DIGITAL

INNOVATION
JOURNAL 2

Challenges involved with the implementation of innovative

strategies

Submitted by: Parampreet Kaur

Student id: 0061059202

Executive summary
The strategies plan for implementing the innovative strategies needs to be planned as this will
help in accomplishing the task. In this process, the challenges that are involved in the process
for implementing the plan have to be done in the right manner. The challenges involved in the
method have to be analysed as this will help in implementing the right strategies through
which the benefits can be derived by the company. Innovative digital technology will help in
deriving the desired benefits without increasing on the operational expenses. The issue related
to the process of implementing the steps has to be done in the right manner.

Contents
Executive summary....................................................................................................................2
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Task 1. Challenges with the implementation of the Innovation process....................................4

Task 2. Cost benefits and integration process for implementing the innovative decision.........5
Task 3. Monitoring.....................................................................................................................6
References..................................................................................................................................7
Turnitin
Report......................................................................................................................
................9

Task 1. Challenges with the implementation of

the Innovation process
Tesco is a multi-stored retail business house that sells different types of products to the
clients. in this process, the challenges that are involved with the process of implementing the
process for Information technology or the innovation process has to be analysed in an
effective manner. This has to be done with an intention of improving the quality of the
production activities and approaching maximum number of clients. The challenge lies in the
selection of a process through which the innovative technology can be implemented without
increasing the operational expenses. In this process, the selection regarding the selection of
the type of system that needs to be done has to be done after analysing the future goals of
Tesco. In order to attract maximum number of clients, the management has proposed to
approach maximum number of clients through which the changes in the process of
implementing the changes in the technological factors that will help in promoting the services
that is being rendered by the company. With the help of the innovative strategies, the
company can improve upon the products and services and analyse the quality of the services
that is being rendered to the clients. In this process, the strategy adopted for implementing the
strategic factor has to be analysed as this will help in doing the right thing. The strategy that
has been adopted is expected to help in the improving the marketing strategy. However the
challenge is with the process that will be adopted for marketing the products and services
with the help of the innovative strategy. There are different types of innovative strategies that
are available for the users, and thus the selection has to be done in an effective manner. At the
time of selecting the better method it is suggested to consider the future goals of the company
and the steps that will be followed for accomplishing the task (Armstrong, 2009)
The other challenge is related to implementing the technology that will be useful for the
management in improving the overall performance. For this, the structure of the company and
the working patterns has to be analysed. This will help in improving the performance for
Tesco. In this case, it is necessary to draft an effective policy through which the staffs will be
trained to perform the task that is related to the execution of the work. The challenge lies in
breaking down the task and implementing the same in the right manner. This will help in
improving the quality of the performance that will help the management in making the right
decision that will be useful in approaching maximum number of clients (Barclay, 2009).

Task 2. Cost benefits and integration process for

implementing the innovative decision
Innovation is a term that is used to define an improvement in the process for performing the
tasks, which requires huge time. Innovation basically includes ideas that are considered to be
necessary for the development and implementation of the strategy that will be useful in
improving the quality of services that is basically rendered by the company to the clients.
Through this process, the management of the company adopt and implement novel
techniques that will be useful in improving the quality of the products and services that are
being rendered by the company to the clients. With the help of the process, the company
ensures that the production activities and other factors are improved (Browning, 2007)
Digital innovation plays a key role in improving the quality of marketing activities that has
been undertaken by the company. Marketing is one of the most important factors that play a
key role in the approaching maximum number of clients. In this case, it is necessary to
analyse the primary benefits of the application program that has been chosen by the company
to be implemented. For instance, online marketing is one of the important tasks that have
been chosen to be implemented by the company. In this case, it is necessary to analyse the
benefits that are associated with the same. The cost of the technology is one of the factors that
can negatively affect the performance of the company. In this case, it is necessary to analyse
the factors that will help the company to derive the benefits that are associated with the
product or technology implementing (Buckingham, 2005).
The overall cost for introducing the technology has to be analysed. This will help in
introducing the required changes that will help the company in gaining maximum benefits
that will be useful in increasing the sales. Apart from this the strategic planning has to be
done as this will help in implementing the innovative strategy in the right manner. The
technology that is related to the implementation of the right steps for marketing has to be
analysed as this will help in introducing the changes. In this process the training that needs to
be provided to the clients has to be also discussed with the staffs. This will help in improving
the process of the technology implementation (Czerniawska, 2005).

Task 3. Monitoring
The technology that has been introduced by the company needs to be analysed and monitored
on an effective manner. This will help in increasing the quality that is considered to be quite
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important for the successful operations of the business. The below mentioned steps has to be
analysed at the time of monitoring the method
Analysing the process step-by-step
Evaluating the loops and finding the exact solution to overpower the challenges. Such
things will enable the company to overpower the challenges that is caused due to
wrong implementation of the technology
Creating a back-up plan through which the necessary changes that can be made to
increase the quality of the process (Evermann, 2009).
Training the staffs so that the right things are done, in order to cater the needs of the
clients.
The monitoring or evaluation process needs to be simple, effective, and designed in the right
manner. This will help the company to derive the benefits and imply the better methods
through which Tesco can derive maximum benefits.

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Politis, J. D. (2004) Transformational and transactional leadership predictors of the

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Turnitin Report:-