Hi everyone,

After several interviews done I reached the following conclusion.

Based on what Lucas mentioned a few days ago, our group (Team
Linna) did a meeting and tried to find what would be the best way to
approach a person for an interview.
We tried to orientate the questions as if we were the people
interviewed.
To better understand my point I will give some examples:
Firstly, we thought open questions were easier to answer in the street
as anyone asked could freely give their answer. After discussing about
this, another point was raised: Was it necessary to have two interview
models? This question was covered as follow: We considered there
had to be a different format from the one stated previously (oriented
for people in the streets) to the format done to online possible
customers, as they are not going to spend ages to answer a survey,
so we also made another interview format for the online interviewees.
The place where we carry out the interviews is also very important. It
is completely different to be waiting at the bus stop, when you are
most likely going to be bored and doing nothing in particular, hence
you will have time to spend on an interview than to be going to your
morning lecture and arriving late.
Therefore, we decided to approach only people that looked like they
had enough time to answer the questions. For instance, our target
was focusing on people that were on a bench resting or waiting for a
friend to come, people that were smoking in front of the office and
people that were waiting on a queue.
The results were brilliant the vast majority of interviewees were very
receptive for the interview.
We agreed on the questions that were going to be formulated. As it
was an open questionnaire it had to be well oriented and not
embarrassing or too private for the people interviewed. We could not
start with a question related with their job or with a very deep
question about their expectations in life as where do they see
themselves in two years time, because then they could feel
embarrassed doing the process difficult.
So we began asking about the hobbies the person had. Once they
replied if there was any sport in one of their hobbies we tried to
orientate that person to talk about him/herself and that specific sport,
trying to see if they had any needs or problems where Fabulyzer could
potentially fit in.
After a few interviews asking the same initial questions and receiving
completely different answers, we understood it was quite difficult to
maintain a fluent conversation if we only linked our questions with the

previous answers. Consequently I decided to find a way the

conversation could go faster and straight to the point of discovering
their needs.
My idea was:
1- Start with the open question that could lead your consumer to
answer something about health of sports.
2- Prepare the topics you will like to approach (Some of them I
wanted to talk about were: Health, pains, motivations)
3- Formulate some possible questions related to those topics.
4- Write down the possible answers the interviewee could come up
with.
5- Then prepare some alternative questions to those answers, so
that the conversation flows.
6- If he answers something very different of what you expected try
to ask something about it and then ask something about your
formulated topic questions.
7- Listening is very important, pay attention to their concerns and
try to look for a solution.
8- Lastly, try to look confident and know about the product, in
order to be prepared to all the possible questions they may ask.
In conclusion, if you are well prepared and you look like you know
what you are talking about the people will trust on you. Hence, the
image you will transmit towards the interviewees will be reflected
positively on the product you are selling.
Moreover, try not to think about the product you want to sell nor the
contract you want them to sign, but instead try to make the
conversation as friendly as possible, so that the other person will
reply to you in the most sincere way.
That will allow you to know in a few minutes of conversation if the
possible customer is willing to buy your product or not.