Professional Documents
Culture Documents
o Polls
and suing costs money. The mere act of organizing the group costs
money.
o People who believe in more groups are called pluralists (madison)the more the better and no one will dominant
Everyone had a say, everyone represented.
o Because of what it costs to organize and participate in an interest
group, E.E. believed there was a bias towards the wealthy in an
interest group. Harder to organize poor people vs. wealthy so
wealthy people win.
o So an aggregation principle is trying to find the bias- who is more
likely to be heard.
Public opinion
Public opinion (both at the individual and collective level) has
direction and intensity.
The substance of opinion someone holds is the direction.
o Your views, what you think, what you are leaning towards.
o Ex: who do you support in the 2012 election? Obama is a direction
o Sometimes we even use directional terms in politics (should the
republicans move to the left or the right? Or should we lessen the
debt ceiling or high debt ceiling?)
Intensity- how deeply people hold an opinion
o More likely to take action if you feel more intensely
o How passionately they give voice to their views (direction)
Note: someone can have a direction but not be intense about it (more just
like sure). People can have the same direction but differ on intensity.
If you have this direction, and intensity, the more likely you are to act.
Direction and intensity exist at the individual level (individuals have hold
the opinion and thus have a direction & have some intensity- either less
or more).
At the collective level:
o Saliency
For an opinion or issue to be salient, it means it is importantrises to the top of public awareness, conversation & media
attention. At the forefront of the agenda. Some issues are
more prominent than others.
An important aspect of politics is making your issues more
salient than the other parties issues and that will make you
win.
o Latency
Existing but not developed or manifested
Latent opinion can be very potent (important) but not
manifested- it underlies the surface. Everyone know this
opinion though.
Art of politics is manipulating latent opinion- bringing the
latent opinion to the surface and making it salient or letting it
lie dormant.
Might want to let it lie dormant because you know the
answer & that it does not work in your favor.
o Protest
o Riots
o Boycotts
o Voting
o Assassination
Ginsberg talks about the transformation of these wild acts to polling
o The term he sues to describe what polling does, it domesticates us- polling
takes that which is wild, and potentially dangerous, and turns it into a docile,
predictable pet.
o Polling tames these wild acts.
People do not need to protest, riot ect. to show their opinions, all they
need to do is take a poll.
o Helps politicians to find if people are upset before it becomes behavioral
o People become predictable and docile in respect to political elites when they
know our thoughts before it becomes actions
o Polls provide stability so it might be good for us that elites do this, but fi it is
good for us, it is great for them.
Elites get more out of elections than we do
Mandates, and legitimacy (can get to do what they want) & the
rest of us are left to participate and do not really have a say.
The more we participate in government (votes and answering
polls), the more we are legitimizing the elites and government
and feeding into them.
However, if you do not vote, you are introducing bias into the
system because other views are being revealed more than yours.
In not voting, other votes matter a whole lot more.
Elites can determined how many people agree with them and
thus, who might vote them back in next year. Also, can
determine how likely people are to turn their opinions into
behaviors.
Ways public opinion is transformed
o External subsidy- when polling makes it more likely that less intense
opinions will be heard.
People more likely to fill out polls that go out than riot or protest
because these behavioral acts take more energy.
o Behavior to attitude- Government and political elites do not care about
our attitudes or what we think, they care about the subsets in the public that
are likely to become behavioral. They are concerned with the opinions that
will result in voting, protests, riots ect.
Polls making an behavior an attitude, it gives elites the idea how far
they can push them until they act.
Government has the opportunity to find out public opinion and
interfere before it becomes a behavior so behaviors are transformed to
attitudes that never take action as behavior.
o Individuates- Polling individuates public opinion
Breaks us down from groups into one, one individual with one question
being asked
For a lot of the behavioral acts you need a group and party
With polling, the individual can participate