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QUESTIONAIRE

Dear Sir/Madam,
We, Raj Mohan, Arun Prasaath, J. Neeharica, Pramod P K, students of CHRIST
UNIVERSITY INSTITUTE OF MANAGEMENT as a part of our research project, is conducting a study
regarding the Factors influencing the Ice Cream consumption in India.
It would be great, if you answer these questions. All information given by you will be strictly confidential.
Thanking you.
PART-A
Note: Please put a tick

in the relevant boxes.

1) Gender:
Male
Female
2) Address (Location of Residence): _________________________________
3) Age:
Below 15 years
15-25 years
35-45 years

45-55

25-35 years
Above 55 years

Date : ______________ Time : ________________


PART B
1. Attitude towards consuming ice creams
Enthusiastic
Positive
Indifferent
Negative
Hostile
2. Please indicate your level of agreement or disagreement with the following statements, which best
describes your attitude towards ice creams(1- Completely Disagree, 2-Somewhat Disagree, 3
Neither Agree nor Disagree, 4Somewhat Agree ,5Completely Agree)
S.
Statement
1
2
No.
1.
I like ice creams
2
I eat ice creams quite often
3.
My identity is strongly linked to the flavour I eat
4.
I like to celebrate a good day with an ice cream
5.
I do not like ice cream but dont mind to eat if someone offers one
6.
I even make ice creams at home
7.
Whenever I attend a party I eat an ice cream
8.
My day is incomplete without me eating my favourite ice cream
9.
I feel eating ice creams makes me gain more weight
10.
I eat only global brand ice creams
11.
I prefer ice-creams that have a colourful package.
3. Which is your favourite flavour? (Mention only single response)
Vanilla
pista
black current
strawberry
butterscotch

chocolate
tutti frutti
4. What if favourite flavour not available?
Change flavour
*
Go to another shop
5. What type of ice cream do you purchase?
o Global Brands
o Local brands
6. Which are your preferred brands in ice cream? Rank them from most preferred to least preferred.

Vadilal

Baskin Robbins

cream bell

Dinshaws

kwality walls

mother dairy

7. Where do you buy ice creams?


Hyper markets
supermarkets

Magnum

Amul

Arun

hand carts

kirana stores

Bakeries

8. What is the monthly consumption of ice creams


daily
weekly
occasionally
9. What is your type of purchase?
o Impulse
o Planned
10. What kind of ice creams you prefer?
o Regular
o Low fat
11. If planned, rate the factors influencing purchase of ice creams?
Retail Mix

Price
Visual Merchandising of ice creams
Advertising
Store Layout and Design
Customer Service
12. Where do you consume ice creams?
o Hand carts
o Food courts
o Parks
o Restaurants
o Theme parks
o College/ school cafeterias
o Bakery
13. What type of package at home do you consume more often
Tub
Cone/cup
Bar
Family packs
14. What are the occasions of purchase/consumption of ice creams?
o Parties
o Festivals
o After regular food
o Normal hangouts
15. Factors influencing choice of ice cream brands?
Price
Quality
Taste
Advertisements
16. Reasons for not making a purchase
o
o
o
o
o

Price was High


flavour not available
Store stimuli not conducive for purchase
Taste is not good
Favourite brand is not available
THANK YOU

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