Our Lady of the Sacred Heart College of Guimba, Inc.

Guimba, Nueva Ecija

College Department

Bachelor of Science in Hotel and Restaurant Management

TOURISM PLANNING AND DEVELOPMENT
Course No.:

HRM 12

Credit:
3 units (3 hours lecture per week)
Co Requisite:
HRM 2
Course description: This course presents an overview of the tourism planning process, contemporary models of tourism planning and development, various levels of
tourism planning and the roles and responsibilities of stake holders such as government, industry, NGOs and local communities. The subject
explorers the effect of legislation and government policies on tourism development at the national and local levels.
Suggested Textbooks:
Principles of Tourism Part II
Zenaida Cruz
Principles of Tourism Part II (revised edition)
Zenaida Cruz
Tourism Management 2nd edition (2002)
David Weaver and Laura P. Lawton
Tourism Management 2nd edition (2007)
Stephen J. Page
Objectives of the course:
At the end of the course, the students are expected to:
Cognitive:
1. Explain the significance of Tourism and its impacts in our Economy, Society, Culture and Environment.
2. Discuss the Tourism Marketing mix including Promotion and Distribution of Tourist product.
Psychomotor:
1. Apply the skills in doing Tourism Promotion with creativity and cooperation to others.
2. Tabulate the stages of Destinations Life Cycle with patience.
3. Show how Philippine Festival is being done using creativity and resourcefulness.
Affective:
1. Evaluate the 7 Wonders of nature with Appreciation.
Summary of hours:
Basis of Course grade per term:
Total Class hours (including weekly quizzes) :
49.5 hours
Quizzes:
30%
Formal Examination:
4.5 hour
Recitation:
20%
Total:
54 hours
Attendance:
10%
Examination:
40%
Total:
100%

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PRELIMINARY PERIOD
SEMI-FINAL PERIOD
FINAL PERIOD
Introduction to Tourism
I. Destination Development
Tourism Distribution Channel
Industry
1. Destination Life Cycle
1. Travel Intermediaries
Impact of Tourism
2. Critique of the Butler
2. Distribution Channel
1) Economy
Sequence
3. Relationship of Marketing
2) Society
3. Factors that change the II. Sustainable Tourism
3) Culture
Destination Life Cycle
1. A Paradigm Shift
4) Environment
4. National Tourism
2. Sustainable Tourism
5) Impact Control
Development
3. Sustainability and Mass Tourism
Measure
5. 7 Wonders of Nature
4. Sustainability and Small Scale
III. Tourism Planning and
II. Tourism Marketing
Tourism
Development
1. Orientation
III. Philippine Festival
1. Reasons
2. Process
1. Dinagyang
2. Consequences of poor
3. Service Marketing
2. Panagbenga
tourism planning
4. Marketing Function of
3. Masakara
3. Roles and
National Tourism
4. Ati-atihan
Responsibilities of
Organization
5. Moriones
Government and
5. Managing supply and
6. Taong putik
Private sectors
Demand
4. Characteristics of
III. Tourism Promotion
Tourism Development
1. Promotion and
5. Steps in tourism
Communication
planning and
2. Promotion and Travelers
development.
Buying Process
3. Promotional Planning
4. Message
5. Promotional Mix,
Budgeting

1.
2.
3.
4.
5.
6.

7.

8.

CLASS POLICIES/REQUIREMENTS
The students responsibility is to come to class
prepared. They should participate actively in al
class discussions and group activities.
All students are required to come class regularly
and should come on time.
Students shall be advised to drop the course
after an accumulated total of 9 hours of excused
or unexcused absences.
Students who consistently disturb the classroom
environment will be asked to leave the session.
Using of cell phones during the class discussion
is prohibited.
Course requirements should be submitted on
time, requirements submitted late shall be
accepted at the discretion of the instructor and
if accepted will be given demerits.
Cheating is an un acceptable academic
behavior. Students caught cheating during
examination will get a score of zero for that
particular examination
All tests are to be taken on scheduled dates.
Special test/examinations shall be given only for
highly justifiable reasons.

Course outline: HRM 12 Tourism Planning and Development

S.Y 2011-2012

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TIME
FRA
ME

SPECIFIC
OBJECTIVE
(SOLs)

3
hours

Know the
importance
of tourism
industry

3
hours

9
hours

Learn the
economic
effects of
tourism, its
cultural and
social
impacts.

CONTENTS

Introduction to tourism
industry

ACTIVITIES/
STRAGTEGY

RESOURCES

PRELIM PERIOD
Mediated
Books
Lecture
Internet
/discussio
Journal
n
T.V, CPU
Group
dynamics
Research
Recalling

EVALUATION
(ASSESMENT)
Recitation
Quizzes
Exercises
Report

VALUES

Appreciation
Cooperation
Honesty
Fairness
Patriotism

GRADUATE
ATTRIBUTES
Professional
Competence
Effective
communicat
or
Independent
and creative
learner

Impact of Tourism
1. Economy
2. Society
3. Culture
4. Environment
5. Impact Control
Measure

III. Tourism Planning and

Do
Development
understand
1. Reasons
the meaning
2. Consequences of
and
poor tourism
importance
planning
of tourism
3. Roles and
planning
Responsibilities of
and
Government and
consequenc
Private sectors
es of
4. Characteristics of
inadequate
Tourism
or poor
Development
planning.
5. Steps in tourism
planning and
Know the
development.
roles and
responsibiliti
es of
Government
s and
Private
sectors in
tourism
planning

Tourism Planning and Development 3 | P a g e

Summary of hours:
Total Class hours (including weekly quizzes) :
49.5 hours
Formal Examination:
4.5 hour
Total:
54 hours

Basis of Course grade per term:

Quizzes:
30%
Recitation:
20%
Attendance:
10%
Examination:
40%
Total:
100%

Basis of Course grade per semester:

Prelim:
30%
Semi-final:
30%
Final:
40%
Total:
100%
Class policies:
1.
2.
3.
4.
5.
6.

The students responsibility is to come to class prepared. They should participate actively in al class discussions and group activities.
All students are required to come on class regularly and should come on time.
Students shall be advised to drop the course after an accumulated total of 9 hours of excused or unexcused absences.
Students who consistently disturb the classroom environment will be asked to leave the session.
Using of cell phones during the class discussion is prohibited.
Course requirements should be submitted on time, requirements submitted late shall be accepted at the discretion of the instructor and if accepted will be given
demerits.
7. Cheating is an un acceptable academic behavior. Students caught cheating during examination will get a score of zero for that particular examination
1. All tests are to be taken on scheduled dates. Special test/examinations shall be given only for highly justifiable reasons.
Prepared by:

Ramonchito D.R. Agustin

HRM Instructor
Checked by:
Editha D. Dela Cruz, Ph. D
College Dean

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