A

Report submitted to IIMT, Greater Noida as a partial fulfilment of full time Post
Graduate Diploma in Management.

A PROJECT ON
A STUDY OF BUSINESS CITY IN INDIA

Submitted To:

Submitted By:

Ishan Institute of Management

& technology

1 A, Knowledge Park 1,
Nagar (U.P.)

Greater Noida, Distt. G. B.

Website: www.ishanfamily.com

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ACKNOWLEDGEMENT

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DECLARATION

The project on A Study on business city under the guidance of Shilpi Mam
is the original work done by me. This is the property of the institute & use of
this report without prior permission of the institute will be considered illegal &
actionable.

Date-:
SIGNATURE

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TABLE OF CONTENT
S no.
Chapter-1.

Particular
Name of the City (Delhi)
Introduction
History
Geographical Location

Page. no
5-6

Chapter-4.
Chapter-5.
Chapter-6.

Name of Business
Tourism
Places
Turn over
Location Advantage

Chapter-7.

Area of business

16

Chapter-8

Research & Development

17

Chapter-9.

Government Initiatives

18

Chapter-10.

Cities which also have tourism in india

19-21

Chapter-12.
Chapter-13.

Export Potential
Finding

22
23

Chapter-2.
Chapter-3.

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9-13
14
15

CHAPTER-1
Name of the City (Delhi)
Introduction of City
Delhi is a city that bridges two different worlds. Old Delhi, once the capital of Islamic India,
is a labyrinth of narrow lanes lined with crumbling havelis and formidable mosques. In
contrast, the imperial city of New Delhi created by the British Raj is composed of spacious,
tree-lined avenues and imposing government buildings. Delhi has been the seat of power for
several rulers and many empires for about a millennium. Many a times the city was built,
destroyed and then rebuilt here. Interestingly, a number of Delhi's rulers played a dual role,
first as destroyers and then as creators.
Delhi, also known as the National Capital Territory of India is the capital of India. Such is the
nature of urban expansion in Delhi that its growth has expanded beyond the NCT to
incorporate towns in neighbouring states and at its largest extent can count a population of
about 25 million residents as of 2014, and is the largest urban agglomeration in India by land
area and population. It is also the 4th most populous city on the planet. The NCT and its
urban region have been given the special status of National Capital Region (NCR) under the
Constitution of India's 69th amendment act of 1991. The NCR includes the neighbouring
cities of Gurgaon, Noida, Ghaziabad, Faridabad,Greater Faridabad called as Neharpar,
Greater Noida, Sonepat, Panipat, Karnal, Rohtak, Rewari, Baghpat, Meerut, Alwar,
Bharatpur and other nearby towns.
A union territory, the political administration of the NCT of Delhi today more closely
resembles that of a state of India, with its own legislature, high court and an executive council
of ministers headed by a Chief Minister. New Delhi is jointly administered by the federal
government of India and the local government of Delhi, and is the capital of the NCT of
Delhi.
Delhi has been continuously inhabited since the 6th century BC. Through most of its history,
Delhi has served as a capital of various kingdoms and empires. It has been captured,
ransacked and rebuilt several times, particularly during the medieval period, and modern
Delhi is a cluster of a number of cities spread across the metropolitan region.
HISTORY
The Indian capital city of Delhi has a long history, including a history as the capital of several
empires. The earliest architectural relics date back to the Maurya Period (c. 300 BC); since
then, the site has seen continuous settlement. In 1966, an inscription of the Mauryan Emperor
Ashoka (273-236 BC) was discovered near Srinivaspur. Two sandstone pillars inscribed with
the edicts of Ashoka were brought to by Firuz Shah Tughluq in the 14th century. The famous
Iron pillar near the Qutub Minar was commissioned by the emperor Kumara Gupta I of the
Gupta dynasty (320-540) and transplant Delhi during the 10th century. Eight major cities
have been situated in the Delhi area. The first five cities were in the southern part of presentday Delhi.
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Though settlements have been dated to have been in existence in Delhi for millennia, there is
no record to stand by that claim. Delhi is generally considered a close to 5000-year old city,
as per Ancient Indian text The Mahabharata, since the first ever mention of the city is found
in this religious scripture. Therefore, except the scripture and some related heritage like the
Yogmaya Temple, archaeological evidences to book the city's Ancient history are as good as
naught. As a result, Delhi's Ancient history finds no records and this period may be regarded
as the lost period of its history. Extensive coverage of Delhi's history begins with the onset of
the Delhi Sultanate in the 12th century. Since then, Delhi had been the seat of Islamic and
British rulers until India's independence in 1947.
The core of Delhi's tangible heritage is Hindu, Islamic, spanning over seven centuries of
Islamic rule over the city, with some British-styled architectures and zones in Lutyens' Delhi
dating to the British rule in India. Whatever records exist of Delhi- in the form of scriptures
or archaeological evidences, they crown Delhi as the Capital city of some empire or the other
all through, with minor random breaks in between, making Delhi one of the longest serving
Capitals and one of the oldest inhabited cities in the world. It is considered to be a city built,
destroyed and rebuilt several times, as outsiders who successfully invaded the Indian
Subcontinent would ransack the existing capital city in Delhi, and those who came to conquer
and stay would be so impressed by the city's strategic location as to make it their capital and
rebuild it in their own way.

Cities of Delhi
The modern city contains the remnants of at least 11 Capital cities including:
1. The first instance of the region being capitalised was in the Ancient Era, during the
time of the Mahabharata War,more than 5000 years back, when the five Pandava
brothers built an immense and highly sophisticated fortress called Indraprastha and
ruled the country from there.
2. 'Dhili' was founded by the Tomara ruler, Anangpal according to Vibudh Shridhar and
other later authors.[5]Lal Kot built by the Tomar was renamed Qila Rai Pithora after
Prithvi Raj Chauhan (also known as Rai Pithora). It was a thirteen-gated fort in Delhi.
Prithviraj, a Chauhan king, was the second-to-last Hindu king of Delhi.
3. Mehrauli, built by Qutubuddin Aibak in the 12th century;
4. Siri, built by Alauddin Khalji in 1303;
5. Tughluqabad, built by Ghiyasuddin Tughluq (13211325);
6. Jahanpanah, built by Muhammad bin Tughluq (13251351);
7. Ferozabad, built by Firuz Shah Tughluq (13511388);
8. Dinpanah built by Humayun and Shergarh built by Sher Shah Suri, both in the area
near the speculated site of the legendary Indraprastha (15381545);
9. Lodi Complex, built by the Lodi rulers and the least significant of all the dynasties of
Delhi Sultanate (14511526); and
10. Shahjahanabad, the walled city built by Shah Jahan from 1638 to 1649, containing
the Lal Qila and the Chandni Chowk. It was the capital of the Mughal Empire during
Shah Jahan's reign. It is presently referred to as "Old Delhi".
11. Lutyens' Delhi or New Delhi, the city built by the British on the south-west, declared
Capital on 12 December 1911.

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CHAPTER-2
GEOGRAPHICAL LOCATION

Delhi is located in northern Indiabetween the latitudes of 28-24-17and 28-53-00 North

andlongitudesof 76-50-24 and 77-20-37 East.Delhi shares bordering with the Statesof
Uttar Pradeshand Haryana. Delhihas an area of 1,483 sq. kms. Its maximum length is 51.90
kms and greatestwidthis 48.48 kms.Delhi is situated on the right bank of the river Yamuna at
the periphery of theGangetic plains. It lies a little north of 28 n latitude and a little to the west
of 78longitude. To the west and south-west is the great Indian Thar desert of
Rajasthan state, formerly known as Rajputana and, to the east lies the riverYamuna across
which has spread the greater Delhi of today. The ridges of theAravelli range extend right into
Delhi proper, towards the western side of thecity, and this has given an undulating character
to some parts of Delhi. Themeandering course of the river Yamuna meets the ridge of
Wazirabad to thenorth; while to the south, the ridge branches off from Mehrauli. The main
city issituated on the west bank of the river.

Delhi Facts
Area: 1,483 sq km
Latitudinal parallel: 28.3oN
Longitudinal meridian: 77.13oE
Altitude: 293 m above sea level
Population: 13.85million (Census 2001)
Average Temperature: 45oC (Max) - usually in May - Jun, 5oC (Min) - usually in Dec - Jan
Desirable Clothes: Woollen for winters and light cotton for summers
Rainfall: 714 mm
Monsoon: July to mid-September
Population: 13.85 (Census 2001)
Season: Extreme climate with very hot summer and very cold winter
Best time to visit: October to March
Languages: Hindi, English, Urdu and Punjabi
Religions: Hinduism, Islam, Sikhism, Buddhism, Jainism, Christianity, Zoroastrianism,
Judaism and Bahai Faith

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CHAPTER -3
NAME OF THE BUSINESS
Tourism
Delhi is the capital union territory of India. A fine blend of old and new, ancient and modern,
Delhi is a melting pot of cultures and religions.[Main] Sir Derp Derpington declared Delhi as
contributing in fields of Architecture, landmarks, wide roads etc.[Main] Delhi has been the
capital of numerous empires that ruled India, making it rich in history. The rulers left behind
their trademark architectural styles. Delhi currently has many renowned historic monuments
and landmarks such as the Tughlaqabad fort, Qutub Minar, Purana Quila, Lodhi Gardens,
Jama Masjid, Humayun's tomb, Red Fort, and Safdarjung's Tomb. Modern monuments
include Jantar Mantar, India Gate, Rashtrapati Bhavan, Laxminarayan Temple, Lotus temple
and Akshardham Temple.
New Delhi is famous for its British colonial architecture, wide roads, and tree-lined
boulevards. Delhi is home to numerous political landmarks, national museums, Islamic
shrines, Hindu temples, green parks, and trendy malls
Delhi is the place which has a high esteem history and culture to boast on. Historical
monuments and ancient architecture makes the city a sought after destination for tourists and
connoisseurs. Among the most popular monuments in Delhi are the Red Fort, Purana Quila,
Qutab Minar, Iron Pillar, India Gate, Humayun's Tomb, Jantar Mantar and Lotus Temple.

Monuments of a city give you an insight to the city's past and history. Delhi is a historic land
which has a diversified culture and the effect of the past civilization can be seen even today
among the citizens and the demography of Delhi. People of Delhi are very proud of the
cultural heritage and this is reason why people don't hesitate in planning a vacation to Delhi.
The monuments in the city are very well preserved by the Archaeological Survey of India
which goes to show the importance of preserving the ancient remains over other
developmental activities. Another factor that is responsible for these well maintained
structures is the vocal nature of the citizens who fight and raise their voices to protect the
ancient heritage and culture. This is indeed very commendable because you need such places
to experience peace and tranquility away from the rush of hectic and busy lifestyle where
everyone is running to make their ends
meet.
The richness of Delhi's heritage can be seen in grand Mughal forts and the temples that
represent great Indian architecture. Other important aspects are the buildings made in
European style, the churches and public buildings along the central Delhi landscape.
Experience the monuments and remains at the Qutab Complex, famous Qutab Minar and the
Iron Pillar. Other important places that must be seen are the memorials of Safdarjung Tomb,
Lodhi's Tomb and the Humayun's Tomb. Another part of an unending list of monuments
includes the Red Fort, Lotus Temple, Rastrapati Bhawan, India Gate, Jantar Mantar and
Akshardham Temple.
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CHAPTER -4
PLACES
1.INDIA GATE
Think about Delhi and you are bound to think about New Delhi India Gate. Initially called
the All India War Memorial, this historical monument in New Delhi bears the memoir of
90000 Indian soldiers who were killed in First World War. Designed by Sir Edwin Lutyens,
the construction work of India Gate was completed in the year 1931.
Standing at 42m tall, All India War Memorial or The India Gate is a symbol representing
valor and resilience of 90,000 Indian soldiers who lost their life in World War I and the Third
Anglo-Afghan War. Designed by Edwin Lutyens, the foundation of the India gate was laid
by His Royal Highness, the Duke of Connaught in 1921. In addition, to commemorate the
lives lost during the Indo-Pakistan War of December 1971, Amar Jawan Jyoti, a perennial
fame under the arch, was started which burns all day throughout the year to reflect upon the
true meaning of love-for-motherland.
As the day falls and the moon spreads it pristine light beams, India Gate transforms from a
magnificent "Arc-de-Triomphe" to an artistic site to behold. Flooded with array of lights and
various water elements, India Gate makes for an ideal spot to venture out on any day
throughout the week and spend time with your family.
That been said, constructed with red and pale sandstone and granite, India Gate carries more
than just the ascetic value. It reflects the visceral moments that has and will remain in the
heart of every Indian eternally; it is an epitome of sacrifice by few people who made the
difference in the life of millions of countrymen by putting them self before the roaring guns
and raging battle ships.

2.RASHTRAPATI BHAWAN
The Rashtrapati Bhawan is an eminent monument of British Empire which is said to be the
palace of the Viceroy of India. Rashtrapati Bhawan of Delhi is considered to be the best
known monument of India next to glorious Taj Mahal and Qutb Minar.
Rashtrapati Bhawan is the house of the President of India. It is a real masterpiece that was
built in the British period. It is the focal point of New Delhi and situated in the Raisina Hills.
The total cost of constructing the Rashtrapati Bhawan crossed 1,253,000 in British India.
Edwin Lutyens designed the building and construction work began in 1911. It was supposed
to be completed in 4 years but war intervened and it took 19 years to complete it. Lord
Edwin, the then Viceroy and Governor General of India was the first to live here in 1931.
India Gate is visible from the entrance of Rashtrapati Bhawan through the heat mirages. It
looks close but it is at least 3km away from there. This little elevation of the Raisina Hill
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gives you a new perspective. The alignment of the buildings can't be more perfect. Even the
black road with a yellow line in the middle surrounded by red earth on either side of the road
now looks more meaningful than ever.
There is a Durbar Hall inside the Rashtrapati Bhawan in Delhi and the dome of the hall
measures 22.8 meters in diameter. The hall is marked by the beautiful colored marbles. You
can see the Viceroy's throne in this hall. Today, the Durbar Hall is the major venue of all
official ceremonies of the Indian Government such as the oath taking ceremony by the Prime
Minister, the Cabinet and the Members of Parliament. The Arjuna Awards for Excellence is
also presented in this hall of the Rashtrapati Bhawan.
The Rashtrapati Bhawan comprises of the following:

The State Drawing Room

The State Ballroom
The State Library
The State Dining Room
The Private Apartments

3.RED FORT
The Red Fort or the Lal Quila as it is traditionally called is situated in old Delhi, the capital of
India. The Red Fort was built by the Mughal Emperor Shah Jahan in the 17th century that
took around 9 years to complete this magnificent structure and around 10 million rupees to
build the fort. The Red Fort is a masterpiece of architecture and is one of the most visited
spot in old Delhi. Tourists from India and abroad never miss the opportunity to visit this huge
structure.
Exemplifying the prowess of Mughal architects and a true manifestation of the golden period
of the Mughal era, Lal Qila, also known as the Red Fort, is one of the most important
monuments of India. With a construction span of over 10 years this, one of a kind, Red stone
wonder was completed under the watch of Shahjahan - the Mughal King (Incubator of the
famous Taj Mahal) - in 1648. Lal Qila is situated on the banks of Yamuna with
Shahjahanabad situated on the eastern side of this fortress.
As you enter in the premises of the Red fort, the very first glimpse of various buildings and
gardens will leave you awe-struck. Few of these attention-arresting architectural wonders
include; Mumtaz Mahal- A museum, Hayat Bakhsh Bagh- Great Mughal garden and Rang
Mahal or the Palace of Colors. One of the stand-out features of Red Fort is the main gate
known as Lahore Gate. This particular architectural serves as a pivotal point for sentiments
and symbolism of the modern India and also attracts deluge of crowd on Independence Day.
Besides being a symbol of Mughal finesse, Red fort is an integral part of modern day India
for, the Independence Day flag is hoisted here every year by the honorable Prime Minister.

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4.Akshardham Temple
Akshardham Temple, located in the east of Delhi, is a perfect combination of age old ethos of
Indian cultures and a gasping example of due diligence in architectural adroitness.
Inaugurated on 6 November, 2005, it took the effort of more than 11,000 artisans to develop a
modern marvel that has been included in the Guinness World Record as the Worlds
Largest Comprehensive Hindu Temple.
Dedicated to Bhagwan Swaminarayan, Akshardham Temple is an archetype of various mores
and believes that have been passed on from one generation to another over the span of 10,000
years. Constructed within five years, this temple is epitome of all that the Indian culture stood
for over the years.
One of the surreal experiences that one can witness while basking in the glory of Hindu
culture are Nilkanth Varni Abhishek. Nilkanth Varni Abhishek is a ritual of offering prayer to
the higher powers for congenital peace not just for one's family, but also for every living
creature on this planet. Hall of Values, cultural tour via a boat ride and watching enlightening
story of an eleven-year-old yogi named Nilkanth, who revived spiritualism and Indian
culture, are all part of the spiritual journey through the boulevards of Akshardham Temple. It
is indeed a true experience to be kept in your heart for rest of your life!

5. LOTUS TEMPLE
Lotus Temple or Baha'i Temple, called in more traditional way, is a house of worship
completed in the year 1986 under the supervision of Persian architect Fariborz Sahba.
Lotus being a symbol of peace and prosperity all around the world, the shape of the temple
personifies the purpose for which the foundation of this marvelous man-made architectural
was laid. Lotus temple is made of pristine marble blocks, cement, dolomite and sand and the
entire ascetic value is coddled by the group of nine pools filled with crystal clear water. In
accord with the mores of Baha'i religion, the temple is open to everyone from anywhere in
the world who is looking for inner peace and wants to break the shackles of trepidation.
The sanctum of "27 blooming petals" stands at 40 meters tall with a capacity of
accommodating more than 2000 people. Embodying equality, humanity and religious
unification, Lotus Temple, which is among seven Baha'i Houses of Worship around the world
has won laurels all around the world both for structural design value and inherit rationale
behind the construction.
Been an ideal place to meditate, pray and relax, this temple has much more in-depth allusion
than one can see with his or her bare eyes. Lotus Temple highlights the fact that every human
holds a key for better future of the entire mankind and with a combined effort, we, the human
race, will be able to foster a new world where parity will not depend upon cast, creed or
religion.
The Lotus temple has the capacity to accommodate nearly 2500 people and has nine doors
that open in a central hall. The whole structure is made of white marble that adds to the glory
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of the temple. It is about 40 meters tall surrounded by nine ponds and appears as if the temple
is floating like a Lotus flower in water.

6.QUTAB MINAR
The tall and ever attractive monument of Delhi which can be seen from most parts of the city
is called the Qutab Minar. Every body has the same question when one sees the structure for
the first time. The question that is often being put up is "Why the monument is that big?" or
"Was there any specific reason to build such a tall building or it was just a wish of the person
who built it?" Well, the exact reason is assumed to have something related to commemorating
the victory. Mughals used to build victory towers to proclaim and celebrate victories. Some
say the minaret was used to offer prayer but it is so tall that you can hear the person standing
on the top. Also, the minaret is not joined on to Qutuddin's mosque and the Iltutmish's
mosque.
Qutab Minar is among the tallest and famous towers in the world. The minaret is 234 feet
high and the highest individual tower in the world. Other towers in the world are the Great
Pagoda in Pekin, China and the Leaning Tower of Pisa in Italy but these towers are not as
high as the Qutab Minar in Delhi.
According to history books, the minar was
started by Prithviraj or his uncle Vigraharaja who won Delhi from the Tomar Rajputs.
However, it is assumed and historians believe that Qutubuddib and Iltutmish finished it
though the minar may have been commenced by Prithviraj or Vigraharaja. The minar was
completed in 1200 A.D and since then the tall structure has been there upright and ever
beautiful keeping an eye to Delhi just like a sentry. When Alauddin returned from the wars in
the Deccan, he had this thought in mind that he would build a victory tower somewhat similar
to the Qutab Minar. The ruins of this very initiative can be seen adjacent to the Qutbuddin's
mosque because Alauddin died at the very start of the construction work and no one carried
on to finish the initiative taken by Alauddin.
Qutab Minar is another great masterpiece of Mughal architecture. It has a number of floors or
storeys which has beautiful carvings like the one on the tomb of Iltutmish. There are
inscriptions all round the tower and these inscriptions reveal that Iltutmish finised the tower.
The structure of the wall is made as such that it widens from top to bottom, just to make the
minar stronger.

7.HUMAYUN'S TOMB
Humayun's Tomb was built in 1565 A.D., posthumously, in the memory of Humayun by his
widow Hemida Banu Begum. Also known as Tomb of the Perfect Man or 'Insan-i-Kamil',
which now stands as a UNESCO Heritage site, was once used as a refugee camp for the war
affected populace and travelers during the British rule.
The main gateway of Humayun's tombushers a person in front of a large square enclosure
which is the tomb of the Humayun situated at the center standing on a beautiful marble
pedestal. One of the most notable creations that one can witness in the premises of
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Humayun's Tomb is Arab Serai. Arab Serai was designed especially to accommodate more
than 200 Arabs who were brought by Hemida Banu Begum herself from Mecca as refugees.
A prominent feature of any Mughal design is the perfect harmony between the bliss of the
nature and man-made contours. Humayun's Tomb is no exception when it comes to the tryst
between nature and man. Within the walls of this monument, garden squares (chaharbagh)
surround the entire structure. Paved with pathways for water channels and exquisite flora
sprawling around the lush green area, the garden serves as an ideal place for people looking
for serenity in the confinements of the otherwise "always on the toe" city of Delhi.

8.JAMA MASJID
Masjid-i-Jahan Numa or as it is globally known, Jama Masjid means the mosque
commanding a view of the entire world. Jama Masjid is the largest Islamic congregation
place in India. It was build under the watch of one of the greatest Muslim rulers, the great
Shah Jahan, and was completed in 1656 AD. With legion of over 5000 craftsmen who broke
sweat day in day out to construct a beautiful example of superior Mughal architecture, Jama
Masjid substantiate the human necessity to have a guide, a higher power to help them wade
through the part called life.
The architectural design of Jama Masjid has key segments such as; three gates, two minarets 40 meters in height and four towers. Constructed with red sand stone and white marbles
bearing stripes of black color, the minarets are the focal points of this mosque. On top of the
minarets a person can experience and exhilarating view of Meena bazaar. As a part of ritual,
Namaz is recited on Fridays in the prayer hall of Jama Masjid. Considered as the holiest day
of the week the congregational on Friday is also called the Yaum Al-Jum'a.
People from various ethnicities and school of thoughts visit Jama Masjid to find the missing
link between truths and illusions, intellect and intuitions and despair and resuscitation.

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CHAPTER -5
TURNOVER
Foreign Exchange Earnings (FEE), in US$ Million, from Tourism
in India, 1997-2014

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Year

FEE from Tourism in

India

Percentage (%) change

over previous year

1997

2889

2.0

1998

2948

2.0

1999

3009

2.1

2000

3460

15.0

2001

3198

-7.6

2002

3103

-3.0

2003

4463

43.8

2004

6170

38.2

2005

7493

21.4

2006

8634

15.2

2007

10729

24.5

2008

11832

10.3

2009

11136

-5.9

2010

14193

27.5

2011

16564

16.7

2012

17737

7.1

2013

18445

4.0

CHAPTER-6
LOCATION ADVANTAGE

Delhi has the highest road density of 2103 km/100 sq. km in India.
Indira Gandhi International Airport, situated to the southwest of Delhi, is the main gateway
for the city's domestic and international civilian air traffic. In 2012-13, the airport was used
by more than 35 million passengers,[113][114] making it one of the busiest airports in South
Asia
Delhi is a major junction in the Indian railway network and is the headquarters of the
Northern Railway
The Delhi Metro is a rapid transit system serving Delhi, Gurgaon, Faridabad, Noida, and
Ghaziabad in the National Capital Region of India. Delhi Metro is the world's 13th largest
metro system in terms of length

The 08 RRTS Corridors have been proposed by National Capital Region Planning
Board (NCRPB) to facilitate the people travelling from nearby cities in NCR to Delhi.
The three main corridors in first phase are as follows which are expected to become
operational before 2019:
1. Delhi - Alwar via Gurgaon
2. Delhi - Panipat via Sonepat
3. Delhi - Meerut via Ghaziabad

Remaining five corridors are also approved by National Capital Region Planning Board but
are planned in the second phase

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CHAPTER-7
Area of Business
The area of business in the new Delhi in term of tour and travel there is a wide scope because
there is a large number of tourist come in Delhi on the annually basis so if anybody want to
establish a business for that purpose so he can easily earn money and another most important
advantage of Delhi, it is connected through the other tourist place like Agra, Mathura and
Vrindavan, Jaipur.The three attractive cities namely Delhi, Agra and Jaipur is popularly
known as Golden Triangle.

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CHAPTER-08
Research & Development
For the research and development there is an organisation called Centre for Tourism
Research and Development (CTRD) at Lucknow (India), is a non-government organization,
devoted to the cause of tourism academics and research. As a self-financed institution, it has
grown up slowly and steadily over the last 38 years, to establish its presence, nationally and
internationally. Today, CTRD is identified with the generation and publication of valuable
research literature on tourism.
CTRD was established by Prof. Tej Vir Singh. Having served in the Himalayan Institute at
H.N.B. University (Garhwal, Uttrakhand) for over a decade, he took up the self-addressed
task of establishing a tourism research centre that could inspire academicians to forge ahead
with tourism research in India, largely. Under such inspiring leadership, CTRD embarked on
an outreach programme, that included education, training, research guidance, consultancy,
curriculum design, and tourism programme initiation to several Indian universities,
management institutions and colleges. This work continues with growing interest in the
subject, professionally and academically. Similar expertise is extended internationally, too.
The Centre receives tourism scholars on exchange programmes, students and professors
alike, from universities overseas. During their stay, they are assisted in developing their
research agenda, undertaking field trips and preparing reports.
The Centre with Dr. Singh figures on the research programmes of international bodies such
as the International Academy for the Study of Tourism (IAST), the International
Geographical Union (Sustainable Tourism) (IGUST), United Nations Environment
Programme, Ford Foundation and the Asia Pacific Tourism Association (APTA). The Centre
has been recognized by the World Travel and Tourism Council (WTTC) for its contribution
to Global Good Practices in Travel & Tourism Human Resource Development.

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CHAPTER-09
Government Initiative
The Ministry has been undertaking several policy measures and incentives so as to boost
growth of the sector and attract the investors the world over. The most important being the
National Tourism Policy (formulated in the year 2002), which aims to develop tourism in
India in a systematic manner. It envisages a framework, within which the Government helps
to create the basic infrastructure and legislative set up for tourism development, while the
private sector helps to provide the quality products and offer active support services. The
broad objectives of the policy are to:

Position tourism as a major engine of economic growth;

Harness the direct and multiplier effects of tourism for employment generation,
economic development and providing impetus to rural tourism;

Focus on domestic tourism as a major driver of tourism growth;

Position India as a global brand to take advantage of the burgeoning global travel
trade and the vast untapped potential of India as a destination;

Acknowledge the critical role of private sector with Government working as a proactive facilitator and catalyst;

Create and develop integrated tourism circuits based on Indias unique civilization,
heritage and culture in partnership with States, private sector and other agencies; and

Ensure that the tourists to India gets physically invigorated, mentally rejuvenated,
culturally enriched, spiritually elevated and 'feel India from within

The Government of India has announced that it proposes to extend visa on arrival and
electronic travel authorization for tourists from 180 countries and to speed up the application
process for those still requiring a paper visa.

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CHAPTER-10
Cities Which Also have Tourism in India
AGRA
Agras Taj Mahal is one of the most famous buildings in the world, the mausoleum of Shah
Jahans favorite wife, Mumtaz Mahal. It is one of the New Seven Wonders of the world, and
one of three World Heritage Sites in Agra.
Completed in 1653, the T?j Mahal was built by the Mughal king Sh?h Jah?n as the final
resting place for his beloved wife, Mumt?z Mahal. Finished in marble, it is perhaps Indias
most fascinating and beautiful monument. This perfectly symmetrical monument took 22
years (1630-1652) of hard labour and 20,000 workers, masons and jewelers to build and is set
amidst landscaped gardens.

Jaipur / Udaipur
Jaipur is also popularly known as the Pink City, is the capital of the Indian state of Rajasthan.
Jaipur is a very famous tourist and education destination in India.
Lots of people flock to Jaipur to view the various forts and monuments in Jaipur which reflect
its glorious past. Tourism is a significant part of Jaipurs economy. Some of the worlds best
hotels are located here.
Forts & Monuments

Hawa Mahal
Amber Fort
Jaigarh Fort
Nahargarh Fort
City Palace
Jantar Mantar
Jal Mahal
Rambagh Palace
Chandra Mahal, The City Palace, Jaipur
Diwan-e-Aam, City Palace
Central Museum, (Albert Hall Museum)

GOA
Goa is Famous for its pristine beaches, infact 90% of all the tourism in Goa happens only for
its beautiful beaches in Coastal Areas. Goa has two main tourist seasons: winter and summer.
In the winter time, tourists from abroad (mainly Europe) come to Goa to enjoy the splendid

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climate. In the summertime (which, in Goa, is the rainy season), tourists from across India
come to spend the holidays.
In 2008 there were more than three million tourists reported to have visited Goa, more than
half million of whom were from Foreign visitors. Infact, many foreigners have made Goa as
there home for its laid-back and relaxed lifestyle !

KASHMIR
Kashmir was once called Heaven on Earth, and once of the most beautiful places in the
world. However, in last couple of decades, terrorism has faded its charm A place home to
Himalayan Ranges.
The State of Jammu & Kashmir has main three geographical regions known as The Lesser
Himalayas or the Jhelum Valley (Kashmir), The Inner Himalayas or The Indus Valley
(Ladakh & Frontier areas) also called Trans-Himalayas, and The Outer-Himalayas or
The Southern mountain range (Jammu). The area of Jammu & Kashmir is 2, 22,236 square
kilometers.

KANYAKUMARI
Though there are several places of tourist-interest in the town and district, Kanyakumari is
especially popular in India for its spectacular and unique sunrise and sunset. The confluence
of three ocean bodies the Bay of Bengal, the Indian Ocean, and the Arabian Sea makes
the sunrise and sunset even more special. On balmy, full-moon evenings, one can also see the
moon-rise and sunset at the same time on either side of the horizon.

KERALA (BACKWATERS)
Kerala, situated on the lush and tropical Malabar Coast, is one of the most popular tourist
destinations in India. Named as one of the ten paradises of the world and 50 places of a
lifetime by the National Geographic Traveler magazine, Kerala is especially known for its
ecotourism initiatives, Beautiful Backwaters and Alternative healing massages.

AJANTA ELLORA
Ajantha & Ellora are 28 30 rock-cut cave monuments created during the first century BC
and 5th century AD, containing paintings and sculptures considered to be masterpieces of
both Buddhist religious art and universal pictorial art.
The caves are located just outside the village of Ajantha / Ellora in Aurangabad district in the
Indian state of Maharashtra.

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Since 1983, the Ajanta & Ellora Caves have been a UNESCOWorld Heritage Site.
DARJEELING
Darjeeling in India owes its grandeur to its natural beauty, its clean fresh mountain air and
above all, the smiling resilient people for whom it is a home. Known for its natural splendor,
Darjeelings best gift to its visitors is the dawn of a new day. The mountains awaken first
with a tentative peeking of the sun.
A steep ride, five kilometers from Ghoom, or an invigorating walk up a steep incline, leads
sun worshippers to Tiger Hill. The air is chilly with darkness and damp. To the east, a dull
orange sun emerged painting the sky with brilliant strokes of magenta, gold, orange and
fuchsia. The snow capped Everest, Kabru, Kanchenjunga, Jannu and other peaks slowly
emerge from slumber to start a new day. The sun worshippers gasp at the magnificent sight.

MYSORE
Mysore is a tourism hot spot within the state of Karnataka and also acts as a base for other
tourist places in the vicinity of the city. The city receives the maximum number of tourists
during the period of the Dasara festival when festivities take place for a period of 10 days.
One of the most visited monuments in India, the Ambavilas Palace (also known as Mysore
Palace) is the center of the Dasara festivities.

LEH LADAKH
The Ladakh capital city of Leh lies near the eastern parts of Jammu and Kashmir, on the
crossroads of the historic Silk Route from Sinkiang to West Asia and to the plains of India.
The humbling monasteries of Shey, Hemis, Alchi, Thikse and Lamayuru will nurture your
spiritual needs, and the landscape of Leh provides for a number of adventure activities
including mountaineering, white-water rafting and trekking along the Markha Valley.
GANGTOK
The capital of the state of Sikkim, Gangtok is an attractive tourist destination, reflecting a
unique ambience which derives from its happy blend of tradition and modernity. Alongside
the deeply felt presence of stupas and monasteries, Gangtok also bustles like any other
thriving town. Some of the key places to visit include Rumtek Monastery, Do-Drul Chorten,
Enchey Monastery, Tashi View Point and the local bazaar, Lal Bazaar.

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CHAPTER-11
EXPORT POTENTAIL

Travelling and Tourism has been an integral part of Indian Culture &Tradition. Tourism
Industry is the most vibrant tertiary activity and a multibillion industry in India. There are so
many number of tourism come in India every year.

Foreign Tourist Arrivals (FTAs) in India, 1997-2014

Year

Percentage (%) change over

the previous year

1997
1998
1999
2000

2.37
2.36
2.48
2.65

3.8
-0.7
5.2
6.7

2001
2002
2003

2.54
2.38
2.73

-4.2
-6.0
14.3

2004
2005

3.46
3.92

26.8
13.3

2006
2007

4.45
5.08

13.5
14.3

2008
2009

5.28
5.17

4.0
-2.2

2010
2011

5.78
6.31

11.8
9.2

2012
2013

6.58
6.97

4.3
5.9

3.54(P)

5.2

Jan-June, 2014

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FTAs from Tourism

in India (in Million)

CHAPTER-12
FINDING
1. Delhi is not only famous for urbanization or as a capital of India but also a very
famous place in term of tourism.
2. After doing study I come to know that the foreigner which come to India for visit,
they contribute 11.4 in our country GDP.
3. There is wide scope in truism industry and the are many institution which provides
different types of courses especially in the field of tourism.
4. After doing study I come to know that government of India also provides various
helps to tourism because the tourist are major source of income for them.
5. I also come to know about how many foreigner are come in India and how much
foreign currency are we received every year.

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BUSINESS OPPORTUNITY IN TOURISM

If I get an opportunity or a chance to establish business than want to establish following types
of business

Business of put up a restaurant, canteen, bakeshop, coffee shop, bar, or food stall in a
mall; catering services; or be a supplier for restaurants
Go into event planning
Establish lodging accommodations such as a resort, bed and breakfast place, or
vacation homes
Have a travel agency which does travel arrangements for guests which include
securing of passports and visas to bookings for airlines, hotels, tours, etc.
Become a tour operator who provides transportation, makes the tour packages, and
coordinates with hotels, restaurants, etc.

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