GUIDELINES FOR BUSINESS PLAN

1.

EXECUTIVE SUMMARY (not more than 3 pages)

a) Description of Business
b) Company Background
c) Problem/Solution
d) Product/Services
e) Technology/Special Know-how
f) Growth Plan
g) Markets
h) Competition
i) Business Model & Distribution Channels
j) Financial Projections
k) Management Team, Current Investors,
l) Uses of Funds

2.

COMPANY PROFILE
a) Name of Company
b) Date of Incorporation
c) Company Registration No.
d) Company Address, Tel & Fax
e) Factory Address, Tel & Fax
f) Contact Person (Name, Designation, Tel. and E-mail)
g) Email and Homepage of Company
h) Equity Structure :
Authorised Capital
Paid-up Capital
i) Shareholders:
Shareholders Name

Nationality

No. of
Shares

Nationality

Address

Total
j) Board of Directors:
Name

k) Brief History/Background of Company

l) Current Capabilities of Company
( Include A List of Existing Equipment/Machinery and the Number of
Technical Personnel)

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m)
n)
o)

Details of Key Management with Brief Write-Up on Qualification &

Experience
Details of Technical Team with Brief Write-Up on Qualification &
Experience
No. of Employees

Category

No. of Personnel No. of Additional

(current)
Personnel (proposed
with growth projection)

1. Management
2. General Staff
3. Factory Workers
4. Support Staff
5. Technical Personnel:
Engineer
Technician
Supervisor
Total

3.

p) List of Subsidiaries/Parent/Holding Companies

q) Company Secretary (Name, Address, Tel)
r)Auditor (Name, Address, Tel)
s) Employment and Other Agreements
t) Stock Option and Bonus Plans
u) Shareholders Rights and Restrictions
BUSINESS OVERVIEW
a) Industry Perspectives
b) Company Overview and Business Model
c) Product(s) and Service(s)
d) Entry and Growth Strategy
e) Entry Barrier
f) Gestation Period
g) Stage of Product Cycle
h) Value Propositions

4.

DESCRIPTION OF TECHNOLOGY
a) Background/ History of Technology
b) Description of the Technology (Product and/or Process)
c) Describe the Core Technology of the Product/ Process
d) Technology Applications
e) Technology Life Cycle
f) Competing Technologies

5.

TECHNOLOGY COLLABORATOR
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a) Name of Collaborating Organisation

b) Address
c) Contact Person/ Designation/ Department
d) Tel/ Fax/ E-mail
e) Brief Background of the Collaborating Party
f) Describe the Nature of Involvement of the Collaborating Party
g) Describe Key Items that have been agreed with Collaborating Party
h) Proposed Collaboration Period
i) Details of Placement/Training of Malaysians in Collaborating Institution
(No of Personnel Involved, Purpose and Duration of Placement, etc)
6.

INTELECTUAL PROPERTY RIGHTS

a) Number of Patents/ Licenses/ Prototypes/ Designs involved in Project
b) Description of Patents/ Licenses
c) Technology/Patent/License Owner
d) Technology Stage Development/Prototype/Ready for
Commercialisation
e) Patent/Prototype or Design Fees and Mode of Payment
f) Patent Expiry Date
g) Key Items or Rights given in Licensing Agreement
Technology Ownership
Improvements of the Technology
Training
Marketing Rights
h) Licensing Period
i) Licensing Fees (Provide Breakdown, Mode of Payment and Duration)
j) Royalty payment
k) Copyrights and Trade Secrets

7.

DESIGN AND DEVELOPMENT PLAN

a) Development Status and Tasks
b) Product Improvement and New Products
c) R&D Capability
d) Key R&D Technical Personnel
(Include Qualification and Experience of each Personnel)
e) R&D Facility
f) R&D Costs and Projected Spending
g) Sources of R&D Funding
h) R&D Schedule (Gantt chart)

8.

MARKET RESEARCH AND ANALYSIS

a) Market Analysis Description/ Characteristics of Market
b) Potential Major Customers Local and Foreign
c) Market Size, Segmentation and Trends

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d) Competition and Competitive Edges

e) Estimated Market Share and Sales
f) Market Evaluation
g) Product Life Cycle
9.

MARKETING PLAN
a) Overall Marketing Strategy
b) Pricing Strategy
c) Sales Tactics
d) Service and Warranty Policies
e) Advertising and Promotion
f) Strategic Alliances Local and Foreign
g) Distribution Channels
h) Projected Market Share: Short/Medium/Long Term
i) Sales Projections
j) Marketing Schedule (Gantt chart)

10. MANUFACTURING AND OPERATIONAL PLAN

a) Production Capability
b) Production Process Chart
c) Production Facilities
d) Required Approvals and Licenses
e) Manufacturing Schedule (Gantt chart)
11. RISK ANALYSIS
a) Strengths
b) Weaknesses
c) Opportunities
d) Threats
e) Type of Risks and Mitigating Factors
Technology Risks
Implementation Risks
Market Risks
Others
12. PROJECT COSTING
a) Total cost of Proposed Plan
b) Proposed Financing Structure
c) Gross and Operating Margins
d) Fixed, Variable and Semi-Variable Costs
e) Months to Breakeven
f) Months to Positive Cash Flow
13. FINANCIAL PROJECTION
a) Audited Accounts
b) Latest Management Account
c) Projected Income Statements

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d) Pro-forma Balance Sheets

e) Projected Cash Flow Analysis
f) Assumptions
g) Breakeven Chart and Calculation
h) Sensitivity Analysis
i) Cost Control
j) Highlights
14. PROPOSED OFFER
a) Cost and Capital Requirement
b) Proposed Financing
c) Utilisation of Funds
d) Proposed Investment Offer
e) Proposed Equity Structure
f) Loan Repayment Structure
g) Projected Return on Investment
h) Projected Future Fund Raising
i) Exit mechanism
15. OTHER INFORMATION
a) Memorandum and Articles of Association (Form 9)
b) Notice of Resolution (Form 11)
c) Return of Allotment of Shares (Form 24)
d) Registered Address (Form 44)
e) Particulars of Directors (Form 49)
f) Approval from Relevant Authorities
(If applicable Manufacturing License from MIDA, Pioneer Status,
Department of Environment etc)
g) Technical/ Licensing Agreement
h) Patent Details
i) Loan Documentations
j) Product Brochures and Articles

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