I

company profile

company in brief
1.
2.

Name of firm:
Registered office:
a. Name:

3.

b. Telephone:
c. Fax:
d. Website:
e. Date of foundation:
Marketing office in Dubai:
a. Address:

4.


5.

Bertani S.p.A.
Bertani S.p.A.
via Daniele da Torricella, 40
42122 Reggio Emilia, Italy
+39 0522 355511
+39 0522 556880
www.bertani.com
year 1916

Arjaan Tower
Office 805 - Xport
Dubai Media City
b. P.O. Box:
502396
c. Telephone:
+971 4 4347172
d. Fax:
+971 4 4343040
e. email
bertani@xportemirates.com
Name and designation of person queries should be addressed to:
a. Name:
J. Messarra
b. Designation:
Middle East Manager
Scope of work:
manufacturing and worldwide distribution and wholesale of sanitary fittings, bathroom furniture, faucets,
showers, jacuzzi, wellness area, tiles and floors.
Heating, conditioning, ventilation systems, pipes,
vaves, pumps, insulants, renewable resources use systems;

6.

Company details:
a. Type:
b. Board of directors:

c. VAT number:
d. Authorized signatory:

7.





8.








9.



10.

Approximate number of regular employees:

a. Managerial:
b. Administrative:
c. Technical:
d. Sales:
e: Workers:
Banks:
a.
b.
c.
d.
e.
f.
g.
h.
Turnover year 2009:
a. Bertani S.p.A.
b. Tecnica Commerciale Term. S.p.A.
c. Intesa Group:
Quality and Certification:
a.
b.

Joint stock company

Franco Bertani
Giorgio Bertani
Andrea Bertani
Paolo Bertani
Silvia Bertani
IT00145280350
Franco Bertani
Giorgio Bertani
6
20
35
90
40
Banco San Geminiano e San Prospero
UniCredit
Cassa di Risparmio di Cento
Banca Monte Parma
Banca Popolare dellEmilia Romagna
Banca di Cavola e Sassuolo
Credito Emiliano
Banca Popolare di Lodi
048.372.471 eur
005.538.112 eur
214.947.847 eur
UNI EN ISO 9001:2000
SOA category 06, class III

company history
1916-1967 The origin of Bertani S.p.A. goes back to the beginning of last century: it was 1916 when Mr. Amedeo
Bertani opened a small shop of just 40 square meters, in the downtown of Reggio Emilia, retailing products and
equipment for plumbers.
In the following 40 years expansion have been very slow as our country passed through the first and the second
World Wars; things started to evolve in the period between 1950 and 1960: economy in Italy came to new life, new
constructions was increasing, economic wellbeing was spreading through the population. The small, provincial city
of Reggio Emilia, began to grow up and gain importance and identity. In the meantime the company ownership
passed from the founder Amedeo to his heirs.
1967-1990 By the 1967 the actual directors, Franco and Giorgio Bertani, entered the company. They were in their
twenties and in just few years they became the owners of the company. The headquarter of the company was moved
into a bigger location and the name was changed to Bertani S.n.c. New products were added to the offer like sanitary
fittings, pipes, radiators. The company bought the first forklift truck and the first truck and started making deliveries.
In 1981 a small showroom was set up. It is one of the first showrooms in Italy, despite of the company was still very
small. From the very beginning we believed that the bathroom is not only a matter of plumbing but has to do with
customer choice, design, project.
During the following years business speeded up very quickly. In 1989 we moved to the actual headquarter, a 5.000
sq.m building. Turnover was approximately 10 billion lira, that corresponded approximately to 5 million euro.
1990-2000 From 1990 to 2000 the company expanded its territory with the opening of several branches, each with
a retail store and a showroom.
As the company growed and get structured, we could clearly define its dual soul. Part of the business is offering a
wide choice of technical products for plumbers, professionals and builders. While the other part of the business is
offering design products for the bathroom (furniture, sanitary, accessories, tiles) to all private customers, contractors,
and architects. Products are presented in large and elegant showrooms and bathroom design is implemented by
qualified consultants.
Both the technical and the showroom departments of the company offer high level of service along with the products: project development, on site inspection, after sale support and assistance, consulting on law requirements and
prescriptions.
In 1996 Bertani become a joint stock company and the name changhed into Bertani S.p.A. A new building was added
to the headquarter, increasing storage space and hosting a 2,500 sq.m brand new showroom.
In 1996 Bertani joined 5 similar companies in the northern Italy for a strategic commercial alliance and founded the Intesa Group, based in Piacenza. Intesa signed group agreements with producers achieving best commercial
conditions. A central storage in Piacenza helps members exchange products and keeps stocks of common items.
Intesa developed ist own brands for contract: Baden Masters for bathroom products, Tecno Masters for technical
products.
Intesa S.r.l. if fully owned by the companies of the group it represents. In the following years the group will grow up
to 8 companies.
Today Mr. Franco Bertani is president of the Intesa Group; the cumulated turnover of the companies participating is more than 214 milion euro.
In 1999 The company was certified for the ISO 9002 Quality System by the certifying agency DET NORSKE VERITAS.
Later (in 2005) the certification was extended to the ISO 9001/2000 standard.
2000-2010 Starting 2000 we introduced tiles, floors, wood-floors, mosaic and surfaces in general for the private
house, officies, pubblic spaces; indoor and outdoor. On site installation service is offered to customers and contractors.
In 2004 the Sassuolo branch moved to the new Fiorano Modenese location.
Architect Giampaolo Benedini designed the sales points large showroom, adopting innovative approaches to present and display the bathroom furnishing and space.
The Fiorano showroom is still considered one of the most elegant and innovative showrooms in Italy.
In 2009 Bertani S.p.A. is selected among over 80 compeeting companies and wins the Best Showroom Award 2009
during a ceremony at Cersaie in the class Best service to customers.
Expansion of the territory is made by the opening of further branches. The technical department introduces systems
for the use of renewable energy and renewable resources.
Between 2004 and 2005 Tecnica Commerciale Termoidraulica Spa was founded with the first sales point in Sardinia.
The company was founded on 29 October 2004 and co-owned by the local businessman C. Cossu.
The business on the island is successfull due to the synergy between Bertanis organization-commercial strenght and
Cossus knowledge of the local market. The company expanded in the following years with the opening of two more
branches and acquiring supply for important contracts.
Between 2000 and 2010 the company acquired supplies abroad and exports frequency increased through Switzerland, England, France, East Europe, Middle East.
Today. In 2010 the showroom in London, in the heart of the City, is opened, operated by Bertani London Ltd.

milestones
1916
The business opened under the name Bertani Amedeo as a small shop in the center of Reggio Emilia that retailed
sanitary products.
1916-1967
The businesss ownership passed down to the founders heirs and it expanded, moved its headquarters and changed
its name to Bertani S.n.c.
1981
The first small showroom was opened.
1989
Moved to 5,000 sq. m. large current headquarters.
Turnover was approximately 10 billion lira.
1994
The first branch was opened in Parma.
1996
The new showroom was built near the headquarters.
The showroom area covered 2,500 sq. m. and was designed by architect Helen Rainey.
Bertani became a Joint Stock Company.
Its second branch opened in Modena.
The Intesa Srl company was founded with 5 other retailers of sanitary and heating materials active in different parts
of northern Italy. The companys objective is to centralize and optimize purchases from shared suppliers.
In the following years, a central warehouse was purchased in Piacenza, the BadenMaster and TecnoMaster brand
product lines were developed and marketed, more companies entered the group.
1998
The sales point in Sassuolo opened.
1999
The company was certified for the ISO 9002 Quality System by the certifying agency DET NORSKE VERITAS.
Later (in 2005) the certification was extended to the ISO 9001/2000 standard.
2000
The Mirandola branch opened.
2004
The Sassuolo branch moved to the new Fiorano Modenese location. Architect Giampaolo Benedini designed the
sales points large showroom, adopting innovative approaches to present and display the bathroom furnishing and
space.
2005
Tecnica Commerciale Termoidraulica Spa was founded in Sardinia on 29 October 2004 with the local businessman C.
Cossu. The first sales location was opened in January 2005.
2006
The Pavullo nel Frignano branch opened.
2007
The Fidenza branch opened.
The Alghero (Sardinia) branch opened (operated by Tecnica Commerciale Termoidraulica S.p.A.)
2009
The Sestu (Sardinia) branch opened (operated by Tecnica Commerciale Termoidraulica S.p.A.)
The Calerno and Viadana branch opened
Bertani S.p.A. wins the Best Showroom Award 2009 during a ceremony at Cersaie in the class Best service to customers.
2010
Bertani S.p.A. gets SOA certification -statement of qualification for execution of public contracts- category 06, class
III, for execution of works up to EUR 1.032.913
The first point of sale abroad is opened, in London, in the heart of the City; operated by Bertani London Ltd

a picture from our showroom in Fiorano

Modenese: Toscoquattro, Time washbasin
stand structure and containers, shelf tap, corian wall covering; Tubes Milano heat fittings; Dedon Leaf beach-chair; resin floor.

a picture from our showroom in Reggio

Emilia: Teuco Sorgente hydromassage
bathtub with natural stone covering and
Unlimited crystal shower box; Fantini Milano shower system; Fiemme wood floor.

from left: Franco, Silvia, Andrea, Paolo and Giorgio Bertani

Mission, Strategy, Vision and Values

We continuously pursue the objective of offering our customers and contractors the perfect combination of the best products in terms of price, technology, design, bio-compatibility, environmental sustainability.
We keep on expanding our market by entering new territorial areas in Italy and Worldwide either with
the launching of new branches or through alliances with existing local companies.
And also we keep expanding our business by introducing new products and new services.
Innovation brings new products into the market every day. We maintain our skills and know-how constantly updated to be prepared to offer our customers the best solutions for design and technology.
From a single company our clients have the ability to buy products of more than 200 different brands
and get support and skilled consultancy on each one of them.
We developed strategic alliances with other distributors to gain commercial strenght on the market
and acquire the best buying conditions.
Our employee are regularly trained and formed because our believe is that companies are made of people: as their skills-competences grows, our company evolves. We keep them motivated as they work in
dynamic environment rich of career opportunities and we keep them safe as we respect strictly safety
specifications.
We operate in full respect of laws and ethics.
Our company from its foundation is family managed.

a picture from our showroom in Parma: Kos

Kosmic multifunction shower box; 120% Lino
bathrobe; resin floor.

a picture from our showroom in Modena: Agape,

Desk washbasin, Parabola Mirror, Flat XL
containers, Konte bookcase. Sculptures from
Rina Menardi.
10

facts and numbers

Company structure:

Joint Stock Company

VAT number:

00145280350

Economic Adm. Index:

RE 103280

Capital Stock:

2,200,000 fully paid

Registered in:

the business registry of Reggio nellEmilia

Local presence:

We are active in the provinces of Reggio Emilia, Parma, Modena and

Mantova with nine sales locations.
Our group is also active in Oristano, Alghero, Sestu (Sardinia) with our
controlled company Tecnica Commerciale Termoidraulica Spa.
In London with controlled Bertani London LTD

Net area:
Warehouses and offices:
Showrooms:

19,500 sq. m.
07,500 sq. m.

Staff:

The staff includes 191 employees whose average age is 39.

Turnover:

Turnover for 2009 was approximately 47 million euro.

Certification:

ISO 9002 in 1999.

ISO 9001/2000 in 2005.
SOA category 06, class III in 2010

Awards:

Best Showroom Award - Category Customer Service

at Cersaie in 2009

Warehouse assortment:

We manage a stock of approximately 50,000 different items ready for

delivery.

Vehicle fleet:

Trucks and cars: 27

periodical evening events dedicated to architects take place in our showrooms

11

12

Tax
A. Cavatorti

IT Dept.
Umberto Baroni
Erminio Vezzali
Paolo Bertani

Bertani
London

London

Bertani
Middle East

Dubai

Abroad

Personnel
F. Spaggiari

Suppliers acc.
I. Avanzini

Administration
Gianfranco Flisi

Oristano

Sestu

Clients acc.
C. Guerra

Buying Dept.
Andrea Bertani
Paolo Bertani

Alghero

Tecnica
Commerciale

Italy

Branches
Franco BertanI
Giorgio Bertani
Andrea Bertani

CEO
Franco Bertani
Giorgio Bertani

Modena

Bertani

Parma

Storage
P. Sensi

Fiorano

Transportation
D. Francia

Logistic
Franco BertanI

CFO
Gianfranco Flisi

Mirandola

Salesmen

Fidenza

Agents

Web & Marketing

Paolo Bertani

Pavullo

Technicians

Technical
Giorgio Bertani
Silvia Bertani

Tiles&floors
for contracts

Calerno

Consultants

Retail & Showrooms

Paolo BertanI
Franco Bertani

Viadana

Sales

Customer
Service

company structure
Board of Directors
Giorgio Bertani

Franco Bertani
Andrea Bertani
Paolo Bertani
Silvia Bertani

President
Vice-president

CEO
CEO

Chief financial officier

Gianfranco Flisi

Distribution of personnell by position

Management
Admin. and Office
Branch directors
Consultants
Tecnicians
Agents
Sales
Drivers
Workers

Men

Women

Av. age

7
12
9
12
8
19
8
4
72

1
17

49
38
51
39
42
38
38
41
38

151

40

39

20
1

our staff of consultants for the showroom department

13

Headqarter in Reggio Emilia

14

Showroom in Reggio Emilia

Branch in Fiorano Modenese

Branch in Modena

Branch in Parma

Branch in Mirandola

Branch in Pavullo nel Frignano

Branch in Calerno

Branch in Viadana

Branch in Fidenza

Shop in London

Tecnica Commerciales headquarter in Oristano

Branch in Sestu

Branch in Alghero

Headquarters, branches and showrooms

Headquarter
Via Torricella, 40
42122 Reggio Emilia
Ph: +39 0522 355511
Fax: +39 0522 556880

Calerno
branch
Via Guido Rossa
42049, Calerno (RE)
Ph: +39 0522 474016
Fax: +39 0522 671034

Reggio Emilia
showroom
Via Terezin, 26
42122 Reggio Emilia
Ph: +39 0522 355611
Fax: +39 0522 558805

Viadana
branch
Via Marco Biagi, 11
46019, Viadana (MN)
Ph: +39 0375 780930
Fax: +39 0375 780109

Fiorano Modenese
branch w/showroom
Via S. Giovanni Ev. 2tr, 9
41042 Fiorano Modenese
Ph: +39 0536 843046
Fax: +39 0536 843367

Fidenza
branch w/showroom
Via Strada dalla Chiesa, 4
43036 Fidenza (PR)
Ph: +39 0524 84086
Fax: +39 0536 533495

Modena
branch w/showroom
Via L. Nobili, 375
41100, Modena
Ph: +39 059 332561
Fax: +39 059 335555

Tecnica commerciale
headquarter in Oristano w/s.r.
Via Stoccolma, 6
09170 Oristano (OR)
Ph: +39 0783 354811
Fax: +39 0783 354871

Parma
branch w/showroom
Strada Naviglia, 1/A
43100, Parma
Ph: +39 0521 798182
Fax: +39 0521 798096

Tecnica commerciale
branch in Sestu w/showroom
Ex S.S. 131 Km. 11,100
09028 - SESTU (CA)
Ph: +39 070 22763
Fax: +39 070 2326055

Mirandola
branch w/showroom
Via E. Toti, 109
41037 Mirandola (MO)
Ph: +39 0535 23127
Fax: +49 0535 26215

Tecnica commerciale
branch in Alghero
Via P. Enrico, 35
07041 Alghero(SS)
Ph: +39 079 9738373
Fax: +39 079 9738378

Pavullo nel Frignano

branch w/showroom
Via M. Ricci, 26
41026 Pavullo n/Frignano
Ph: +39 0536 22882
Fax: +39 0536 324677

Bertani London
shop
151 Goswell Rd
London, EC1V 7ET
Ph: 0 208 61 73 212
Fax: 0 208 61 73 212
www.bertanilondon.co.uk

15

retail|division

showers
rain shower heads
washbasins
bath tubs
hydromassage
maxi-jacuzzi
sauna and hammam
complementary items
solutions for the disabled

18

bathroom|brands

bathroom fittings
furniture
sanitaries
faucets

19

sliding systems
walk in closets
complements
book cases
lightning
outdoor fittings

20

house fittings|brands

doors

21

22

tiles&floors|brands

stoneware
ceramic
mosaic
artistic mosaic
marble and natural stones
artistic ceramic
resin
thin slabs
cotto
agglomerates
wood floors

23

bathroom fittings
Bathroom is the place where you rediscover yourself, where
you can search to find a harmony which has been lost or even
just momentarily mislaid. That is why it is important to choose
every single feature of this environment with care. Because
the contours of a basin, the chrome of a tap, the roar of water
produced by a geyser or the hot embrace of a hammam can
produce effects capable of transcending the simple functions
for which they were designed and shape an environment in
which it is possible to relax and become aware again of ones
own emotions and desires.

bathroom furniture
Innovation, research, new materials, design: these
are key concepts in todays bathroom furniture
production from the most awarded and acknowledged brands on the market like Agape, Antonio
Lupi, Boffi, Devon&Devon, Idea Group, Toscoquattro.

showers
How many songs and poems have been inspired by rain? And
how many states of mind can it arouse? From the most unbridled joy to the most agonising melancholy: a simple downpour can unleash the entire range of emotions. Emotions
which can now be recreated in the intimacy of your shower.

faucets taps mixers

Controlling water. Determining its flow, setting its temperature. Mixers are one of the central features in the bathroom environment, both from the strictly functional point
of view and because of their purely evocative power.

bath tubs
To immerse oneself at the most intimate times of the
day, dedicated to ourselves, in the emotions created by
water with its vibrations, running, reflections ... its regenerating power. Functions and shapes which lead
to a feeling of entire well-being, where both body
and mind are at their most intensely harmonious.

sanitary fittings
The present offer of sanitary fittings in ceramic offers a
very wide choice; under the modern concept, sanitary
fittings are put into the bathroom on line with the style
and taste of their context, thus increasing their value.

marble and natural stones

Le Acque washbasin (in the picture) designed by Claudio Silvestrin for Toscoquattro is made from a solid block of marble.
The Po bathtub, from Boffi, is in a solid block of Bihara stone.
The Opium washbasin, designed by Carlo Colombo for Antonio Lupi, is made of moonstone. These are just three examples
where large companies, not just belonging to the bathroom
sector, have made use of the vast world of minerals to achieve
the most disparate offers of home furnishings: flooring, coating, stairs, bathtubs or shower trays in marble, granite, slate,
amethyst, peperino (a volcanic tuff ), travertine or labradorite.
Besides their natural beauty, stones have shown great flexibility in use and the possibility for infinite processing: offered in slabs, tiles or mosaic they can bring to life rigorous,
monochrome lines or lines which are soft and richly decorated.

hydromassage
Hydromassage is a relaxing, regenerating practice which acts on the physical and psychological level. That is why it has to be perfectly calibrated to the individuals personal disposition. As
it has a relaxing effect, the best time to do it is after having been involved in a sporting activity
or before going to sleep. Optimal temperature is 37 C for a massage lasting 15/20 minutes.

maxi-jacuzzi
Conceived from hydromassage bathtubs larger than the standard, of variable shape and size,
capable of holding up to eight people and available in built-in, semi-built-in or overflow versions. These are hydrospas (or maxi-jacuzzis): solutions for private or professional use devoted to bodily wellbeing and equipped with nozzles and openings capable of offering both the
functions of a normal hydromassage, and others with more specifically therapeutic intentions.
Hydrospas have an operating system which is entirely similar to that of normal
swimming pools, and use one system for independent heating and
another for water filtration and recycling which make it
unnecessary to empty them after each use.

outdoor fittings
Indoor and outdoor. A clear separation which today, thanks to trademarks such as Roda and Dedon, becomes
much more softened. The outside products of
the two brands, in fact, express a different, innovative concept of furnishings, centred on the possibility
of enjoying open spaces through collections with considerable design content. No longer rigid distinctions between In
fittings (at a high level of design) and Out fittings (nothing more than
functional): the lines proposed by Roda and Dedon use materials and
fabrics which, besides performing and being able to resist the most adverse
of climactic conditions, can claim an absolutely important aesthetic dimension.

doors
sliding systems
walk in closets
bookcases
complements

The philosophy underlying all Rimadesios products results into linear projects, where simplicity of the starting concept gives rise to creations of unquestionable scenic impact married
to the relevant technical skill. The architectural worth of Rimadesios creations, whilst strong
and pregnant, is never stressed but, rather, tends to immateriality. In this sense, the Siparium
system of sliding walls in glass and aluminium is striking. Designed by Giuseppe Bavuso, it
can always be made to measure starting from the dimensions of the opening. An outstanding
example of the very high level of technique and aesthetics which the company has achieved.

lightning
The intangible beauty of light. Davide Groppis research attempts to plumb this suggestion, creating minimal, rigorous products which, without cumbersome superstructures,
manage to return to light the natural beauty belonging to it:
the trademark does not design lighting bodies, it aspires to
design light. Davide Groppi presently consists of a collective
of designers specialising in creating architecture for interiors
and temporary fittings. Independent light is the motif around
which the entire production revolves, marked
by a language
which is deliberately reduced
and essential,
where purity
and imagination intermingle
to
become essential components of
the groups
philosophy.

t i l e s
floors
s l a b s
mosaic
surfaces

Glazes, China clay, glass, paintings. And particularly porcelain stoneware. These materials offer
fertile ground for the experimental talent of the most up-to-date designers. Porcelain stoneware (gres) can range from the largest sizes (even slabs of 120x120 cm), to the smallest (micro-tesserae of 5x5 mm which can be used to create surfaces without any break in continuity),
whilst special processes (in filigrain, with a patchwork effect or, again, by using stucco to tone
or contrast) bring to life textures and tactile effects of considerable decorative importance.

technical|division

pipes
valves
circulators
pumps
boilers
floor-ceiling-wall panels
air conditioning
ventilation
insulation
water treatment
rainwater recovery
renevable energy

44

technical|brands

union

45

contract|division

48

contract|brands

49

contract
We supply a wide and versatile range of products for large
projects with very competitive prices.

All goods are rigorously Made In Italy, except for Dornracht,

Villeroy&Boch, Duravit (Made in Germany) and Roca (Made In
Spain).

Items are certified for meeting or exceeding all international

specifications for the respective categories.

Products offer both exclusive design and excellent quality.

We have selected companies with great reputation, good

health and enought productive capacity to face biggest projects supply quantities.

51

pictures from the Baden Masters Catalogue:

Trendy compositions with container, integrated washbasin, column, mirror, shelf;
Kandinsky mixer.

baden masters and tecno masters brands

Baden Masters and Tecno Masters are our propietary Made-In-Italy brands developed with the Intesa Group which
we are part of. The Baden Masters catalogue includes bathroom fixtures, furniture, accessories, washbasins, mixers and
taps, bathtubs, showers, sanitaries. Products are widely configurable and, unpon request, they can be customized to meet
special needs. The Tecno Masters catalogue includes technical products for water, gas, conditioning and heating systems.
Each item is stored in stock and available for delivery both in our warehouses and in the Intesa building in Piacenza.
Like every other brand we distribute, our registered brands meet our fundamental requirements: quality, design, price,
certification.
The Intesa Group is made of 8 companies, including Bertani S.p.A: toghether we signed commercial strategic agreements
with producers, share a common central storage deposit in Piacenza and continuously develop the Baden/Tecno Masters
brands.
Mr. Franco Bertani, CEO of Bertani S.p.A. is also president of the Intesa Group; the cumulated turnover of the eight companies participating is more than 214 milion euro.

53

certifications

56

57

copyright Bertani S.p.A.

partial or total reproduction of
this document is prohibited on
any media without written permission of Bertani S.p.A.
printed in Italy by
Tipolitografia Moderna S.n.c.
in october 2010
catalogue images courtesy of
Fantini F.lli Rubinetterie
Idea Group
Boffi
Antonio Lupi
Toscoquattro
Agape
Teuco
Rimadesio
Davide Groppi
Ceramiche Mutina
Pozzi Ginori
art direction
and graphic design
Paolo Bertani
Rossella Vergnani
texts
Paolo Bertani
Andrea Pirruccio
photography
Roberto Leoni

I TA LY
via Daniele da Torricella, 40
42122 Reggio Emilia, Italy
Ph: +39 0522 355511
Fax: +39 0522 556880
informa@bertani.it
L O N D O N
151 Goswell Rd
London, EC1V 7ET
Ph: 0 208 61 73 212
Fax: 0 208 61 73 212
info@bertanilondon.co.uk
www.bertanilondon.co.uk
M I D D L E

E A S T

Marketing office:
Arjaan Tower
Office 805 - Xport
Dubai Media City
P.O. Box: 502396
Ph: +971 4 4347172
Fax: +971 4 4343040
bertani@xportemirates.com
www.bertani.com