the connection

www.hhcolorlab.com

F E B R UA R Y 2 015
IN THIS ISSUE
We have some
sweet deals!
February Specials
New Address Labels;
New Metal sizes,
Matte Metals and
discontinued products
PLUS new Blankets

1-800-821-1305

8906 E. 67th Street I Raytown, Missouri 64133

We have some sweet deals!

Winter is the perfect time to get your studio organized, stock

up on samples and prepare marketing materials for your busy
seasons. Be sure to take advantage of our sample album sale
going on right now! All sample albums are 50% off through
February. We are also offering our gorgeous Framed Fine Art
Torn Edge prints at 25% off in February. These one-of-a-kind
products truly bring your imagery to life. You have to see these
to understand how beautiful they are. We are also offering one of
our customer favorites, the 2-for 1 print special, this month. Just
another way to say thank you for your business! See page 2 of
our newsletter for all of the details about our specials this month.

H&H Education:
Schools 201
Sports Club:
Early Bird Special
plus Blog Spot
hhschools announces
New Thunder Grey
Spring Program
Schools + Sports
February/March
Calendar

Image by Ariana Falerni

Conventions

www.hhcolorlab.com

1-800-821-1305

I FEBRUARY 2015

February specials

Studio Sample
Album Special - 50% off
click here for more info
Framed Fine Art
Torn Edge Prints- 25% off
click here for more info

Coupon code: SAlbum50

Expires February 28, 2015
No limit
Order through hhstudio

Coupon code: FramedTorn15

Expires February 28, 2015

Image by William Innes Photography

Order through hhstudio

Image by Photos Edge

2 For 1 Print Special

click here for more info

upcoming specials
March

50% off Sample Albums

(All sample albums)
30% off all Photo Cover Press Books
and Companion Mini Books
25% off Slim Wraps

www.hhcolorlab.com

1-800-821-1305

Coupon code: Print2015

Expires February 28, 2015
812, 1015, 1114, 1218, 1421, 1616,
1620, 1624, 2020, 2024, and
2030 only.
Can be from different images
Must be on same paper type.
Lustre, pearl, or authentic black and white.
Order through hhstudio

I FEBRUARY 2015

product updates

Address Labels now available in hhstudio!

Now you can offer your clients personalized return address labels. Our fun-wrap
around labels will take your press cards to the next level. Pair with our designer cards for a
fun, color coordinated look.
Make each card unique and special. You will find unlimited uses for this product use them
in your studio for marketing and also sell them to your clients as an add-on product. Great
for save the date and wedding invitations, Holiday cards, graduation cards, gift tags and
bag tags! Click here to download free photoshop templates to make ordering a snap!

New Metal Sizes PLUS matte finish in some sizes!

We now offer many new sizes in our flat metals.
They are available in vertical or horizontal orientation in
aluminessence and brilliant finishes.
4x12 / 5x7 / 10x10
8x12 / 8x24 / 16x24 / 24x36
In addition, we recently expanded our finishes to
include a matte option in some popular sizes for
both flat and curved metals. This is a great option
when you want that non-glossy look.

Discontinued products From time to time, we like to refresh our various product
lines. We will be making some updates to our Sports templates. H&H has offered ESPN
licensed products as part of H&Hs sports program since 2011. We were recently notified
by ESPN that in 2015, they will discontinue their personalized photographic product
licensing program for all photography labs. To give you the time you need to keep
your existing agreements and produce ESPN products through spring season, H&H has
worked out an arrangement with ESPN that will allow us to continue to produce ESPN
branded products through June 26th, 2015. After that date, H&H will no longer be able
to legally produce ESPN branded sports templates.
www.hhcolorlab.com

1-800-821-1305

I FEBRUARY 2015

product updates

NEW Blankets now available in hhstudio!

Fun new option for seniors, schools and sports. Plus great for families!
Our velveteen and fleece blankets are soft, warm and durable. These blankets work well as
add-on products, auction items and gifts. They can also be used as a unique offering for
family, senior, school and sports sessions.
Available in 50x60 and 60x80.
Fleece: Polyester fleece blanket with a double needle clean finish and folded edges
Velveteen: Ultra soft, super plush fleece blanket with finished edges
Machine wash cold, dry low
If 1 sided blanket is ordered, reverse side is white
Click here for more information

fleece

www.hhcolorlab.com

1-800-821-1305

I FEBRUARY 2015

velveteen

H&H Education
Wanting to grow your school business?
School 201 can help!
School 201 was created to help school photographers grow their school business.
It will focus on selling, marketing and scaling your already established school business.
Learn from Jeff Edwards, who owns one of the fastest growing school photography businesses
in the nation. He will share what he has done to take his business to the next level!

Class time: February 16-17, 2015

Where: H&H Color Lab
Cost: $250 for first person and $120 for each additional
Topics:
Sales-a frank discussion on what you need to do to grow your business
Other things you can do to grow sales: sales flyers and on line sales
Are you really ready for Volume photography business
Round table discussions

Click Here to view the Schools 201 Website

www.hhcolorlab.com

1-800-821-1305

I FEBRUARY 2015

Early Bird Special for Sports Club

Top 5 Reasons to Join the Sports Club Now!
5. Early bird Special $249 through February 6, 2015 - $50 savings-SIGN UP NOW
4. Save up to $420 on hhimagehost online sales ($35 monthly subscription)
3. Free Sports Education from working and veteran sports photography business leaders
in bi-monthly webinars, sports classes and boot camps
2. Hundreds of dollars in potential savings including special sports club members only
discounts like 20% off of prepay flyers
1. As a result, grow your sports photography business!

Blog Spot

We pride ourselves in providing our customers not only with excellent products, but with
great educational resources as well. Our blog features articles about equipment, lighting,
advice from other professionals and all kinds of great photography tips. This is just one of
the many ways that we provide our customers with the tools they need to succeed as
professional photographers.
115 Professional Photographers to Follow on Instagram
posted January 13th
The Photoshop Playbook
posted January 20th

www.hhcolorlab.com

1-800-821-1305

I FEBRUARY 2015

product sampling

hhschools update:
New Thunder Grey Spring Program!
The New Year has arrived and its time for school photographers to start planning Spring
School Portrait Programs.
Did you know that H&H provides a full selection of turn-key portrait programs designed to
help make this process easier for you? Everything has been planned and outlined for you...
from the sets, the lighting, the products, the marketing materials and even multi-pose
selections from just one image!
As you decide what spring program to offer this year, and every year, take a look at the entire
collection of portrait programs in the H&H library. You will find a wide selection including:

jpeg, high key and green screen

indoor and outdoor

multi-pose and multi-crop

a wide variety of indoor traditional and modern backgrounds

outdoor backgrounds

variety of template designs and products

The newest addition to our library is called Thunder Grey, designed to be a cleaner, simpler
portrait program. This program aims to appeal to the clean, classic (and modern) studio look
that we believe is a returning trend.
If this program is not what you are looking for, take time to browse through our other
selections. Our goal is to provide a variety of programs to satisfy varying tastes and regional
preferences and to help maximize your sales. All of H&Hs spring programs are still fresh and
available for you to use, and many of our customers have told us they find cycling through
the different programs every few years effective in maintaining the tradition of spring
pictures while providing variety and interest.
Each year we strive to create our spring program plan using industry trends and customer
feedback, so we welcome your ideas for future development. It helps us to continue to
provide a growing library of diverse and successful programs.

www.hhcolorlab.com

1-800-821-1305

I FEBRUARY 2015

SCHOOL
PHOTOGRAPHY
SCHOOL
PHOTOGRAPHY
SCHOOL PHOTOGRAPHY

Click here for

school planning calendar
PLANNING
CALENDAR
PLANNING CALENDAR
FEBRUARY
FEBRUARY

SPORTS PHOTO

SALES
SALES

Call on schools you dont have when their pictures are delivered to get school feedback on how packages, prices and picture day went
Call on schools
theirspring
pictures
are delivered
get school
feedback
schools you
youdont
donthave
havewhen
to solicit
business
for the to
current
school
year on how packages, prices and picture day went
Call on schools you dont have to solicit spring business for the current school year

MARKETING
MARKETING

Deliver spring sports flyers

Deliver spring sports flyers

READINESS
READINESS

Train photography and office staff on Spring photography

Train
photography
office staff setups
on Spring photography
Test equipment
andand
photography
Test
equipment
andgraduation
photography
setups dates
Confirm
prom and
photography
Confirm prom and graduation photography dates
SPRING SPORTS LEAGUES

ACCOUNT
ACCOUNT
MAINTENANCE
MAINTENANCE

Volleyball
Deliver dance pictures
Deliver
Find outdance
whenpictures
School will plan next years school calendar Flag Football
Find out when School will plan next years school calendar

PHOTOGRAPHY
PHOTOGRAPHY

Valentines Day / Sadie Hawkins / WPA dances

Valentines
/ Sadie Hawkins
PhotographDay
classroom
groups / WPA dances
Photograph classroom groups

YEARBOOK
YEARBOOK

Confirm cutoff dates and check design status of yearbook SPRING SCHOOL SPORTS
Confirm cutoff
and check
status of yearbook Baseball
at leastdates
3/4 yearbook
is design
designed
Confirm
at least 3/4
yearbook
is designed
Review yearbook
designs
for progress,
canvas size, trim and safety.
Softball
Review yearbook designs for progress, canvas size, trim and safety.

PLANNING CALENDAR

SPRING-SUMMER SEASON

PHOTOGRAPHY

NDAR

FALL SEASON

AGUE SPORTS

MARCH
MARCH

ball

yball

ol Sports

ball

yball

r ( boys )

r / Drill Teams
girls )
Country

s ( girls )

nastics

WINTER SEASON

WINTER LEAGUE
Basketball

Soccer

Soccer

Cheer

Dance Schools

Volleyball

FALL
School Sports
Football

Soccer ( girls )

Volleyball

Swim ( boys )

Soccer ( boys )

Track

Cheer / Drill Teams

MARKETING
MARKETING

Deliver Prom Marketing flyer

SCHOOL
SPORTSflyer
Deliver
Prom Marketing

ACCOUNT
ACCOUNT
MAINTENANCE
MAINTENANCE

Deliver classroom groups pictures

Wrestling
Deliver
classroom
groups
pictures
Be involved
with next
years
School Calendar planning
Be involved
next) years School Calendar planning
Swimwith
( boys

PHOTOGRAPHY
PHOTOGRAPHY

Photograph Spring Portraits

Photograph Spring Portraits
CLUB SPORTSsports
Photograph Spring
sports
classroom
groups
Lacrosse
Photograph
classroom groups

YEARBOOK
YEARBOOK

Field
Hockeyto yearbook advisor
Deliver
final images
Deliver
final images
to yearbook
advisor
Be prepared
to resupply
images to
yearbook staff as needed
Bowling
Be prepared to resupply images to yearbook staff as needed

SUMMER SPORTS LEAGUES

Basketball

Baseball

Tennis ( girls )
Gymnastics
Bands

Softball
Swim Teams
Dance
Golf
Tennis

JANUARY

EXTRAS
Dad/daughter date night
Mother/son date night
Cub Scouts

Continue to photograph winter sports leagues and schools

Finis

When school & league offices open after Christmas & New
Year, deliver any pictures from end of year

Cont

W
E

SPORTS PHOTOGRAPHY

Confirm spring and summer dates for schools & leagues and
begin printing and delivering envelopes

ROTC

Cont

Take one last look at possible new business for spring and
summer

Click here for sports planning calendar

MARCH

FEBRUARY

hools

Finish up any late winter sports photography

Continue to deliver:

hool

Football

Call onWrestling
schools you dont have when their spring pictures are delivered to get school feedback on how packages, prices and spring
Golf ( boys )
Golf ( girls )
Call
schools day
youwent
dont have when their spring pictures are delivered to get school feedback on how packages, prices and spring
saleson
picture
&Indoor
Swim
sales & picture day went
Tennis ( boys )
Cross Country

New

and

FALL LEAGUE SPORTS

SALES
SALES

es and

FALL SEASON

Finis

Start to rebook and schedule school sports for next school

year
Continue to deliver summer envelopes

Winter sports jobs

8906 E. 67th Street, Raytown, Missouri 64133

(816) 358-6677 I Toll Free (800) 821-1305 I Fax (816) 313-1480
Begin
school spring
Envelopes
for spring Missouri
and summer
8906 E. 67th
Street, Raytown,
64133contracts
(816) 358-6677 I Toll Free (800)
821-1305
I Fax sports
(816) 313-1480

Continue to make new contacts for spring and summer

Phot

www.hhcolorlab.com
www.hhcolorlab.com

Pay commissions for winter league sports jobs

Cont

Begin looking at fall sports contracts/new business

APRIL

8906 E. 67th Street, Raytown, Missouri 64133

Cont

(816) 358-6677 I Toll Free (800)

Finish photography for spring school sports

Photography for league spring sports starts
Dance season begins
Continue to book dates for school sports for next school year
Continue to work on fallI sports
new and old
www.hhcolorlab.com
1-800-821-1305

6677 I Toll Free (800) 821-1305 I Fax (816) 313-1480

I FEBRUARY 2015

www.hhcolorlab.com

Dan

Just cant wait to get back on the road again.....

Here is a list of places well be visiting in the coming months.
Please come by and see us when were in your area!
Imaging USA January 29-February 3, 2015
Gaylord Opryland Hotel & Resort
Nashville, Tennessee
Steve Kozak
Secrets to Success
When Turning Pro
January 29 and 30

Jeff Gump
Youth Sports
January 31

Terry Dunlap
From Sports to Seniors
February 2

Bridgette Harmon-Smith
Pre-School Green Screen
February 3

PNE - Photo Northeast

February 7-9, 2015
Woodcliff Lake Hilton
Woodcliff Lake, New Jersey
Lora Yeater
Follow Your Heart
February 8

William Innes
Put Your Photography
Business on AutoPilot
February 9
www.hhcolorlab.com

1-800-821-1305

I FEBRUARY 2015

Schools 201
February 16-17, 2015
H&H Color Lab
Raytown, Missouri

Vermont State Convention March 12-15, 2015

Hilton Burlington Hotel
Burlington, VT

PPAM Massachusetts
February 27-March 2, 2015
Radisson Hotel
Plymouth, Massachusetts
MaryAnn Talamo
WPPI February 26-March 5, 2015
MGM Grand
LasVegas, Nevada

Trish Logan
How to Pursue Your Passion
March 14

Ohio - Photo Blast

March 13-15, 2015
Nationwide Hotel
and Conference Center
Lewis Center, Ohio
Iowa
March 19-24, 2015
Airport Holiday Inn
Des Moines, Iowa

Blair Phillips
Make Everything Click
Not Just Your Camera
March 2

Kirk Voclain
Making a Living as
a High School
Senior Photographer

FotoChaos
March 21-23, 2015
KC Marriott
Country Club Plaza
Kansas City, MO

March 4

William Innes
Photo Walk
Michigan March Madness March 6-9, 2015
Doubletree by Hilton Hotel
Southfield Expressway
Detroit, Michigan

Pro Photo Expo

March 26-29, 2015
Pasadena Convention Center
Pasadena, CA
William Innes
March 27

Trish Logan
How to Pursue Your Passion
March 8

www.hhcolorlab.com

1-800-821-1305

I FEBRUARY 2015

10