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Culture Documents
Dear Sir/Madam,
We, Raj Mohan, Arun Prasaath, J. Neeharica, Pramod P K, students of CHRIST
UNIVERSITY INSTITUTE OF MANAGEMENT as a part of our research project, is conducting a study
regarding the Factors influencing the Ice Cream consumption in India.
It would be great, if you answer these questions. All information given by you will be strictly confidential.
Thanking you.
PART-A
Note: Please put a tick
1) Gender:
Male
Female
2) Address (Location of Residence): _________________________________
3) Age:
Below 15 years
15-25 years
35-45 years
45-55
25-35 years
Above 55 years
chocolate
tutti frutti
4. What if favourite flavour not available?
Change flavour
*
Go to another shop
5. What type of ice cream do you purchase?
o Global Brands
o Local brands
6. Which are your preferred brands in ice cream? Rank them from most preferred to least preferred.
Vadilal
Baskin Robbins
cream bell
Dinshaws
kwality walls
mother dairy
Magnum
Amul
Arun
hand carts
kirana stores
Bakeries
Price
Visual Merchandising of ice creams
Advertising
Store Layout and Design
Customer Service
12. Where do you consume ice creams?
o Hand carts
o Food courts
o Parks
o Restaurants
o Theme parks
o College/ school cafeterias
o Bakery
13. What type of package at home do you consume more often
Tub
Cone/cup
Bar
Family packs
14. What are the occasions of purchase/consumption of ice creams?
o Parties
o Festivals
o After regular food
o Normal hangouts
15. Factors influencing choice of ice cream brands?
Price
Quality
Taste
Advertisements
16. Reasons for not making a purchase
o
o
o
o
o