GREEN HEART FAIR

SUNDAY 31 MAY 2015

Sponsorship

SUNDAY 31 MAY 2015

7th Brigade Park, Murphy Road, Chermside 9am 2pm
Green Heart Fair is Brisbanes biggest FREE bi-annual community and sustainability festival,
promoting innovative green living in a fun, family-friendly environment for all residents to
come and enjoy.
On Sunday 31 May 2015 join more than 100 of Brisbane's leading sustainability organisations,
community groups, artisans, foodies, green-thumbs, businesses, musicians and eco experts
as they share information and knowledge with visitors on how to live more sustainably.
Fair goers will be treated to heaps of fun activities and entertainment throughout the day
with a jam-packed schedule.
Sunday 31 May 2015 at 7th Brigade Park, Chermside and
Sunday 13 September 2015 at Carindale Recreation Reserve, Carindale
JOIN US FOR BOTH AND RECEIVE A DISCOUNT!

WHO COMES ALONG?

Each Green Heart Fair attracts between 12,000 - 20,000 Brisbane residents:

Families with children, couples and single person households

Home-owners, mortgage holders and renters

They live in houses, townhouses and apartments

Catchment extends across the wide Brisbane community, attracting visitors

from far beyond the immediate neighbouring suburbs

EXCITING & ENGAGING PROGAM

We make sure there is something for everyone to appeal to and
attract the broad spectrum of the local community

Sustainability exhibitors, community groups and Gourmet food vendors

a large Brisbane City Council display featuring green living programs and initiatives

Family fun bike ride to the event with a free breakfast for all riders

2000 free native plants to give away

Sustainable cooking demonstrations with celebrity chefs

Informative interactive discussions with gardening gurus including Annette McFarlane and local experts

All day entertainment and live music on the main stage by Peppa Pig and George and local Brisbane bands

All day kids hub featuring dirtgirlworld activity centre, planting herbs and veggies with live appearances,
rock climbing, face painting, Australian wildlife, eco-entertainment, obstacle course, drumming and
musical instrument groups, reverse garbage workshops

Local TV personalities

Healthy, active, kids sports area with:

Queensland Reds Rookies2Reds

Brisbane Roar soccer rapid field with a visit from Roary the team mascot

Brisbane Paralympic Football program

Little Kickers - soccer and rugby drills for kids under 5

Brisbane Bandits

Queensland Netball Net Set Go

BrisStyle handcrafted and Peter Hackworth markets

WHY SPONSOR?
The Green Heart Fair is Brisbane's premier sustainability event reaching an
audience of over 15,000 people on the day, and more in the pre and post event
marketing and coverage.
As a sponsor of the Green Heart Fair, you'll have the unique opportunity to:

Be an exclusive sponsor of a specific area within the event

Engage with Brisbane's local community

Showcase your products and services to a captive audience of more than 15,000+ people

Expand your customer database

Align your business with Brisbane City Council

Enhance your sustainability credentials through partnering with Brisbane's sustainability event

Generate brand awareness through inclusion in all event marketing

SPONSORSHIP OPPORTUNITIES
Sponsor the Green Heart Fair and strengthen your brand and align with
Brisbane's largest free community sustainability event.
The Green Heart Fair is a Council event, however we give each sponsor exclusivity and ownership of their area. There are five main
areas we have highlighted however we are open to new ideas that will work with your business objectives.
CHANNEL 7 MAIN STAGE
COOKING STAGE
-

Package for two Fairs - $11,000 (+GST)

Package for one Fair $6,000 (+GST)

KIDS' HUB (not available May 2015)

-

Package for two Fairs - $11,000 (+GST)

Package for one Fair $6,000 (+GST)

HEALTHY AND ACTIVE SPORTS ZONE can include bike ride

-

Package for two Fairs - $5,000 (+GST)

Package for one Fair $3,000 (+GST)

SUPPORTER SPONSORS **NEW**

-

Package for two Fairs - $3,500 (+GST)

Package for one Fair - $2,000 (+GST)

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SPONSOR BENEFITS - MAJOR

Through our marketing and PR efforts we generate over $250k in value
showcasing our sponsors and some exhibitors and their exciting new products.
As a Major sponsor your logo would be included on all our marketing material including;

80,000 A5 flyers letterboxed delivered to local area and handed out at Westfield shopping centre
promotions on busy Saturday mornings

A2 posters to local cafs, restaurants, shopping centres, convenient stores, libraries and schools

TVC community service announcement produced by our media partners Channel 7 and 4BC

Online advertising and news articles with our sponsor BrisbaneTimes.com.au

Quest newspaper advertising

Large onsite banners and large directional signage

Green Heart Fair also promoted through;

Radio announcements
Local newspaper PR coverage including Courier-Mail,
Sunday Mail and Quest Newspapers

Online, digital and social media marketing

Extensive online promotion and on Council website

Included in Lord Mayors newsletter Living in Brisbane

that is letterboxed delivered to all Brisbane residents,
school and community newsletters to all schools

COOKING / SPEAKERS STAGE

One of the most popular activities at the Green Heart Fair happen in the
COOKING marquee with cooking demonstrations and interactive discussions
with local experts. The marquee is an open and easily accessible 10x10 metre
marquee with a stage, Siemens cooking station and lots of opportunities to
make the area fun and engaging.
Additional Major sponsor benefits

exclusive naming rights of the marquee, printed by CitySmart

the large marquee will include a stage and can incorporate further branding with banners,
giveaways, competitions, offer product samples and games

banks can supply mobile ATMs

introduction and photo opportunities with the Lord Mayor and Councillors on the day

company executive can assist in the cooking demonstrations throughout the day

interview with MC on the main stage

live read acknowledgements throughout the day on the main stage and throughout the Fair
by MCs and spruiker

opportunity to provide a branded prize donation that will be advertised on the Fair
competition form and promoted on stage throughout the day. Names (first name,
surname, email address and postcode) will be supplied within one week after the Fair.
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KIDS HUB
The Kids' Hub is a fun and interactive space offering a range of kids activities
that teach children about sustainability and the environment in an entertaining
way. This area is busy ALL day.
Additional Major sponsor benefits include

6mx6m exhibitor marquee including signage or have a branded marquee

exclusive naming rights of the KIDS HUB and can incorporate further branding with banners, giveaways, competitions, offer
product samples and games

introduction and photo opportunities with the Lord Mayor and other local Councillors on the day

interview with MC on the main stage

live read acknowledgements throughout the day on the main stage and throughout the Fair by Lord Mayor, MCs and spruiker

opportunity to provide a branded prize donation that will be advertised on the combined Fair competition form and promoted on
stage throughout the day.

At the last Fair the Kids' Hub we offered FREE activities including

Native wildlife shows

Face painting

Garden Art workshops

Jumping castle and obstacle course

Marine animal displays

Giant Slide

Rock climbing wall

Interactive art installations

HEALTHY & ACTIVE SPORTS ZONE

The day begins with an easy bike ride around the Green Heart Fair bike paths
with cyclists welcomed back to the Fair with a free breakfast. The Sports Zone is
a fun and interactive area, busy all day with local residents getting active with
hands on advice from the experts.
Additional Major sponsor benefits

manage cycle event registrations with a target of at least 150 registrations with promotion of the
cycle event and Green Heart Fair through stores across Brisbane and Cycling Brisbane members

exclusive naming rights of the Healthy and Active Sports Zone

6m x 6m marquee that can incorporate further branding with banners, giveaways, competitions,

offer product samples and games. Tables, chairs and shade umbrellas around the marquee

bike racks for parking of up to 150 bikes

opportunity to be positioned in a high traffic area near all sporting groups

introduction and photo opportunities with the Lord Mayor and Councillors on the day

interview with MC on the main stage

live read acknowledgements throughout the day on the main stage by Lord Mayor, MCs and spruiker

provide a branded prize donation that will be advertised on the combined Fair competition form
Names (first name, surname, email address and postcode) will be supplied within one week after the Fair

SUPPORTER SPONSORS
Due to popular demand we have made available a limited number of Supporter
Sponsor Packages. Supporter Sponsors will benefit from pre-event promotions
with opportunities to engage the community, showcase
your brand and promote products, services or specials on
the day.
Package inclusions:

6m x 3m marquee valued at $550 (including signage, table and chairs)

Your logo on A2 posters distributed in public spaces, libraries, cafes and other high-traffic
areas throughout Brisbane

Your logo on onsite signage

Your logo on the Green Heart Fair website

Exclusive promotions through CitySmart social media channels (Facebook, Twitter, LinkedIn)

Green Heart Fair Supporter artwork to use on your own marketing

Acknowledgement throughout the day, including live announcements on the Main Stage by

Lord Mayor and MCs

SUPPORTER SPONSOR OPTIONS

-

Package for two Fairs - $3,500 (+GST)

Package for one Fair - $2,000 (+GST)

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BROAD MEDIA COVERAGE

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STRICT SUSTAINABILITY GUIDELINES

Green Heart Fair is a low impact event. We aim to minimise the environmental footprint of each and every event and we ask that you
respect and adopt our aims and values. We also actively measure our sustainability achievements including reductions in waste, water
and energy consumption through the Sustainable Events Management System. Due to the ethos of the Fair, priority will be given to the
participants who best represent these environmental values and aspirations. CitySmart reserves the right to select participants
accordingly.
We require all vendors and stallholders to take steps to reduce the environmental impact of their attendance at the Green Heart Fair
and to adopt sound packaging and waste minimisation policies, as detailed below:
DO NOT bring the following items to the fair:

plastic bags

plastic plates, straws, knives, forks and spoons

polystyrene cups, plates

balloons

We request:

Rapidly biodegradable or recyclable materials for such items as cups, mugs, plates, cutlery, bags, etc.

No plastic wrapping on products wherever possible

Waste minimisation and appropriate management of any unavoidable waste during and after the event, including keeping your
area tidy and free of litter.

Please note: penalties will apply to vendors who do not comply with the above sustainability guidelines. Please contact us for advice if
you are unsure.

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WE LOOK FORWARD TO SEEING YOU!

SECURE YOUR SPONSORSHIP NOW

CALL Lori Hogan at CitySmart to secure your Green Heart Fair sponsor package or if you have an idea for a tailored package,
lets talk.
Pictures, highlights and video of the previous Green Heart Fair Green Heart Fair Oct 2014
phone:

0488 771 344 or 07 3007 7011

Email:

lori.hogan@citysmart.com.au

facebook.com/greenheartfair

twitter.com/citysmart

instagram/greenheartfair
02/14

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