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27/01/2015

Fendi, Ferrari, Ferragamo Flaunt QR Codes - NextPage

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Fendi, Ferrari, Ferragamo Flaunt QR

Codes
CATEGORIES: DIRECT MARKETING, QR CODE REVIEW, QR CODES

Qr Code, Art, 2d barcode, Quick Response

Code
Thanks to three luxury brands, QR Codes
are officially vogue. Fendi, Ferrari and
Ferragamo, are flaunting them in their multi-channel marketing, on their products and
in their fashion museums. More importantly theyre doing so with style, finesse, and
technically flawless integration into their brands. Applause.

In 2011 the Virginia Museum of Fine Arts created a QR-code-collage portrait of Picasso
for its exhibition Picasso: Masterpieces from the Muse National Picasso, Paris. The
custom QR is a work of art in itself.
Look how this Fendi handbag print ad uses a QR
Code sparingly, which screams class and clout in
just four words and two images. It doesnt get much
cleaner: Brand + Image + QR Code. The code takes users to a simple nine-menu
website for their easy entrance into boutique locations, breaking, news or online
shopping.
QR Code, 2d barcode,

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Interestingly and daringly, Fendi uses the QR Code as the only call to action in this
advertisement that it ran in the U.S. and U.K. No ULR, no personalized URL (PURL), no
800 number, no boutique addresses the ad totally banks on QR as the only call to
action.
From a fashionistas perspective, Jenny Oh at Jen Rocks Fashion, QR Codes resemble
the classic hounds tooth print so they blend perfectly into the direct marketing of
fashion brands like Fendi and Ferragamo. Perhaps with this observation in mind, youll
never call a QR Code ugly again.
Ferragamo Museum Educates Visitors with QR Codes
Situated in Florence, the Ferragamo
Qr Code, quick response code, marketing,
museum opened in 1995 to delight the
senses of museum visitors, show the history
of Ferragamo shoes, and educate attendees through QR Codes. Critics say the
exhibition is worth exploring, not just by lovers of fashion but also by anyone interested
in interactive museology.
Besides photographs, patents, sketches, books, magazines and wooden lasts of various
famous feet, the museum boasts a collection of draws 10,000 models designed by
Ferragamo from the end of the 1920s until 1960, the year of his death.
The Gucci Museum follows in the steps of Salvatore
Ferragamo by opening its own museum to boost its
image in an increasingly competitive global luxury
market. Gucci uses QR Codes in its museums and image ads. Notice once again, the
code is the only call to action in these ads that showcase the power of QR is all the
information can be packed in the destination of the URL if the image and headline is
powerful enough to drive the CTA.
qr code, quick response, 2d

QR Codes Go Zoom Zoom

A Ferrari (Risi Competiziones F458GT) sported a QR Code on the hood and rear of its
million-dollar body at the Sebring International Raceway, Florida. The QR Code also
appears on team uniforms and when scanned takes enthusiasts to its website. The
website is not mobilized but who cares its a Ferrari!
Ferrari, QR Code, 2d barcode, quick

How are you glamming up your multichannel marketing with QR Codes? Are you
shining the light on your brand and letting QR lead them to the next step?

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QR Code is a registered trademark of Denso Wave.

Tags: 2d barcodes, cross channel, cross marketing, cross-channel marketing, crossmedia campaigns, direct, Direct Mail, direct mail marketing, Direct Marketing, MultiChannel Marketing, qr, qr code, QR Codes, QR Review

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About Gina Danner

As CEO and visionary leader of NextPage, Gina Danner combines a unique blend of
business insight and the practical experience of having spearheaded the development of
integrated direct marketing systems for companies nationwide. As a consultant, mentor
and awarded entrepreneur, Gina thrives on helping clients and partners hone marketing
and sales processes to work smarter, quicker and more profitably. A University of Missouri
graduate, Gina is active in local and national entrepreneurial, networking and charitable
organizations.
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