Professional Documents
Culture Documents
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COMMUNITY COUNCIL
Minutes of the Meeting of the Council
Wednesday, September 17, 2014
WAMU Community Council Members Attending:
Kent Lynn, Council Chair; Barbara Bares, Vice Chair; Sharvell Becton,
Dr. Chris Berg,
Rudy Burwell, Paul DesJardin, Patricia Trisha Hartge, Ginny
McArthur, Larry McCarthy, Margaret OBryon, Delphine Peck, Donald
Quayle, Anthony Sarmiento, Thomas Walls,
Peter Tannenwald and Matt McCormick.
I.
Kent opened the third quarterly meeting of the Council for 2014. He
welcomed JJ Yore to his first Community Council meeting, and he thanked
the members of the Council, WAMU staff and members of the public for
coming. Kent announced that he had listened to two segments of Kavitha
Cardozas Breaking Ground series on military children, which recently
began airing on WAMU. Kent said that he was greatly impressed with
Kavithas reports, and it made him feel even stronger about the outstanding
work that the station has done and continues to do. He urged anyone who
had not had the opportunity to hear it to listen to the series on the website.
On another subject, Kent noted that a profile of Council Member Virginia
Ginny McArthur appeared in the August issue of American, the
American University magazine. The article talked about her service in the
Peace Corps and about her devotion to and strong support of WAMU. Kent
announced that Ginny had recently become engaged, and he extended his
warmest best wishes to Ginny and her fianc Michael Higgins.
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also like to see more of our reporters presenting pieces on NPR and
taking advantage of training and other opportunities. NPR recently
offered WAMU a space in their new headquarters to host a Mayoral
Candidate debate. Don Quayle who served as NPRs first President
said that NPR and WAMU understand each others value and that he
thought it was a good idea to move to an even closer relationship.
There is already a certain amount of confusion about brand identity.
Peter Tannenwald emphasized that WAMUs great strength is its local
perspective. Trisha Hartge said that the only complaints she received
from the people she talked to were about the fundraisers. Kent said
some of his friends said they liked the special programming PBS
stations do during their weeks of on-air fundraising. Lettie Holman
responded that we have always preferred to fundraise during our
regular programming and that our listeners prefer to donate in
support of the programming which they love. Margaret OBryon
suggested that the station increase its partnerships with really strong
community organizations.
In closing, JJ thanked the Council Members for sharing their views
and he urged them to keep in touch with him and send him any
additional ideas they might have.
Financial Report
Carey Needham, Director of Business Administration, reviewed his
report on the FY 2015 and FY 2014 Revenue and Expense Detail by
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Unit as of August 31st. (Please see Attachment #4) Carey informed the
Council that the Harris Connect philanthropic gift program will begin
at the end of October. 5,000 annual members have been identified for
asks to be fulfilled over a three-year period. Projected gifts from this
effort are expected to total between $300,000 and $600,000 over the
next three years. The program will focus on the 50% match challenge
from the Deerbrook Charitable Trust until December 1, 2015 with
gifts going to repay the AU no-interest loan for our new facility. Carey
congratulated Anthony Hayes and the Corporate Marketing team on
the 25% increase in total sales between FY 2014 and FY 2015. JJ Yore
noted that WAMU has been operating at a deficit for the second year
in a row and we need to change our trajectory to adjust our expenses
down and our revenue up.
Marketing and Communications
Kathleen Allenbaugh, Director of Marketing and Communications,
gave a power point presentation. She showed the Council Members
the changes that have been page to WAMUs Facebook page to
improve branding, traffic and engagement with our listeners.
Kathleen also displayed some of the promotional materials for the
BBC Newshour which we have put together in collaboration with the
marketing departments at BBC Worldwide and APM which distributes
the program in the United States. She also showed some of the copy
that we are now displaying on the monitors which are located
throughout our space.
V.
Under Old Business, the Chair called for the approval of the minutes
of the last meeting of the Council which was held on May 7, 2014.
Don Quayle moved that the minutes be approved and his motion was
seconded by Micaela and approved by the Council
Under New Business, Kent informed the Council that he had asked
Trisha Hartge to chair the 2014 Nominating Committee and he asked
for volunteers to work with Trisha to review the review all of the
suggestions for new members and submit their recommendations to
the Council and the meeting on December 3rd. Larry McCarthy,
Micaela Pond, Sharvell Becton, Paul DesJardin, and Margaret OBryon
all volunteered to serve on the nominating committee.
Ginny McArthur reminded the Council Members that the stations Fall
On-Air Membership Campaign will begin on Saturday, October 18 th
and that the Council traditionally contributes to a Community Council
Membership fund. She said that the goal is 100% participation in this
match which will be applied as a dollar-for-dollar match during the
campaign.
VII. Adjournment
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Respectfully submitted,
Anne
Anne Slattery Healy