor
and columnist for Mortgage Originator magazine.

How to get a dream home without all the hassles.

A Survival Guide for Buying a Home

SECOND EDITION
Sid Davis
ince the publication of the first edition of A Survival Guide for Buying a Home,
S much has changed in the real estate market. The inventory of homes-for-sale
is ballooning and prospective buyers will need new techniques to narrow their
choices effectively. At the same time, it is becoming increasingly difficult for the
average buyer to qualify for a loan. This newly revised edition is tailored to help.
It includes updated information on credit requirements, loan qualifying ratios,
lease options, buying condos and co-ops, new mortgage and loan rules, buying
foreclosure and short sale properties, and much more. Readers will learn the ins
and outs of:
hiring the right agent • determining financial limits • working with a mortgage
lender • evaluating neighborhoods • getting the best deal • arranging appraisals
and inspections • avoiding common deal killers • and more
There is also a checklist of the 15 costliest mistakes homebuyers make and how
JUNE 2009 • Real Estate to avoid them. With this helpful guide in hand, readers will be ready to find the
Paperback • 6 x 9 • 288 pages home of their dreams at a price they can afford.
Previous Edition: 978-0-8144-7196-8 SID DAVIS (Farmington, UT), owner of Sid Davis & Associates, has over 25 years of
978-0-8144-1425-5 experience as a real estate broker. He is the author of several books including
$17.95 • CAN $22.95 Home Makeovers That Sell (978-0-814 4-7373-3) and The First-Time
Homeowner’s Survival Guide (978-0-8144-7372-6), as well as countless articles for
national publications.

22
 NEW TITLES

The hardest job in the world just got a lot easier.

It Gets Easier!.. and Other Lies We Tell New Mothers

A Fun, Practical Guide to Becoming a Mom
Claudine Wolk
here is no question that being a mother is challenging, but this fun, frank, and
T prescriptive guide tries to do the impossible and make new motherhood easier.
Featuring interviews with hundreds of moms and candid stories from author Claudine
Wolk’s own experiences as a mother, It Gets Easier!...and Other Lies We Tell New
Mothers mixes humor, honesty, and insider strategies that will give new moms a
“leg-up.” This upbeat and entertaining book drives home the point that new moms
are not alone and that there are things they can do to make motherhood a little
more controllable and lot more enjoyable. It addresses such issues as:
“The Talk” you need to have with your husband before you give birth • what you
really need to know about labor and delivery • the importance of a baby schedule
(no matter what anyone else says) • the 6 Baby Commandments that can foster
good eating and sleeping habits • 5 new mom mantras that will help keep you
sane • body image after giving birth • how to keep housework to a minimum
Complete with resources for further exploration and a helpful glossary, this funny, JUNE 2009 • Parenting
irreverent book will help ease every new mother’s frustration. Paperback • 6 x 9 • 192 pages
CLAUDINE WOLK (Bucks County, PA) is a columnist, blogger, speaker, and mother of 978-0-8144-1502-3
three. She writes humorously and speaks on all subjects regarding motherhood in $14.00 • CAN $17.50
the 21st Century.

When it comes to safety, the best toys for our children are born in the USA.

Made Here, Baby!

The Essential Guide to Finding the Best American-Made Products for Your Kids
Bruce H. Wolk
ll parents want to make sure that the toys they buy for their children are fun,
A well-made and, above all, safe. Recent recalls of millions of imported toys have
caused parents everywhere to be more concerned than ever about products that are
manufactured overseas—and the materials that go into them. It is becoming clearer
than ever that by buying more American-produced merchandise for our children, we
can assure ourselves of its quality and safety.
Made Here, Baby! is a helpful and much-needed resource for parents who are
determined to take control over the kinds of products they give their children. It is
a practical, essential guide to more than 400 American manufacturers of toys,
games, puzzles, hobbies, sporting goods, apparel, furniture, baby gear, bedding,
and other items for children. Complete with personal anecdotes and compelling
facts about each company, this book will help parents, grandparents, and relatives
find quality, locally made toys and products that are perfect for kids of every age.
BRUCE H. WOLK (Denver, CO) has developed more than 50 products for the chil- MAY 2009 • Parenting
dren’s, natural foods, and pet products industries. He is currently director of Paperback • 6 x 9 • 320 pages
marketing for a national commodity board serving the needs of more than 978-08144-1388-3
2,000 American companies. He has written for numerous hobby, trade, and $17.95 • CAN $22.95
general interest publications.

23
 NEW TITLES
MAY 2009 • Career/Communication
Paperback • 6 x 9 • 208 pages
Previous Edition: 978-0-8144-7723-6
978-0-8144-1342-5
$19.95 • CAN $24.95
JULY 2009 • Sales/Management
Hardcover • 61⁄8 x 91⁄4 • 224 pages
Previous Edition: 978-0-8144-0545-1
978-0-8144-1456-9
$24.95 • CAN $30.95
24
The best-selling guide to working well with different people,
completely updated and revised!
People Styles at Work…And Beyond
Making Bad Relationships Good and Good Relationships Better
S ECOND E DITION
Robert Bolton and Dorothy Grover Bolton
hy is it so hard to work well with some people? People Styles at Work...and
W Beyond presents a comprehensive, practical, and proven method readers
can use to:
recognize how they come across to other coworkers • read others’ body
language and behavior to identify the best ways to work with them • make
small adjustments that will dramatically increase the quality and productivity
of their interactions • find common ground with different people while
retaining their individuality • relate less defensively and more effectively—no
matter how others act
The book reveals the strengths and weaknesses of four different people styles,
providing practical techniques that work both on the job and off. Now including
all new material on personal relationships, parenting, and more, this is the
ultimate guide anyone can use to enhance even the most difficult relationships.
ROBERT BOLTON and DOROTHY GROVER BOLTON (Cazenovia, N.Y) are co-founders of Ridge
Associates, which specializes in people skills training, leadership development,
interpersonal communication, and performance management. Their training and
coaching clients include many Fortune 500 companies and executives. They are the
authors of Social Style, Management Style.
Managing sales is entirely different than making sales. This proven guide
arms sales managers with the powerful strategies they need to succeed.
ProActive Sales Management
How to Lead, Motivate, and Stay Ahead of the Game
S ECOND E DITION
William “Skip” Miller
oday’s sales managers have to be quicker than ever, being more proactive
T about hiring the best performers and retaining them, multi-tasking, and
managing complex sales processes in order to close more and more deals. This
book provides readers with a proven method for managing the sales process as
well as the salespeople. Packed with specific, field-tested techniques, ProActive
Sales Management shows sales managers how to:
motivate a sales team • get their sales team to prospect and qualify • create a
proactive sales culture • effectively coach and counsel up and down the sales
organization • reduce reports to one sheet of paper and 10 minutes a week •
forecast with up to 90% accuracy • take A players to A+ levels
Packed with all new metrics and tactics for making the numbers in today’s sales
environment, this is an important resource no sales manager should be without.
W ILLIAM “S KIP ” M ILLER (Los Gatos, CA) is president of M3 Learning, a sales and
management development company, and an instructor for numerous AMA sales
management training programs. He is the author of ProActive Selling (978-0-8144-
0764-6), More ProActive Sales Management (978-0-8144-1090-5), and co-author of
Knock Your Socks Off Prospecting (978-0-8144-7285-9).
 NEW TITLES

If every customer has a different way of buying, why do

so many sales-people approach them all the same way?

Buying Styles
Simple Lessons in Selling the Way Your Customer Buys
Michael Wilkinson, with Richard Smith, Tierah Chorba, and Lynn Sokler
ost sales professionals spend all their time and energy trying to perfect their
M own style of selling. Yet they fail to recognize that buyers all have their own
individual “buying styles”...and when sellers learn how to adapt their own methods
to best suit each buying style, they can dramatically increase their success rate.
Presented as a “learning adventure,” Buying Styles begins with a fictional situation
in which a salesperson has just lost a major sale...and decides to find out why.
Readers are then brought along on an interactive lesson that shows them how to:
recognize the four key buying styles • understand what to do (and not to do)
when selling to customers exhibiting each • quickly spot the tell-tale signs that
they are using the wrong approach • gain the confidence of prospects • improve
their relationships with existing clients • develop a strategy for approaching new
prospects • increase their chances of closing each and every sale
This quick and easy read, packed with tips, checklists, and on-the-go references,
unveils powerful new insights for successfully selling to anyone. JULY 2009 • Sales
MICHAEL WILKINSON (Atlanta, GA) is the CEO of Leadership Strategies—The Facilitation Hardcover • 55/8 x 83/4 • 160 pages
Company, a strategic consulting and training firm. He is the author of The Secrets 978-0-8144-1527-6
of Facilitation and The Secrets to Masterful Meetings, as well as being a much $19.95 • CAN $24.95
sought-after speaker, trainer, and facilitator.

A new approach to customer service that will transform the

entire organization...and create true competitive advantage.

Strategic Customer Service

Managing the Customer Experience to Increase Positive Word of Mouth,
Build Loyalty, and Maximize Profits
John A. Goodman
he success of any organization depends on high-quality customer service. But for
T companies that strategically align customer service with their overall corporate
strategy, it can transcend typical good business to become a profitable word-of-mouth
machine that will transform the bottom line. Drawing on over thirty years of research for
companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE,
Cisco Systems, Neiman Marcus, and Toyota, author Goodman uses formal research, case
studies, and patented practices to show readers how they can:
calculate the financial impact of good and bad customer service • make the
financial case for customer service improvements • systematically identify the
causes of problems • align customer service with their brand • harness customer
service strategy into their organization's culture and behavior
Filled with proven strategies and eye-opening case studies, this book challenges
many aspects of conventional wisdom—using hard data—and reveals how any MAY 2009 • Customer Service
organization can earn more loyalty, win more customers...and improve their Hardcover • 61⁄8 x 91⁄4 • 272 pages
financial bottom line. 978-0-8144-1333-3
JOHN A. GOODMAN (Arlington, VA) is Vice Chairman and co-founder of TARP World- $24.95 • CAN $30.95
wide, an organization Tom Peters has called “America’s premier customer service
research firm.”

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 NEW TITLES

A painless new approach to communication anyone can use to make

the most challenging conversations productive and stress-free!

How to Tell Anyone Anything

JUNE 2009 • Business Self-Help
Paperback • 6 x 9 • 224 pages
978-0-8144-1015-8
$14.95 • CAN $18.95
Breakthrough Techniques for Handling Difficult Conversations at Work
Richard S. Gallagher
o one likes to be criticized. But when feedback is necessary—whether it’s
N with a boss, someone we manage, or another co-worker—it takes great
communication skills to successfully get the message across with feelings and
relationships intact.
Drawing from the latest in psychology on how best to connect with others, How
to Tell Anyone Anything steers readers away from the common mistake of
focusing on what’s wrong, and shows them instead how to provide clear,
constructive, positive messages that create real behavior and performance
change. Complete with illuminating examples and a unique step-by-step
process, the book gives readers powerful insight into how we all react naturally
to criticism—and how to transform interactions that might become verbal tugs-
of-war into collaborative, problem-solving sessions.
RICHARD S. GALLAGHER (Ithaca, NY) is a popular corporate trainer and public speaker
who specializes in the mechanics of workplace culture and communication. He is
the author of several books including Great Customer Connections (978-0-8144-
7308-5) and What to Say to a Porcupine (978-0-8144-1055-4).

All managers need to delegate. This book shows them how to do it right.

The Busy Manager’s Guide to Delegation

AUGUST 2009 • Management
Paperback • 6 x 9 • 112 pages
978-0-8144-1474-3
$12.00 • CAN $15.00
Richard A. Luecke and Perry McIntosh
elegation amounts to a lot more than just passing work off onto
D subordinates. When handled correctly, it gives managers a chance to
strengthen their departments by developing the skills and organizational
competencies of their people. Filled with quick tips, exercises, self-assessments,
and practical worksheets, this book presents an easy-to-master five-step process
for effective delegation. Readers will learn how to:
determine which task to delegate • identify the right person for the job • assign
the task • monitor progress and provide feedback • and evaluate performance
The book shows readers how to set the stage for excellent results, what to do if
things go wrong, and how to ensure that all their people benefit from the
experience. This is a quick, comprehensive course on an essential—and
sometimes overlooked—management competency.
RICHARD A. LUECKE (Salem, MA) is a business writer and entrepreneur. He is the author
of Manager’s Toolkit, Coaching and Mentoring, and How to Become a Better
Negotiator, Second Edition (978-0-8144-0047-0). PERRY MCINTOSH (Salem, MA) has
over fifteen years of management experience at mid and senior levels. She is the co-
author of a self-study course for aspiring managers.

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 NEW TITLES

What to do when HR’s old tricks for finding talent don’t work anymore.

The Trouble with HR

An Insider’s Guide to Finding and Keeping the Best People
Johnny C. Taylor Jr. and Gary M. Stern
2006 study by IOMA found that companies with effective talent manage-
A ment practices retain employees for longer time periods and outperform
industry averages by 22 percent. But most HR departments are still using the
same old cookie-cutter approach to finding new hires. This book offers a revolu-
tionary new approach to attracting and hanging onto the best and brightest
talent, providing real-world strategies for:
identifying and evaluating prospective employees • deciding who will develop
and progress into the management ranks • fitting the person’s skills to the job •
developing a strategy to groom one’s staff and keep them happy • and finding
ways to reward them properly and keep them engaged
The book explores the latest thinking in employee relations, compensation and
benefits, training, on-boarding, and development practices. This is a unique,
powerful book no one concerned with finding and retaining the best people
should be without. AUGUST 2009
JOHNNY C. TAYLOR JR. (Charlotte, NC) was chairman of the Society for Human Resource Management/Human Resources
Management (SHRM), is a keynote speaker on HR issues, and serves as CEO of Hardcover • 61⁄8 x 91⁄4 • 304 pages
Rushmore Drive, a new IAC/InterActive Corp. website. GARY M. STERN (New York, NY) 978-0-8144-1344-9
co-authored Minority Rules and has written for Investor’s Business Daily and The $27.95 • CAN $34.95
Wall Street Journal.

A practical guide for aspiring leaders based on the best-selling seminar

by the American Management Association.

Preparing for Leadership

What It Takes to Take the Lead
Donna J. Dennis, Ph.D., with Deborah Dennis Meola
hat makes a great leader? Confidence? Trust? Vision? The ability to inspire?
W The answer is complex yet understandable. The good news is that most
great leaders are made, not born, and many of the characteristics associated with
effective leadership can be assessed, trained, and developed. Based on the best-
selling seminar by the American Management Association, this book gives
readers practical advice on how they can:
get noticed by learning how to look and talk like a leader • become expert
teambuilders, coaches, and communicators • gain and use power and influence
positively • guard against the pitfalls of intraorganizational politics • identify
and build strategic alliances • elicit support • motivate others
Containing practical tools including assessments, tips, and checklists, this book
shows readers how to take their organizations into the future, inspire those
around them...and achieve beyond what is expected.
JULY 2009 • Leadership
DONNA J. DENNIS, PH.D. (Princeton, NJ) is a leadership development professional whose
clients have included Cisco Systems and British Petroleum. She is an Executive in Paperback • 6 x 9 • 160 pages
Residence with the Human Resources Institute. DEBORAH DENNIS MEOLA (Skillman, NJ) 978-0-8144-1452-1
is a freelance writer. $17.95 • CAN $22.95

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 NEW TITLES

If an individual employee is improving through coaching...

shouldn’t the organization he works for see some results, too?

The Coaching Connection

A Manager's Guide to Developing Individual Potential
in the Context of the Organization
Paul J. Gorrell, Ph.D., and John Hoover, Ph.D.
oaching has traditionally focused entirely on the individual...sometimes even at
C the expense of improving measurable business results for the company. Now,
The Coaching Connection shows managers how they can use contextual coaching
to simultaneously promote both individual and organizational growth. The book
helps readers align what individual contributors do best with what organizations
need most, ensuring everyone involved their highest probability for success.
Readers will find a coaching methodology that takes into consideration factors
such as strategy, organizational structure, corporate culture, and company-wide
communication. The book includes a 360-degree assessment covering the ten
most essential skill sets of well-balanced and effective leaders, as well as systems
for measuring and managing talent. This is an essential guidebook for
companies seeking to improve their people...and their bottom line results.
AUGUST 2009 PAUL J. GORRELL, PH.D. (New York, NY) is the Managing Director of the Human Capital
Management/Human Resources Consulting practice at Partners in Human Resources Inter national
Hardcover • 61⁄8 x 91⁄4 • 272 pages (WeMakeTalentWork.com). JOHN HOOVER, PH.D. (New York, NY) is a former executive
978-0-8144-1414-9 with The Walt Disney Company and McGraw-Hill. He also works for Partners
$29.95 • CAN $37.50 International, and is on the AMA faculty.

An empathetic, practical guide for creating a

more open-minded, understanding workplace.

The Diversity Training Activity Book

50 Activities for Promoting Communication and Understanding at Work
Jonamay Lambert and Selma Myers
ith our workforce becoming increasingly diverse, encouraging sensitivity and
W understanding in the workplace is a top priority for businesses everywhere. The
Diversity Training Activity Book addresses such fundamental issues as change,
communication, gender at work, and conflict resolution. Tested with hundreds of
participants to ensure the appropriateness and effectiveness for a variety of
diversity training needs, the simple activities in this book will help employees at all
levels cope with cultural and gender differences and master new skills for
communicating more effectively. Here readers will learn how to:
share their beliefs about coworkers of different backgrounds • manage a culturally
diverse workforce • deal with issues of gender in the workplace • understand
differences in dress, appearance, and social customs
JULY 2009 • Training Filled with activities, role playing exercises, sample icebreakers, and case studies,
Paperback • 81⁄2 x 11 • 320 pages this book will help all employees create a more harmonious, open workplace no
978-0-8144-1536-8 matter what their cultural background.
$34.95 • CAN $43.95 JONAMAY LAMBERT (Chicago, IL) is Founder and President of Lambert & Associates, Inc.,
and has designed and implemented training programs in diversity, leadership,
and change management for both Fortune 100 companies and smaller organiza-
tions alike. SELMA MYERS (LaJolla, CA) is a trained mediator and co-author of
Conflict Resolution Across Cultures. Together they have written 13 trainer’s
guides in the Diversity at Work training series.

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 NEW TITLES

Strategy is worthless without commitment.

The Power of Strategic Commitment

Achieving Extraordinary Results Through Total Alignment and Engagement
Josh Leibner, Gershon Mader, Alan Weiss
ven the most well thought out initiatives will fail without true employee
E ownership, accountability, and engagement. Yet most managers and
executives don’t have a clear system for ensuring the support they need from
those around them. The Power of Strategic Commitment helps readers improve
their strategic processes by enlisting the support of managers, employees,
boards, suppliers, investors, and others. The book outlines the key factors that
determine commitment, providing powerful ways to build buy-in that cost
nothing. Readers will discover how to:
continuously measure buy-in • involve everyone in creating their own piece of
a larger organizational future • tailor commitment strategies for individual
employees • keep everyone on the road to achieving stated goals • create a
commitment-inspiring rewards system • hire fully-engaged talent
This book provides practical methods for getting everyone behind the kind of
important organizational actions that drive results. MAY 2009 • Management
JOSH LEIBNER (Bridgewater, NJ) and GERSHON MADER (Toronto, Canada) are founding Hardcover • 61⁄8 x 91⁄4 • 288 pages
partners of Quantum Performance, Inc., a management consulting firm with global 978-0-8144-1374-6
clients including Capital One, Cisco Systems, Prudential Financial, Cushman & $29.95 • CAN $37.50
Wakefield and many others. ALAN WEISS (East Greenwich, RI) is a consultant, speaker,
and author whose consulting firm, Summit Consulting Group, Inc., has attracted
clients including Hewlett-Packard, Merck, and hundreds of other top organizations.

No project can be successful when people aren’t informed.

Communications Skills for Project Managers

Michael Campbell, PMP
ccording to the Project Management Institute, over 80 percent of a project
A manager’s job is communication—yet most project management books
hardly discuss it. Communications Skills for Project Managers provides practical
advice and strategies for ensuring success, even in the face of shifting organiza-
tional priorities, constantly evolving expectations, and leadership turnover. This
important guidebook gives readers the skills they need to keep everyone in the
loop. Readers will find out how they can:
keep those on the project team—as well as upper management—involved and
informed • establish a plan for communication • effectively present to
stakeholders • compete with other initiatives within the organization • convey
reasons for change • and more
Even a project that is brought in on time and on budget can be considered a
failure if those outside a project team haven’t been kept informed. This book
provides readers with the skills they need for ensured project success, every time.
MICHAEL CAMPBELL, PMP (Houston, TX) is an experienced project manager and co- MAY 2009 • Project Management
author of The Complete Idiot’s Guide to Project Management, 4th Ed. and author Hardcover • 61⁄8 x 91⁄4 • 288 pages
of Bulletproof Presentations. He is a Managing Director for Energy Practice at 978-0-8144-1053-0
MCA International. $24.95 • CAN $30.95

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 NEW TITLES

Bringing an entire organization’s projects in on time...and on budget!

The Program Management Office Advantage

AUGUST 2009 • Project Management
Hardcover • 61⁄8 x 91⁄4 • 288 pages
978-0-8144-1426-2
$34.95 • CAN $43.95
A Powerful and Centralized Way for Organizations to Manage Projects
Lia Tjahjana, Paul Dwyer, PMP, and Mohsin Habib, Ph.D.
lready a best practice for the majority of Fortune 500 companies, Program
A Management Office (PMO) is being embraced by large and small organiza-
tions eager to efficiently manage all their projects. This helpful guide introduces
readers to the business reasons for having a centralized project department and
explains the PMO’s functions and how to set up and run a PMO.
Readers will find detailed information on selecting projects, conducting project
health checks, providing program management training to the organization,
creating and implementing a standardized program management process, and
monitoring and controlling the overall status of all current projects. The book
includes key definitions as well as sample forms readers can use in completing
administrative tasks and producing reports. This book is an indispensable
introduction to this important and powerful trend in project management.
LIA TJAHJANA (Boston, MA) worked in the project management industry for 7 years
and has a Master of Liberal Arts in Management from Harvard University and a
Master of Engineering Science in Project Management. PAUL DWYER, PMP (Boston, MA)
has implemented high profile IT projects at many Fortune 500 companies, and is
now Senior Development Manager for Fidelity Investments. M OHSIN H ABIB , P H .D.
(Ashland, MA) is Associate Professor of Management at the University of Massachu-
setts, Boston, and also teaches at the Harvard University Extension School.

The most comprehensive collection available of facility management

best practices...now completely updated!

The Facility Management Handbook

JUNE 2009 • Facility Management
Hardcover • 71/8 x 101/4 • 432 pages
Previous Edition: 978-0-8144-0380-8
978-0-8144-1380-7
$79.95 • CAN $99.95
THIRD E DITION
David G. Cotts, PE, CFM, Kathy O. Roper, CFM, LEED AP,
and Richard P. Payant, CFM, CPE
ased on best practices and proven research, The Facility Management Handbook
B has long been the go-to resource for professionals in the field. Extensively
updated for the realities of today’s workplace, the third edition provides readers
with the tools and guidance they need to wipe out inefficiency and create a
productive facility that integrates people, place, and process. Covering a broad
range of topics from space planning and maintenance to benchmarking and
outsourcing, readers will gain practical insight into how they can:
design, construct and maintain facilities using sustainable practices • provide a
safe, attractive work environment that supports productivity • ensure that
facility plans match organizational needs • plan and control capital expendi-
tures • address critical security and emergency preparedness issues
Complete with case studies and indispensable information on sustainability and
post-9/11 security concerns, this is still the ultimate resource for facility managers.
DAVID G. COTTS, PE, CFM (Alexandria, VA) is a former president of the International
Facility Management Association. K ATHY O. R OPER , CFM, LEED AP (Atlanta, GA) is
Associate Professor of Integrated Facility Management at Georgia Institute of
Technology, College of Architecture. RICHARD P. PAYANT, CFM, CPE (Washington, DC) is
Director of Facilities Management, Georgetown University.

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 NEW TITLES

Moving beyond mere cost-saving and into true—organizationwide—

supply management excellence.

The Supply-Based Advantage

How to Link Suppliers to Your Organization’s Corporate Strategy
Stephen C. Rogers
t’s not enough for companies to simply try to find ways to save money through
I suppliers. If suppliers aren’t fully integrated into their corporate strategy, there’s no
way for companies to ensure that they will continue to save money...and that their
supply decisions will fit with changing organizational goals. Blending theory, best
practices, and relevant examples, The Supply-Based Advantage reveals how to
design, build, maintain, and "remodel" an organization’s supply base to support its
total business strategy and operations. Readers will learn how they can:
achieve greater profitability by using suppliers to capture value beyond price •
develop a supply management strategy that creates real, renewable benefits •
maintain flexibility in their supply chain to deal with unique business situations
• link supply execution into product marketing and fulfillment purposes
Filled with enlightening examples from companies such as Mars, Procter &
Gamble, Intel, and Wal-Mart, this book shows how any organization can
transform its supply function into a key driver of profit. MARCH 2009 • Supply Chain Management
STEPHEN C. ROGERS (Cincinnati, OH) is a Senior Consultant with the Cincinnati Consult- Hardcover • 61⁄8 x 91⁄4 • 368 pages
ing Consortium, concentrating on purchasing and supplier management. During his 978-0-8144-0155-2
thirty years at Procter & Gamble, he was involved in purchasing, manufacturing, and $39.95 • CAN $49.95
marketing. He has been the Program Director of The Conference Board’s annual SRM
Conference, conceiving and directing the event during its first three years.

In today’s business environment, risk is a natural part of life. This book

gives readers an entire framework for managing it for great results.

Fundamentals of Enterprise Risk Management

How Top Companies Assess Risk, Manage Exposure, and Seize Opportunity
John J. Hampton
sing examples from companies such as Home Depot, Airbus, Boeing, and
U Nokia, Fundamentals of Enterprise Risk Management takes a fresh look at one
of the hottest topics in business today. Showing readers in charge of monitoring
operational exposures in corporations, nonprofit organizations, and government
agencies how they can best determine and balance opportunities against the
possibilities of loss, this book provides clear strategies to help readers:
recognize both internal and external exposures • understand important
concepts such as risk mapping and risk identification • recognize the
weaknesses of current ERM systems • align risk opportunities with their
organization’s business model • stay in line with Sarbanes-Oxley compliance
The book introduces innovative new concepts such as hierarchical risk
structures, alignment of risks with the business model, creation of a central risk
function, and the role of an ERM knowledge warehouse. Featuring enlightening
case studies and practical exercises, this essential book shows readers how they AUGUST 2009 • Business Strategy
can implement ERM the right way at their organizations. Hardcover • 61⁄8 x 91⁄4 • 320 pages
JOHN J. HAMPTON (Litchfield, CT) is the KPMG Professor of Business and Director of 978-0-8144-1492-7
Graduate Business Programs at St. Peter’s College, and former Executive Director of $79.95 • CAN $99.95
the Risk and Insurance Management Society (RIMS).

31